{"id":3926,"date":"2020-05-27T16:39:36","date_gmt":"2020-05-27T09:39:36","guid":{"rendered":"https:\/\/douongvietnam.net\/?p=3926"},"modified":"2020-05-27T16:41:34","modified_gmt":"2020-05-27T09:41:34","slug":"ceo-pham-ha-doi-khi-nen-song-cham-lai-de-hanh-phuc-hon","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=3926","title":{"rendered":"CEO Ph\u1ea1m H\u00e0: \u201c\u0110\u00f4i khi n\u00ean s\u1ed1ng ch\u1eadm l\u1ea1i \u0111\u1ec3 h\u1ea1nh ph\u00fac h\u01a1n\u201d"},"content":{"rendered":"

Tr\u01b0\u1edbc kia Ph\u1ea1m H\u00e0 l\u00e0 gi\u00e1o vi\u00ean, h\u01b0\u1edbng d\u1eabn vi\u00ean du l\u1ecbch, t\u1eebng kinh qua nhi\u1ec1u v\u1ecb tr\u00ed trong m\u1ed9t C\u00f4ng ty du l\u1ecbch \u1edf H\u00e0 N\u1ed9i. N\u0103m 2004, khi th\u00e0nh l\u1eadp Luxury Travel, CEO Ph\u1ea1m H\u00e0 \u0111\u00e3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o m\u00e0 kh\u00f4ng \u0111\u01a1n v\u1ecb l\u1eef h\u00e0nh n\u00e0o c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c khi\u1ebfn Luxury Travel nhi\u1ec1u n\u0103m v\u1eefng ch\u00e2n tr\u00ean th\u1ecb tr\u01b0\u1eddng du l\u1ecbch Vi\u1ec7t, t\u1eebng \u0111o\u1ea1t r\u1ea5t nhi\u1ec1u nh\u1eefng gi\u1ea3i th\u01b0\u1edfng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. \u0110\u1ebfn nay, Luxury Travel c\u00f3 250 nh\u00e2n vi\u00ean, s\u1edf h\u1eefu m\u1ed9t lo\u1ea1t du thuy\u1ec1n sang tr\u1ecdng, tr\u00ean nh\u1eefng v\u1ecbnh \u0111\u1ea3o \u0111\u1eb9p nh\u1ea5t Vi\u1ec7t Nam.<\/strong><\/p>\n

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Th\u00f4ng th\u1ea1o c\u1ea3 hai ngo\u1ea1i ng\u1eef Anh v\u00e0 Ph\u00e1p, t\u1eebng \u0111i r\u1ea5t nhi\u1ec1u n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi nh\u01b0ng Ph\u1ea1m H\u00e0 r\u1ea5t gi\u1ea3n d\u1ecb. D\u01b0\u1eddng nh\u01b0 c\u00f3 hai m\u1ea3ng \u0111\u1ed1i l\u1eadp, ri\u00eang bi\u1ec7t trong con ng\u01b0\u1eddi anh. N\u1ebfu l\u1ea7n \u0111\u1ea7u g\u1eb7p, ng\u01b0\u1eddi ta s\u1ebd th\u1ea5y \u1edf anh to\u00e1t l\u00ean m\u1ed9t s\u1ef1 ch\u1ec9n chu, t\u1eeb d\u00e1ng d\u1ea5p, phong c\u00e1ch, l\u1ed1i t\u01b0 duy \u0111\u1ec1u th\u1ec3 hi\u1ec7n l\u00e0 m\u1ed9t con ng\u01b0\u1eddi c\u1ea7u to\u00e0n v\u00e0 quy\u1ebft li\u1ec7t, v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ea7y \u1eafp \u0111\u01b0\u1ee3c t\u00edch t\u1ee5 sau nhi\u1ec1u n\u0103m l\u00e0m trong l\u0129nh v\u1ef1c du l\u1ecbch, l\u00e0 s\u1ef1 tr\u1ea3i nghi\u1ec7m r\u1ea5t nhi\u1ec1u n\u1ec1n v\u0103n ho\u00e1 tr\u00ean th\u1ebf gi\u1edbi. Nh\u01b0ng \u0111\u1eddi th\u01b0\u1eddng, anh l\u00e0 m\u1ed9t con ng\u01b0\u1eddi gi\u1ea3n d\u1ecb, c\u1edfi m\u1edf v\u00e0 r\u1ea5t say m\u00ea v\u0103n ho\u00e1 v\u00e0 ngh\u1ec7 thu\u1eadt.<\/p>\n

Anh b\u1ea3o: “S\u01b0u t\u1eadp tranh l\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n \u0111\u1ec3 c\u00e2n b\u1eb1ng cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c. \u0110\u00f4i khi ta n\u00ean s\u1ed1ng ch\u1eadm l\u1ea1i \u0111\u1ec3 c\u1ea3m nh\u1eadn cu\u1ed9c s\u1ed1ng t\u1ed1t h\u01a1n, s\u00e1ng t\u1ea1o v\u00e0 h\u1ea1nh ph\u00fac tr\u1ecdn v\u1eb9n h\u01a1n”. C\u1ea3m m\u1ebfn v\u00e0 y\u00eau tranh c\u1ee7a ho\u1ea1 s\u0129 Ph\u1ea1m L\u1ef1c, m\u1edbi \u0111\u00e2y anh c\u0169ng v\u1eeba ho\u00e0n th\u00e0nh cu\u1ed1n s\u00e1ch\u00a0 m\u1edbi gi\u1edbi thi\u1ec7u 100 b\u1ee9c tranh c\u1ee7a h\u1ecda s\u0129 n\u00e0y v\u1edbi ti\u00eau \u0111\u1ec1: Picasso Vi\u1ec7t Nam, m\u1ed9t \u0111\u1eddi ngh\u1ec7 thu\u1eadt. \u0110\u00e2y l\u00e0 cu\u1ed1n m\u1edbi nh\u1ea5t gi\u1edbi thi\u1ec7u 100 t\u00e1c ph\u1ea9m tr\u00ean du thuy\u1ec1n Heritage Cruises.<\/p>\n

Th\u1eddi \u0111i\u1ec3m d\u1ecbch Covid-19 \u0111ang b\u00f9ng ph\u00e1t \u1edf nhi\u1ec1u n\u01a1i tr\u00ean th\u1ebf gi\u1edbi khi\u1ebfn ng\u00e0nh du l\u1ecbch b\u1ecb \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng, nhi\u1ec1u c\u00f4ng ty l\u1eef h\u00e0nh Vi\u1ec7t lao \u0111ao v\u00ec m\u1ea5t \u0111i ngu\u1ed3n kh\u00e1ch, doanh thu gi\u1ea3m, nh\u01b0ng Ph\u1ea1m H\u00e0 v\u1eabn r\u1ea5t l\u1ea1c quan. Anh quan ni\u1ec7m: “Trong r\u1ee7i c\u00f3 may, gi\u1edd l\u00e0 l\u00fac ngh\u0129 kh\u00e1c, l\u00e0m m\u1edbi thay \u0111\u1ed5i \u0111\u1ec3 l\u1ed9t x\u00e1c”.<\/p>\n

D\u1ecbch virus corona \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn du l\u1ecbch to\u00e0n c\u1ea7u. L\u00e0 m\u1ed9t doanh nghi\u1ec7p kinh doanh d\u1ecbch v\u1ee5 l\u1eef h\u00e0nh, ch\u1eafc h\u1eb3n doanh nghi\u1ec7p anh c\u0169ng kh\u00f4ng n\u1eb1m ngo\u00e0i s\u1ef1 \u1ea3nh h\u01b0\u1edfng n\u00e0y?<\/em><\/strong><\/p>\n

– D\u1ecbch Covid-19 \u0111ang t\u1ea1o n\u00ean m\u1ed9t kh\u00f4ng kh\u00ed kinh doanh \u1ea3m \u0111\u1ea1m ch\u01b0a t\u1eebng c\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p du l\u1ecbch. T\u00f4i t\u1eebng ch\u1ee9ng ki\u1ebfn d\u1ecbch SARS v\u00e0o n\u0103m 2003 c\u0169ng \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 \u0111\u1ebfn n\u1ec1n kinh t\u1ebf, \u0111\u1eb7c bi\u1ec7t l\u00e0 du l\u1ecbch. Tuy nhi\u00ean nh\u01b0 t\u00f4i th\u1ea5y th\u00ec m\u1ed7i m\u1ed9t l\u1ea7n d\u1ecbch b\u1ec7nh, ng\u00e0nh du l\u1ecbch l\u1ea1i ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n

Kinh nghi\u1ec7m cho th\u1ea5y m\u1ed7i l\u1ea7n d\u1ecbch b\u1ec7nh c\u0169ng l\u00e0 m\u1ed9t d\u1ecbp \u0111\u1ec3 cho du l\u1ecbch Vi\u1ec7t Nam ch\u1eadm l\u1ea1i, nh\u00ecn l\u1ea1i m\u00ecnh, nh\u00ecn l\u1ea1i nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n, t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng kh\u00e1ch c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng, thay v\u00ec s\u1ed1 l\u01b0\u1ee3ng. Tuy nhi\u00ean theo t\u00f4i, du l\u1ecbch l\u00e0 ng\u00e0nh b\u1ecb \u1ea3nh h\u01b0\u1edfng \u0111\u1ea7u ti\u00ean nh\u01b0ng s\u1ebd h\u00f4\u0300i ph\u1ee5c sau c\u00f9ng.<\/p>\n

