{"id":4158,"date":"2020-07-06T16:24:22","date_gmt":"2020-07-06T09:24:22","guid":{"rendered":"https:\/\/douongvietnam.net\/?p=4158"},"modified":"2020-07-06T16:42:10","modified_gmt":"2020-07-06T09:42:10","slug":"sabeco-sab-giau-giai-phap-kinh-doanh-2020","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=4158","title":{"rendered":"Sabeco (SAB) gi\u1ea5u gi\u1ea3i ph\u00e1p kinh doanh 2020?"},"content":{"rendered":"

Ng\u00e0y 30\/6 t\u1edbi, T\u1ed5ng c\u00f4ng ty c\u1ed5 ph\u1ea7n Bia – R\u01b0\u1ee3u – N\u01b0\u1edbc gi\u1ea3i kh\u00e1t S\u00e0i G\u00f2n (Sabeco) s\u1ebd t\u1ed5 ch\u1ee9c h\u1ecdp \u0110\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng n\u0103m 2020. C\u00f3 nhi\u1ec1u c\u00e2u h\u1ecfi gi\u1edbi \u0111\u1ea7u t\u01b0 \u0111ang tr\u00f4ng ch\u1edd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p t\u1ea1i \u0110\u1ea1i h\u1ed9i.<\/em><\/strong><\/p>\n

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Ch\u1ec9 ti\u00eau kinh doanh n\u0103m nay H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb Sabeco d\u1ef1 ki\u1ebfn tr\u00ecnh c\u1ed5 \u0111\u00f4ng th\u00f4ng qua l\u00e0 23.800 t\u1ef7 \u0111\u1ed3ng doanh thu, 3.252 t\u1ef7 \u0111\u1ed3ng l\u1ee3i nhu\u1eadn sau thu\u1ebf, l\u1ea7n l\u01b0\u1ee3t gi\u1ea3m 37% v\u00e0 39% so v\u1edbi th\u1ef1c hi\u1ec7n n\u0103m 2019.<\/p>\n

Sabeco cho r\u1eb1ng, n\u0103m 2020, ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a T\u1ed5ng c\u00f4ng ty \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c, kh\u00f3 kh\u0103n, \u0111\u1ebfn t\u1eeb Ngh\u1ecb \u0111\u1ecbnh 100\/2019\/N\u00d0-CP (c\u1ea5m l\u00e1i xe khi u\u1ed1ng r\u01b0\u1ee3u bia) v\u00e0 s\u1ef1 b\u00f9ng ph\u00e1t c\u1ee7a d\u1ecbch Covid-19.<\/p>\n

Gi\u1ea3i ph\u00e1p kinh doanh \u0111\u01b0\u1ee3c Sabeco \u0111\u01b0a ra trong n\u0103m nay ch\u1ee7 y\u1ebfu h\u01b0\u1edbng t\u1edbi ti\u1ebft gi\u1ea3m chi ph\u00ed b\u1eb1ng vi\u1ec7c l\u1eafp h\u1ec7 th\u1ed1ng n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi, n\u00e2ng cao n\u0103ng l\u1ef1c qu\u1ea3n l\u00fd, t\u1eadp trung v\u00e0o gi\u1eef th\u1ecb ph\u1ea7n, th\u01b0\u01a1ng hi\u1ec7u, tung ra s\u1ea3n ph\u1ea9m m\u1edbi\u2026<\/p>\n

Tuy nhi\u00ean, nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0y l\u1ea1i ch\u01b0a gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c th\u00e1ch th\u1ee9c l\u1edbn trong d\u00e0i h\u1ea1n, \u0111\u00f3 l\u00e0 Ngh\u1ecb \u0111\u1ecbnh 100.<\/p>\n

Gi\u1eefa th\u00e1ng 1\/2020, CTCP T\u1eadp \u0111o\u00e0n Bia S\u00e0i G\u00f2n – B\u00ecnh T\u00e2y, \u0111\u01a1n v\u1ecb m\u00e0 Sabeco s\u1edf h\u1eefu 21,8% c\u1ed5 ph\u1ea7n v\u00e0 22,18% quy\u1ec1n bi\u1ec3u quy\u1ebft \u0111\u00e3 ra s\u1ea3n ph\u1ea9m bia kh\u00f4ng c\u1ed3n Sagota. Trung tu\u1ea7n th\u00e1ng 3\/2020, Heineken c\u0169ng \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m bia 0,0% \u0111\u1ed9 c\u1ed3n.<\/p>\n

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\u00d0\u00e2y l\u00e0 hai \u0111\u01a1n v\u1ecb cung c\u1ea5p bia kh\u00f4ng c\u1ed3n \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec3 gi\u1ea3m t\u00e1c \u0111\u1ed9ng t\u1eeb Ngh\u1ecb \u0111\u1ecbnh 100. Th\u1ef1c t\u1ebf n\u00e0y khi\u1ebfn nhi\u1ec1u c\u1ed5 \u0111\u00f4ng \u0111\u1eb7t c\u00e2u h\u1ecfi, Sabeco ch\u01b0a t\u00ecm ra gi\u1ea3i ph\u00e1p m\u1edbi cho 2020 hay \u0111ang gi\u1ea5u c\u00e1c gi\u1ea3i ph\u00e1p d\u1ef1 ki\u1ebfn tri\u1ec3n khai s\u1eafp t\u1edbi?<\/p>\n

