{"id":4591,"date":"2020-10-05T15:49:15","date_gmt":"2020-10-05T08:49:15","guid":{"rendered":"https:\/\/douongvietnam.net\/?p=4591"},"modified":"2020-10-05T15:49:15","modified_gmt":"2020-10-05T08:49:15","slug":"cong-bo-nhung-cai-ten-quen-thuoc-lot-top-10-cong-ty-uy-tin-nganh-thuc-pham-do-uong-nam-2020","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=4591","title":{"rendered":"C\u00f4ng b\u1ed1 nh\u1eefng c\u00e1i t\u00ean quen thu\u1ed9c l\u1ecdt Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng n\u0103m 2020"},"content":{"rendered":"

Ng\u00e0y 23\/9\/2020 v\u1eeba qua, C\u00f4ng ty CP B\u00e1o c\u00e1o \u0110\u00e1nh gi\u00e1 Vi\u1ec7t Nam (Vietnam Report) ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng n\u0103m 2020.<\/em><\/strong><\/p>\n

Nhi\u1ec1u n\u0103m nay, Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh kinh t\u1ebf quan tr\u1ecdng v\u00e0 \u0111\u1ea7y ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n \u1edf Vi\u1ec7t Nam. Nh\u01b0ng \u0111\u1ee9ng tr\u01b0\u1edbc t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID-19, b\u1ee9c tranh to\u00e0n c\u1ea3nh ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng \u0111\u00e3 thay \u0111\u1ed5i ra sao?<\/p>\n

Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng n\u0103m 2020 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc khoa h\u1ecdc v\u00e0 kh\u00e1ch quan.<\/p>\n

C\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1, x\u1ebfp h\u1ea1ng d\u1ef1a tr\u00ean 3 ti\u00eau ch\u00ed ch\u00ednh: (1) N\u0103ng l\u1ef1c t\u00e0i ch\u00ednh th\u1ec3 hi\u1ec7n tr\u00ean b\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u0103m g\u1ea7n nh\u1ea5t; (2) Uy t\u00edn truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng ph\u01b0\u01a1ng ph\u00e1p Media Coding – m\u00e3 h\u00f3a c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 c\u00f4ng ty tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 \u1ea3nh h\u01b0\u1edfng; (3) Kh\u1ea3o s\u00e1t \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u v\u00e0 c\u00e1c b\u00ean li\u00ean quan: ng\u01b0\u1eddi ti\u00eau d\u00f9ng, chuy\u00ean gia\u2026 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u00e1ng 8\/2020.<\/p>\n

Danh s\u00e1ch 1: Top 10 C\u00f4ng ty th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2020 – Nh\u00f3m ng\u00e0nh: S\u1eefa v\u00e0 s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Top 10 C\u00f4ng ty uy t\u00ednng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng n\u0103m 2020, th\u00e1ng 09\/2020<\/figcaption><\/figure>\n

Danh s\u00e1ch 2: Top 10 C\u00f4ng ty th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2020 – Nh\u00f3m ng\u00e0nh: \u0110\u01b0\u1eddng, b\u00e1nh k\u1eb9o v\u00e0 th\u1ef1c ph\u1ea9m dinh d\u01b0\u1ee1ng kh\u00e1c<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng n\u0103m 2020, th\u00e1ng 09\/2020<\/figcaption><\/figure>\n

Danh s\u00e1ch 3: Top 10 C\u00f4ng ty th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2020 – nh\u00f3m ng\u00e0nh: Th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i, gia v\u1ecb, d\u1ea7u \u0103n<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng n\u0103m 2020, th\u00e1ng 09\/2020<\/figcaption><\/figure>\n

Danh s\u00e1ch 4: Top 10 C\u00f4ng ty th\u1ef1c ph\u1ea9m uy t\u00edn n\u0103m 2020 – Nh\u00f3m ng\u00e0nh: Th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, \u0111\u00f4ng l\u1ea1nh<\/strong><\/p>\n

\"\"<\/p>\n

Danh s\u00e1ch 5: Top 10 C\u00f4ng ty \u0111\u1ed3 u\u1ed1ng uy t\u00edn n\u0103m 2020 – Nh\u00f3m ng\u00e0nh: \u0110\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Top 10 C\u00f4ng ty uy t\u00ednng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng n\u0103m 2020, th\u00e1ng 09\/2020<\/figcaption><\/figure>\n

Danh s\u00e1ch 6: Top 10 C\u00f4ng ty \u0111\u1ed3 u\u1ed1ng uy t\u00edn n\u0103m 2020 – Nh\u00f3m ng\u00e0nh: \u0110\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n (n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, tr\u00e0, c\u00e0 ph\u00ea\u2026)<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Top 10 C\u00f4ng ty uy t\u00ednng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng n\u0103m 2020, th\u00e1ng 09\/2020<\/figcaption><\/figure>\n

B\u1ee9c tranh to\u00e0n c\u1ea3nh ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng Vi\u1ec7t Nam n\u0103m 2020: Nhi\u1ec1u m\u1ea3ng s\u00e1ng – t\u1ed1i \u0111an xen<\/strong><\/p>\n

Th\u1ef1c ph\u1ea9m v\u00e0 \u0110\u1ed3 u\u1ed1ng (F&B) n\u1eb1m trong nh\u00f3m ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), nhi\u1ec1u n\u0103m nay lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh kinh t\u1ebf quan tr\u1ecdng v\u00e0 c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a Vi\u1ec7t Nam. D\u1ef1 b\u00e1o, ng\u00e0nh FMCG t\u1ea1i Vi\u1ec7t Nam c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1eeb 5-6% trong giai \u0111o\u1ea1n 2020-2025.<\/p>\n