D\u01b0\u1edbi g\u00f3c \u0111\u1ed9 l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f4ng ty Luxury Travel, ng\u1ed3i \u0111\u00e2y, t\u00f4i n\u00f3i chuy\u1ec7n v\u1edbi tinh th\u1ea7n r\u1ea5t l\u1ea1c quan m\u1eb7c d\u00f9 c\u0169ng ph\u1ea3i x\u1eed l\u00fd r\u1ea5t nhi\u1ec1u nh\u1eefng v\u1ea5n \u0111\u1ec1 t\u1eeb kh\u00e1ch h\u00e0ng nh\u01b0 ph\u1ea3i hu\u1ef7, l\u00f9i tour, nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 t\u00e0i ch\u00ednh b\u1edfi khi c\u00f4ng ty c\u00e0ng l\u1edbn th\u00ec vi\u1ec7c \u1ea3nh h\u01b0\u1edfng l\u00ean doanh nghi\u1ec7p c\u00e0ng l\u1edbn. Trong \u00e1c m\u1ed9ng c\u0169ng kh\u00f4ng ai d\u00e1m ngh\u0129 th\u1ebf gi\u1edbi \u0111\u1ed9t ng\u1ed9t chao \u0111\u1ea3o b\u1edfi con si\u00eau vi V\u0169 H\u00e1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c c\u00f4ng ty \u0111ang nh\u01b0 di\u1ec1u g\u1eb7p gi\u00f3 m\u00e0 ph\u1ea3i cho doanh nghi\u1ec7p ng\u1ee7 \u0111\u00f4ng ch\u1ee7 \u0111\u1ed9ng.<\/p>\n

Bu\u1ed3n nh\u1ea5t \u0111\u1ed1i trong \u0111\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ee7a t\u00f4i l\u00e0 ph\u1ea3i cho nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c t\u1ea1m th\u1eddi. T\u1eeb th\u00e1ng 4, ch\u00fang t\u00f4i bu\u1ed9c ph\u1ea3i cho m\u1ed9t s\u1ed1 nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c. R\u1ea5t nhi\u1ec1u nh\u1eefng thi\u1ec7t h\u1ea1i c\u1ea3 h\u1eefu h\u00ecnh v\u00e0 v\u00f4 h\u00ecnh.<\/p>\n

Tuy nhi\u00ean ch\u00fang ta c\u0169ng nh\u00ecn nh\u1eadn l\u00e0 c\u00f3 c\u00e1i \u0111\u01b0\u1ee3c c\u0169ng c\u00f3 c\u00e1i m\u1ea5t, ph\u1ea3i nh\u00ecn v\u00e0o y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c. \u0110\u00e2y c\u0169ng l\u00e0 d\u1ecbp \u0111\u1ec3 doanh nghi\u1ec7p nh\u00ecn l\u1ea1i m\u00ecnh, c\u1ea5u tr\u00fac l\u1ea1i, t\u1ea1o nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n cho m\u00f9a t\u1edbi, \u0111\u00e0o t\u1ea1o th\u00eam, n\u00e2ng cao n\u0103ng l\u1ef1c, k\u1ef9 n\u0103ng, hi\u1ec3u bi\u1ebft, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 kh\u00e1ch c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n

D\u1ecbch c\u00fam c\u0169ng l\u00e0m ch\u00fang ta th\u1ee9c t\u1ec9nh, \u0111\u01b0\u1ee3c, m\u1ea5t, ta l\u00e0 ai, l\u00e0m v\u00ec \u0111i\u1ec1u g\u00ec, c\u00e1i g\u00ec l\u00e0 quan tr\u1ecdng nh\u1ea5t. D\u1ecbch c\u00fam cho ta th\u1ea5y m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u b\u00ecnh \u0111\u1eb3ng, quan ch\u1ee9c, d\u00e2n th\u01b0\u1eddng ngh\u00e8o h\u00e8n hay gi\u00e0u sang… m\u1ecdi th\u1ee9 \u0111\u1ec1u kh\u00f4ng c\u00f2n quan tr\u1ecdng n\u1eefa. S\u1ef1 an to\u00e0n, s\u1ee9c kh\u1ecfe m\u1edbi l\u00e0 quan tr\u1ecdng nh\u1ea5t. Ng\u00e0y h\u00f4m qua \u0111\u00e3 l\u00e0 qu\u00e1 kh\u1ee9. S\u1ed1ng cho h\u00f4m nay, s\u1ee9c m\u1ea1nh c\u1ee7a ng\u00e0y h\u00f4m nay m\u1edbi quan tr\u1ecdng, ng\u00e0y mai c\u00f2n ch\u01b0a bi\u1ebft. Tr\u01b0\u1edbc nh\u1eefng di\u1ec5n ti\u1ebfn m\u1edbi c\u1ee7a d\u1ecbch b\u1ec7nh, ngay c\u1ea3 vi\u1ec7c co c\u1ee5m l\u1ea1i c\u0169ng kh\u00f4ng gi\u00fap gi\u1eef \u0111\u01b0\u1ee3c doanh nghi\u1ec7p n\u00ean c\u00e1c nh\u00e0 kinh doanh bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i.<\/p>\n

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CEO Ph\u1ea1m H\u00e0 chia s\u1ebb v\u1edbi ph\u00f3ng vi\u00ean B\u00e1o \u0110i\u1ec7n t\u1eed D\u00e2n Vi\u1ec7t<\/figcaption><\/figure>\n

Anh cho r\u1eb1ng, \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p kinh doanh l\u1eef h\u00e0nh nh\u00ecn nh\u1eadn l\u1ea1i, thay v\u00ec t\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3ng th\u00ec s\u1ebd chuy\u1ec3n d\u1ea7n sang ch\u1ea5t l\u01b0\u1ee3ng – c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 t\u00e1i c\u01a1 c\u1ea5u th\u1ecb tr\u01b0\u1eddng. Anh \u0111ang n\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 th\u1ecb tr\u01b0\u1eddng kh\u00e1ch Trung Qu\u1ed1c, H\u00e0n Qu\u1ed1c khi trong th\u1eddi gian v\u1eeba qua, Vi\u1ec7t Nam \u1ed3 \u1ea1t \u0111\u00f3n kh\u00e1ch t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u00e0y?<\/em><\/strong><\/p>\n

– N\u1ebfu ph\u00e2n t\u00edch 18 tri\u1ec7u kh\u00e1ch \u0111\u1ebfn Vi\u1ec7t Nam trong n\u0103m 2019 th\u00ec c\u00f3 t\u1edbi 32% l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn t\u1eeb Trung Qu\u1ed1c, kho\u1ea3ng 30% \u0111\u1ebfn t\u1eeb H\u00e0n Qu\u1ed1c, ph\u1ea7n c\u00f2n l\u1ea1i m\u1edbi c\u1ee7a th\u1ebf gi\u1edbi. R\u00f5 r\u00e0ng l\u00e0 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m n\u00e0o kinh doanh hai th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111ang b\u1ecb \u1ea3nh h\u01b0\u1edfng r\u1ea5t n\u1eb7ng n\u1ec1. V\u00ed d\u1ee5 nh\u01b0 Nha Trang, r\u1ea5t nhi\u1ec1u nh\u00e0 h\u00e0ng, kh\u00e1ch s\u1ea1n, c\u00f4ng ty ph\u1ea3i \u0111\u00f3ng c\u1eeda, cho nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c. V\u1ec1 ph\u00eda doanh nghi\u1ec7p, n\u1ebfu doanh nghi\u1ec7p n\u00e0o ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t ngu\u1ed3n kh\u00e1ch nh\u01b0 H\u00e0n Qu\u1ed1c hay Trung Qu\u1ed1c th\u00ec c\u0169ng r\u1ea5t kh\u00f3 kh\u0103n trong th\u1eddi gian v\u1eeba r\u1ed3i.<\/p>\n

V\u00ec v\u1eady ph\u1ea3i l\u00e0m sao cho c\u00e2n b\u1eb1ng c\u00e1c ngu\u1ed3n kh\u00e1ch \u0111\u1ebfn m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m n\u00e0o \u0111\u1ea5y. V\u1ec1 l\u00e2u v\u1ec1 d\u00e0i s\u1ebd ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Qu\u00e1 \u0111\u00f4ng m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch t\u1eadp trung v\u00e0o m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn s\u1ebd d\u1eabn \u0111\u1ebfn kh\u00e1ch \u1edf c\u00e1c qu\u1ed1c gia kh\u00e1c ng\u01b0\u1eddi ta kh\u00f4ng \u0111\u1ebfn n\u1eefa.<\/p>\n

V\u00ed d\u1ee5 nh\u01b0 \u1edf Nha Trang qu\u00e1 nhi\u1ec1u kh\u00e1ch Trung Qu\u1ed1c, kh\u00e1ch Nga n\u00ean c\u00e1c kh\u00e1ch s\u1ea1n m\u1ecdc l\u00ean nh\u01b0 n\u1ea5m ph\u1ee5c v\u1ee5 kh\u00e1ch \u0111\u1ea1i tr\u00e0, thi\u1ebfu ki\u1ebfn tr\u00fac, ph\u00e1 v\u1ee1 c\u1ea3nh quan \u0111\u00e3 l\u00e0m kh\u00e1ch ch\u00e2u \u00c2u kh\u00f4ng \u0111\u1ebfn Nha Trang n\u1eefa. \u0110i\u1ec1u \u0111\u00e1ng lo ng\u1ea1i m\u1ed9t khi kh\u00e1ch Trung Qu\u1ed1c v\u00ec l\u00fd do g\u00ec \u0111\u1ea5y kh\u00f4ng c\u00f2n tr\u00e0o l\u01b0u \u0111\u1ebfn Nha Trang n\u1eefa s\u1ebd d\u1eabn \u0111\u1ebfn kh\u1ee7ng ho\u1ea3ng th\u1eeba. K\u00e9o kh\u00e1ch h\u1ea1ng sang tr\u1edf l\u1ea1i Nha Trang l\u00e0 \u0111i\u1ec1u r\u1ea5t kh\u00f3 kh\u0103n.<\/p>\n

