{"id":4068,"date":"2020-06-15T21:12:28","date_gmt":"2020-06-15T14:12:28","guid":{"rendered":"https:\/\/douongvietnam.net\/?p=4068"},"modified":"2020-06-15T21:12:28","modified_gmt":"2020-06-15T14:12:28","slug":"nhung-ngay-buon-cua-ong-chu-bia-sai-gon","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=4068","title":{"rendered":"Nh\u1eefng ng\u00e0y bu\u1ed3n c\u1ee7a \u00f4ng ch\u1ee7 Bia S\u00e0i G\u00f2n"},"content":{"rendered":"

Theo SSI Research, s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u1ee7a Sabeco n\u0103m nay c\u00f3 th\u1ec3 s\u1ee5t gi\u1ea3m 12-20%. Trong khi \u0111\u00f3, c\u1ed5 phi\u1ebfu Sabeco v\u1eeba r\u01a1i xu\u1ed1ng m\u1ee9c th\u1ea5p nh\u1ea5t trong l\u1ecbch s\u1eed t\u1eeb khi ni\u00eam y\u1ebft.<\/em><\/strong><\/p>\n

Ng\u00e0y 23\/3 ch\u1ee9ng ki\u1ebfn m\u1ed9t trong nh\u1eefng phi\u00ean gi\u1ea3m m\u1ea1nh nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n Vi\u1ec7t Nam khi VN-Index gi\u1ea3m h\u01a1n 6%. C\u1ed5 phi\u1ebfu c\u1ee7a 9\/10 doanh nghi\u1ec7p c\u00f3 gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a l\u1edbn nh\u1ea5t s\u00e0n ch\u1ee9ng kho\u00e1n gi\u1ea3m k\u1ecbch bi\u00ean \u0111\u1ed9.<\/p>\n

V\u1edbi c\u1ed5 phi\u1ebfu Sabeco, phi\u00ean giao d\u1ecbch h\u00f4m qua ghi nh\u1eadn k\u1ef7 l\u1ee5c bu\u1ed3n khi th\u1ecb gi\u00e1 r\u01a1i xu\u1ed1ng m\u1ee9c th\u1ea5p nh\u1ea5t trong l\u1ecbch s\u1eed – 115.000 \u0111\u1ed3ng\/c\u1ed5 phi\u1ebfu.<\/p>\n

B\u1ed1c h\u01a1i 3 t\u1ef7 USD v\u1ed1n h\u00f3a trong 3 th\u00e1ng<\/strong><\/p>\n

C\u1ed5 phi\u1ebfu Sabeco ch\u00e0o s\u00e0n v\u00e0o ng\u00e0y 6\/12\/2016 v\u00e0 \u0111\u00f3ng c\u1eeda phi\u00ean giao d\u1ecbch \u0111\u1ea7u ti\u00ean v\u1edbi m\u1ee9c gi\u00e1 \u0111i\u1ec1u ch\u1ec9nh 123.300 \u0111\u1ed3ng. Su\u1ed1t 12 th\u00e1ng sau, c\u1ed5 phi\u1ebfu c\u1ee7a doanh nghi\u1ec7p bia l\u1edbn nh\u1ea5t Vi\u1ec7t Nam t\u0103ng gi\u00e1 \u1ed5n \u0111\u1ecbnh v\u00e0 ch\u1ea1m m\u1ee9c \u0111\u1ec9nh 321.600 \u0111\u1ed3ng v\u00e0o cu\u1ed1i n\u0103m 2017.<\/p>\n

C\u1ed5 phi\u1ebfu Sabeco \u0111\u00e3 \u0111i\u1ec1u ch\u1ec9nh gi\u1ea3m sau \u0111\u00f3 nh\u01b0ng h\u1ea7u nh\u01b0 lu\u00f4n duy tr\u00ec v\u00f9ng gi\u00e1 tr\u00ean 200.000 \u0111\u1ed3ng. Tuy nhi\u00ean, t\u1eeb \u0111\u1ea7u n\u0103m 2020, c\u1ed5 phi\u1ebfu Sabeco li\u00ean t\u1ee5c lao d\u1ed1c. So v\u1edbi h\u1ed3i \u0111\u1ea7u n\u0103m, c\u1ed5 phi\u1ebfu Sabeco \u0111\u00e3 s\u1ee5t gi\u1ea3m g\u1ea7n 50% gi\u00e1 tr\u1ecb. V\u1ed1n h\u00f3a doanh nghi\u1ec7p b\u1ed1c h\u01a1i 3 t\u1ef7 USD sau ch\u01b0a \u0111\u1ea7y 3 th\u00e1ng.<\/p>\n

V\u1edbi v\u00f9ng gi\u00e1 115.000 \u0111\u1ed3ng\/c\u1ed5 phi\u1ebfu, gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a hi\u1ec7n t\u1ea1i c\u1ee7a Sabeco \u0111\u1ea1t h\u01a1n 3 t\u1ef7 USD. K\u00e9o theo \u0111\u00f3, gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a g\u1ea7n 54% c\u1ed5 ph\u1ea7n m\u00e0 ThaiBev \u0111ang s\u1edf h\u1eefu t\u1ea1i Sabeco ch\u1ec9 c\u00f2n ch\u01b0a \u0111\u1ebfn 2 t\u1ef7 USD.<\/p>\n

