{"id":4032,"date":"2020-06-12T16:13:10","date_gmt":"2020-06-12T09:13:10","guid":{"rendered":"https:\/\/douongvietnam.net\/?p=4032"},"modified":"2020-06-12T16:13:10","modified_gmt":"2020-06-12T09:13:10","slug":"bia-33-huyen-thoai-bia-gan-lien-voi-lich-su-tram-nam-cua-sabeco","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=4032","title":{"rendered":"Bia 33 \u2013 \u201chuy\u1ec1n tho\u1ea1i bia\u201d g\u1eafn li\u1ec1n v\u1edbi l\u1ecbch s\u1eed tr\u0103m n\u0103m c\u1ee7a Sabeco"},"content":{"rendered":"

S\u1ea3n ph\u1ea9m \u0111\u00ecnh \u0111\u00e1m \u0111\u1ea7u ti\u00ean, g\u00f3p ph\u1ea7n r\u1ea5t quan tr\u1ecdng t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a Sabeco ng\u00e0y nay l\u00e0 s\u1ea3n ph\u1ea9m bia lon 333, ra \u0111\u1eddi v\u00e0o th\u00e1ng 10\/1985. Tuy nhi\u00ean \u00edt ng\u01b0\u1eddi bi\u1ebft, \u0111\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m k\u1ebf th\u1eeba “huy\u1ec1n tho\u1ea1i bia” mi\u1ec1n Nam m\u1ed9t th\u1eddi: bia 33 c\u1ee7a h\u00e3ng BGI.<\/em><\/strong><\/p>\n

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Bia 33 t\u1eebng l\u00e0 th\u1ee9c u\u1ed1ng r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a th\u00edch t\u1ea1i S\u00e0i G\u00f2n<\/figcaption><\/figure>\n

Sau ng\u00e0y th\u1ed1ng nh\u1ea5t (30\/4\/1975), vi\u1ec7c ti\u1ebfp qu\u1ea3n c\u00e1c c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t mi\u1ec1n Nam l\u00e0 m\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean nh\u1eb1m m\u1ee5c ti\u00eau v\u1ef1c d\u1eady kinh t\u1ebf sau chi\u1ebfn tranh. T\u1ed5ng c\u00f4ng ty Bia – R\u01b0\u1ee3u – N\u01b0\u1edbc gi\u1ea3i kh\u00e1t S\u00e0i G\u00f2n (Sabeco) h\u00ecnh th\u00e0nh tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n

Ng\u00e0y 17\/5\/1977, B\u1ed9 tr\u01b0\u1edfng B\u1ed9 L\u01b0\u01a1ng th\u1ef1c v\u00e0 Th\u1ef1c ph\u1ea9m ra quy\u1ebft \u0111\u1ecbnh giao C\u00f4ng ty R\u01b0\u1ee3u Mi\u1ec1n Nam – ti\u1ec1n th\u00e2n c\u1ee7a Sabeco – ti\u1ebfp nh\u1eadn v\u00e0 qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 nh\u00e0 m\u00e1y c\u1ee7a h\u00e3ng BGI. K\u1ec3 t\u1eeb ng\u00e0y 1\/6\/1977, nh\u00e0 m\u00e1y \u0111\u01b0\u1ee3c \u0111\u1ed5i t\u00ean th\u00e0nh Nh\u00e0 m\u00e1y Bia S\u00e0i G\u00f2n.<\/p>\n

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 <\/p>\n

S\u1ea3n ph\u1ea9m \u0111\u00ecnh \u0111\u00e1m \u0111\u1ea7u ti\u00ean, g\u00f3p ph\u1ea7n r\u1ea5t quan tr\u1ecdng t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a Sabeco ng\u00e0y nay l\u00e0 s\u1ea3n ph\u1ea9m bia lon 333, ra \u0111\u1eddi v\u00e0o th\u00e1ng 10\/1985. Tuy nhi\u00ean \u00edt ng\u01b0\u1eddi bi\u1ebft, \u0111\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m k\u1ebf th\u1eeba “huy\u1ec1n tho\u1ea1i bia” mi\u1ec1n Nam m\u1ed9t th\u1eddi: bia 33 c\u1ee7a h\u00e3ng BGI.<\/p>\n

BGI vi\u1ebft t\u1eaft c\u1ee7a Brasseries (h\u00e3ng n\u1ea5u bia) Glaci\u00e8res (h\u00e3ng n\u01b0\u1edbc \u0111\u00e1) d\u2019Indochine (\u0110\u00f4ng D\u01b0\u01a1ng), t\u1ee9c l\u00e0 H\u00e3ng bia v\u00e0 n\u01b0\u1edbc \u0111\u00e1 \u0110\u00f4ng D\u01b0\u01a1ng.<\/p>\n

