{"id":79,"date":"2017-12-13T15:50:09","date_gmt":"2017-12-13T08:50:09","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=79"},"modified":"2017-12-13T15:55:32","modified_gmt":"2017-12-13T08:55:32","slug":"du-doan-ve-thi-truong-bia-truoc-tet-mau-tuat-2018","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=79","title":{"rendered":"D\u1ef1 \u0111o\u00e1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng bia tr\u01b0\u1edbc T\u1ebft M\u1eadu Tu\u1ea5t 2018"},"content":{"rendered":"

Ng\u00e0nh s\u1ea3n xu\u1ea5t bia Vi\u1ec7t Nam \u0111\u00e3 tr\u1ea3i qua nh\u1eefng th\u00e1ng c\u1ee7a n\u0103m 2017 v\u1edbi nhi\u1ec1u kh\u00f3 kh\u0103n th\u00e1ch th\u1ee9c. S\u1ea3n ph\u1ea9m m\u1eb7c d\u00f9 \u0111\u00e3 tr\u1edf n\u00ean c\u1ea7n thi\u1ebft trong cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n, song lu\u00f4n trong m\u1ed9t cu\u1ed9c c\u1ea1nh tranh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia v\u00e0 ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t nh\u1eadn th\u1ee9c th\u1ed1ng nh\u1ea5t gi\u1eefa c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f4ng nghi\u1ec7p v\u00e0 y t\u1ebf v\u1ec1 \u00edch l\u1ee3i c\u0169ng nh\u01b0 v\u1ec1 t\u00e1c h\u1ea1i c\u1ee7a bia khi s\u1eed d\u1ee5ng.<\/strong><\/em><\/p>\n

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Th\u00eam v\u00e0o \u0111\u00f3, y\u00eau c\u1ea7u \u0111\u1ea9y nhanh ti\u1ebfn \u0111\u1ed9 tho\u00e1i v\u1ed1n nh\u00e0 n\u01b0\u1edbc t\u1ea1i hai T\u1ed5ng C\u00f4ng ty bia l\u1edbn l\u00e0 SABECO v\u00e0 HABECO do tri\u1ec3n khai ch\u1eadm tr\u1ec5 th\u1eddi gian qua c\u0169ng \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh t\u1edbi c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd, \u0111i\u1ec1u h\u00e0nh s\u1ea3n xu\u1ea5t kinh doanh v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi lao \u0111\u1ed9ng. Ch\u00ednh v\u00ec v\u1eady, c\u00f9ng v\u1edbi vi\u1ec7c t\u0103ng thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 quy \u0111\u1ecbnh c\u1ee7a Ch\u00ednh ph\u1ee7 nh\u1eb1m t\u1eebng b\u01b0\u1edbc h\u1ea1n ch\u1ebf ti\u00eau d\u00f9ng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n \u0111\u00e3 t\u00e1c \u0111\u1ed9ng t\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng s\u1ea3n xu\u1ea5t bia ng\u00e0y m\u1ed9t ch\u1eadm l\u1ea1i. N\u1ebfu nh\u01b0 10 th\u00e1ng \u0111\u1ea7u n\u0103m 2016 to\u00e0n ng\u00e0nh s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c 3099 tri\u1ec7u l\u00edt bia, t\u0103ng 8,3% so v\u1edbi c\u00f9ng k\u1ef3, th\u00ec 10 th\u00e1ng \u0111\u1ea7u n\u0103m nay 2017 m\u1eb7c d\u00f9 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c 3270,3 tri\u1ec7u l\u00edt, nh\u01b0ng t\u1ed1c \u0111\u1ed9 t\u0103ng c\u00f2n 5,5% so v\u1edbi c\u00f9ng k\u1ef3.<\/p>\n