Nh\u01b0ng c\u0169ng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn r\u1eb1ng th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn v\u00e0 c\u00f3 m\u1ee9c chi ti\u00eau h\u00e0o ph\u00f3ng h\u01a1n c\u00e1c qu\u1ed1c gia kh\u00e1c. \u0110i\u1ec3n h\u00ecnh nh\u01b0 kh\u00e1ch Trung Qu\u1ed1c \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u1edbi 150 tri\u1ec7u chuy\u1ebfn du l\u1ecbch qu\u1ed1c t\u1ebf v\u00e0 chi ti\u00eau h\u01a1n 277 t\u1ef7 USD trong nh\u1eefng h\u00e0nh tr\u00ecnh t\u1ea1i n\u01b0\u1edbc ngo\u00e0i v\u00e0o n\u0103m 2019. V\u1eady n\u1ebfu kh\u00f4ng t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y, du l\u1ecbch s\u1ebd m\u1ea5t \u0111i m\u1ed9t ngu\u1ed3n thu l\u1edbn?<\/em><\/strong><\/p>\n

– Kh\u00f4ng m\u1ed9t qu\u1ed1c gia n\u00e0o tr\u00ean th\u1ebf gi\u1edbi c\u00f3 th\u1ec3 t\u1eeb ch\u1ed1i m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch r\u1ea5t l\u1edbn l\u00e0 Trung Qu\u1ed1c. Tuy nhi\u00ean \u0111i\u1ec1u t\u00f4i mu\u1ed1n n\u00f3i \u1edf \u0111\u00e2y l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e2n b\u1eb1ng gi\u1eefa c\u00e1c ngu\u1ed3n kh\u00e1ch, \u0111\u1ec3 cho h\u00e0i ho\u00e0. V\u00ec c\u00e1c qu\u1ed1c gia kh\u00e1c, c\u0169ng r\u1ea5t gi\u00e0u c\u00f3, h\u1ecd c\u0169ng \u0111i r\u1ea5t \u0111\u00f4ng. Tuy nhi\u00ean v\u00ec ch\u00fang ta qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o ngu\u1ed3n kh\u00e1ch Trung Qu\u1ed1c n\u00ean ch\u00fang ta l\u00e0m qu\u00e1 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch hang n\u00e0y, d\u1eabn \u0111\u1ebfn vi\u1ec7c qu\u00e1 t\u1ea3i c\u1ee7a \u0111i\u1ec3m \u0111\u1ebfn, nh\u01b0 v\u1eady l\u00e0 kh\u00f4ng t\u1ed1t.<\/p>\n

L\u00e0 m\u1ed9t nh\u00e0 kinh doanh du l\u1ecbch, theo anh c\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0o c\u1ea5p b\u00e1ch trong t\u00ecnh hu\u1ed1ng hi\u1ec7n nay v\u00e0 l\u00e0m g\u00ec \u0111\u1ec3 k\u00e9o kh\u00e1ch tr\u1edf l\u1ea1i trong giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i?<\/em><\/strong><\/p>\n

– Khi d\u1ecbch \u0111\u00e3 \u0111\u1ebfn \u0111\u1ec9nh \u0111i\u1ec3m, c\u00e1c qu\u1ed1c gia \u0111\u00e3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c th\u00ec ch\u00fang ta m\u1edbi t\u00ednh \u0111\u1ebfn giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i. Giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i ch\u00fang ta c\u1ea7n nhi\u1ec1u c\u00e1c bi\u1ec7n ph\u00e1p h\u01a1n n\u1eefa t\u1eeb ph\u00eda ch\u00ednh ph\u1ee7 t\u1edbi \u0111\u1ecba ph\u01b0\u01a1ng. V\u00ed d\u1ee5 nh\u01b0 l\u00e0 ch\u00ednh s\u00e1ch v\u00e0 gi\u00e3n n\u1ee3, gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. \u0110\u00f3 l\u00e0 nh\u1eefng b\u00e0i to\u00e1n m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u0169ng t\u00ednh to\u00e1n \u0111\u1ec3 chu\u1ea9n b\u1ecb k\u1ef9 h\u01a1n khi kh\u00e1ch qu\u1ed1c t\u1ebf quay tr\u1edf l\u1ea1i.<\/p>\n

H\u01a1n n\u1eefa ph\u1ea3i c\u00f3 nhi\u1ec1u h\u01a1n ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn qu\u1ea3ng b\u00e1 t\u1ea1i n\u01b0\u1edbc ngo\u00e0i, tham gia v\u00e0o c\u00e1c h\u1ed9i ch\u1ee3 qu\u1ed1c t\u1ebf l\u1edbn, qu\u1ea3ng b\u00e1 tr\u00ean truy\u1ec1n h\u00ecnh qu\u1ed1c t\u1ebf \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi th\u1ea5y Vi\u1ec7t Nam l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn an to\u00e0n.<\/p>\n

N\u00f3i \u0111i n\u00f3i l\u1ea1i v\u1eabn l\u00e0m l\u00e0m sao \u0111\u1ec3 du kh\u00e1ch quay tr\u1edf l\u1ea1i. Ph\u1ea3i c\u00f3 c\u00e1i m\u1edbi, tr\u1ea3i nghi\u1ec7m m\u1edbi. Ch\u00fang ta c\u00f3 b\u00e3i bi\u1ec3n \u0111\u1eb9p h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1, c\u00f3 nh\u1eefng \u0111i\u1ec3m ngh\u1ec9 d\u01b0\u1ee1ng h\u00e0ng \u0111\u1ea7u, v\u1eady th\u00ec l\u00e0m sao \u0111\u1ecbnh v\u1ecb v\u00e0 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 kh\u00e1ch quay tr\u1edf l\u1ea1i.<\/p>\n

V\u1ec1 ph\u00eda c\u00e1 nh\u00e2n, ch\u00fang t\u00f4i t\u1eebng hy v\u1ecdng d\u1ecbch k\u1ebft th\u00fac s\u1edbm nh\u01b0ng th\u1ef1c t\u1ebf \u0111\u00e3 r\u1ea5t kh\u00e1c n\u00ean nay \u0111\u00e3 chuy\u1ec3n sang k\u1ebf ho\u1ea1ch B. K\u1ebf ho\u1ea1ch B l\u00e0 d\u1ecbch k\u00e9o d\u00e0i, \u0111\u1ebfn qu\u00fd 4\/2020 du l\u1ecbch m\u1edbi c\u00f3 k\u1ef3 v\u1ecdng ph\u1ee5c h\u1ed3i. C\u00e1c t\u00e0u du l\u1ecbch ph\u1ea3i n\u1eb1m b\u1edd, c\u00f4ng ty l\u1eef h\u00e0nh kh\u00f4ng c\u00f3 kh\u00e1ch n\u00ean nh\u1eefng bi\u1ec7n ph\u00e1p \u0111\u00e3 th\u1ef1c hi\u1ec7n nh\u01b0 c\u1eaft gi\u1ea3m ti\u1ec1n l\u01b0\u01a1ng, l\u00e0m vi\u1ec7c lu\u00e2n phi\u00ean, gi\u1ea3m chi ph\u00ed… v\u1eabn ch\u01b0a \u0111\u1ee7 k\u00e9o d\u00e0i th\u1eddi gian “s\u1ed1ng” cho doanh nghi\u1ec7p.<\/p>\n

Do l\u01b0\u1ee3ng kh\u00e1ch l\u00f9i tour v\u00e0o giai \u0111o\u1ea1n cu\u1ed1i n\u0103m 2020 kh\u00e1 l\u1edbn n\u00ean c\u00f4ng ty hi\u1ec7n v\u1eabn t\u00ednh to\u00e1n s\u1ebd c\u00f3 th\u1ec3 h\u1ed3i ph\u1ee5c v\u00e0o \u0111\u1ea7u qu\u00fd 4 t\u1edbi v\u00e0 d\u1ed3n h\u1ebft m\u1ecdi ngu\u1ed3n l\u1ef1c v\u00e0o \u0111\u00f3. Tuy nhi\u00ean, \u0111\u00f3 ch\u1ec9 l\u00e0 k\u1ebf ho\u1ea1ch, th\u1ef1c t\u1ebf t\u00f9y v\u00e0o t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh. C\u00f3 th\u1ec3 ph\u1ea3i \u0111i l\u1ea1i t\u1eeb \u0111\u1ea7u.<\/p>\n

T\u00f4i t\u00f2 m\u00f2 mu\u1ed1n t\u00ecm hi\u1ec3u vi\u1ec7c b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p c\u1ee7a anh t\u1eeb 1.000 USD, anh \u0111\u00e3 x\u00e2y d\u1ef1ng th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 m\u1ed9t Lux Group nh\u01b0 hi\u1ec7n nay? V\u1edbi s\u1ed1 v\u1ed1n 1.000 USD m\u00e0 l\u1ea1i quy\u1ebft \u0111\u1ecbnh t\u1ea5n c\u00f4ng v\u00e0o th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u1ea1ng sang, c\u00f3 \u0111i\u1ec1u g\u00ec m\u00e2u thu\u1eabn kh\u00f4ng?<\/em><\/strong><\/p>\n

