{"id":8121,"date":"2025-10-04T21:49:22","date_gmt":"2025-10-04T14:49:22","guid":{"rendered":"https:\/\/douongvietnam.net\/?p=8121"},"modified":"2025-10-04T21:49:22","modified_gmt":"2025-10-04T14:49:22","slug":"noi-cau-truyen-thong-hien-dai-doanh-nghiep-dong-hanh-cung-sinh-vien-kien-tao-tuong-lai-gia-vi-viet","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=8121","title":{"rendered":"N\u1ed1i c\u1ea7u truy\u1ec1n th\u1ed1ng – hi\u1ec7n \u0111\u1ea1i: Doanh nghi\u1ec7p \u0111\u1ed3ng h\u00e0nh c\u00f9ng sinh vi\u00ean ki\u1ebfn t\u1ea1o t\u01b0\u01a1ng lai gia v\u1ecb Vi\u1ec7t"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh ng\u00e0nh th\u1ef1c ph\u1ea9m Vi\u1ec7t Nam \u0111ang chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd, vi\u1ec7c k\u1ebft n\u1ed1i tri th\u1ee9c truy\u1ec1n th\u1ed1ng v\u1edbi c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a then ch\u1ed1t. B\u00e0i b\u00e1o c\u00e1o \u201cGia v\u1ecb t\u01b0\u01a1ng lai: t\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i ho\u00e1” trong H\u1ed9i th\u1ea3o “Hi\u1ec7n \u0111\u1ea1i ho\u00e1 ng\u00e0nh th\u1ef1c ph\u1ea9m truy\u1ec1n th\u1ed1ng: Hi\u1ec7n tr\u1ea1ng, xu h\u01b0\u1edbng v\u00e0 gi\u1ea3i ph\u00e1p t\u1eeb ph\u00eda doanh nghi\u1ec7p” \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc c\u00f4ng nghi\u1ec7p Tp.HCM \u0111\u00e3 m\u1edf ra kh\u00f4ng gian \u0111\u1ed1i tho\u1ea1i qu\u00fd b\u00e1u gi\u1eefa gi\u1ea3ng \u0111\u01b0\u1eddng v\u00e0 doanh nghi\u1ec7p, n\u01a1i nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed5i m\u1edbi \u0111\u01b0\u1ee3c \u01b0\u01a1m m\u1ea7m.<\/p>\n

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\u0110\u1ea1i di\u1ec7n tr\u01b0\u1eddng TS. Nguy\u1ec5n B\u00e1 Thanh v\u00e0 TS. B\u00f9i H\u1ed3ng Qu\u00e2n trao qu\u00e0 c\u1ea3m \u01a1n c\u00e1c di\u1ec5n gi\u1ea3<\/figcaption><\/figure>\n

C\u00e2u h\u1ecfi “Li\u1ec7u khi hi\u1ec7n \u0111\u1ea1i ho\u00e1, ch\u00fang ta c\u00f3 \u0111ang ‘l\u00e0m m\u1ea5t’ b\u1ea3n s\u1eafc truy\u1ec1n th\u1ed1ng kh\u00f4ng?” \u0111\u00e3 kh\u01a1i d\u1eady cu\u1ed9c tranh lu\u1eadn s\u00f4i n\u1ed5i t\u1ea1i h\u1ed9i th\u1ea3o. TS. Nguy\u1ec5n B\u00e1 Thanh, Vi\u1ec7n tr\u01b0\u1edfng Vi\u1ec7n c\u00f4ng ngh\u1ec7 sinh h\u1ecdc v\u00e0 th\u1ef1c ph\u1ea9m, kh\u1eb3ng \u0111\u1ecbnh: “Hi\u1ec7n \u0111\u1ea1i ho\u00e1 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 x\u00f3a b\u1ecf truy\u1ec1n th\u1ed1ng. Ng\u01b0\u1ee3c l\u1ea1i, c\u00f4ng ngh\u1ec7 gi\u00fap ch\u00fang ta hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u01a1 s\u1edf khoa h\u1ecdc c\u1ee7a c\u00e1c c\u00f4ng th\u1ee9c truy\u1ec1n th\u1ed1ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u ho\u00e1 v\u00e0 b\u1ea3o t\u1ed3n ch\u00fang m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.”<\/p>\n

Th\u00e1ch th\u1ee9c t\u1eeb th\u1ef1c ti\u1ec5n s\u1ea3n xu\u1ea5t<\/strong><\/p>\n