T\u00ecnh h\u00ecnh kinh t\u1ebf v\u0129 m\u00f4 \u1ed5n \u0111\u1ecbnh l\u00e0 \u0111i\u1ec3m s\u00e1ng soi r\u00f5 nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 c\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi ng\u00e0nh FMCG n\u00f3i chung v\u00e0 F&B n\u00f3i ri\u00eang. \u0110\u00f3 l\u00e0 c\u00e1c hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i nh\u01b0 EVFTA, CPTPP m\u1edf ra c\u01a1 h\u1ed9i xu\u1ea5t kh\u1ea9u, l\u01b0\u1ee3ng v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i nhi\u1ec1u h\u01a1n, thu h\u00fat ph\u00e1t tri\u1ec3n v\u00e0 chuy\u1ec3n giao c\u00f4ng ngh\u1ec7; \u0111\u00f3 l\u00e0 b\u00e0i to\u00e1n c\u1ea3i thi\u1ec7n m\u00f4i tr\u01b0\u1eddng kinh doanh v\u1edbi h\u1ec7 th\u1ed1ng lu\u1eadt ph\u00e1p, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, giao th\u00f4ng hay c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng\u2026 S\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng.<\/p>\n

T\u1eadp kh\u00e1ch h\u00e0ng ph\u00e2n m\u1ea3nh h\u01a1n d\u1eabn \u0111\u1ebfn nhu c\u1ea7u \u0111\u1ed1i v\u1edbi t\u1eebng nh\u00f3m s\u1ea3n ph\u1ea9m c\u0169ng tr\u1edf n\u00ean ri\u00eang bi\u1ec7t h\u01a1n. C\u00e1c h\u1ed9 gia \u0111\u00ecnh v\u1edbi quy m\u00f4 nh\u1ecf h\u01a1n bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c \u0111i. V\u00e0 quan tr\u1ecdng nh\u1ea5t, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang \u201ct\u1ef1 trao quy\u1ec1n\u201d cho ch\u00ednh m\u00ecnh trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m khi c\u00f3 \u0111\u1ebfn 55% ng\u01b0\u1eddi d\u00e2n t\u1ea1i th\u00e0nh th\u1ecb v\u00e0 59% ng\u01b0\u1eddi d\u00e2n t\u1ea1i n\u00f4ng th\u00f4n d\u00e0nh th\u1eddi gian t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua s\u1eafm. N\u00f3i c\u00e1ch kh\u00e1c, ch\u00ednh ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay \u0111ang d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng, ch\u1ee9 kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p F&B.<\/p>\n

Th\u00eam v\u00e0o \u0111\u00f3, m\u1eb7c d\u00f9 \u0111ang trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n r\u1ef1c r\u1ee1 nh\u01b0ng ng\u00e0nh F&B t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t \u201cng\u00f4i l\u00e0ng\u201d do thi\u1ebfu s\u1ef1 quy ho\u1ea1ch \u0111\u1ed3ng b\u1ed9, thi\u1ebfu c\u01a1 quan ch\u1ee7 qu\u1ea3n, m\u1ea1nh ai ng\u01b0\u1eddi \u0111\u00f3 l\u00e0m\u2026 \u201cNg\u00f4i l\u00e0ng\u201d n\u00e0y n\u0103m nay v\u1eeba tr\u1ea3i qua 2 c\u01a1n b\u00e3o l\u1edbn l\u00e0 Ngh\u1ecb \u0111\u1ecbnh 100 v\u00e0 \u0111\u1ea1i d\u1ecbch COVID-19. Trong kh\u1ea3o s\u00e1t nhanh c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh do Vietnam Report ti\u1ebfn h\u00e0nh th\u00e1ng 8\/2020, kho\u1ea3ng 50% s\u1ed1 doanh nghi\u1ec7p cho r\u1eb1ng ho\u1ea1t \u0111\u1ed9ng b\u1ecb t\u00e1c \u0111\u1ed9ng \u1edf m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng, trong \u0111\u00f3, nh\u00f3m \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 h\u01a1n c\u1ea3 do c\u00f2n ch\u1ecbu t\u00e1c \u0111\u1ed9ng c\u1ee7a Ngh\u1ecb \u0111\u1ecbnh 100.<\/p>\n

H\u00ecnh 1: T\u00e1c \u0111\u1ed9ng c\u1ee7a d\u1ecbch COVID-19 \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t n\u00f3i chung c\u1ee7a doanh nghi\u1ec7p<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng, th\u00e1ng 8\/2020<\/figcaption><\/figure>\n

Tuy nhi\u00ean, t\u00e1c \u0111\u1ed9ng c\u1ee7a d\u1ecbch b\u1ec7nh \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m trong ng\u00e0nh c\u0169ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3. Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Vietnam Report ch\u1ec9 ra r\u1eb1ng tr\u00ean 50% kh\u00e1ch h\u00e0ng \u0111\u00e3 chi ti\u00eau nhi\u1ec1u h\u01a1n cho c\u00e1c th\u1ef1c ph\u1ea9m t\u0103ng c\u01b0\u1eddng s\u1ee9c \u0111\u1ec1 kh\u00e1ng v\u00e0 h\u1ec7 mi\u1ec5n d\u1ecbch, c\u00e1c th\u1ef1c ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c t\u1ef1 nhi\u00ean, h\u1eefu c\u01a1, th\u1ef1c ph\u1ea9m s\u1ea1ch v\u00e0 l\u00e0nh m\u1ea1nh\u2026 trong khi \u0111\u00f3, 63,7% kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u1eaft gi\u1ea3m chi ti\u00eau cho bia, r\u01b0\u1ee3u. Theo \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u0169ng ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh c\u00f4ng su\u1ea5t ho\u1ea1t \u0111\u1ed9ng cho ph\u00f9 h\u1ee3p. Tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n c\u1ee7a Vietnam Report, \u0111\u1ea1i di\u1ec7n m\u1ed9t s\u1ed1 doanh nghi\u1ec7p trong ng\u00e0nh th\u1ef1c ph\u1ea9m chia s\u1ebb r\u1eb1ng h\u1ecd \u0111\u00e3 t\u0103ng c\u00f4ng su\u1ea5t ho\u1ea1t \u0111\u1ed9ng l\u00ean kho\u1ea3ng 30% \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. Tr\u00e1i l\u1ea1i, n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t c\u1ee7a nh\u00f3m doanh nghi\u1ec7p \u0111\u1ed3 u\u1ed1ng hi\u1ec7n ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng ch\u1ee7 y\u1ebfu \u1edf m\u1ee9c d\u01b0\u1edbi 80% so v\u1edbi tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch.<\/p>\n

