{"id":5903,"date":"2021-12-27T12:53:21","date_gmt":"2021-12-27T05:53:21","guid":{"rendered":"https:\/\/douongvietnam.net\/?p=5903"},"modified":"2021-12-27T13:08:27","modified_gmt":"2021-12-27T06:08:27","slug":"tetra-pak-va-vinasoy-cach-mang-hoa-trai-nghiem-nguoi-dung-voi-cong-nghe-thuc-te-tang-cuong","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=5903","title":{"rendered":"Tetra Pak v\u00e0 Vinasoy c\u00e1ch m\u1ea1ng h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng"},"content":{"rendered":"<p><strong><em>C\u00f4ng ty Tetra Pak c\u00f9ng v\u1edbi Vinasoy v\u1eeba cho ra m\u1eaft c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) tr\u00ean h\u1ed9p s\u1eefa \u0111\u1eadu n\u00e0nh Fami v\u1edbi mong mu\u1ed1n n\u00e2ng t\u1ea7m tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 bi\u1ebfn m\u1ed7i chi\u1ebfc v\u1ecf h\u1ed9p gi\u1ea5y th\u00f4ng th\u01b0\u1eddng th\u00e0nh c\u1ea7u n\u1ed1i t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/em><\/strong><\/p>\n<p>V\u1edbi \u1ee9ng d\u1ee5ng c\u00f3 t\u00ean PackStory tr\u00ean \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 qu\u00e9t m\u1eb7t tr\u01b0\u1edbc c\u1ee7a h\u1ed9p s\u1eefa \u0111\u1eadu n\u00e0nh Fami \u0111\u1ec3 b\u01b0\u1edbc v\u00e0o th\u1ebf gi\u1edbi AR v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb v\u1ec1 h\u1ea1t \u0111\u1eadu n\u00e0nh, nguy\u00ean li\u1ec7u l\u00e0m n\u00ean m\u00f3n s\u1eefa \u0111\u1eadu n\u00e0nh r\u1ea5t quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t Nam, c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u t\u1ea1i sao v\u1ecf h\u1ed9p gi\u1ea5y l\u1ea1i gi\u00fap th\u1ef1c ph\u1ea9m an to\u00e0n v\u00e0 g\u1ea7n g\u0169i v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n<figure id=\"attachment_5904\" aria-describedby=\"caption-attachment-5904\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5904\" src=\"https:\/\/douongvietnam.net\/images\/2021\/12\/TETRA-27.jpg\" alt=\"\" width=\"500\" height=\"282\" \/><figcaption id=\"caption-attachment-5904\" class=\"wp-caption-text\">C\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) tr\u00ean h\u1ed9p s\u1eefa \u0111\u1eadu n\u00e0nh Fami bi\u1ebfn m\u1ed7i chi\u1ebfc v\u1ecf h\u1ed9p gi\u1ea5y th\u00f4ng th\u01b0\u1eddng th\u00e0nh c\u1ea7u n\u1ed1i t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/figcaption><\/figure>\n<p>C\u00f3 m\u1ed9t th\u1ef1c t\u1ebf l\u00e0 s\u1ef1 y\u00eau th\u00edch m\u1ed9t s\u1ea3n ph\u1ea9m th\u01b0\u1eddng t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi m\u1ee9c \u0111\u1ed9 hi\u1ec3u bi\u1ebft c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u00f3. Tuy nhi\u00ean, v\u1edbi \u0111\u1ed3 u\u1ed1ng \u0111\u00f3ng h\u1ed9p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u00edt khi bi\u1ebft r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd s\u1eed d\u1ee5ng, nh\u01b0 ngu\u1ed3n g\u1ed1c c\u1ee7a nguy\u00ean li\u1ec7u, c\u00e1ch th\u1ee9c ch\u1ebf bi\u1ebfn, c\u00e1ch h\u1ed9p gi\u1ea5y gi\u1eef cho \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c t\u01b0\u01a1i ngon an to\u00e0n, c\u0169ng nh\u01b0 l\u00fd do gi\u00fap h\u1ed9p gi\u1ea5y b\u1ec1n v\u1eefng h\u01a1n c\u00e1c lo\u1ea1i bao b\u00ec kh\u00e1c. \u0110\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c in t\u1ea5t c\u1ea3 th\u00f4ng tin \u0111\u00f3 l\u00ean bao b\u00ec s\u1ea3n ph\u1ea9m l\u00e0 kh\u00f4ng th\u1ec3 v\u00e0 n\u1ebfu \u0111\u01b0\u1ee3c th\u00ec n\u00f3 c\u0169ng kh\u00f3 m\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>\u00d4ng Eliseo Barcas, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Tetra Pak Vi\u1ec7t Nam, cho bi\u1ebft, ch\u00fang t\u00f4i tin r\u1eb1ng PackStory c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c th\u00e1ch th\u1ee9c n\u00e0y v\u00ec c\u00f4ng ngh\u1ec7 AR gi\u00fap bi\u1ebfn m\u1ed7i v\u1ecf h\u1ed9p gi\u1ea5y th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng s\u1ed1 hi\u1ec7n \u0111\u1ea1i gi\u00fap nh\u00e0 s\u1ea3n xu\u1ea5t t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh theo m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 th\u00fa v\u1ecb h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n<figure id=\"attachment_5905\" aria-describedby=\"caption-attachment-5905\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5905\" src=\"https:\/\/douongvietnam.net\/images\/2021\/12\/TETRA-272.jpg\" alt=\"\" width=\"500\" height=\"498\" srcset=\"https:\/\/douongvietnam.net\/wp-content\/uploads\/2021\/12\/TETRA-272.jpg 500w, https:\/\/douongvietnam.net\/wp-content\/uploads\/2021\/12\/TETRA-272-150x150.jpg 150w, https:\/\/douongvietnam.net\/wp-content\/uploads\/2021\/12\/TETRA-272-75x75.jpg 75w, https:\/\/douongvietnam.net\/wp-content\/uploads\/2021\/12\/TETRA-272-350x350.jpg 350w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-5905\" class=\"wp-caption-text\">Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 qu\u00e9t m\u1eb7t tr\u01b0\u1edbc c\u1ee7a h\u1ed9p s\u1eefa Fami \u0111\u1ec3 b\u01b0\u1edbc v\u00e0o th\u1ebf gi\u1edbi AR v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb v\u1ec1 h\u1ea1t \u0111\u1eadu n\u00e0nh v\u00e0 v\u1ecf h\u1ed9p gi\u1ea5y<\/figcaption><\/figure>\n<p>\u201cL\u00e0 m\u1ed9t c\u00f4ng ty lu\u00f4n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, ch\u00fang t\u00f4i h\u01b0\u1edbng t\u1edbi l\u00e0m ra nh\u1eefng v\u1ecf h\u1ed9p kh\u00f4ng ch\u1ec9 b\u1ec1n v\u1eefng cho m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00f2n th\u00f4ng minh, m\u1edf ra nh\u1eefng h\u01b0\u1edbng \u0111i m\u1edbi s\u00e1ng t\u1ea1o \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n t\u1eeb v\u1ecf h\u1ed9p gi\u1ea5y c\u1ee7a Tetra Pak. V\u1edbi PackStory, gi\u1edd \u0111\u00e2y v\u1ecf h\u1ed9p kh\u00f4ng ch\u1ec9 \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u1ef1c ph\u1ea9m, m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng v\u1edbi kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i, th\u00edch \u1ee9ng v\u1edbi l\u00e0n s\u00f3ng chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd sang c\u00f4ng ngh\u1ec7 s\u1ed1 c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m.\u201d \u00f4ng Eliseo Barcas, chia s\u1ebb.<\/p>\n<p>\u00d4ng Ng\u00f4 V\u0103n T\u1ee5, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh Vinasoy chia s\u1ebb: \u201cCh\u00fang t\u00f4i lu\u00f4n mu\u1ed1n mang \u0111\u1ebfn nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng, kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u1edf tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1edbi b\u1ed1i c\u1ea3nh d\u1ecbch b\u1ec7nh nh\u01b0 hi\u1ec7n nay, ph\u1ea7n l\u1edbn th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ebd d\u00e0nh \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00e1 nh\u00e2n, v\u00ec v\u1eady, vi\u1ec7c t\u1eadn d\u1ee5ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 AR tr\u00ean v\u1ecf h\u1ed9p gi\u1ea5y s\u1ebd b\u1ed5 sung th\u00eam m\u1ed9t k\u00eanh ho\u00e0n to\u00e0n m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 th\u00fa v\u1ecb h\u01a1n \u0111\u1ec3 ch\u00fang t\u00f4i ti\u1ebfp c\u1eadn t\u1edbi kh\u00e1ch h\u00e0ng. Vinasoy t\u1ef1 h\u00e0o l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam \u0111\u1ea7u ti\u00ean \u0111\u01b0a c\u00f4ng ngh\u1ec7 AR l\u00ean s\u1ea3n ph\u1ea9m s\u1eefa \u0111\u1eadu n\u00e0nh \u0111\u00f3ng h\u1ed9p.\u201d<\/p>\n<figure id=\"attachment_5906\" aria-describedby=\"caption-attachment-5906\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5906\" src=\"https:\/\/douongvietnam.net\/images\/2021\/12\/TETRA-273.jpg\" alt=\"\" width=\"500\" height=\"281\" \/><figcaption id=\"caption-attachment-5906\" class=\"wp-caption-text\">Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 qu\u00e9t m\u1eb7t tr\u01b0\u1edbc c\u1ee7a h\u1ed9p s\u1eefa Fami \u0111\u1ec3 b\u01b0\u1edbc v\u00e0o th\u1ebf gi\u1edbi AR v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb v\u1ec1 h\u1ea1t \u0111\u1eadu n\u00e0nh v\u00e0 v\u1ecf h\u1ed9p gi\u1ea5y<\/figcaption><\/figure>\n<p>C\u00f4ng ngh\u1ec7 AR tr\u00ean v\u1ecf h\u1ed9p gi\u1ea5y \u0111\u00e3 \u0111\u01b0\u1ee3c Tetra Pak v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c l\u1ea7n \u0111\u1ea7u ti\u00ean \u00e1p d\u1ee5ng v\u00e0o n\u0103m 2019 t\u1ea1i m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng Nam M\u1ef9. Ph\u1ea3n h\u1ed3i c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u1edbi \u1ee9ng d\u1ee5ng PackStory l\u00e0 r\u1ea5t t\u00edch c\u1ef1c.