Trong khi \u0111\u00f3, t\u1eadp \u0111o\u00e0n c\u1ee7a t\u1ef7 ph\u00fa Th\u00e1i Lan Charoen Sirivadhanabhakdi \u0111\u00e3 chi g\u1ea7n 5 t\u1ef7 USD c\u00e1ch \u0111\u00e2y 2 n\u0103m mua kh\u1ed1i c\u1ed5 ph\u1ea7n tr\u00ean \u0111\u1ec3 th\u00e2u t\u00f3m th\u01b0\u01a1ng hi\u1ec7u Bia S\u00e0i G\u00f2n.<\/p>\n

\"\"
Gi\u00e1 c\u1ed5 phi\u1ebfu Sabeco gi\u1ea3m v\u1ec1 m\u1ee9c th\u1ea5p nh\u1ea5t trong l\u1ecbch s\u1eed<\/figcaption><\/figure>\n

S\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 gi\u1ea3m m\u1ea1nh<\/strong><\/p>\n

Trong b\u00e1o c\u00e1o c\u1eadp nh\u1eadt m\u1edbi \u0111\u00e2y v\u1ec1 Sabeco c\u1ee7a SSI Research, chuy\u00ean gia ph\u00e2n t\u00edch c\u1ee7a c\u00f4ng ty ch\u1ee9ng kho\u00e1n n\u00e0y nh\u1eadn \u0111\u1ecbnh m\u1ee9c s\u1ee5t gi\u1ea3m s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u1ee7a doanh nghi\u1ec7p s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u Bia S\u00e0i G\u00f2n s\u1ebd cao h\u01a1n nhi\u1ec1u so v\u1edbi d\u1ef1 \u0111o\u00e1n -3% tr\u01b0\u1edbc \u0111\u00e2y khi ng\u00e0nh bia m\u1edbi ch\u1ecbu t\u00e1c \u0111\u1ed9ng t\u1eeb quy \u0111\u1ecbnh x\u1eed ph\u1ea1t h\u00e0nh vi l\u00e1i xe sau khi u\u1ed1ng r\u01b0\u1ee3u, bia (Ngh\u1ecb \u0111\u1ecbnh 100).<\/p>\n

D\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c \u0111\u01b0a ra khi d\u1ecbch b\u1ec7nh COVID-19 t\u1ea1i Vi\u1ec7t Nam di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u1ea1n ch\u1ebf vi\u1ec7c t\u1ee5 h\u1ecdp \u0111\u00f4ng ng\u01b0\u1eddi, k\u00e9o theo doanh thu c\u1ee7a c\u00e1c nh\u00e0 h\u00e0ng b\u1ecb \u1ea3nh h\u01b0\u1edfng. Trong khi \u0111\u00f3, theo Euromonitor, k\u00eanh nh\u00e0 h\u00e0ng chi\u1ebfm kho\u1ea3ng 70% v\u1ec1 t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 v\u00e0 76% v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a ng\u00e0nh bia.<\/p>\n

\u201cD\u00f9 kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng ch\u00ednh x\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a d\u1ecbch b\u1ec7nh, ch\u00fang t\u00f4i d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y d\u1ecbch b\u1ec7nh c\u00f9ng v\u1edbi Ngh\u1ecb \u0111\u1ecbnh 100 \u0111\u00e3 l\u00e0m gi\u1ea3m nhu c\u1ea7u ti\u00eau th\u1ee5 bia tr\u00ean di\u1ec7n r\u1ed9ng\u201d, b\u00e1o c\u00e1o ph\u00e2n t\u00edch cho hay.<\/p>\n

Chuy\u00ean gia c\u1ee7a SSI d\u1ef1 b\u00e1o 3 k\u1ecbch b\u1ea3n v\u1ec1 t\u00ecnh h\u00ecnh ti\u00eau th\u1ee5 n\u0103m 2020 c\u1ee7a Sabeco v\u1edbi m\u1ee9c gi\u1ea3m s\u1ea3n l\u01b0\u1ee3ng bia l\u1ea7n l\u01b0\u1ee3t l\u00e0 12%, 15% v\u00e0 20%, t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh \u1edf Vi\u1ec7t Nam \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t, k\u1ebft th\u00fac v\u00e0o gi\u1eefa, cu\u1ed1i v\u00e0 sau qu\u00fd II. C\u00e1c gi\u1ea3 \u0111\u1ecbnh n\u00e0y d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ea7n th\u00edch nghi v\u1edbi quy \u0111\u1ecbnh c\u1ea5m l\u00e1i xe sau khi s\u1eed d\u1ee5ng \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n.<\/p>\n