Theo CNBC, \u1edf ch\u00e2u \u00c2u, trong v\u00f2ng 20 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, doanh s\u1ed1 bia c\u00f3 c\u1ed3n li\u00ean t\u1ee5c gi\u1ea3m, do v\u1eady, c\u00e1c h\u00e3ng s\u1ea3n xu\u1ea5t bia – r\u01b0\u1ee3u l\u1edbn trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh s\u1ea3n ph\u1ea9m bia kh\u00f4ng c\u1ed3n \u0111\u1ec3 b\u00f9 \u0111\u1eafp cho s\u1ef1 s\u1ee5t gi\u1ea3m n\u00e0y.<\/p>\n

Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng u\u1ed1ng kh\u00f4ng say, kh\u00f4ng \u0111\u1ecf m\u1eb7t v\u00e0 \u0111\u1eb7c bi\u1ec7t s\u1ebd kh\u00f4ng b\u1ecb c\u1ea3nh s\u00e1t x\u1eed ph\u1ea1t v\u00ec n\u1ed3ng \u0111\u1ed9 c\u1ed3n s\u1ebd l\u00e0 0 \u0111\u1ed9 ho\u1eb7c 0,5 \u0111\u1ed9. H\u1ecd th\u1ef1c hi\u1ec7n s\u1ea3n xu\u1ea5t ch\u01b0ng c\u1ea5t theo c\u00e1ch th\u00f4ng th\u01b0\u1eddng v\u00e0 sau \u0111\u00f3 c\u00f3 th\u00eam c\u00f4ng \u0111o\u1ea1n t\u00e1ch b\u1ecf c\u1ed3n, m\u00f9i v\u1ecb kh\u00f4ng thay \u0111\u1ed5i nh\u01b0ng kh\u00f4ng c\u00f2n c\u1ed3n.<\/p>\n

Doanh s\u1ed1 bia kh\u00f4ng c\u1ed3n \u1edf \u00d0an M\u1ea1ch \u0111\u00e3 t\u0103ng 31,6% trong 1 n\u0103m v\u00e0 t\u0103ng g\u1ea5p 4 l\u1ea7n so th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i c\u00e1ch \u0111\u00e2y 5 n\u0103m. T\u1ea1i Th\u1ee5y \u00d0i\u1ec3n, bia kh\u00f4ng c\u1ed3n chi\u1ebfm g\u1ea7n 10% th\u1ecb ph\u1ea7n.<\/p>\n

R\u00f5 r\u00e0ng bia kh\u00f4ng c\u1ed3n \u0111ang v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai, Vi\u1ec7t Nam c\u0169ng s\u1ebd s\u1edbm \u0111i theo xu h\u01b0\u1edbng c\u1ee7a th\u1ebf gi\u1edbi d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a Ngh\u1ecb \u0111\u1ecbnh 100 v\u00e0 ng\u01b0\u1eddi d\u00e2n ng\u00e0y c\u00e0ng c\u00f3 \u00fd th\u1ee9c b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe.<\/p>\n

Vi\u1ec7c Sabeco ch\u1eadm ch\u00e2n trong ph\u00e1t tri\u1ec3n bia kh\u00f4ng c\u1ed3n c\u00f3 th\u1ec3 b\u1ecb c\u00e1c \u0111\u1ed1i th\u1ee7 tung ra s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\u00d0\u01b0\u1ee3c bi\u1ebft, ng\u00e0y 5\/6\/2020, k\u1ef7 ni\u1ec7m 145 n\u0103m th\u00e0nh l\u1eadp c\u1ee7a Sabeco, C\u00f4ng ty tung ra s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 bia L\u1ea1c Vi\u1ec7t. \u00d0\u00e2y l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m h\u01b0\u1edbng t\u1edbi ph\u00e2n kh\u00fac trung c\u1ea5p, c\u0169ng nh\u01b0 ti\u1ebfp t\u1ee5c c\u00f3 \u0111\u1ed9 c\u1ed3n nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

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\u00d0i\u1ec1u n\u00e0y c\u00e0ng l\u00e0m gi\u1edbi \u0111\u1ea7u t\u01b0 quan t\u00e2m h\u01a1n chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi trong \u00d0\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng s\u1eafp t\u1edbi.<\/p>\n

B\u00ean c\u1ea1nh c\u00e1c n\u1ed9i dung \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1ea1i \u00d0\u1ea1i h\u1ed9i, H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb Sabeco d\u1ef1 ki\u1ebfn tr\u00ecnh c\u1ed5 \u0111\u00f4ng ph\u01b0\u01a1ng \u00e1n chia c\u1ed5 t\u1ee9c 35% trong n\u0103m 2019 v\u00e0 d\u1ef1 ki\u1ebfn n\u0103m 2020 v\u1eabn l\u00e0 35%.<\/p>\n