H\u00ecnh 2: Chi ti\u00eau h\u00e0ng th\u00e1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 nh\u00f3m th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng thay \u0111\u1ed5i sau khi COVID-19 xu\u1ea5t hi\u1ec7n<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng Th\u1ef1c ph\u1ea9m -\u0110\u1ed3 u\u1ed1ng, th\u00e1ng 8\/2020<\/figcaption><\/figure>\n

COVID-19 \u0111\u00e3 ph\u01a1i b\u00e0y nhi\u1ec1u \u0111i\u1ec3m y\u1ebfu c\u1ee7a ng\u00e0nh F&B, \u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn logistics, ph\u00e2n ph\u1ed1i, qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1. Ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb c\u1ee7a ng\u00e0nh di\u1ec5n ra qua nh\u1eefng k\u00eanh sau: truy\u1ec1n th\u1ed1ng (General Trade), hi\u1ec7n \u0111\u1ea1i (Modern Trade), nh\u00e0 h\u00e0ng (Key account) v\u00e0 chu\u1ed7i b\u00e1n l\u1ebb ri\u00eang c\u1ee7a t\u1eebng h\u00e3ng (n\u1ebfu c\u00f3); trong \u0111\u00f3 k\u00eanh truy\u1ec1n th\u1ed1ng chi\u1ebfm t\u1ef7 tr\u1ecdng \u0111a s\u1ed1.<\/p>\n

\u0110\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t c\u00fa s\u1ed1c nh\u01b0 COVID-19, 85,0% doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n ph\u1ed1i, logistics: nhu c\u1ea7u th\u1ef1c ph\u1ea9m thi\u1ebft y\u1ebfu, \u0111\u00f3ng g\u00f3i t\u0103ng cao nh\u01b0ng l\u01b0\u1ee3ng h\u00e0ng l\u01b0u kho kh\u00f4ng \u0111\u1ee7, doanh nghi\u1ec7p ph\u1ea3i t\u0103ng c\u00f4ng su\u1ea5t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng trong khi c\u00e1c nh\u00e0 h\u00e0ng \u0111\u00f3ng c\u1eeda khi\u1ebfn m\u1ee9c ti\u00eau th\u1ee5 \u0111\u1ed3 u\u1ed1ng gi\u1ea3m xu\u1ed1ng\u202694,7% doanh nghi\u1ec7p \u0111\u00e3 nh\u1eadn ra \u0111i\u1ec3m y\u1ebfu n\u00e0y v\u00e0 \u0111ang \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u01a1 c\u1ea5u t\u1ef7 tr\u1ecdng v\u00e0 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00edch nghi v\u1edbi kh\u1ee7ng ho\u1ea3ng. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u01b0u ti\u00ean c\u1ee7a ng\u00e0nh \u1ee9ng ph\u00f3 v\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a COVID-19.<\/p>\n

M\u1ed9t s\u1ed1 bi\u1ec7n ph\u00e1p m\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 \u00e1p d\u1ee5ng c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: nh\u1eadn \u0111\u1eb7t h\u00e0ng\/giao h\u00e0ng t\u1ea1i nh\u00e0, t\u0103ng c\u01b0\u1eddng k\u00eanh giao nh\u1eadn\u2026 M\u1ed9t kh\u00f3 kh\u0103n kh\u00e1c n\u1eefa m\u00e0 doanh nghi\u1ec7p trong ng\u00e0nh ph\u1ea3i \u0111\u1ed1i m\u1eb7t ch\u00ednh l\u00e0 vi\u1ec7c qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 khi s\u1ed1 l\u01b0\u1ee3ng lao \u0111\u1ed9ng s\u1eed d\u1ee5ng kh\u00e1 l\u1edbn, v\u1ea5n \u0111\u1ec1 \u0111\u1ea3m b\u1ea3o an to\u00e0n y t\u1ebf v\u00e0 lao \u0111\u1ed9ng t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c, ph\u00e2n chia lao \u0111\u1ed9ng h\u1ee3p l\u00fd\u2026 B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 vi\u1ec7c \u0111\u1ee9t g\u00e3y ngu\u1ed3n cung \u1ee9ng nguy\u00ean li\u1ec7u do kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c ngu\u1ed3n cung\u2026<\/p>\n

H\u00ecnh 3: Top 5 kh\u00f3 kh\u0103n doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i do COVID-19<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng, th\u00e1ng 8\/2020<\/figcaption><\/figure>\n

Tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n c\u1ee7a Vietnam Report, l\u00e3nh \u0111\u1ea1o m\u1ed9t s\u1ed1 doanh nghi\u1ec7p F&B l\u1edbn cho r\u1eb1ng, quy m\u00f4 doanh nghi\u1ec7p trong ng\u00e0nh c\u00f2n kh\u00e1 ph\u00e2n m\u1ea3nh, ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh y\u1ebfu cho n\u00ean khi g\u1eb7p m\u1ed9t c\u00fa s\u1ed1c l\u1edbn nh\u01b0 COVID-19 h\u1ecd th\u01b0\u1eddng sa v\u00e0o v\u00f2ng lu\u1ea9n qu\u1ea9n do ph\u1ea3i x\u1eed l\u00fd d\u00f2ng ti\u1ec1n, c\u1eaft gi\u1ea3m nh\u00e2n s\u1ef1, c\u1eaft gi\u1ea3m chi ph\u00ed\u2026 Th\u1ebf nh\u01b0ng v\u1ec1 c\u01a1 b\u1ea3n, nhu c\u1ea7u \u0103n u\u1ed1ng c\u1ee7a con ng\u01b0\u1eddi l\u00e0 kh\u00f3 thay \u0111\u1ed5i, khi ch\u00fang ta ch\u1ea5p nh\u1eadn \u201cs\u1ed1ng chung v\u1edbi b\u00e3o\u201d, doanh nghi\u1ec7p l\u1ea1i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n thi\u1ebfu h\u1ee5t nh\u00e2n s\u1ef1, s\u1ea3n xu\u1ea5t kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng\u2026 \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p h\u1ecdc \u0111\u01b0\u1ee3c g\u00ec t\u1eeb nh\u1eefng c\u00fa s\u1ed1c nh\u01b0 th\u1ebf n\u00e0y?<\/p>\n