Khi b\u00e0n v\u1ec1 vi\u1ec7c gi\u1eef \u0111\u01b0\u1ee3c \u0111\u1eb7c t\u00ednh h\u01b0\u01a1ng v\u1ecb truy\u1ec1n th\u1ed1ng khi s\u1ea3n xu\u1ea5t \u1edf quy m\u00f4 l\u1edbn, c\u00e1c chuy\u00ean gia \u0111\u1ec1u th\u1ed1ng nh\u1ea5t r\u1eb1ng \u0111\u00e2y l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t. TS. B\u00f9i H\u1ed3ng Qu\u00e2n, chuy\u00ean gia nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, chia s\u1ebb: “Chi ph\u00ed R&D \u0111\u1ec3 hi\u1ec7n \u0111\u1ea1i h\u00f3a m\u1ed9t lo\u1ea1i gia v\u1ecb truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng r\u1ea5t t\u1ed1n k\u00e9m, t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed9 ph\u1ee9c t\u1ea1p. Nh\u01b0ng \u0111\u1ea7u t\u01b0 n\u00e0y ho\u00e0n to\u00e0n x\u1ee9ng \u0111\u00e1ng khi ch\u00fang ta c\u00f3 th\u1ec3 mang h\u01b0\u01a1ng v\u1ecb Vi\u1ec7t \u0111\u1ebfn v\u1edbi th\u1ebf gi\u1edbi.”<\/p>\n

\u00d4ng Tr\u01b0\u01a1ng H\u1ea3i Nam, CEO ICFood Vi\u1ec7t Nam cho bi\u1ebft, c\u00f4ng ty \u0111\u00e3 v\u00e0 \u0111ang m\u1edf c\u1eeda nh\u00e0 m\u00e1y cho sinh vi\u00ean tham quan, th\u1ef1c t\u1eadp, \u0111\u1ed3ng th\u1eddi chia s\u1ebb kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n v\u1ec1 quy tr\u00ecnh s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i. “Ch\u00fang t\u00f4i tin r\u1eb1ng vi\u1ec7c k\u1ebft n\u1ed1i sinh vi\u00ean v\u1edbi th\u1ef1c ti\u1ec5n s\u1ea3n xu\u1ea5t s\u1ebd gi\u00fap c\u00e1c em hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i trong ng\u00e0nh\u201d \u0111\u1ea1i di\u1ec7n c\u00f4ng ty nh\u1ea5n m\u1ea1nh.<\/p>\n

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\u00d4ng Tr\u01b0\u01a1ng H\u1ea3i Nam, CEO ICFood chia s\u1ebb v\u1ec1 Chi\u1ebft xu\u1ea5t n\u1ea5m men l\u00e0m gia v\u1ecb<\/figcaption><\/figure>\n

Gen Z v\u00e0 k\u1ef3 v\u1ecdng m\u1edbi<\/strong><\/p>\n

H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 Gen Z v\u00e0 Gen Alpha, \u0111ang thay \u0111\u1ed5i m\u1ea1nh m\u1ebd. H\u1ecd kh\u00f4ng ch\u1ec9 quan t\u00e2m \u0111\u1ebfn h\u01b0\u01a1ng v\u1ecb m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi t\u00ednh minh b\u1ea1ch v\u1ec1 ngu\u1ed3n g\u1ed1c, quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng. TS. B\u00f9i H\u1ed3ng Qu\u00e2n nh\u1eadn \u0111\u1ecbnh: “Gen Z mong mu\u1ed1n th\u1ef1c ph\u1ea9m v\u1eeba truy\u1ec1n th\u1ed1ng v\u1eeba hi\u1ec7n \u0111\u1ea1i – an to\u00e0n, ti\u1ec7n l\u1ee3i nh\u01b0ng v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a.”<\/p>\n

Ti\u00eau chu\u1ea9n kh\u00f3 \u0111\u1ea1t nh\u1ea5t khi hi\u1ec7n \u0111\u1ea1i h\u00f3a th\u1ef1c ph\u1ea9m truy\u1ec1n th\u1ed1ng ch\u00ednh l\u00e0 vi\u1ec7c duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u01b0\u01a1ng v\u1ecb. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi h\u1ec7 th\u1ed1ng ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng nghi\u00eam ng\u1eb7t v\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n l\u1ef1c chuy\u00ean m\u00f4n cao.<\/p>\n

Nh\u00e2n l\u1ef1c – y\u1ebfu t\u1ed1 then ch\u1ed1t<\/strong><\/p>\n

“Nh\u00e2n l\u1ef1c chuy\u00ean m\u00f4n cho l\u0129nh v\u1ef1c n\u00e0y \u0111ang thi\u1ebfu h\u1ee5t nghi\u00eam tr\u1ecdng\u201d TS. Nguy\u1ec5n B\u00e1 Thanh th\u1eb3ng th\u1eafn \u0111\u00e1nh gi\u00e1. “Ch\u00fang ta c\u1ea7n th\u1ebf h\u1ec7 tr\u1ebb kh\u00f4ng ch\u1ec9 am hi\u1ec3u truy\u1ec1n th\u1ed1ng m\u00e0 c\u00f2n th\u00e0nh th\u1ea1o c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i.”<\/p>\n