V\u1edbi ba k\u1ecbch b\u1ea3n gi\u1ea3m s\u1ea3n l\u01b0\u1ee3ng 12%, 15%, 20%, doanh thu thu\u1ea7n c\u1ee7a Sabeco c\u00f3 th\u1ec3 s\u1ee5t 12%, 14% v\u00e0 19%. L\u1ee3i nhu\u1eadn r\u00f2ng theo \u0111\u00f3 c\u0169ng s\u1ebd gi\u1ea3m t\u01b0\u01a1ng \u1ee9ng 8%, 10% v\u00e0 18%.<\/p>\n

\"\"
Ngu\u1ed3n: SSI Research<\/figcaption><\/figure>\n

Theo ph\u00e2n t\u00edch c\u1ee7a SSI, qu\u00fd II v\u00e0 qu\u00fd III th\u00f4ng th\u01b0\u1eddng l\u00e0 m\u00f9a cao \u0111i\u1ec3m trong n\u0103m c\u1ee7a ng\u00e0nh bia nh\u01b0ng xu h\u01b0\u1edbng tr\u00ean c\u00f3 th\u1ec3 kh\u00e1c trong n\u0103m nay khi c\u00e1c gia \u0111\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng ho\u00e3n c\u00e1c chuy\u1ebfn du l\u1ecbch v\u00e0o k\u1ef3 ngh\u1ec9 h\u00e8 do h\u1ecdc sinh s\u1ebd ti\u1ebfp t\u1ee5c \u0111i h\u1ecdc sau th\u1eddi gian ngh\u1ec9.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, thu nh\u1eadp kh\u1ea3 d\u1ee5ng gi\u1ea3m trong ng\u1eafn h\u1ea1n s\u1ebd t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn to\u00e0n b\u1ed9 n\u1ec1n kinh t\u1ebf. Doanh thu c\u1ee7a ng\u00e0nh bia kh\u00f4ng n\u1eb1m ngo\u00e0i v\u00f2ng xo\u00e1y n\u00e0y v\u00e0 s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n

Tuy nhi\u00ean, b\u00e1o c\u00e1o c\u0169ng li\u1ec7t k\u00ea \u0111i\u1ec3m s\u00e1ng trong ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh c\u1ee7a Sabeco v\u1edbi nhi\u1ec1u gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed nh\u01b0 c\u1ea3i thi\u1ec7n nh\u00e0 x\u01b0\u1edfng, chu\u1ed7i cung \u1ee9ng, s\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi. Ngo\u00e0i c\u00e1c n\u1ed7 l\u1ef1c c\u1eaft gi\u1ea3m chi ph\u00ed, vi\u1ec7c gi\u00e1 nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o di\u1ec5n bi\u1ebfn thu\u1eadn l\u1ee3i c\u0169ng gi\u00fap Sabeco t\u0103ng t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn g\u1ed9p trong b\u1ed1i c\u1ea3nh gi\u1ea3m doanh thu.<\/p>\n

\u201cTrong d\u00e0i h\u1ea1n, d\u00f9 v\u1edbi k\u1ecbch b\u1ea3n n\u00e0o, ch\u00fang t\u00f4i cho r\u1eb1ng ti\u00eau th\u1ee5 bia s\u1ebd ph\u1ee5c h\u1ed3i tr\u1edf l\u1ea1i t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng b\u00ecnh th\u01b0\u1eddng khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u1ed3i ph\u1ee5c ni\u1ec1m tin sau khi d\u1ecbch b\u1ec7nh k\u1ebft th\u00fac v\u00e0 thay \u0111\u1ed5i th\u00f3i quen \u0111\u1ec3 th\u00edch nghi v\u1edbi quy \u0111\u1ecbnh m\u1edbi\u201d, chuy\u00ean gia c\u1ee7a SSI b\u00ecnh lu\u1eadn.<\/p>\n

Theo brandsvietnam.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Theo SSI Research, s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u1ee7a Sabeco n\u0103m nay c\u00f3 th\u1ec3 s\u1ee5t gi\u1ea3m 12-20%. Trong khi \u0111\u00f3, c\u1ed5 phi\u1ebfu Sabeco v\u1eeba r\u01a1i xu\u1ed1ng m\u1ee9c th\u1ea5p nh\u1ea5t trong l\u1ecbch s\u1eed t\u1eeb khi ni\u00eam y\u1ebft. Ng\u00e0y 23\/3 ch\u1ee9ng ki\u1ebfn m\u1ed9t trong nh\u1eefng phi\u00ean gi\u1ea3m m\u1ea1nh nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n Vi\u1ec7t Nam khi VN-Index […]<\/p>\n","protected":false},"author":4,"featured_media":3761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"0","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[4],"tags":[81,1473,1373,321],"class_list":["post-4068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","tag-bia-sai-gon","tag-dich-benh-covid-19","tag-nghi-dinh-100","tag-sabeco"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/4068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4068"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/4068\/revisions"}],"predecessor-version":[{"id":4071,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/4068\/revisions\/4071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/3761"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}