H\u00ecnh 4: \u0110\u00e1nh gi\u00e1 chung c\u1ee7a doanh nghi\u1ec7p F&B v\u1ec1 d\u1ecbch COVID-19<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng, th\u00e1ng 8\/2020<\/figcaption><\/figure>\n

68,4% doanh nghi\u1ec7p trong ng\u00e0nh cho r\u1eb1ng COVID-19 \u0111\u00e3 t\u1ea1o ra c\u00fa hu\u00fdch \u0111\u1ea9y m\u1ea1nh c\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1. B\u1eb1ng ch\u1ee9ng l\u00e0 nh\u1eefng doanh nghi\u1ec7p \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 \u1ee9ng d\u1ee5ng quy tr\u00ecnh c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i trong ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3n l\u00fd t\u1ecf ra r\u1ea5t v\u1eefng v\u00e0ng trong kh\u1ee7ng kho\u1ea3ng.<\/p>\n

Tr\u1eeb nh\u1eefng c\u00f4ng nh\u00e2n tr\u1ef1c ti\u1ebfp s\u1ea3n xu\u1ea5t t\u1ea1i nh\u00e0 m\u00e1y bu\u1ed9c ph\u1ea3i l\u00e0m lu\u00e2n phi\u00ean theo ca, t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111i\u1ec1u khi\u1ec3n v\u00e0 gi\u00e1m s\u00e1t t\u1eeb xa th\u00f4ng qua c\u00e1c ph\u1ea7n m\u1ec1m, \u1ee9ng d\u1ee5ng v\u00e0 h\u1ec7 th\u1ed1ng camera t\u1eeb xu\u1ea5t, nh\u1eadp kho, giao nh\u1eadn, b\u00e1n h\u00e0ng, ph\u00e2n ph\u1ed1i hay c\u00e1c cu\u1ed9c h\u1ecdp tr\u1ef1c tuy\u1ebfn k\u1ebft n\u1ed1i c\u00e1c chi nh\u00e1nh tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc\u2026 Th\u00eam v\u00e0o \u0111\u00f3, 63,2% doanh nghi\u1ec7p cho r\u1eb1ng \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ea9y nhanh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o.<\/p>\n

\u0110\u1ed5i m\u1edbi t\u1eeb h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i: \u0111i\u1ec1u ch\u1ec9nh t\u1ef7 tr\u1ecdng gi\u1eefa k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 k\u00eanh hi\u1ec7n \u0111\u1ea1i, ph\u00e1t tri\u1ec3n c\u00e1c \u1ee9ng d\u1ee5ng t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng khi mua s\u1eafm, \u0111\u1ed5i m\u1edbi t\u1eeb thi\u1ebft k\u1ebf bao b\u00ec, nh\u00e3n hi\u1ec7u s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, \u0111\u1ed5i m\u1edbi t\u1eeb ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m t\u0103ng c\u01b0\u1eddng s\u1ee9c \u0111\u1ec1 kh\u00e1ng v\u00e0 h\u1ec7 mi\u1ec5n d\u1ecbch h\u01a1n\u2026 Quan tr\u1ecdng h\u01a1n c\u1ea3, COVID-19 ch\u00ednh l\u00e0 \u0111i\u1ec1u ki\u1ec7n t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i s\u00e2u s\u1eafc trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ban l\u00e3nh \u0111\u1ea1o.<\/p>\n

Vietnam Report tin r\u1eb1ng, v\u1edbi nh\u1eefng b\u00e0i h\u1ecdc kinh nghi\u1ec7m \u0111\u00fac k\u1ebft t\u1eeb kh\u1ee7ng ho\u1ea3ng, c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p F&B s\u1ebd ng\u00e0y m\u1ed9t v\u1eefng m\u1ea1nh h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n

Tri\u1ec3n v\u1ecdng l\u1ea1c quan v\u1ec1 ng\u00e0nh trong th\u1eddi k\u1ef3 b\u00ecnh th\u01b0\u1eddng m\u1edbi<\/strong><\/p>\n

M\u1eb7c d\u00f9 b\u1ecb t\u00e1c \u0111\u1ed9ng nghi\u00eam tr\u1ecdng do COVID-19 nh\u01b0ng c\u00f3 \u0111\u1ebfn g\u1ea7n 58% doanh nghi\u1ec7p trong ng\u00e0nh \u0111\u00e1nh gi\u00e1 tri\u1ec3n v\u1ecdng ng\u00e0nh trong 6 th\u00e1ng cu\u1ed1i n\u0103m 2020 kh\u00e1 t\u00edch c\u1ef1c, tr\u00ean 50% doanh nghi\u1ec7p c\u00f3 ni\u1ec1m tin r\u00f5 r\u1ec7t v\u00e0o s\u1ef1 ph\u1ee5c h\u1ed3i kinh t\u1ebf nhanh ch\u00f3ng c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

H\u00ecnh 5: Tri\u1ec3n v\u1ecdng to\u00e0n ng\u00e0nh F&B trong 6 th\u00e1ng cu\u1ed1i n\u0103m 2020 so v\u1edbi 6 th\u00e1ng \u0111\u1ea7u n\u0103m<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng, th\u00e1ng 8\/2020<\/figcaption><\/figure>\n