D\u1ef1 \u0111o\u00e1n trong 2 th\u00e1ng c\u00f2n l\u1ea1i n\u1ebfu duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ea3n l\u01b0\u1ee3ng m\u1ed7i th\u00e1ng nh\u01b0 m\u1ee9c c\u1ee7a th\u00e1ng 10\/2017 th\u00ec t\u1ed5ng \u00a0s\u1ea3n l\u01b0\u1ee3ng bia c\u1ea3 n\u0103m 2017 c\u00f3 th\u1ec3 \u0111\u1ea1t cao h\u01a1n t\u1ed5ng l\u01b0\u1ee3ng bia s\u1ea3n xu\u1ea5t n\u0103m 2016. Tuy nhi\u00ean, theo d\u1ef1 b\u00e1o th\u1eddi ti\u1ebft n\u0103m nay s\u1ebd r\u00e9t h\u01a1n n\u0103m 2016 c\u00f9ng v\u1edbi vi\u1ec7c xu\u1ea5t hi\u1ec7n nhi\u1ec1u tr\u1eadn b\u00e3o, l\u0169, \u00e1p th\u1ea5p nhi\u1ec7t \u0111\u1edbi g\u00e2y thi\u1ec7t h\u1ea1i n\u1eb7ng n\u1ec1 v\u1ec1 ng\u01b0\u1eddi v\u00e0 c\u1ee7a, \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi \u0111\u1eddi s\u1ed1ng c\u1ee7a nhi\u1ec1u t\u1ea7ng l\u1edbp d\u00e2n c\u01b0 c\u00e1c t\u1ec9nh Nam Trung B\u1ed9 v\u00e0 Nam B\u1ed9, n\u00ean m\u1ee9c ti\u00eau th\u1ee5 bia c\u00f3 th\u1ec3 s\u1ebd gi\u1ea3m, l\u00e0m cho t\u1ed5ng l\u01b0\u1ee3ng bia c\u1ea3 n\u0103m 2017 c\u00f3 th\u1ec3 ch\u1ec9 c\u00f2n b\u1eb1ng ho\u1eb7c th\u1ea5p h\u01a1n n\u0103m 2016.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ea5y qua s\u1ea3n l\u01b0\u1ee3ng bia do hai T\u1ed5ng c\u00f4ng ty SABECO v\u00e0 HABECO s\u1ea3n xu\u1ea5t \u0111\u1ec1u c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng th\u1ea5p h\u01a1n c\u00f9ng k\u1ef3. C\u1ee5 th\u1ec3 l\u00e0: N\u1ebfu nh\u01b0\u00a0 s\u1ea3n l\u01b0\u1ee3ng bia 10 th\u00e1ng n\u0103m 2016 c\u1ee7a T\u1ed5ng C\u00f4ng ty\u00a0 CP Bia – R\u01b0\u1ee3u\u00a0 – N\u01b0\u1edbc gi\u1ea3i kh\u00e1t S\u00e0i G\u00f2n \u0111\u1ea1t 1343 tri\u1ec7u l\u00edt, t\u0103ng 7,9%; T\u1ed5ng C\u00f4ng ty\u00a0 CP Bia – R\u01b0\u1ee3u\u00a0 – N\u01b0\u1edbc gi\u1ea3i kh\u00e1t H\u00e0 N\u1ed9i \u0111\u1ea1t 610 tri\u1ec7u l\u00edt, t\u0103ng 1.4% so v\u1edbi c\u00f9ng k\u1ef3 2015, th\u00ec 10 th\u00e1ng n\u0103m 2017 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a 2 T\u1ed5ng c\u00f4ng ty SABECO v\u00e0 HABECO gi\u1ea3m l\u1ea7n l\u01b0\u1ee3t c\u00f2n 4,6% v\u00e0 -2,8% so v\u1edbi c\u00f9ng k\u1ef3 2016.<\/p>\n

Thay v\u00e0o \u0111\u00f3, m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 bia th\u1ee7 c\u00f4ng (Craft\u00a0 Beer) l\u1ea1i n\u1edf r\u1ed9 trong 2 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, \u0111ang thu h\u00fat kh\u00e1 nhi\u1ec1u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng thu\u1ed9c t\u1ea7ng l\u1edbp trung l\u01b0u t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i, th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. Bia th\u1ee7 c\u00f4ng kh\u00f4ng ch\u1ec9 mang t\u1edbi cho ng\u01b0\u1eddi u\u1ed1ng nh\u1eefng h\u01b0\u01a1ng v\u1ecb l\u1ea1, \u0111\u1ed9c \u0111\u00e1o m\u00e0 c\u00f2n l\u00e0 m\u1ed9t s\u1ef1 tr\u1ea3i nghi\u1ec7m m\u1edbi tr\u00ean c\u00e1c m\u1eb7t l\u1ecbch s\u1eed, ki\u1ebfn th\u1ee9c v\u00e0 v\u0103n h\u00f3a v\u1ec1 bia.<\/p>\n