B\u00ean c\u1ea1nh c\u00e2u h\u1ecfi li\u00ean quan t\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i, gi\u1edbi \u0111\u1ea7u t\u01b0 s\u1ebd c\u00f3 nh\u1eefng c\u00e2u h\u1ecfi li\u00ean quan t\u1edbi d\u00f2ng ti\u1ec1n c\u1ee7a doanh nghi\u1ec7p. Trong nhi\u1ec1u n\u0103m qua, d\u00f2ng ti\u1ec1n ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p li\u00ean t\u1ee5c d\u01b0\u01a1ng.<\/p>\n

Tuy nhi\u00ean, trong b\u00e1o c\u00e1o qu\u00fd I\/2020, d\u00f2ng ti\u1ec1n ho\u1ea1t \u0111\u1ed9ng kinh doanh b\u1ea5t ng\u1edd \u00e2m 1.097 t\u1ef7 \u0111\u1ed3ng, trong khi \u0111\u00f3 n\u0103m g\u1ea7n nh\u1ea5t 2019, d\u00f2ng ti\u1ec1n ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u01b0\u01a1ng 5.005 t\u1ef7 \u0111\u1ed3ng.<\/p>\n

Trong \u0111\u00f3, c\u00f3 hai kho\u1ea3n m\u1ee5c l\u00e0 t\u1ed3n kho t\u0103ng t\u1eeb 1.967,1 t\u1ef7 \u0111\u1ed3ng l\u00ean 2.256,9 t\u1ef7 \u0111\u1ed3ng v\u00e0 ph\u1ea3i tr\u1ea3 ng\u01b0\u1eddi b\u00e1n ng\u1eafn h\u1ea1n gi\u1ea3m t\u1eeb 2.427,1 t\u1ef7 \u0111\u1ed3ng v\u1ec1 1.279,6 t\u1ef7 \u0111\u1ed3ng.<\/p>\n

Nh\u01b0 v\u1eady, c\u00f3 ph\u1ea3i doanh nghi\u1ec7p t\u1ed3n kho t\u0103ng do b\u00e1n h\u00e0ng g\u1eb7p kh\u00f3 kh\u0103n, c\u0169ng nh\u01b0 vi\u1ec7c mua nguy\u00ean li\u1ec7u t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c mua ch\u1ecbu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y? Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y li\u1ec7u c\u00f3 k\u00e9o d\u00e0i trong qu\u00fd II v\u00e0 th\u1eddi gian s\u1eafp t\u1edbi hay kh\u00f4ng, hay ch\u1ec9 l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng ng\u1eafn h\u1ea1n do d\u1ecbch g\u00e2y ra?<\/p>\n

Gi\u1edbi \u0111\u1ea7u t\u01b0 ch\u1edd \u00d0\u1ea1i h\u1ed9i \u0111\u1ed3ng c\u1ed5 \u0111\u00f4ng th\u01b0\u1eddng ni\u00ean c\u1ee7a Sabeco \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p r\u00f5 h\u01a1n v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u1ee9ng ph\u00f3 v\u1edbi kh\u00f3 kh\u0103n c\u1ee7a \u00f4ng l\u1edbn ng\u00e0nh bia n\u00e0y.<\/p>\n

Theo \u0110\u1ea7u t\u01b0 ch\u1ee9ng kho\u00e1n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 30\/6 t\u1edbi, T\u1ed5ng c\u00f4ng ty c\u1ed5 ph\u1ea7n Bia – R\u01b0\u1ee3u – N\u01b0\u1edbc gi\u1ea3i kh\u00e1t S\u00e0i G\u00f2n (Sabeco) s\u1ebd t\u1ed5 ch\u1ee9c h\u1ecdp \u0110\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng n\u0103m 2020. C\u00f3 nhi\u1ec1u c\u00e2u h\u1ecfi gi\u1edbi \u0111\u1ea7u t\u01b0 \u0111ang tr\u00f4ng ch\u1edd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p t\u1ea1i \u0110\u1ea1i h\u1ed9i. Ch\u1ec9 ti\u00eau kinh doanh n\u0103m nay H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb Sabeco […]<\/p>\n","protected":false},"author":4,"featured_media":4161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"0","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[4,18,17],"tags":[1067,1646,1373,321,1647,1305],"class_list":["post-4158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-su-kien-van-de","category-tin-noi-bat","tag-bia-ruou-nuoc-giai-khat-sai-gon","tag-dai-hoi-co-dong-nam-2020","tag-nghi-dinh-100","tag-sabeco","tag-san-pham-bia-khong-con","tag-tap-doan-bia-sai-gon-binh-tay"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/4158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4158"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/4158\/revisions"}],"predecessor-version":[{"id":4162,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/4158\/revisions\/4162"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/4161"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}