Th\u1eddi gian ph\u1ee5c h\u1ed3i ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a doanh nghi\u1ec7p c\u0169ng \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o kh\u00e1 t\u00edch c\u1ef1c v\u1edbi 56,3% s\u1ed1 doanh nghi\u1ec7p \u01b0\u1edbc t\u00ednh m\u1ea5t kho\u1ea3ng 6 th\u00e1ng, 25% s\u1ed1 doanh nghi\u1ec7p m\u1ea5t kho\u1ea3ng 7-12 th\u00e1ng v\u00e0 18,7% m\u1ea5t nhi\u1ec1u h\u01a1n 12 th\u00e1ng. C\u00e1c doanh nghi\u1ec7p \u0111\u1ed3 u\u1ed1ng m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n so v\u1edbi c\u00e1c doanh nghi\u1ec7p th\u1ef1c ph\u1ea9m.<\/p>\n

H\u00ecnh 6: Th\u1eddi gian d\u1ef1 ki\u1ebfn \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ee5c h\u1ed3i ho\u1ea1t \u0111\u1ed9ng SXKD nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng, th\u00e1ng 8\/2020<\/figcaption><\/figure>\n

Chu\u1ea9n b\u1ecb cho giai \u0111o\u1ea1n b\u00ecnh th\u01b0\u1eddng m\u1edbi, c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh cho r\u1eb1ng Top 5 chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean bao g\u1ed3m: (1) T\u0103ng tr\u01b0\u1edfng doanh thu; (2) \u01afu ti\u00ean ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i; (3) \u0110\u1ea9y m\u1ea1nh nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m; (4) \u0110a d\u1ea1ng h\u00f3a ngu\u1ed3n cung \u1ee9ng, \u01b0u ti\u00ean ngu\u1ed3n cung trong n\u01b0\u1edbc; v\u00e0 (5) M\u1edf r\u1ed9ng, ph\u00e1t tri\u1ec3n c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i online tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. T\u1ea5t c\u1ea3 5 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb ch\u00ednh nh\u1eefng sai l\u1ea7m, kh\u00f3 kh\u0103n c\u1ee7a doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh \u1ee9ng ph\u00f3 v\u1edbi COVID-19 v\u1eeba qua.<\/p>\n

H\u00ecnh 7: Top 5 chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean c\u1ee7a doanh nghi\u1ec7p F&B trong b\u1ed1i c\u1ea3nh b\u00ecnh th\u01b0\u1eddng m\u1edbi<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng, th\u00e1ng 8\/2020<\/figcaption><\/figure>\n

Xu h\u01b0\u1edbng ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng trong b\u1ed1i c\u1ea3nh b\u00ecnh th\u01b0\u1eddng m\u1edbi<\/strong><\/p>\n

Nh\u01b0 \u0111\u00e3 ph\u00e2n t\u00edch \u1edf tr\u00ean, th\u00f3i quen v\u00e0 th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c d\u1eabn d\u1eaft xu h\u01b0\u1edbng ng\u00e0nh. Tr\u01b0\u1edbc COVID-19, ng\u00e0nh F&B\u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng l\u1edbn h\u00ecnh th\u00e0nh, \u0111i\u1ec3n h\u00ecnh nh\u01b0 nhu c\u1ea7u v\u1ec1 th\u1ef1c ph\u1ea9m dinh d\u01b0\u1ee1ng c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt, th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1, th\u00e0nh ph\u1ea7n dinh d\u01b0\u1ee1ng l\u00e0nh m\u1ea1nh, th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i ti\u1ec7n d\u1ee5ng, t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u2026Nh\u1eefng xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng do COVID-19 m\u00e0 ng\u01b0\u1ee3c l\u1ea1i ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong th\u1eddi gian t\u1edbi.<\/p>\n

H\u00ecnh 8: D\u1ef1 b\u00e1o nhu c\u1ea7u ti\u00eau d\u00f9ng m\u1ed9t s\u1ed1 nh\u00f3m Th\u1ef1c ph\u1ea9m -\u0110\u1ed3 u\u1ed1ng trong \u00edt nh\u1ea5t 6 th\u00e1ng t\u1edbi<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng, th\u00e1ng 8\/2020<\/figcaption><\/figure>\n

B\u00ean c\u1ea1nh \u0111\u00f3, kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report \u0111\u00e3 ch\u1ec9 ra m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng di\u1ec5n ra trong hi\u1ec7n t\u1ea1i v\u00e0 trong t\u01b0\u01a1ng lai khi doanh nghi\u1ec7p kh\u00f4i ph\u1ee5c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh.<\/p>\n

Nh\u1eefng xu h\u01b0\u1edbng trong ng\u1eafn h\u1ea1n c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: (1) L\u00e0m vi\u1ec7c t\u1eeb xa; (2) D\u1ecbch chuy\u1ec3n th\u00f3i quen t\u1eeb \u0103n u\u1ed1ng t\u1ea1i nh\u00e0 h\u00e0ng sang t\u1ea1i nh\u00e0; (3) M\u1ed1i lo ng\u1ea1i v\u1ec1 th\u1ef1c ph\u1ea9m nh\u1eadp kh\u1ea9u. \u0110\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi do nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i v\u00e0 lockdown trong giai \u0111o\u1ea1n b\u00f9ng ph\u00e1t c\u1ee7a d\u1ecbch.<\/p>\n

V\u1ec1 l\u00e2u d\u00e0i, 55,6% doanh nghi\u1ec7p cho r\u1eb1ng l\u00e0m vi\u1ec7c t\u1eeb xa s\u1ebd tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n, 2 xu h\u01b0\u1edbng c\u00f2n l\u1ea1i s\u1ebd tho\u00e1i tr\u00e0o do c\u00e1c hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i nh\u01b0 EVFTA v\u00e0 nhu c\u1ea7u giao l\u01b0u, g\u1eb7p m\u1eb7t, \u0103n u\u1ed1ng t\u1ea1i nh\u00e0 h\u00e0ng c\u1ee7a gi\u1edbi tr\u1ebb r\u1ea5t l\u1edbn. X\u00e9t trong d\u00e0i h\u1ea1n, c\u00e1c xu h\u01b0\u1edbng ch\u00ednh bao g\u1ed3m: (1) \u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7 trong kinh doanh nhi\u1ec1u h\u01a1n; (2) Giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n; (3) Ph\u00e2n b\u1ed5 l\u1ea1i ngu\u1ed3n \u0111\u1ea7u v\u00e0o trong c\u00e1c chu\u1ed7i cung \u1ee9ng; v\u00e0 (4) T\u00e1i c\u1ea5u tr\u00fac\/ \u0111\u1ecbnh v\u1ecb h\u00ecnh \u1ea3nh t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. Trong \u0111\u00f3, 3 xu h\u01b0\u1edbng \u0111\u1ea7u n\u1eb1m trong giai \u0111o\u1ea1n \u0111\u1ed5i m\u1edbi doanh nghi\u1ec7p thu\u1ed9c m\u00f4 h\u00ecnh h\u00e0nh \u0111\u1ed9ng 5 giai \u0111o\u1ea1n (5Rs) \u1ee9ng ph\u00f3 v\u1edbi COVID-19 m\u00e0 Vietnam Report \u0111\u00e3 gi\u1edbi thi\u1ec7u v\u00e0o th\u00e1ng 4\/2020.<\/p>\n