– C\u0169ng nh\u1edd thi\u00ean th\u1eddi, \u0111\u1ecba l\u1ee3i, nh\u00e2n h\u00f2a. T\u00f4i l\u1eadp c\u00f4ng ty l\u1eef h\u00e0nh chuy\u00ean ph\u1ee5c v\u1ee5 kh\u00e1ch du l\u1ecbch gi\u00e0u c\u00f3 v\u00e0o th\u1eddi \u0111i\u1ec3m Vi\u1ec7t Nam v\u1eabn tr\u00e0n ng\u1eadp kh\u00e1ch T\u00e2y ba l\u00f4. C\u0169ng c\u1ea7n hi\u1ec3u r\u1eb1ng xa x\u1ec9 v\u1edbi quan ni\u1ec7m c\u1ee7a m\u1ed7i ng\u01b0\u1eddi kh\u00e1c nhau. Kh\u00e1i ni\u1ec7m du l\u1ecbch xa x\u1ec9 s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3u theo m\u1ed9t ngh\u0129a ri\u00eang, ch\u1eb3ng h\u1ea1n nh\u01b0 vi vu tr\u00ean chi\u1ebfc du thuy\u1ec1n xa hoa, tr\u1ea3i nghi\u1ec7m m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh th\u1ef1c d\u01b0\u1ee1ng, hay ngh\u1ec9 l\u1ea1i t\u1ea1i m\u1ed9t kh\u00e1ch s\u1ea1ng si\u00eau sang\u2026 nh\u01b0ng c\u0169ng c\u00f3 khi ch\u1ec9 \u0111\u01a1n gi\u1ea3n ch\u1ec9 nh\u1eefng nhu c\u1ea7u nh\u1ecf nh\u1ea5t \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, \u0111\u01b0\u1ee3c ch\u1ea1m t\u1edbi c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng ng\u1ea1c nhi\u00ean th\u00fa v\u1ecb. Tuy nhi\u00ean, t\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u1ea3i th\u1eadt \u0111\u1eb7c bi\u1ec7t, b\u1edfi nh\u1eefng v\u1ecb kh\u00e1ch gi\u00e0u c\u00f3 lu\u00f4n mu\u1ed1n h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh kh\u00f4ng ch\u1ec9 sang tr\u1ecdng m\u00e0 c\u00f2n \u0111\u1ed9c \u0111\u00e1o v\u00e0 x\u1ee9ng t\u1ea7m \u0111\u1eb3ng c\u1ea5p.<\/p>\n

D\u00f9 kh\u1edfi nghi\u1ec7p kh\u00f3 kh\u0103n, v\u1ed1n nh\u1ecf, nh\u01b0ng ch\u00fang t\u00f4i quy\u1ebft t\u00e2m ch\u1ecdn v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch kh\u00e1ch h\u1ea1ng sang. Vi\u1ec7t Nam c\u00f3 nhi\u1ec1u th\u1ebf m\u1ea1nh l\u00e0m du l\u1ecbch g\u1eafn v\u1edbi l\u1ecbch s\u1eed, v\u0103n h\u00f3a, c\u00e1c k\u1ef3 quan n\u1ed5i ti\u1ebfng, c\u00f3 b\u1edd bi\u1ec3n \u0111\u1eb9p h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1 tr\u1ea3i d\u00e0i\u2026 Ngay t\u1eeb khi ra \u0111\u1eddi, ch\u00fang t\u00f4i n\u1eafm l\u1ea5y c\u01a1 h\u1ed9i t\u1eeb internet, ch\u1ee7 \u0111\u1ed9ng thi\u1ebft l\u1eadp c\u00e1c website k\u1ebft n\u1ed1i v\u00e0 gi\u1edbi thi\u1ec7u t\u1edbi th\u1ebf gi\u1edbi, th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u00e0 c\u00f3 l\u1ebd ch\u00fang t\u00f4i c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p \u0111\u1ea7u ti\u00ean n\u1eafm b\u1eaft v\u00e0 cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t ch\u1ed7, thanh to\u00e1n qua m\u1ea1ng \u0111\u1ec3 t\u0103ng k\u1ebft n\u1ed1i, t\u0103ng thu\u1eadn ti\u1ec7n cho du kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i \u0111\u1ebfn Vi\u1ec7t Nam giai \u0111o\u1ea1n \u0111\u00f3.<\/p>\n

\"\"
T\u1eeb 1.000 USD kh\u1edfi nghi\u1ec7p, \u0111\u1ebfn khi kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf l\u00e0 c\u1ea3 m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng gian nan<\/figcaption><\/figure>\n

\u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t t\u01b0 duy kh\u00e1c bi\u1ec7t v\u00e0 mu\u1ed1n t\u1ea1o n\u00ean m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t kh\u00f4ng?<\/em><\/strong><\/p>\n

– Khi \u0111\u00e3 t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng, Luxury Travel \u0111\u00e3 x\u00e2y d\u1ef1ng cho m\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, b\u1eaft \u0111\u1ea7u v\u1edbi \u00fd t\u01b0\u1edfng tour \u0111\u1ed9c \u0111\u00e1o v\u00e0 m\u1edbi l\u1ea1. Qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c khi\u1ebfn t\u00f4i nh\u1eadn ra nhu c\u1ea7u v\u1ec1 du l\u1ecbch tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t h\u01b0\u1edbng t\u1edbi nh\u00f3m du kh\u00e1ch cao c\u1ea5p l\u00e0 r\u1ea5t l\u1edbn nh\u01b0ng th\u1ecb tr\u01b0\u1eddng ch\u01b0a c\u00f3 c\u00f4ng ty n\u00e0o \u0111\u00e1p \u1ee9ng. T\u00f4i nh\u00ecn th\u1ea5y tri\u1ec3n v\u1ecdng l\u1edbn c\u1ee7a h\u00ecnh th\u1ee9c kinh doanh du l\u1ecbch m\u1edbi m\u1ebb n\u00e0y v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n

D\u1ecbch v\u1ee5 sang tr\u1ecdng nh\u1ea5t n\u00e0o anh t\u1eebng cung c\u1ea5p cho kh\u00e1ch h\u00e0ng?<\/em><\/strong><\/p>\n

– Ch\u00fang t\u00f4i \u0111\u1ecbnh ngh\u0129a tr\u1ea3i nghi\u1ec7m sang tr\u1ecdng l\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m mang t\u00ednh c\u00e1 nh\u00e2n, ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nh\u1eefng nhu c\u1ea7u c\u1ee7a c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u00fang t\u00f4i c\u00f3 nh\u1eefng chu\u1ea9n m\u1ef1c nh\u01b0 l\u00e0: n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u01b0a nh\u1eefng tr\u1ea3i nghi\u1ec7m theo ch\u1ee7 \u0111\u1ec1, theo \u0111\u00fang nhu c\u1ea7u kh\u00e1ch h\u00e0ng mong mu\u1ed1n. V\u00ed d\u1ee5 nh\u01b0 kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 th\u01b0 th\u00e1i, h\u01b0\u1edfng th\u1ee5 ti\u1ec7n nghi, \u0111i du thuy\u1ec1n hay thu\u1ef7 phi c\u01a1, th\u01b0 gi\u00e3n v\u1edbi spa, th\u1eed t\u00e0i ch\u01a1i golf t\u1ea1i nh\u1eefng s\u00e2n golf \u0111\u1eb7c bi\u1ec7t nh\u1ea5t, t\u1eafm n\u1eafng d\u01b0\u1edbi \u00e1nh m\u1eb7t tr\u1eddi, tham quan v\u00e0 mua s\u1eafm trang ph\u1ee5c t\u1ea1i nh\u1eefng c\u1eeda h\u00e0ng sang tr\u1ecdng nh\u1ea5t Vi\u1ec7t Nam. Hi\u1ec3u r\u00f5 \u0111i\u1ec1u n\u00e0y, ch\u00fang t\u00f4i s\u1ebd l\u00e0m tho\u1ea3 m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch v\u00e0 s\u1ebd l\u00e0m cho chuy\u1ebfn \u0111i c\u1ee7a kh\u00e1ch \u0111\u00fang nh\u01b0 m\u01a1 \u01b0\u1edbc.<\/p>\n

M\u1edbi \u0111\u00e2y nh\u1ea5t, anh \u0111\u00e3 x\u00e2y d\u1ef1ng con t\u00e0u mang t\u00ean l\u00e0 B\u00ecnh Chu\u1ea9n, l\u00e0m s\u1ed1ng d\u1eady qu\u00e1 kh\u1ee9 v\u00e0 \u0111\u1eb7c bi\u1ec7t t\u00f4n vinh nh\u1eefng gi\u00e1 tr\u1ecb l\u1ecbch s\u1eed, di s\u1ea3n, v\u0103n h\u00f3a, ngh\u1ec7 thu\u1eadt, \u1ea9m th\u1ef1c c\u1ee7a Vi\u1ec7t Nam trong nh\u1eefng n\u0103m \u0111\u1ea7u th\u1ebf k\u1ef7 XX. C\u01a1 duy\u00ean n\u00e0o \u0111\u1ec3 anh x\u00e2y d\u1ef1ng con t\u00e0u \u0111\u00f3?<\/em><\/strong><\/p>\n