Theo t\u01b0\u1eddng thu\u1eadt c\u1ee7a TS lu\u1eadt Phan V\u0103n Song – t\u1eebng l\u00e0 tr\u01b0\u1edfng ph\u00f2ng ti\u1ebfp th\u1ecb r\u1ed3i gi\u00e1m \u0111\u1ed1c BGI t\u1eeb n\u0103m 1973 \u0111\u1ebfn 1976 t\u1ea1i Vi\u1ec7t Nam th\u00ec kh\u1edfi \u0111\u1ea7u, BGI th\u00e2m nh\u1eadp mi\u1ec1n Nam ch\u1ec9 v\u1edbi m\u1ee5c \u0111\u00edch s\u1ea3n xu\u1ea5t n\u01b0\u1edbc \u0111\u00e1 \u0111\u1ec3 ti\u00eau th\u1ee5 t\u1ea1i m\u1ed9t x\u1ee9 nhi\u1ec7t \u0111\u1edbi, do m\u1ed9t k\u1ef9 s\u01b0 c\u00f4ng nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi l\u00e0 s\u0129 quan h\u00e0ng h\u1ea3i, \u00f4ng Victor Larue, gi\u1ea3i ng\u0169 t\u1ea1i S\u00e0i G\u00f2n th\u00e0nh l\u1eadp n\u0103m 1875.<\/p>\n

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Tuy nhi\u00ean, ch\u1ec9 sau m\u1ed9t th\u1eddi gian ng\u1eafn, BGI b\u1eaft \u0111\u1ea7u chuy\u1ec3n s\u1ea3n xu\u1ea5t bia v\u00e0 n\u01b0\u1edbc gi\u1ea3i kh\u00e1t. Nh\u00e0 m\u00e1y BGI n\u1ed5i ti\u1ebfng nh\u1ea5t v\u00e0 l\u00e2u \u0111\u1eddi nh\u1ea5t l\u00e0 Nh\u00e0 m\u00e1y bia Ch\u1ee3 L\u1edbn (ti\u1ec1n th\u00e2n c\u1ee7a Nh\u00e0 m\u00e1y bia S\u00e0i G\u00f2n) v\u00e0 Usine Belgique (ti\u1ec1n th\u00e2n c\u1ee7a Nh\u00e0 m\u00e1y N\u01b0\u1edbc gi\u1ea3i kh\u00e1t Ch\u01b0\u01a1ng D\u01b0\u01a1ng) \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb n\u0103m 1952.<\/p>\n

S\u1ea3n ph\u1ea9m bia 33, c\u00f9ng v\u1edbi bia “con c\u1ecdp” l\u00e0 hai s\u1ea3n ph\u1ea9m bia th\u00e0nh c\u00f4ng nh\u1ea5t c\u1ee7a BGI.<\/p>\n

Trong giai \u0111o\u1ea1n chi\u1ebfn tranh, bia 33 l\u00e0 lo\u1ea1i bia \u0111\u01b0\u1ee3c l\u00ednh M\u1ef9 \u01b0a chu\u1ed9ng b\u1edfi \u0111\u1ed9 r\u01b0\u1ee3u nhi\u1ec1u h\u01a1n, th\u01a1m h\u01a1n v\u00e0 v\u1ecb u\u1ed1ng \u0111\u1eadm \u0111\u00e0 h\u01a1n.<\/p>\n

“Ng\u01b0\u1eddi trong cu\u1ed9c” Phan V\u0103n Song cho hay, t\u00ean bia 33 khai sinh \u1edf H\u00e0 N\u1ed9i (n\u0103m 1949) n\u00ean d\u00e2n S\u00e0i G\u00f2n v\u1eabn g\u1ecdi \u201cBia 33\u201d (g\u1ecdi theo dung t\u00edch: 0,33 l\u00edt), hay v\u1eafn t\u1eaft l\u00e0 \u201cB\u0103m Ba\u201d.<\/p>\n

Bia 33 \u0111\u01b0\u1ee3c xu\u1ea5t c\u1ea3ng ra kh\u1eafp th\u1ebf gi\u1edbi. Ch\u1eef \u201cBia\u201d tr\u00ean chai bia 33 t\u1eebng \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb qua nhi\u1ec1u ng\u00f4n ng\u1eef: Bi\u00e8re (ti\u1ebfng Ph\u00e1p), Beer (ti\u1ebfng Anh), Bier (ti\u1ebfng \u0110\u1ee9c), Bir (ti\u1ebfng Indonesia), Birra (ti\u1ebfng \u00dd)\u2026<\/p>\n

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M\u1eabu qu\u1ea3ng c\u00e1o bia 33 export th\u1eddi x\u01b0a: ch\u1eef “Bia” \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb qua nhi\u1ec1u ng\u00f4n ng\u1eef kh\u00e1c nhau<\/figcaption><\/figure>\n