H\u00ecnh 9: M\u1ed9t s\u1ed1 xu h\u01b0\u1edbng ng\u00e0nh F&B trong v\u00e0 sau kh\u1ee7ng ho\u1ea3ng do COVID-19<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t doanh nghi\u1ec7p ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng, th\u00e1ng 8\/2020<\/figcaption><\/figure>\n

C\u00f4ng th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi k\u1ef3 b\u00ecnh th\u01b0\u1eddng m\u1edbi<\/strong><\/p>\n

Nh\u01b0 \u0111\u00e3 ph\u00e2n t\u00edch \u1edf tr\u00ean, vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac\/ \u0111\u1ecbnh v\u1ecb h\u00ecnh \u1ea3nh doanh nghi\u1ec7p trong th\u1eddi k\u1ef3 b\u00ecnh th\u01b0\u1eddng m\u1edbi l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu. Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Vietnam Report \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u00e1ng 8\/2020 \u0111\u00e3 \u0111i\u1ec3m m\u1eb7t m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ti\u00eau bi\u1ec3u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn nhi\u1ec1u nh\u1ea5t (ph\u00e2n theo nh\u00f3m s\u1ea3n ph\u1ea9m) bao g\u1ed3m: T\u01b0\u1eddng An (d\u1ea7u \u0103n), Orion Vina (b\u00e1nh k\u1eb9o), Chinsu (gia v\u1ecb), Vissan (th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng), Acecook (th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3i), Vinamilk (s\u1eefa), Lipton (tr\u00e0), Heineken (bia, r\u01b0\u1ee3u), Trung Nguy\u00ean (c\u00e0 ph\u00ea), Lavie (n\u01b0\u1edbc kho\u00e1ng) v\u00e0 Coca-cola (n\u01b0\u1edbc gi\u1ea3i kh\u00e1t)\u2026<\/p>\n

H\u00ecnh 10: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn nhi\u1ec1u nh\u1ea5t n\u0103m 2020 (ph\u00e2n theo nh\u00f3m s\u1ea3n ph\u1ea9m)<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng Th\u1ef1c ph\u1ea9m -\u0110\u1ed3 u\u1ed1ng, th\u00e1ng 8\/2020<\/figcaption><\/figure>\n

Kh\u1ea3o s\u00e1t c\u0169ng ch\u1ec9 ra r\u1eb1ng, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u h\u1ecd xem x\u00e9t khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng b\u00ean c\u1ea1nh ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3, m\u1ee9c \u0111\u1ed9 \u0111a d\u1ea1ng hay s\u1ef1 ti\u1ec7n l\u1ee3i trong h\u1ec7 th\u1ed1ng mua s\u1eafm.<\/p>\n

H\u00ecnh 11: Top 5 l\u00fd do l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, Kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng Th\u1ef1c ph\u1ea9m -\u0110\u1ed3 u\u1ed1ng, th\u00e1ng 8\/2020<\/figcaption><\/figure>\n

C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn c\u00f3 kh\u00f3 kh\u00f4ng? X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n m\u1ea5t nhi\u1ec1u th\u1eddi gian. \u0110\u1ec3 c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 t\u00f4n tr\u1ecdng t\u1eeb kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n cho th\u1ea5y r\u1eb1ng cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 l\u1ebd s\u1ed1ng c\u00f2n c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, doanh nghi\u1ec7p c\u1ea7n ph\u00e1t tri\u1ec3n \u0111\u1ed3ng th\u1eddi 7 kh\u00eda c\u1ea1nh sau: S\u1ea3n ph\u1ea9m, \u0110\u1ed5i m\u1edbi, M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, N\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb, Kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 K\u1ebft qu\u1ea3 kinh doanh, ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 1 ho\u1eb7c 2 kh\u00eda c\u1ea1nh. \u0110\u00e1nh gi\u00e1 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng c\u1ea7n quan t\u00e2m \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan nh\u01b0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed1i t\u00e1c, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u00e0 \u0111\u1ea7u t\u01b0, nh\u00e0 ph\u00e2n ph\u1ed1i, nh\u00e2n vi\u00ean trong ch\u00ednh doanh nghi\u1ec7p \u0111\u00f3\u2026 Th\u1eddi m\u00e0 doanh nghi\u1ec7p g\u00e2y d\u1ef1ng uy t\u00edn ch\u1ec9 d\u1ef1a v\u00e0o s\u1ea3n ph\u1ea9m t\u1ed1t \u0111\u00e3 qua r\u1ed3i, ng\u00e0y nay, vi\u1ec7c \u0111\u1ecbnh ngh\u0129a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 ai quan tr\u1ecdng h\u01a1n vi\u1ec7c doanh nghi\u1ec7p b\u1ea1n b\u00e1n g\u00ec.<\/p>\n

Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a Vietnam Report, truy\u1ec1n th\u00f4ng c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn t\u1ed1t h\u01a1n khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/p>\n