– T\u00f4i l\u00e0 ng\u01b0\u1eddi r\u1ea5t th\u00edch nghi\u00ean c\u1ee9u v\u0103n ho\u00e1, ngh\u1ec7 thu\u1eadt, l\u1ecbch s\u1eed, con ng\u01b0\u1eddi Vi\u1ec7t Nam. T\u00f4i r\u1ea5t ng\u01b0\u1ee1ng m\u1ed9 c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi, ng\u01b0\u1eddi \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 “vua t\u00e0u th\u1ee7y” c\u1ee7a Vi\u1ec7t Nam trong nh\u1eefng n\u0103m \u0111\u1ea7u th\u1ebf k\u1ef7 20. C\u1ee5 \u0111\u00e3 \u0111\u00f3ng nh\u1eefng con t\u00e0u xu\u00f4i ng\u01b0\u1ee3c tr\u00ean s\u00f4ng H\u1ed3ng v\u00e0 l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean t\u1ea1o ra con t\u00e0u B\u00ecnh Chu\u1ea9n – con t\u00e0u l\u1edbn \u0111\u1ea7u ti\u00ean do ng\u01b0\u1eddi Vi\u1ec7t Nam thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t, \u0111\u00f3ng m\u1edbi v\u00e0 ch\u1ea1y th\u00e0nh c\u00f4ng t\u1eeb C\u1ea3ng H\u1ea3i Ph\u00f2ng v\u00e0o S\u00e0i G\u00f2n n\u0103m 1920.<\/p>\n

Trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u nh\u1eefng k\u00fd \u1ee9c th\u1eddi \u0111\u00f3, t\u00f4i c\u00f3 c\u01a1 duy\u00ean g\u1eb7p ch\u00e1u c\u1ee7a c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi l\u00e0 ch\u1ecb B\u1ea1ch Qu\u1ebf H\u01b0\u01a1ng. Ch\u1ecb \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh gi\u00fap \u0111\u1ee1 ch\u00fang t\u00f4i r\u1ea5t nhi\u1ec1u trong h\u00e0nh tr\u00ecnh t\u00e1i t\u1ea1o l\u1ea1i con t\u00e0u n\u00e0y. Ch\u1ecb c\u0169ng cung c\u1ea5p cho ch\u00fang t\u00f4i r\u1ea5t nhi\u1ec1u th\u00f4ng tin v\u1ec1 con t\u00e0u, ki\u1ec3u d\u00e1ng. C\u00f3 th\u1ec3 coi ch\u1ecb c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi m\u1eb9 \u0111\u1ee1 t\u00e0u cho con t\u00e0u B\u00ecnh Chu\u1ea9n ch\u00fang t\u00f4i \u0111\u00f3ng ng\u00e0y nay.<\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a ch\u00fang t\u00f4i l\u00e0 k\u1ebft n\u1ed1i, vi\u1ebft ti\u1ebfp nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi, c\u00f9ng mong mu\u1ed1n con t\u00e0u n\u00e0y s\u1ebd c\u1eadp b\u1ebfn c\u00e1c n\u01b0\u1edbc trong khu v\u1ef1c v\u00e0 n\u0103m ch\u00e2u, \u0111\u1ec3 giao th\u01b0\u01a1ng v\u0103n ho\u00e1, v\u0103n minh. Ch\u00fang t\u00f4i c\u0169ng mu\u1ed1n vi\u1ebft ti\u1ebfp c\u00e2u chuy\u1ec7n \u0111\u1ea5y \u0111\u1ec3 ng\u01b0\u1eddi Vi\u1ec7t Nam hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi, v\u1ec1 v\u0103n ho\u00e1 v\u00e0 v\u1ec1 l\u1ecbch s\u1eed, \u0111\u1ec3 ch\u00fang ta c\u00f3 th\u1ec3 t\u1ef1 h\u00e0o v\u1edbi b\u1ea1n b\u00e8 th\u1ebf gi\u1edbi, l\u00e0m r\u1ea1ng danh v\u0103n ho\u00e1 l\u1ecbch s\u1eed c\u00f3 c\u1ea3 tr\u0103m n\u0103m tr\u01b0\u1edbc.<\/p>\n

N\u0103m nay c\u0169ng \u0111\u00fang 100 n\u0103m con t\u00e0u \u1ea5y ch\u1ea1y v\u00e0o S\u00e0i G\u00f2n. Th\u00e1ng 9 n\u00e0y, ch\u00fang t\u00f4i s\u1ebd l\u00e0m l\u1ea1i m\u1ed9t h\u1ea3i tr\u00ecnh l\u1ecbch s\u1eed ch\u1ea1y t\u1eeb H\u1ea3i Ph\u00f2ng v\u00e0o c\u1ea3ng S\u00e0i G\u00f2n. T\u00ean t\u00e0u B\u00ecnh Chu\u1ea9n c\u0169ng r\u1ea5t hay, kh\u00e1i qu\u00e1t \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 \u00fd nguy\u1ec7n ch\u1ea5n h\u01b0ng c\u00f4ng th\u01b0\u01a1ng nghi\u1ec7p c\u1ee7a B\u1ea1ch Th\u00e1i B\u01b0\u1edfi l\u00e0m qu\u1ed1c gia h\u01b0ng th\u1ecbnh v\u00e0 th\u1ed1ng nh\u1ea5t b\u1eb1ng tinh th\u1ea7n d\u00e2n t\u1ed9c, th\u00e0nh t\u00edn, nh\u00e2n ngh\u0129a v\u00e0 tr\u00e1ch nhi\u1ec7m.<\/p>\n

\u0110\u00e2y \u0111\u00e3 ph\u1ea3i l\u00e0 con thuy\u1ec1n xa x\u1ec9 nh\u1ea5t Vi\u1ec7t Nam, l\u00e0 b\u01b0\u1edbc \u0111i ti\u00ean phong trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf t\u00e0u thuy\u1ec1n, m\u1edf ra phong c\u00e1ch m\u1edbi, \u0111\u1ed9c \u0111\u00e1o cho c\u00e1c doanh nh\u00e2n ng\u00e0nh d\u1ecbch v\u1ee5 h\u00e0ng h\u1ea3i, du l\u1ecbch bi\u1ec3n?<\/em><\/strong><\/p>\n

– \u1ede Vi\u1ec7t Nam c\u0169ng c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi kinh doanh v\u1ec1 du thuy\u1ec1n, nh\u01b0ng t\u00f4i bi\u1ebft Heritage Cruise Binh Chuan l\u00e0 du thuy\u1ec1n \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t Vi\u1ec7t Nam b\u1edfi n\u00f3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u chuy\u1ec7n v\u0103n ho\u00e1, nh\u1eefng \u00fd t\u01b0\u1edfng, gi\u1ea5c m\u01a1 c\u00f2n \u0111ang vi\u1ebft ti\u1ebfp. T\u1ea1i th\u1eddi \u0111i\u1ec3m m\u00e0 c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi t\u1ea1o ra con t\u00e0u \u0111\u00f3 th\u00ec n\u00f3 c\u0169ng l\u00e0 con t\u00e0u hi\u1ec7n \u0111\u1ea1i v\u00e0 t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi Vi\u1ec7t. Ch\u00fang t\u00f4i c\u0169ng hy v\u1ecdng nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 ch\u00fang t\u00f4i mang \u0111\u1ebfn cho du kh\u00e1ch c\u0169ng l\u00e0 tr\u00ean con t\u00e0u hi\u1ec7n \u0111\u1ea1i, sang tr\u1ecdng v\u00e0 \u0111\u01b0a du kh\u00e1ch kh\u00e1m ph\u00e1 \u0111\u1ea5t n\u01b0\u1edbc con ng\u01b0\u1eddi, v\u0103n ho\u00e1 l\u1ecbch s\u1eed, di s\u1ea3n thi\u00ean nhi\u00ean c\u0169ng nh\u01b0 di s\u1ea3n v\u0103n ho\u00e1 Vi\u1ec7t Nam.<\/p>\n

Tr\u00ean c\u00e1c con t\u00e0u c\u1ee7a anh h\u1ea7u h\u1ebft \u0111\u1ec1u treo tranh c\u1ee7a ho\u1ea1 s\u0129 Ph\u1ea1m L\u1ef1c. Anh c\u00f3 v\u1ebb say m\u00ea \u0111\u1eb7c bi\u1ec7t v\u1edbi danh ho\u1ea1 n\u00e0y, t\u1ea1i sao kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c danh ho\u1ea1 kh\u00e1c?<\/em><\/strong><\/p>\n

– T\u00f4i v\u00e0 \u00f4ng \u1ea5y ch\u1ea3 c\u00f3 h\u1ecd g\u00ec, m\u1eb7c d\u00f9 c\u00f9ng h\u1ecd Ph\u1ea1m. T\u00f4i ch\u1ec9 l\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u00ea tranh c\u1ee7a \u00f4ng \u1ea5y. T\u00f4i s\u01b0u t\u1eadp tranh c\u1ee7a c\u00e1c ho\u1ea1 s\u0129 kh\u00e1c nh\u01b0ng ch\u1ee7 y\u1ebfu s\u01b0u t\u1eadp nhi\u1ec1u tranh Ph\u1ea1m L\u1ef1c v\u00ec tranh c\u1ee7a \u00f4ng ch\u1ea1m v\u00e0o c\u1ea3m x\u00fac c\u1ee7a m\u00ecnh. Nh\u1eefng c\u00e2u chuy\u1ec7n v\u0103n ho\u00e1, l\u1ecbch s\u1eed Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u00f4ng k\u1ec3 qua m\u00e0u s\u1eafc, \u0111\u01b0\u1eddng n\u00e9t, h\u00ecnh kh\u1ed1i r\u1ea5t m\u00ea ho\u1eb7c. Khi nh\u00ecn v\u00e0o tranh t\u00f4i th\u1ea5y \u0111\u01b0\u1ee3c v\u0103n ho\u00e1, chi\u1ec1u d\u00e0i c\u1ee7a l\u1ecbch s\u1eed.<\/p>\n

