{"id":3759,"date":"2020-05-07T10:39:23","date_gmt":"2020-05-07T03:39:23","guid":{"rendered":"https:\/\/douongvietnam.net\/?p=3759"},"modified":"2020-05-07T10:53:43","modified_gmt":"2020-05-07T03:53:43","slug":"buoc-di-mao-hiem-cua-habeco-voi-bia-bold-va-light","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=3759","title":{"rendered":"B\u01b0\u1edbc \u0111i m\u1ea1o hi\u1ec3m c\u1ee7a Habeco v\u1edbi bia Bold v\u00e0 Light"},"content":{"rendered":"

Bia l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a th\u1eddi gian nh\u01b0ng theo chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u V\u00f5 V\u0103n Quang, d\u01b0\u1eddng nh\u01b0 Habeco \u0111ang d\u1ea7n \u0111\u00e1nh m\u1ea5t b\u1ea3n s\u1eafc c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh n\u01a1i m\u1ea3nh \u0111\u1ea5t H\u00e0 N\u1ed9i ngh\u00ecn n\u0103m v\u0103n hi\u1ebfn.<\/em><\/strong><\/p>\n

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Bia Bold v\u00e0 Light l\u00e0 hai d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a Bia H\u00e0 N\u1ed9i<\/figcaption><\/figure>\n

G\u1eafn m\u00ecnh v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb v\u0103n ho\u00e1 \u1ea9n s\u00e2u trong ti\u1ec1m th\u1ee9c c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t bao \u0111\u1eddi v\u1ec1 H\u00e0 N\u1ed9i trong th\u01b0\u1edbc phim qu\u1ea3ng c\u00e1o th\u1eddi l\u01b0\u1ee3ng 30 gi\u00e2y nh\u1eefng ng\u00e0y cu\u1ed1i n\u0103m 2001, bia H\u00e0 N\u1ed9i \u0111\u00e3 v\u01b0\u01a1n m\u00ecnh v\u1ee5t s\u00e1ng tr\u1edf th\u00e0nh m\u1ed9t t\u00e0i s\u1ea3n \u0111\u1eaft gi\u00e1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi con x\u1ee9 kinh k\u1ef3. Nh\u1edd tri\u1ec3n khai chi\u1ebfn d\u1ecbch \u201cM\u1ed9t n\u00e9t v\u0103n ho\u00e1 H\u00e0 N\u1ed9i\u201d, bia H\u00e0 N\u1ed9i v\u1ec1 c\u01a1 b\u1ea3n \u0111\u1ea9y b\u1eadt Tiger Beer \u0111\u1ec3 chi\u1ebfm tr\u1ecdn th\u1ecb tr\u01b0\u1eddng mi\u1ec1n B\u1eafc v\u00e0 mi\u1ec1n Trung ch\u1ec9 trong v\u00f2ng s\u00e1u th\u00e1ng.<\/p>\n

Bia chai H\u00e0 N\u1ed9i c\u1ee7a T\u1ed5ng c\u00f4ng ty C\u1ed5 ph\u1ea7n Bia – R\u01b0\u1ee3u – N\u01b0\u1edbc gi\u1ea3i kh\u00e1t H\u00e0 N\u1ed9i (Habeco) sau \u0111\u00f3 xu\u1ea5t hi\u1ec7n \u1edf h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 h\u00e0ng, kh\u00e1ch s\u1ea1n cao c\u1ea5p. S\u1ea3n ph\u1ea9m bia lon c\u0169ng d\u1ea7n \u0111\u1ecbnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch v\u1eefng v\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng.<\/p>\n