K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng cho th\u1ea5y, s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. Kho\u1ea3ng 73,6% s\u1ed1 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u c\u00f3 l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u1ea1t ng\u01b0\u1ee1ng nh\u1eadn th\u1ee9c (xem th\u00eam box ghi ch\u00fa), trong \u0111\u00f3 71,6% c\u00f3 t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n t\u1ed1i thi\u1ebfu 1 l\u1ea7n\/ 1 th\u00e1ng.<\/p>\n

V\u1ec1 \u0111\u1ed9 \u0111a d\u1ea1ng th\u00f4ng tin, 30,9% s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u00f4ng tin bao ph\u1ee7 10\/24 s\u1ed1 nh\u00f3m ch\u1ee7 \u0111\u1ec1 c\u00f3 li\u00ean quan t\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. 4 nh\u00f3m ch\u1ee7 \u0111\u1ec1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t bao g\u1ed3m: T\u00e0i ch\u00ednh\/ K\u1ebft qu\u1ea3 kinh doanh (18,5%), H\u00ecnh \u1ea3nh\/PR\/Scandals (18,0%), S\u1ea3n ph\u1ea9m (10,4%) v\u00e0 C\u1ed5 phi\u1ebfu (10,3%). V\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng th\u00f4ng tin, doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 “an to\u00e0n” khi \u0111\u1ea1t t\u1ef7 l\u1ec7 ch\u00eanh l\u1ec7ch th\u00f4ng tin t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c so v\u1edbi t\u1ed5ng l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a \u1edf m\u1ee9c 10%, tuy nhi\u00ean ng\u01b0\u1ee1ng “t\u1ed1t nh\u1ea5t” l\u00e0 tr\u00ean 20%.<\/p>\n

Trong ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng, hi\u1ec7n c\u00f3 kho\u1ea3ng 45,5% s\u1ed1 doanh nghi\u1ec7p \u0111\u1ea1t m\u1ee9c 10% n\u00e0y, c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc (28,0%). K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng c\u0169ng ch\u1ec9 ra r\u1eb1ng, t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n tr\u00ean truy\u1ec1n th\u00f4ng d\u00e0y \u0111\u1eb7c ch\u01b0a h\u1eb3n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng th\u00f4ng tin, bu\u1ed9c doanh nghi\u1ec7p trong ng\u00e0nh ph\u1ea3i th\u1ef1c s\u1ef1 quan t\u00e2m h\u01a1n \u0111\u1ebfn b\u00e0i to\u00e1n \u201cl\u01b0\u1ee3ng\u201d v\u00e0 \u201cch\u1ea5t\u201d (H\u00ecnh 13).<\/p>\n

H\u00ecnh 12: T\u1ef7 l\u1ec7 doanh nghi\u1ec7p \u0111\u1ea1t ng\u01b0\u1ee1ng \u201can to\u00e0n\u201d v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng th\u00f4ng tin tr\u00ean truy\u1ec1n th\u00f4ng<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, D\u1eef li\u1ec7u Media coding ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam t\u1eeb th\u00e1ng 9\/2019 \u0111\u1ebfn th\u00e1ng 8\/2020<\/figcaption><\/figure>\n

H\u00ecnh 13: Nh\u1eefng doanh nghi\u1ec7p th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng thu h\u00fat truy\u1ec1n th\u00f4ng nhi\u1ec1u nh\u1ea5t<\/strong><\/p>\n

\"\"
Ngu\u1ed3n: Vietnam Report, D\u1eef li\u1ec7u Media coding ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam t\u1eeb th\u00e1ng 9\/2019 \u0111\u1ebfn th\u00e1ng 8\/2020<\/figcaption><\/figure>\n