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Bia th\u1ee7 c\u00f4ng kh\u00e1c v\u1edbi nh\u1eefng lo\u1ea1i bia th\u00f4ng th\u01b0\u1eddng \u1edf ch\u1ed7 ng\u01b0\u1eddi \u1ee7 bia c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o v\u1ec1 c\u00f4ng th\u1ee9c ph\u1ed1i tr\u1ed9n nguy\u00ean li\u1ec7u \u0111\u1ec3 t\u1ea1o h\u01b0\u01a1ng v\u1ecb ri\u00eang, t\u00f9y theo c\u1ea3m h\u1ee9ng, tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0 k\u1ef9 thu\u1eadt c\u1ee7a ng\u01b0\u1eddi \u1ee7 bia nh\u01b0 bia c\u00e0 ph\u00ea, bia chanh leo, bia s\u1ea7u ri\u00eang, bia h\u01b0\u01a1ng v\u1ed1i, h\u01b0\u01a1ng cam th\u1ea3o…Ri\u00eang h\u00e3ng bia th\u1ee7 c\u00f4ng Pasteur Street \u1edf th\u00e0nh ph\u1ed1 H\u1ed3 Chi Minh do hai doanh nh\u00e2n ng\u01b0\u1eddi M\u1ef9 l\u00e0 John Reid v\u00e0 Alex Violette th\u00e0nh l\u1eadp t\u1eeb n\u0103m 2015 \u0111\u1ebfn nay \u0111\u00e3 t\u1ea1o ra \u0111\u01b0\u1ee3c 70 h\u01b0\u01a1ng v\u1ecb\u00a0 bia kh\u00e1c nhau.<\/p>\n

Vi\u1ec7c s\u1ea3n xu\u1ea5t bia th\u1ee7 c\u00f4ng th\u01b0\u1eddng g\u1eafn v\u1edbi kinh doanh nh\u00e0 h\u00e0ng n\u00ean mang t\u00ednh ch\u1ea5t ph\u1ee5c v\u1ee5 t\u1ea1i ch\u1ed7 k\u00e8m v\u1edbi c\u00e1c m\u00f3n \u0103n nh\u1eadu \u0111a d\u1ea1ng t\u1eeb kh\u1eafp c\u00e1c ch\u00e2u l\u1ee5c. Cho \u0111\u1ebfn nay ch\u01b0a c\u00f3 s\u1ed1 li\u1ec7u th\u1ed1ng\u00a0 k\u00ea ch\u00ednh th\u1ee9c v\u1ec1 s\u1ed1 c\u01a1 s\u1edf, nh\u00e0 h\u00e0ng n\u1ea5u bia (\u01b0\u1edbc kho\u1ea3ng tr\u00ean 10 c\u01a1 s\u1edf) v\u00e0 s\u1ea3n l\u01b0\u1ee3ng bia th\u1ee7 c\u00f4ng, nh\u01b0ng ng\u01b0\u1eddi vi\u1ebft b\u00e0i n\u00e0y th\u00ec cho r\u1eb1ng xu h\u01b0\u1edbng s\u1eed d\u1ee5ng bia th\u1ee7 c\u00f4ng ng\u00e0y c\u00e0ng l\u1edbn v\u00ec theo nh\u00f3m nghi\u00ean c\u1ee9u Boston, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng GDP trung b\u00ecnh c\u1ee7a Vi\u1ec7t Nam \u00a0h\u01a1n 6% m\u1ed7i n\u0103m, th\u00ec t\u1ea7ng l\u1edbp trung l\u01b0u \u1edf n\u01b0\u1edbc ta ng\u00e0y m\u1ed9t gia t\u0103ng, \u01b0\u1edbc chi\u1ebfm kho\u1ea3ng 23% d\u00e2n s\u1ed1 t\u1eeb n\u0103m 2020. V\u00e0o nh\u1eefng d\u1ecbp l\u1ec5 t\u1ebft, nhu c\u1ea7u s\u1eed d\u1ee5ng ho\u1eb7c bi\u1ebfu t\u1eb7ng lo\u1ea1i bia n\u00e0y c\u0169ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng.<\/p>\n