C\u0169ng n\u00f3i th\u00eam m\u1ed9t ch\u00fat, Ph\u1ea1m L\u1ef1c t\u1eebng v\u00e0o chi\u1ebfn tr\u01b0\u1eddng, tham gia chi\u1ebfn tranh ch\u1ed1ng M\u1ef9 c\u1ee9u n\u01b0\u1edbc. Ho\u1ea1 s\u0129 s\u1ed1ng qua 2 th\u1ebf k\u1ef7 n\u00ean n\u00e9t v\u0103n ho\u00e1, chi\u1ec1u d\u00e0i l\u1ecbch s\u1eed th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t trong tranh c\u1ee7a \u00f4ng. \u1ede ng\u01b0\u1eddi ho\u1ea1 s\u0129 n\u00e0y t\u00f4i th\u1ea5y nh\u1eefng c\u00e2u chuy\u1ec7n th\u1ec3 hi\u1ec7n tr\u00ean tranh nh\u01b0 ch\u1ea1m \u0111\u01b0\u1ee3c v\u00e0o k\u00fd \u1ee9c nh\u00e0 qu\u00ea c\u1ee7a m\u00ecnh, c\u1ee7a nh\u1eefng ng\u01b0\u1eddi sinh ra v\u00e0 l\u1edbn l\u00ean \u1edf n\u00f4ng th\u00f4n…<\/p>\n

C\u1ea3m m\u1ebfn, y\u00eau tranh h\u1ecda s\u0129 v\u00e0 th\u1ea5y \u0111\u00e2y l\u00e0 t\u00e0i nguy\u00ean du l\u1ecbch tuy\u1ec7t v\u1eddi n\u00ean t\u00f4i \u0111\u00e3 \u0111\u01b0a g\u1ea7n 100 t\u00e1c ph\u1ea9m c\u1ee7a \u00f4ng l\u00ean du thuy\u1ec1n \u0111\u1ec3 tr\u01b0ng b\u00e0y nh\u01b0 m\u1ed9t b\u1ea3o t\u00e0ng nh\u1ecf \u0111\u1ec3 gi\u1edbi thi\u1ec7u cho du kh\u00e1ch sang tr\u1ecdng th\u01b0\u1edfng l\u00e3m v\u00e0 tr\u1edf th\u00e0nh du thuy\u1ec1n ngh\u1ec7 thu\u1eadt \u0111\u1ea7u ti\u00ean c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

\"\"
Du thuy\u1ec1n tri\u1ec7u \u0111\u00f4 B\u00ecnh Chu\u1ea9n<\/figcaption><\/figure>\n

Anh t\u1eebng \u0111i bao nhi\u00eau n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi, n\u01a1i n\u00e0o anh mu\u1ed1n l\u00fd gi\u1ea3i nh\u1ea5t? <\/em><\/strong><\/p>\n

– L\u00e0m ngh\u1ec1 du l\u1ecbch \u0111\u01b0\u1ee3c \u0111i r\u1ea5t nhi\u1ec1u n\u01a1i, ti\u1ebfp x\u00fac v\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u1edf nh\u1eefng t\u1ea7ng l\u1edbp x\u00e3 h\u1ed9i r\u1ea5t kh\u00e1c nhau. \u0110\u00f3 l\u00e0 m\u1ed9t \u00e2n hu\u1ec7 m\u00e0 \u00d4ng Tr\u1eddi ban t\u1eb7ng cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m du l\u1ecbch. T\u00f4i c\u0169ng may l\u00e0 \u0111\u01b0\u1ee3c \u0111i nhi\u1ec1u n\u01a1i, kho\u1ea3ng 70 n\u01b0\u1edbc kh\u1eafp n\u0103m ch\u00e2u, m\u1ed7i n\u01a1i c\u00f3 m\u1ed9t v\u1ebb \u0111\u1eb9p kh\u00e1c nhau, n\u1ec1n v\u0103n ho\u00e1 kh\u00e1c nhau.<\/p>\n

\u0110i nhi\u1ec1u n\u01a1i nh\u01b0ng t\u00f4i v\u1eabn th\u1ea5y Vi\u1ec7t Nam m\u00ecnh \u0111\u1eb9p nh\u1ea5t, s\u1ed1ng \u1edf Vi\u1ec7t Nam v\u1eabn th\u00edch nh\u1ea5t, v\u00ec m\u00ecnh l\u00e0 c\u00f4ng d\u00e2n \u1edf \u0111\u00e2y. V\u1edbi t\u00f4i c\u00f3 th\u1ec3 \u0111i ch\u01a1i kh\u1eafp n\u01a1i d\u0103m ba th\u00e1ng nh\u01b0ng m\u00e0 \u0111\u1ec3 s\u1ed1ng, t\u00f4i v\u1eabn th\u00edch \u1edf Vi\u1ec7t Nam h\u01a1n.<\/p>\n

\u0110\u00e2u \u0111\u00f3 nh\u1eefng qu\u00e1n c\u00e0 ph\u00ea tr\u1ee9ng bu\u1ed5i s\u00e1ng, trong ng\u00f4i nh\u00e0 nh\u1ecf h\u1eb9p, c\u1ea3m nh\u1eadn m\u1ed9t H\u00e0 N\u1ed9i c\u1ed5 k\u00ednh, m\u1ed9c m\u1ea1c. M\u1ecdi th\u1ee9 th\u1eadt tinh kh\u00f4i, trong tr\u1ebbo, y\u00ean b\u00ecnh, t\u1ea5t c\u1ea3 d\u01b0\u1eddng nh\u01b0 b\u1ecf qu\u00ean th\u00e0nh ph\u1ed1 hi\u1ec7n \u0111\u1ea1i ngo\u00e0i kia. Hay c\u00f3 th\u1ec3 \u00ed \u1edbi b\u1ea1n b\u00e8 c\u00e0 ph\u00ea khi th\u00e0nh ph\u1ed1 \u0111\u00e3 l\u00ean \u0111\u00e8n, th\u1ec9nh tho\u1ea3ng c\u00f3 th\u1ec3 giao l\u01b0u c\u00f9ng \u00f4ng ho\u1ea1 s\u0129, \u0111\u01b0\u1ee3c \u00f4ng m\u1eddi u\u1ed1ng tr\u00e0 \u0111\u1ec3 chuy\u1ec7n tr\u00f2 v\u1ec1 tranh \u1ea3nh, v\u1ec1 v\u0103n ho\u00e1. Nh\u1ecbp s\u1ed1ng H\u00e0 N\u1ed9i kh\u00f4ng qu\u00e1 g\u1ea5p g\u00e1p, m\u00ecnh v\u1eabn \u0111\u01b0\u1ee3c \u1edf m\u1ea3nh \u0111\u1ea5t, mi\u1ec1n k\u00fd \u1ee9c m\u00e0 m\u00ecnh sinh ra, v\u1edbi nh\u1eefng d\u1ef1 \u00e1n th\u00f4i th\u00fac m\u00ecnh l\u00e0m.<\/p>\n

T\u00f4i c\u0169ng l\u00e0 ng\u01b0\u1eddi th\u00edch m\u1ea1o hi\u1ec3m v\u00e0 th\u00edch chinh ph\u1ee5c, v\u00ed d\u1ee5 nh\u01b0 chinh ph\u1ee5c ng\u1ecdn ngu\u1ed3n c\u1ee7a c\u00e1c con s\u00f4ng \u1edf ph\u00eda B\u1eafc, c\u00f3 th\u1ec3 l\u00e0 con s\u00f4ng M\u00eakong hay nhi\u1ec1u v\u00f9ng bi\u1ec3n kh\u00e1c. Khi chinh ph\u1ee5c th\u00ec m\u00ecnh c\u00f2n c\u1ea3m th\u1ea5y m\u00ecnh c\u00f2n s\u1ee9c s\u1ed1ng, c\u00f3 \u0111am m\u00ea \u0111\u1ec3 l\u00e0m ti\u1ebfp, vi\u1ebft ti\u1ebfp nh\u1eefng d\u1ef1 \u00e1n dang d\u1edf c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do th\u00f4i th\u00fac t\u00f4i th\u1ee9c d\u1eady m\u1ed7i bu\u1ed5i s\u00e1ng \u0111\u1ec3 l\u00e0m vi\u1ec7c, c\u1ed1ng hi\u1ebfn l\u00e0m ti\u1ebfp nh\u1eefng d\u1ef1 \u00e1n c\u00f2n dang d\u1edf v\u00e0 ng\u00e0y h\u00f4m n\u00e0o c\u0169ng c\u1ea3m gi\u00e1c nh\u01b0 l\u00e0 ng\u00e0y cu\u1ed1i c\u1ee7a cu\u1ed9c \u0111\u1eddi m\u00ecnh v\u00e0 c\u0169ng s\u1ebd ch\u00e1y h\u1ebft m\u00ecnh, \u0111\u1ec3 khi quay l\u1ea1i m\u00ecnh kh\u00f4ng nu\u1ed1i ti\u1ebfc g\u00ec c\u1ea3, b\u1edfi nh\u1eefng g\u00ec m\u00ecnh mu\u1ed1n l\u00e0m th\u00ec c\u0169ng \u0111\u00e3 l\u00e0m r\u1ed3i.<\/p>\n

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Kh\u00f4ng gian ph\u00f2ng th\u01b0 vi\u1ec7n B\u1ea1ch Th\u00e1i B\u01b0\u1edfi tr\u00ean du thuy\u1ec1n B\u00ecnh Chu\u1ea9n<\/figcaption><\/figure>\n
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Kh\u00f4ng gian tr\u01b0ng b\u00e0y tranh c\u1ee7a h\u1ecda s\u0129 Ph\u1ea1m L\u1ef1c tr\u00ean thuy\u1ec1n B\u00ecnh Chu\u1ea9n<\/figcaption><\/figure>\n
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Ban c\u00f4ng ng\u1eafm nh\u00ecn v\u1ecbnh Lan H\u1ea1 t\u1eeb du thuy\u1ec1n B\u00ecnh Chu\u1ea9n<\/figcaption><\/figure>\n