\u0110\u1ec3 gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n n\u00e0y, c\u00e1c doanh nghi\u1ec7p nh\u01b0 ICFood Vi\u1ec7t Nam \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 sinh vi\u00ean, t\u1eeb vi\u1ec7c cung c\u1ea5p thi\u1ebft b\u1ecb th\u1eed nghi\u1ec7m, ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n \u0111\u1ebfn c\u01a1 h\u1ed9i th\u1ef1c t\u1eadp th\u1ef1c t\u1ebf t\u1ea1i nh\u00e0 m\u00e1y.<\/p>\n

L\u1eddi khuy\u00ean cho th\u1ebf h\u1ec7 tr\u1ebb<\/strong><\/p>\n

Khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 l\u1eddi khuy\u00ean quan tr\u1ecdng nh\u1ea5t cho ng\u01b0\u1eddi mu\u1ed1n \u0111i v\u00e0o l\u0129nh v\u1ef1c n\u00e0y, TS. B\u00f9i H\u1ed3ng Qu\u00e2n chia s\u1ebb: “H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c hi\u1ec3u s\u00e2u v\u1ec1 truy\u1ec1n th\u1ed1ng, sau \u0111\u00f3 h\u1ecdc c\u00e1ch \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 l\u00e0m cho n\u00f3 t\u1ed1t h\u01a1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i thay th\u1ebf n\u00f3.”<\/p>\n

H\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c c\u1ea7n thay \u0111\u1ed5i theo h\u01b0\u1edbng t\u0103ng c\u01b0\u1eddng th\u1ef1c h\u00e0nh, k\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 khuy\u1ebfn kh\u00edch t\u01b0 duy \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. Nh\u01b0 \u00d4ng Tr\u01b0\u01a1ng H\u1ea3i Nam nh\u1ea5n m\u1ea1nh: “N\u1ebfu c\u00f3 1 tri\u1ec7u USD, t\u00f4i s\u1ebd \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c ph\u00f2ng th\u00ed nghi\u1ec7m \u1ee9ng d\u1ee5ng v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o th\u1ef1c h\u00e0nh cho sinh vi\u00ean.”<\/p>\n

Th\u1ebf h\u1ec7 ti\u1ebfp theo c\u1ee7a c\u00e1c ch\u1ee7 doanh nghi\u1ec7p th\u1ef1c ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng v\u1ec1 c\u00f4ng ngh\u1ec7 s\u1ed1, qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng b\u1ec1n v\u1eefng, v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i gi\u1eefa gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng v\u1edbi nhu c\u1ea7u hi\u1ec7n \u0111\u1ea1i.<\/p>\n

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\u0110\u1ea1i di\u1ec7n kh\u00e1ch m\u1eddi tham gia h\u1ed9i th\u1ea3o<\/figcaption><\/figure>\n

H\u1ed9i th\u1ea3o \u0111\u00e3 kh\u00e9p l\u1ea1i nh\u01b0ng tinh th\u1ea7n h\u1ee3p t\u00e1c gi\u1eefa nh\u00e0 tr\u01b0\u1eddng v\u00e0 doanh nghi\u1ec7p v\u1eabn ti\u1ebfp t\u1ee5c, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung l\u00e0 n\u00e2ng t\u1ea7m gia v\u1ecb Vi\u1ec7t tr\u00ean b\u1ea3n \u0111\u1ed3 th\u1ebf gi\u1edbi, \u0111\u1ed3ng th\u1eddi \u0111\u00e0o t\u1ea1o th\u1ebf h\u1ec7 chuy\u00ean gia tr\u1ebb c\u00f3 \u0111\u1ee7 n\u0103ng l\u1ef1c d\u1eabn d\u1eaft ng\u00e0nh trong t\u01b0\u01a1ng lai. ICFood s\u1ebd h\u1ed7 tr\u1ee3 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc c\u00f4ng nghi\u1ec7p Tp.HCM t\u1ed5 ch\u1ee9c cu\u1ed9c thi ph\u00e1t tri\u1ec3n gia v\u1ecb th\u1ef1c ph\u1ea9m gi\u00fap t\u1ea1o d\u1ef1ng ni\u1ec1m \u0111am m\u00ea gia v\u1ecb \u1edf sinh vi\u00ean.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong b\u1ed1i c\u1ea3nh ng\u00e0nh th\u1ef1c ph\u1ea9m Vi\u1ec7t Nam \u0111ang chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd, vi\u1ec7c k\u1ebft n\u1ed1i tri th\u1ee9c truy\u1ec1n th\u1ed1ng v\u1edbi c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a then ch\u1ed1t. B\u00e0i b\u00e1o c\u00e1o \u201cGia v\u1ecb t\u01b0\u01a1ng lai: t\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i ho\u00e1” trong H\u1ed9i th\u1ea3o “Hi\u1ec7n \u0111\u1ea1i ho\u00e1 ng\u00e0nh th\u1ef1c ph\u1ea9m truy\u1ec1n […]<\/p>\n","protected":false},"author":4,"featured_media":8125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-do-uong-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/8121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8121"}],"version-history":[{"count":2,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/8121\/revisions"}],"predecessor-version":[{"id":8127,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/8121\/revisions\/8127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/8125"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}