<\/p>\n<p>\u00d4ng Daniel Castro, Gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng hi\u1ec7u Milo c\u1ee7a C\u00f4ng ty Nestl\u00e9 t\u1ea1i Colombia chia s\u1ebb: \u201cCh\u00fang t\u00f4i lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o cho d\u00f2ng s\u1ea3n ph\u1ea9m Milo, v\u00ec th\u1ebf Nestl\u00e9 \u0111\u00e3 tham gia v\u00e0o d\u1ef1 \u00e1n PackStory khi nh\u1eadn th\u1ea5y \u0111\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 r\u1ea5t hay \u0111\u1ec3 k\u1ebft n\u1ed1i ng\u01b0\u1eddi d\u00f9ng. Gi\u1ea3i ph\u00e1p n\u00e0y c\u1ee7a Tetra Pak \u0111\u00e3 gi\u00fap m\u1edf ra cho ch\u00fang t\u00f4i con \u0111\u01b0\u1eddng s\u1ed1 h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f3 th\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb gia t\u0103ng kh\u00e1c bi\u1ec7t, s\u00e1ng t\u1ea1o v\u00e0 m\u1ea1nh m\u1ebd cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf t\u1ea1i \u0111i\u1ec3m b\u00e1n h\u00e0ng ho\u1eb7c khi ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m v\u00e0o b\u1ea5t k\u1ef3 l\u00fac n\u00e0o.\u201d<\/p>\n<p>C\u00f2n \u00f4ng Daniel Barraza, Gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng hi\u1ec7u Frutto c\u1ee7a c\u00f4ng ty Alpina th\u00ec cho bi\u1ebft: \u201cPackStory l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m gi\u00e1 tr\u1ecb gia t\u0103ng r\u1ea5t kh\u00e1c bi\u1ec7t. Th\u00eam v\u00e0o \u0111\u00f3, gi\u1ea3i ph\u00e1p n\u00e0y r\u1ea5t c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng tri\u1ec3n khai tr\u00ean v\u1ecf h\u1ed9p gi\u1ea5y v\u00e0 mang \u0111\u1ebfn s\u1ee9c s\u1ed1ng m\u1edbi, kh\u00e1c bi\u1ec7t cho ng\u00e0nh h\u00e0ng\u201d.<\/p>\n<p>B\u00ean c\u1ea1nh PackStory, Tetra Pak c\u0169ng l\u00e0 c\u00f4ng ty ti\u00ean phong trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m trong vi\u1ec7c \u1ee9ng d\u1ee5ng AR, m\u00e1y h\u1ecdc (machine learning) v\u00e0 d\u1eef li\u1ec7u l\u1edbn (Big Data) v\u00e0o ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt nh\u1eb1m c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n<p>C\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o c\u1ee7a Tetra Pak c\u0169ng nh\u1eafm h\u01b0\u1edbng t\u1edbi x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh t\u1ebf tu\u1ea7n ho\u00e0n \u00edt ph\u00e1t th\u1ea3i carbon. M\u1eb7c d\u00f9 hi\u1ec7n t\u1ea1i h\u1ed9p gi\u1ea5y c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 b\u1ec1n v\u1eefng v\u1edbi 75% th\u00e0nh ph\u1ea7n c\u1ea5u t\u1ea1o h\u1ed9p gi\u1ea5y Tetra Pak \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb gi\u1ea5y khai th\u00e1c t\u1eeb r\u1eebng t\u00e1i sinh c\u00f3 ch\u1ee9ng ch\u1ec9 FSC v\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf \u0111\u01b0\u1ee3c. Tuy nhi\u00ean \u0111\u00edch \u0111\u1ebfn m\u00e0 c\u00f4ng ty \u0111ang h\u01b0\u1edbng t\u1edbi l\u00e0 t\u0103ng t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng nguy\u1ec7n li\u00eau t\u00e1i sinh l\u00ean t\u1edbi 100%.<\/p>\n<p>PH\u01af\u1edaC NG\u1eccC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f4ng ty Tetra Pak c\u00f9ng v\u1edbi Vinasoy v\u1eeba cho ra m\u1eaft c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) tr\u00ean h\u1ed9p s\u1eefa \u0111\u1eadu n\u00e0nh Fami v\u1edbi mong mu\u1ed1n n\u00e2ng t\u1ea7m tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 bi\u1ebfn m\u1ed7i chi\u1ebfc v\u1ecf h\u1ed9p gi\u1ea5y th\u00f4ng th\u01b0\u1eddng th\u00e0nh c\u1ea7u n\u1ed1i t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. 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