Nh\u1eefng tr\u1ea3i nghi\u1ec7m xa x\u1ec9 n\u00e0o l\u00e0m anh nh\u1edb nh\u1ea5t?<\/em><\/strong><\/p>\n

– T\u00f4i \u0111\u00e3 \u1edf nh\u1eefng h\u1ec7 th\u1ed1ng kh\u00e1ch s\u1ea1n sang tr\u1ecdng b\u1eadc nh\u1ea5t c\u1ee7a qu\u1ed1c t\u1ebf nh\u01b0 Six Senses, \u0111i tr\u00ean nh\u1eefng chuy\u1ebfn bay thu\u00ea ri\u00eang… \u0110\u00f4i khi sang tr\u1ecdng kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng kh\u00e1ch s\u1ea1n \u0111\u1eb3ng c\u1ea5p 5,7 sao m\u00e0 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng c\u1ea3m x\u00fac n\u00f3 ch\u1ea1m \u0111\u01b0\u1ee3c v\u00e0o m\u00ecnh, t\u00f4i cho \u0111\u00f3 l\u00e0 xa x\u1ec9. T\u00f4i nh\u1edb nh\u1ea5t l\u00e0 nh\u1eefng k\u1ef7 ni\u1ec7m \u1edf Bali (Indonesia), \u1edf m\u1ed9t resort r\u1ea5t y\u00ean b\u00ecnh, \u0111i b\u1ed9 tr\u00ean nh\u1eefng c\u00e1nh \u0111\u1ed3ng, bu\u1ed5i t\u1ed1i ng\u1ed3i \u0103n t\u1ed1i ngay tr\u00ean b\u1edd ru\u1ed9ng. V\u1edbi t\u00f4i xa x\u1ec9 l\u00e0 nh\u1eefng c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi, c\u00e1i g\u00ec l\u1ea1, c\u00e1i g\u00ec kh\u00e1c so v\u1edbi nh\u1eefng g\u00ec m\u00ecnh \u0111\u00e3 t\u1eebng \u0111\u1ebfn, t\u1eebng tr\u1ea3i nghi\u1ec7m.<\/p>\n

Tri\u1ebft l\u00fd kinh doanh n\u00e0o m\u00e0 anh theo \u0111u\u1ed5i?<\/em><\/strong><\/p>\n

– T\u00f4i r\u1ea5t th\u00edch tri\u1ebft l\u00fd kinh doanh c\u1ee7a c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi, \u0111\u00f3 l\u00e0 tinh th\u1ea7n qu\u00fd t\u1ed9c v\u00e0 t\u00f4i g\u1ecdi \u0111\u00f3 l\u00e0 th\u00e0nh t\u00edn, \u0111\u1ea1o ngh\u0129a, tr\u00e1ch nhi\u1ec7m.<\/p>\n

T\u00f4i lu\u00f4n l\u1ea5y tinh th\u1ea7n c\u1ee7a c\u1ee5 l\u00e0m kim ch\u1ec9 nam cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh, d\u1eabn d\u1eaft doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n c\u1ee7a m\u00ecnh \u0111i xa trong th\u1eddi gian t\u1edbi. L\u00e0m b\u1ea5t k\u1ef3 d\u1ef1 \u00e1n n\u00e0o, t\u00ednh d\u00e2n t\u1ed9c, t\u00ednh v\u0103n ho\u00e1, t\u00ednh con ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n. Nh\u1eefng s\u1ea3n ph\u1ea9m tr\u1ea3i nghi\u1ec7m ch\u00fang t\u00f4i \u0111\u01b0a v\u00e0o \u0111\u1ec1u mang tinh th\u1ea7n d\u00e2n t\u1ed9c, y\u1ebfu t\u1ed1 v\u0103n ho\u00e1, l\u1ecbch s\u1eed… c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

Th\u01b0\u1eddng nh\u1eefng ng\u01b0\u1eddi kinh doanh \u0111\u1ec1u r\u1ea5t quy\u1ebft li\u1ec7t, c\u00f2n nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea ngh\u1ec7 thu\u1eadt l\u1ea1i l\u00e0m vi\u1ec7c theo c\u1ea3m x\u00fac. C\u00f3 g\u00ec m\u00e2u thu\u1eabn trong con ng\u01b0\u1eddi anh kh\u00f4ng?<\/em><\/strong><\/p>\n

– Kinh doanh r\u1ea5t c\u0103ng th\u1eb3ng, ch\u01a1i tranh c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap c\u00e2n b\u1eb1ng con ng\u01b0\u1eddi m\u00ecnh, cu\u1ed9c s\u1ed1ng, \u0111\u1ec3 s\u1ed1ng ch\u1eadm l\u1ea1i m\u1ed9t ch\u00fat. Khi s\u1ed1ng ch\u1eadm l\u1ea1i, ta s\u1ebd c\u1ea3m nh\u1eadn cu\u1ed9c s\u1ed1ng t\u1ed1t h\u01a1n, nh\u00ecn m\u1ecdi th\u1ee9 t\u0129nh l\u1eb7ng h\u01a1n, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn h\u01a1n. Th\u1ef1c ra t\u00f4i l\u00e0 m\u1ed9t doanh nh\u00e2n nh\u01b0ng l\u1ea1i th\u00edch v\u0103n ho\u00e1. C\u00e1i \u0111\u1ea5y c\u0169ng l\u00e0 \u0111i\u1ec3m m\u1ea1nh trong khi t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u0103n ho\u00e1, khi k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 v\u0103n ho\u00e1, l\u1ecbch s\u1eed, di s\u1ea3n Vi\u1ec7t Nam cho kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i nghe.<\/p>\n

B\u1ea3n th\u00e2n khi t\u00ecm t\u00f2i, kh\u00e1m ph\u00e1, t\u00f4i c\u0169ng th\u1ea5y m\u00ecnh gi\u00e0u c\u00f3 th\u00eam v\u1ec1 m\u1eb7t ki\u1ebfn th\u1ee9c, l\u1ecbch s\u1eed, v\u0103n ho\u00e1, tr\u1ea3i nghi\u1ec7m. C\u00f2n th\u00e0nh c\u00f4ng \u0111\u00f4i khi l\u00e0 do ng\u01b0\u1eddi kh\u00e1c \u0111\u00e1nh gi\u00e1. Nh\u01b0ng khi tho\u1ea3 m\u00e3n th\u00ec m\u00ecnh th\u1ea5y m\u00ecnh l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u00fd ngh\u0129a h\u01a1n, s\u1ebd t\u1eadn h\u01b0\u1edfng, vui v\u1ebb v\u1edbi nh\u1eefng th\u1ee9 m\u00ecnh l\u00e0m.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi c\u1ee9 ngh\u0129 kinh doanh l\u00e0 ph\u1ea3i ch\u00e8n \u00e9p, ph\u1ea3i th\u1ebf n\u00e0y th\u1ebf kh\u00e1c nh\u01b0ng t\u00f4i ngh\u0129 kinh doanh ph\u1ea3i c\u00f3 v\u0103n ho\u00e1, ph\u1ea3i d\u1ef1a tr\u00ean v\u0103n ho\u00e1, bi\u1ebft th\u01b0\u1edfng th\u1ee9c, bi\u1ebft c\u1ea3m nh\u1eadn. \u0110\u00f3 l\u00e0 c\u00e1i m\u00e0 t\u00f4i lu\u00f4n h\u01b0\u1edbng t\u1edbi, c\u1ea3 c\u00f4ng ty \u0111ang h\u01b0\u1edbng t\u1edbi.<\/p>\n

Trong kinh doanh, ng\u01b0\u1eddi ta kh\u00f4ng l\u00e0m vi\u1ec7c theo c\u1ea3m x\u00fac. Nh\u1eefng c\u00e1i \u0111\u00f3 th\u00f4i th\u1ee9c r\u1ea5t l\u1edbn trong vi\u1ec7c t\u1ea1o ra nh\u1eefng h\u1ee9ng kh\u1edfi, t\u1ea1o ra nh\u1eefng d\u1ef1 \u00e1n m\u1edbi, th\u00edch th\u00fa trong vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o l\u0129nh v\u1ef1c m\u00ecnh th\u00edch. \u0110\u1ea5y l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ng\u01b0\u1eddi n\u00e0y, ng\u01b0\u1eddi kh\u00e1c, doanh nh\u00e2n n\u00e0y, doanh nh\u00e2n kh\u00e1c. C\u00f3 nh\u1eefng ng\u01b0\u1eddi kinh doanh ch\u1ec9 v\u00ec ti\u1ec1n nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng ng\u01b0\u1eddi kinh doanh v\u00ec ni\u1ec1m \u0111am m\u00ea, th\u00edch th\u00fa. V\u00e0 t\u00f4i l\u00e0 ng\u01b0\u1eddi thu\u1ed9c lo\u1ea1i th\u1ee9 2.<\/p>\n

C\u1ea3m gi\u00e1c n\u00e0o th\u01b0\u1eddng khi\u1ebfn anh c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu h\u01a1n: Qu\u00e1 k\u1ef3 v\u1ecdng v\u00e0o m\u00ecnh, ho\u1eb7c th\u1ea5t v\u1ecdng v\u00ec m\u00ecnh?<\/em><\/strong><\/p>\n