V\u00ec nh\u00e3n hi\u1ec7u bia 33 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd \u0111\u1ed9c quy\u1ec1n tr\u00ean to\u00e0n c\u1ea7u n\u00ean sau khi ti\u1ebfp qu\u1ea3n nh\u00e0 m\u00e1y v\u00e0 c\u00f3 \u00fd \u0111\u1ecbnh l\u00e0m s\u1ea3n ph\u1ea9m bia t\u01b0\u01a1ng t\u1ef1, Nh\u00e0 m\u00e1y bia S\u00e0i G\u00f2n \u0111\u00e3 cho ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u “bia 333”, ti\u1ebfp n\u1ed1i bia 33 t\u1ea1o ra th\u00e0nh c\u00f4ng vang d\u1ed9i.<\/p>\n

Theo m\u1ed9t kh\u1ea3o s\u00e1t n\u0103m 2010, bia 333 l\u00e0 s\u1ea3n ph\u1ea9m bia c\u00f3 th\u1ecb ph\u1ea7n l\u1edbn th\u1ee9 2 t\u1ea1i Vi\u1ec7t Nam, ch\u1ec9 \u0111\u1ee9ng sau bia S\u00e0i G\u00f2n Export (S\u00e0i G\u00f2n \u0111\u1ecf) c\u0169ng c\u1ee7a Sabeco. Nh\u00ecn v\u00e0o v\u1ebb b\u1ec1 ngo\u00e0i, c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi nh\u00e3n hi\u1ec7u “bia 33 export” khi nh\u00ecn v\u00e0o bia S\u00e0i G\u00f2n Export, hay n\u00f3i c\u00e1ch kh\u00e1c, Sabeco \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m bia k\u1ebf th\u1eeba “huy\u1ec1n tho\u1ea1i bia” 33.<\/p>\n

\"\"<\/p>\n

N\u0103m 2018, Sabeco ghi nh\u1eadn doanh thu tr\u00ean 36.000 t\u1ef7 \u0111\u1ed3ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1,5 t\u1ef7 USD. L\u1ee3i nhu\u1eadn tr\u01b0\u1edbc thu\u1ebf \u0111\u1ea1t tr\u00ean 5.300 t\u1ef7 \u0111\u1ed3ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 220 tri\u1ec7u USD. Gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a tr\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n c\u1ee7a Sabeco l\u00ean \u0111\u1ebfn tr\u00ean 150.000 t\u1ef7 \u0111\u1ed3ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 6,4 t\u1ef7 USD, n\u1eb1m trong top 10 c\u00f4ng ty ni\u00eam y\u1ebft l\u1edbn nh\u1ea5t Vi\u1ec7t Nam.<\/p>\n

Kh\u1edfi ngu\u1ed3n t\u1eeb “b\u00e0n tay” ng\u01b0\u1eddi Ph\u00e1p, 100 n\u0103m sau v\u1ec1 tay ng\u01b0\u1eddi Vi\u1ec7t v\u00e0 nay l\u1ea1i v\u1ec1 tay ng\u01b0\u1eddi Th\u00e1i, Sabeco l\u1ea1i b\u01b0\u1edbc ti\u1ebfp m\u1ed9t h\u00e0nh tr\u00ecnh m\u1edbi nh\u01b0ng nh\u1eefng “huy\u1ec1n tho\u1ea1i bia” nh\u01b0 33, k\u1ebf th\u1eeba l\u00e0 333 v\u00e0 S\u00e0i G\u00f2n Export s\u1ebd m\u00e3i l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong l\u1ecbch s\u1eed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u bia tr\u00ean 140 tu\u1ed5i.<\/p>\n

Theo vietnamfinance.vn <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ea3n ph\u1ea9m \u0111\u00ecnh \u0111\u00e1m \u0111\u1ea7u ti\u00ean, g\u00f3p ph\u1ea7n r\u1ea5t quan tr\u1ecdng t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a Sabeco ng\u00e0y nay l\u00e0 s\u1ea3n ph\u1ea9m bia lon 333, ra \u0111\u1eddi v\u00e0o th\u00e1ng 10\/1985. Tuy nhi\u00ean \u00edt ng\u01b0\u1eddi bi\u1ebft, \u0111\u00e2y l\u00e0 s\u1ea3n ph\u1ea9m k\u1ebf th\u1eeba “huy\u1ec1n tho\u1ea1i bia” mi\u1ec1n Nam m\u1ed9t th\u1eddi: bia 33 c\u1ee7a h\u00e3ng BGI. Sau ng\u00e0y […]<\/p>\n","protected":false},"author":4,"featured_media":4033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"0","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[17,1],"tags":[1583,1582,1183,321],"class_list":["post-4032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-noi-bat","category-do-uong-thuong-hieu","tag-bia-33","tag-bia-lon-333","tag-nha-may-bia-sai-gon","tag-sabeco"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/4032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4032"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/4032\/revisions"}],"predecessor-version":[{"id":4038,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/4032\/revisions\/4038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/4033"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}