M\u1ed9t \u0111i\u1ec1u c\u1ea7n \u0111\u1ec1 c\u1eadp th\u00eam khi n\u00f3i v\u1ec1 th\u1ecb tr\u01b0\u1eddng bia t\u1ebft, \u0111\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u1ea7u c\u01a1 v\u00e0 gi\u00e1 c\u1ea3. G\u1ea7n nh\u01b0 \u0111\u00e3 tr\u1edf th\u00e0nh quy lu\u1eadt, \u0111\u1ec3 chu\u1ea9n b\u1ecb ch\u00e2n h\u00e0ng cho t\u1ebft, c\u00e1c nh\u00e0 h\u00e0ng, c\u00e1c \u0111i\u1ec3m b\u00e1n l\u1ebb \u0111\u1ed3 u\u1ed1ng n\u00f3i chung v\u00e0 bia n\u00f3i ri\u00eang th\u01b0\u1eddng mua v\u00e0o nhi\u1ec1u h\u00e0ng theo d\u1ef1 b\u00e1o s\u1ed1 l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u1ee7a c\u00e1c d\u1ecbp t\u1ebft tr\u01b0\u1edbc \u0111\u00e2y, nh\u1ea5t l\u00e0 v\u1edbi nh\u1eefng lo\u1ea1i bia c\u00f3 danh ti\u1ebfng nh\u01b0 bia H\u00e0 N\u1ed9i Special, bia S\u00e0i G\u00f2n Special, bia Heineken\u2026C\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, nh\u00e0 b\u00e1n bu\u00f4n th\u00ec ch\u01b0a coi tr\u1ecdng vi\u1ec7c \u0111i\u1ec1u ti\u1ebft th\u1ecb tr\u01b0\u1eddng n\u00ean v\u1eabn th\u01b0\u1eddng x\u1ea3y ra t\u00ecnh tr\u1ea1ng th\u1eeba thi\u1ebfu c\u1ee5c b\u1ed9 khu v\u1ef1c, ch\u01b0a k\u1ec3 chuy\u1ec7n c\u00f3 m\u1ed9t s\u1ed1 nh\u00e0 b\u00e1n l\u1ebb c\u1ed1 t\u00ecnh t\u1ea1o nh\u1eefng c\u01a1n khan hi\u1ebfm h\u00e0ng gi\u1ea3 t\u1ea1o \u0111\u1ec3 n\u00e2ng gi\u00e1 b\u00e1n.<\/p>\n

Th\u00eam n\u1eefa ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng \u201cmua \u0111\u1ee9t b\u00e1n \u0111o\u1ea1n<\/strong>\u201d c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n c\u01a1 h\u1ed9i cho vi\u1ec7c t\u0103ng gi\u00e1 t\u00f9y ti\u1ec7n c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb m\u00e0 ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t ho\u1eb7c nh\u00e0 ph\u00e2n ph\u1ed1i kh\u00f4ng th\u1ec3 ki\u1ec3m s\u00f3at v\u00e0 can thi\u1ec7p. T\u00ecnh h\u00ecnh n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1eb7c bi\u1ec7t quan t\u00e2m c\u00f9ng v\u1edbi vi\u1ec7c t\u0103ng c\u01b0\u1eddng ki\u1ec3m tra, ki\u1ec3m so\u00e1t c\u1ee7a \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd th\u1ecb tr\u01b0\u1eddng c\u00e1c b\u1ed9, ng\u00e0nh, \u0111\u1ecba ph\u01b0\u01a1ng, nh\u1eb1m l\u00e0m cho th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng n\u00f3i chung v\u00e0 th\u1ecb tr\u01b0\u1eddng bia n\u00f3i ri\u00eang trong d\u1ecbp t\u1ebft c\u1ed5 truy\u1ec1n \u0111\u01b0\u1ee3c \u1ed5n \u0111\u1ecbnh, v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ee7 h\u00e0ng, \u1ed5n \u0111\u1ecbnh gi\u00e1 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean m\u1ed9t c\u00e1i t\u1ebft y\u00ean vui, h\u1ea1nh ph\u00fac cho m\u1ecdi ng\u01b0\u1eddi.\/.<\/p>\n

L\u00ea \u0110\u01b0\u1ee3c<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0nh s\u1ea3n xu\u1ea5t bia Vi\u1ec7t Nam \u0111\u00e3 tr\u1ea3i qua nh\u1eefng th\u00e1ng c\u1ee7a n\u0103m 2017 v\u1edbi nhi\u1ec1u kh\u00f3 kh\u0103n th\u00e1ch th\u1ee9c. S\u1ea3n ph\u1ea9m m\u1eb7c d\u00f9 \u0111\u00e3 tr\u1edf n\u00ean c\u1ea7n thi\u1ebft trong cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n, song lu\u00f4n trong m\u1ed9t cu\u1ed9c c\u1ea1nh tranh gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia v\u00e0 ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t nh\u1eadn th\u1ee9c th\u1ed1ng […]<\/p>\n","protected":false},"author":5,"featured_media":80,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=79"}],"version-history":[{"count":2,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":83,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/79\/revisions\/83"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/80"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}