– Khi kinh doanh t\u00f4i lu\u00f4n nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i trong kh\u00f3 kh\u0103n. Kh\u00f3 kh\u0103n th\u00ec l\u00fac n\u00e0o c\u0169ng c\u00f3, t\u00f9y thu\u1ed9c v\u00e0o m\u00ecnh nh\u00ecn nh\u1eadn n\u00f3 v\u00e0 \u1ee9ng x\u1eed v\u1edbi n\u00f3 th\u1ebf n\u00e0o th\u00f4i. T\u00f4i c\u0169ng l\u00e0 ng\u01b0\u1eddi r\u1ea5t l\u1ea1c quan. Tuy nhi\u00ean c\u0169ng c\u00f3 khi c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng v\u00ec m\u00ecnh c\u00f3 qu\u00e1 nhi\u1ec1u \u00fd t\u01b0\u1edfng cho nhi\u1ec1u d\u1ef1 \u00e1n v\u00e0 \u0111am m\u00ea m\u00e0 ch\u01b0a th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c v\u00ec ch\u01b0a c\u00f3 ng\u01b0\u1eddi l\u00e0m v\u00e0 ch\u01b0a \u0111\u1ee7 t\u00e0i ch\u00ednh th\u1ef1c hi\u1ec7n.<\/p>\n

C\u00f2n \u0111\u00f4i khi c\u0169ng th\u1ea5t v\u1ecdng v\u00ec kh\u00f4ng mua \u0111\u01b0\u1ee3c b\u1ee9c tranh \u01b0ng \u00fd, m\u00f3n \u0111\u1ed3 c\u1ed5 hay b\u1ee9c t\u01b0\u1ee3ng m\u00e0 m\u00ecnh c\u1ef1c th\u00edch.<\/p>\n

V\u01b0\u1ee3t qua th\u1ea5t b\u1ea1i hay th\u00e0nh c\u00f4ng, c\u1ea3m gi\u00e1c n\u00e0o kh\u00f3 kh\u0103n v\u1edbi anh h\u01a1n?<\/em><\/strong><\/p>\n

– T\u00f4i kh\u00f4ng ngh\u0129 m\u00ecnh l\u00e0 ng\u01b0\u1eddi th\u00e0nh c\u00f4ng nh\u01b0ng t\u00f4i ngh\u0129 m\u00ecnh l\u00e0 ng\u01b0\u1eddi h\u1ea1nh ph\u00fac. H\u1ea1nh ph\u00fac l\u00e0 \u0111\u01b0\u1ee3c l\u00e0m nh\u1eefng g\u00ec m\u00ecnh th\u00edch v\u00e0 th\u00edch nh\u1eefng c\u00e1i m\u00ecnh l\u00e0m. T\u00f4i \u0111\u01b0\u1ee3c t\u1ef1 do s\u00e1ng t\u1ea1o ra nh\u1eefng c\u00e1i m\u00ecnh th\u00edch.<\/p>\n

T\u00f4i c\u0169ng t\u1eebng tr\u1ea3i qua th\u1ea5t b\u1ea1i, \u0111\u00e3 v\u1ea5p v\u00e1p r\u1ea5t nhi\u1ec1u nh\u01b0 l\u00e0 n\u0103m \u0111\u1ea7u \u0111i thi \u0111\u1ea1i h\u1ecdc b\u1ecb tr\u01b0\u1ee3t, sau \u0111\u00f3 l\u1ea1i quy\u1ebft t\u00e2m thi l\u1ea1i. Cu\u1ed9c \u0111\u1eddi m\u1ed7i con ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 c\u1ea3 th\u00e0nh c\u00f4ng l\u1eabn th\u1ea5t b\u1ea1i, vui bu\u1ed3n l\u1eabn h\u1ea1nh ph\u00fac… T\u00f4i c\u00f2n nh\u1edb khi c\u00f2n s\u1ed1ng, b\u1ed1 t\u00f4i th\u01b0\u1eddng n\u00f3i v\u1edbi t\u00f4i “th\u1eafng kh\u00f4ng ki\u00eau, b\u1ea1i kh\u00f4ng n\u1ea3n”.<\/p>\n

V\u00ec v\u1eady m\u1ed7i ch\u1eb7ng \u0111\u01b0\u1eddng \u0111i qua d\u00f9 th\u1ea5t b\u1ea1i hay vinh quang t\u00f4i \u0111\u1ec1u y\u00eau th\u00edch v\u00e0 h\u1ecdc nh\u1eefng b\u00e0i h\u1ecdc l\u1edbn v\u00e0 t\u1eadn h\u01b0\u1edfng nh\u1eefng c\u1ea3m gi\u00e1c \u0111\u00f3. T\u00f4i l\u00e0 ng\u01b0\u1eddi l\u1ea1c quan v\u00e0 li\u1ec1u c\u00f3 t\u00ednh to\u00e1n v\u00e0 y\u00eau c\u00e1i li\u1ec1u \u0111\u00f3 n\u00ean t\u00f4i l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c c\u1ee7a m\u00ecnh.<\/p>\n

\u0110\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y, b\u00e0i to\u00e1n kh\u00f3 gi\u1ea3i nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a anh?<\/em><\/strong><\/p>\n

– Trong d\u1ecbch b\u1ec7nh kh\u00f3 l\u01b0\u1eddng n\u00e0y, tr\u01b0\u1edbc m\u1eaft an to\u00e0n cho nh\u00e2n vi\u00ean v\u00e0 m\u1ed7i du kh\u00e1ch l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t. V\u01b0\u1ee3t qua d\u1ecbch b\u1ec7nh \u0111\u1ea3m b\u1ea3o c\u00f4ng \u0103n vi\u1ec7c l\u00e0m cho c\u1ea3 3 c\u00f4ng ty v\u1edbi 250 con ng\u01b0\u1eddi l\u00e0 quan tr\u1ecdng. T\u1ea7m nh\u00ecn xa h\u01a1n gi\u1ea3i b\u00e0i to\u00e1n l\u1edbn h\u01a1n v\u1ec1 t\u00e0i ch\u00ednh, con ng\u01b0\u1eddi, chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u1ed5 ph\u1ea7n v\u00e0 l\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n. Lux Group gi\u1eef \u0111\u01b0\u1ee3c uy t\u00edn, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 t\u00e0i ch\u00ednh \u0111\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n c\u00e1c d\u1ef1 \u00e1n m\u1edbi, d\u1eabn d\u1eaft \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o d\u00e1m thay \u0111\u1ed5i, ngh\u0129 m\u1edbi l\u00e0m kh\u00e1c \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 \u0111\u1ed9t ph\u00e1.<\/p>\n

Mong mu\u1ed1n nh\u1ea5t c\u1ee7a anh hi\u1ec7n l\u00e0 g\u00ec?<\/em><\/strong><\/p>\n

– Ch\u1ea1y th\u00e0nh c\u00f4ng h\u1ea3i tr\u00ecnh l\u1ecbch s\u1eed t\u1eeb c\u1ea3ng H\u1ea3i Ph\u00f2ng v\u00e0o S\u00e0i G\u00f2n ng\u00e0y 17\/9 sau \u0111\u00fang 100 n\u0103m nh\u00e0 t\u01b0 s\u1ea3n d\u00e2n t\u1ed9c B\u1ea1ch Th\u00e1i B\u01b0\u1edfi \u0111\u00e3 ch\u1ea1y con t\u00e0u B\u00ecnh Chu\u1ea9n.<\/p>\n

T\u00f4i c\u0169ng mong mu\u1ed1n l\u00e0 s\u01b0u t\u1eadp \u0111\u01b0\u1ee3c b\u1ee9c t\u01b0\u1ee3ng \u0111\u1ed3ng qu\u00fd t\u1ea1c c\u1ee5 B\u1ea1ch Th\u00e1i B\u01b0\u1edfi do George Kh\u00e1nh, Tr\u01b0\u1eddng M\u1ef9 Thu\u1eadt \u0110\u00f4ng D\u01b0\u01a1ng \u0111\u00fac m\u00e0 t\u00f4i v\u00e0 ch\u00e1u c\u1ee5 l\u00e0 ch\u1ecb B\u1ea1ch Qu\u1ebf H\u01b0\u01a1ng \u0111\u00e3 t\u00ecm th\u1ea5y sau 85 n\u0103m l\u01b0u l\u1ea1c.<\/p>\n

C\u1ea3m \u01a1n anh v\u1ec1 cu\u1ed9c tr\u00f2 chuy\u1ec7n!<\/em><\/strong><\/p>\n

Theo D\u00e2n Vi\u1ec7t<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u01b0\u1edbc kia Ph\u1ea1m H\u00e0 l\u00e0 gi\u00e1o vi\u00ean, h\u01b0\u1edbng d\u1eabn vi\u00ean du l\u1ecbch, t\u1eebng kinh qua nhi\u1ec1u v\u1ecb tr\u00ed trong m\u1ed9t C\u00f4ng ty du l\u1ecbch \u1edf H\u00e0 N\u1ed9i. N\u0103m 2004, khi th\u00e0nh l\u1eadp Luxury Travel, CEO Ph\u1ea1m H\u00e0 \u0111\u00e3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o m\u00e0 kh\u00f4ng \u0111\u01a1n v\u1ecb l\u1eef h\u00e0nh n\u00e0o c\u00f3 th\u1ec3 c\u1ea1nh tranh […]<\/p>\n","protected":false},"author":4,"featured_media":3932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"0","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[7,8,16],"tags":[1544,1545,1547,1500,1546,1502],"class_list":["post-3926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-du-lich","category-song","category-tieu-diem","tag-ceo-pham-ha","tag-cong-ty-luxury-travel","tag-du-lich-bien","tag-kich-cau-du-lich","tag-nganh-dich-vu-hang-hai","tag-nganh-du-lich"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/3926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3926"}],"version-history":[{"count":2,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/3926\/revisions"}],"predecessor-version":[{"id":3935,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/3926\/revisions\/3935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/3932"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}