Tuy nhi\u00ean, s\u1ee9c m\u1ea1nh truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n \u1edf t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n, \u0111\u1ed9 \u0111a d\u1ea1ng hay ch\u1ea5t l\u01b0\u1ee3ng th\u00f4ng tin m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n \u1edf nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c, trong \u0111\u00f3 bao g\u1ed3m ngu\u1ed3n th\u00f4ng tin. T\u1ef7 l\u1ec7 th\u00f4ng tin c\u00f3 ngu\u1ed3n t\u1eeb doanh nghi\u1ec7p ch\u1ec9 \u0111\u1ea1t kho\u1ea3ng 18,8%. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh c\u00f2n kh\u00e1 d\u00e8 d\u1eb7t v\u1edbi truy\u1ec1n th\u00f4ng khi \u0111\u1ec3 ph\u1ea7n l\u1edbn l\u01b0\u1ee3ng th\u00f4ng tin cho b\u00e1o ch\u00ed t\u1ef1 khai th\u00e1c. \u0110\u00e2y c\u0169ng l\u00e0 b\u00e0i to\u00e1n kh\u00f3 cho c\u00e1c doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u00f4ng tin \u0111a chi\u1ec1u nh\u01b0 hi\u1ec7n nay, \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i th\u1ef1c s\u1ef1 v\u00e0o cu\u1ed9c v\u00e0 t\u0103ng c\u01b0\u1eddng ti\u1ebfng n\u00f3i c\u1ee7a ch\u00ednh m\u00ecnh tr\u00ean truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n
Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng l\u00e0 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp c\u1ee7a Vietnam Report \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 t\u1eeb n\u0103m 2017. T\u1eeb n\u0103m 2012, Vietnam Report \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Media Coding (m\u00e3 h\u00f3a d\u1eef li\u1ec7u b\u00e1o ch\u00ed) \u0111\u1ec3 t\u00ednh \u0111i\u1ec3m uy t\u00edn c\u1ee7a c\u00e1c doanh nghi\u1ec7p tr\u00ean truy\u1ec1n th\u00f4ng. K\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u1ebfn nay, nhi\u1ec1u b\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 thu\u1ed9c c\u00e1c ng\u00e0nh tr\u1ecdng \u0111i\u1ec3m v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao c\u1ee7a Vi\u1ec7t Nam c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh k\u1ef3 c\u00f4ng b\u1ed1 th\u01b0\u1eddng ni\u00ean nh\u01b0: B\u1ea5t \u0111\u1ed9ng s\u1ea3n, X\u00e2y d\u1ef1ng, C\u00f4ng ngh\u1ec7 th\u00f4ng tin, Ng\u00e2n h\u00e0ng, B\u1ea3o hi\u1ec3m, D\u01b0\u1ee3c, Du l\u1ecbch, Doanh nghi\u1ec7p ni\u00eam y\u1ebft.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 uy t\u00edn c\u1ee7a c\u00e1c c\u00f4ng ty d\u1ef1a tr\u00ean h\u1ecdc thuy\u1ebft Agenda Setting v\u1ec1 s\u1ef1 \u1ea3nh h\u01b0\u1edfng, t\u00e1c \u0111\u1ed9ng c\u1ee7a truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c 2 gi\u00e1o s\u01b0 Maxwell McCombs v\u00e0 Donald L. Shaw ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 v\u00e0o n\u0103m 1968, \u0111\u01b0\u1ee3c Vietnam Report v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c hi\u1ec7n th\u1ef1c h\u00f3a v\u00e0 \u00e1p d\u1ee5ng. Theo \u0111\u00f3, Vietnam Report \u0111\u00e3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Branch Coding (\u0111\u00e1nh gi\u00e1 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty tr\u00ean truy\u1ec1n th\u00f4ng) \u0111\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch uy t\u00edn c\u1ee7a c\u00e1c c\u00f4ng ty th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Vietnam Report ti\u1ebfn h\u00e0nh m\u00e3 h\u00f3a (coding) c\u00e1c b\u00e0i b\u00e1o vi\u1ebft v\u1ec1 ng\u00e0nh th\u1ef1c ph\u1ea9m – \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c \u0111\u1ea7u b\u00e1o c\u00f3 \u1ea3nh h\u01b0\u1edfng trong th\u1eddi gian t\u1eeb th\u00e1ng 9\/2019 \u0111\u1ebfn th\u00e1ng 8\/2020. C\u00e1c b\u00e0i b\u00e1o \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 \u1edf c\u1ea5p \u0111\u1ed9 c\u00e2u chuy\u1ec7n (story – level) v\u1ec1 24 kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a c\u00e1c c\u00f4ng ty t\u1eeb s\u1ea3n ph\u1ea9m, k\u1ebft qu\u1ea3 kinh doanh, th\u1ecb tr\u01b0\u1eddng… t\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 uy t\u00edn c\u1ee7a l\u00e3nh \u0111\u1ea1o c\u00f4ng ty. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn m\u00e3 h\u00f3a (coding) d\u1ef1a tr\u00ean 2 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n: T\u00ean c\u00f4ng ty xu\u1ea5t hi\u1ec7n ngay tr\u00ean ti\u00eau \u0111\u1ec1 c\u1ee7a b\u00e0i b\u00e1o, ho\u1eb7c tin t\u1ee9c v\u1ec1 c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp t\u1ed1i thi\u1ec3u chi\u1ebfm 5 d\u00f2ng trong b\u00e0i b\u00e1o, \u0111\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ng\u01b0\u1ee1ng nh\u1eadn th\u1ee9c – khi th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb ph\u00e2n t\u00edch. C\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u1edf c\u00e1c c\u1ea5p \u0111\u1ed9: 0: Trung l\u1eadp; 1: T\u00edch c\u1ef1c; 2: Kh\u00e1 t\u00edch c\u1ef1c; 3: Kh\u00f4ng r\u00f5 r\u00e0ng; 4: Kh\u00e1 ti\u00eau c\u1ef1c; 5: Ti\u00eau c\u1ef1c. Tuy nhi\u00ean, th\u1ed1ng k\u00ea l\u1ea1i, nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u01b0a ra 3 c\u1ea5p b\u1eadc \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 cu\u1ed1i c\u00f9ng, bao g\u1ed3m: Trung l\u1eadp (g\u1ed3m 0 v\u00e0 3), t\u00edch c\u1ef1c (1 v\u00e0 2), v\u00e0 ti\u00eau c\u1ef1c (4 v\u00e0 5).<\/p>\n

Nh\u1eefng nh\u1eadn \u0111\u1ecbnh trong th\u00f4ng c\u00e1o mang t\u00ednh t\u1ed5ng qu\u00e1t v\u00e0 tham kh\u1ea3o cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1ed1i t\u00e1c; kh\u00f4ng ph\u1ea3i nh\u1eadn \u0111\u1ecbnh c\u00e1 nh\u00e2n v\u00e0 kh\u00f4ng ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch hay nhu c\u1ea7u c\u1ee7a b\u1ea5t c\u1ee9 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee5 th\u1ec3 n\u00e0o. Do \u0111\u00f3, c\u00e1c b\u00ean li\u00ean quan n\u00ean c\u00e2n nh\u1eafc k\u1ef9 t\u00ednh ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c th\u00f4ng tin tr\u00ean tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0 ho\u00e0n to\u00e0n ch\u1ecbu tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin \u0111\u00f3.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Vietnam Report<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 23\/9\/2020 v\u1eeba qua, C\u00f4ng ty CP B\u00e1o c\u00e1o \u0110\u00e1nh gi\u00e1 Vi\u1ec7t Nam (Vietnam Report) ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 Top 10 C\u00f4ng ty uy t\u00edn ng\u00e0nh Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng n\u0103m 2020. Nhi\u1ec1u n\u0103m nay, Th\u1ef1c ph\u1ea9m – \u0110\u1ed3 u\u1ed1ng lu\u00f4n l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh kinh t\u1ebf quan tr\u1ecdng v\u00e0 \u0111\u1ea7y ti\u1ec1m n\u0103ng […]<\/p>\n","protected":false},"author":4,"featured_media":4589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"0","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[4,17],"tags":[1377,1882,1373,22],"class_list":["post-4591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-tin-noi-bat","tag-dich-covid-19","tag-doanh-nghiep-fb","tag-nghi-dinh-100","tag-top-10-cong-ty-uy-tin-nganh-thuc-pham-do-uong"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/4591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4591"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/4591\/revisions"}],"predecessor-version":[{"id":4626,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/4591\/revisions\/4626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/4589"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}