N\u0103m 2003, trong \u0111o\u1ea1n phim th\u01b0\u01a1ng hi\u1ec7u d\u00e0i n\u0103m ph\u00fat ghi \u0111\u1eadm d\u1ea5u \u1ea5n th\u1ee7 \u0111\u00f4 v\u1edbi V\u0103n Mi\u1ebfu – Qu\u1ed1c T\u1eed Gi\u00e1m, ch\u00f9a M\u1ed9t C\u1ed9t, th\u00e1p R\u00f9a\u2026 bia H\u00e0 N\u1ed9i m\u1ed9t l\u1ea7n n\u1eefa kh\u1eb3ng \u0111\u1ecbnh t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u, th\u1ec3 hi\u1ec7n ni\u1ec1m tin ch\u1eafc n\u1ecbch s\u1ebd th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh m\u1ed9t n\u00e9t v\u0103n ho\u00e1 c\u1ee7a th\u1ee7 \u0111\u00f4, ni\u1ec1m t\u1ef1 h\u00e0o c\u1ee7a Vi\u1ec7t Nam khi \u0111\u1ea5t n\u01b0\u1edbc k\u1ef7 ni\u1ec7m 1000 n\u0103m Th\u0103ng Long H\u00e0 N\u1ed9i.<\/p>\n

Vi\u1ec7c ra m\u1eaft c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m bia m\u1edbi l\u1ea7n l\u01b0\u1ee3t \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc th\u1ec1m \u0111\u1ea1i l\u1ec5. T\u1eeb d\u00f2ng bia chai 330ml Hanoi Beer Premium ch\u00e0o \u0111\u1eddi n\u0103m 2005 c\u00f3 s\u1ee9 m\u1ec7nh mang \u201cM\u1ed9t n\u00e9t v\u0103n ho\u00e1 H\u00e0 N\u1ed9i\u201d ra th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi v\u0103n ho\u00e1 ph\u01b0\u01a1ng T\u00e2y nh\u01b0ng v\u1eabn mang \u0111\u1eadm \u0111\u1eb7c tr\u01b0ng c\u1ee7a bia H\u00e0 N\u1ed9i. Ti\u1ebfp \u0111\u1ebfn l\u00e0 k\u1ebf ho\u1ea1ch h\u1ed3i sinh d\u00f2ng bia Tr\u00fac B\u1ea1ch \u0111\u01b0\u1ee3c \u1ea5p \u1ee7 t\u1eeb n\u0103m 2007 v\u1edbi chi\u1ebfn d\u1ecbch “Ti\u1ebfng v\u1ecdng ng\u00e0n n\u0103m”.<\/p>\n

\u0110\u1ebfn n\u0103m 2008, s\u1ea3n l\u01b0\u1ee3ng Habeco t\u0103ng g\u1ea5p 10 l\u1ea7n n\u0103m 2000. Bia H\u00e0 N\u1ed9i t\u1ed3n t\u1ea1i trong ti\u1ec1m th\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t nh\u01b0 m\u1ed9t n\u00e9t v\u0103n h\u00f3a \u1ea9m th\u1ef1c c\u1ee7a th\u1ee7 \u0111\u00f4 ng\u00e0n n\u0103m v\u0103n hi\u1ebfn.<\/p>\n

Th\u1ebf nh\u01b0ng ch\u01b0a \u0111i h\u1ebft ch\u1eb7ng \u0111\u01b0\u1eddng 10 n\u0103m, ch\u1ec9 sau m\u1ed9t th\u1eddi gian ng\u1eafn chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c t\u1eeb T\u1ed5ng C\u00f4ng ty Nh\u00e0 n\u01b0\u1edbc sang T\u1ed5ng CTCP, Habeco \u0111\u00e3 n\u00f3i l\u1eddi ch\u00e0o t\u1ea1m bi\u1ec7t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u201cM\u1ed9t n\u00e9t v\u0103n ho\u00e1 H\u00e0 N\u1ed9i\u201d, t\u1eeb thi\u1ebft k\u1ebf m\u1eabu m\u00e3 \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng.<\/p>\n

V\u1edbi l\u1ee3i th\u1ebf c\u1ee7a doanh nghi\u1ec7p Nh\u00e0 n\u01b0\u1edbc v\u00e0 \u0111\u1eb7c th\u00f9 ng\u00e0nh bia c\u00f3 t\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng r\u1ea5t cao, Habeco l\u00e0 doanh nghi\u1ec7p bia s\u1ed1 1 ph\u00eda B\u1eafc. Th\u1eddi k\u1ef3 \u0111\u1ec9nh cao n\u0103m 2014, \u0111\u01a1n v\u1ecb n\u00e0y n\u1eafm gi\u1eef kho\u1ea3ng 55% th\u1ecb ph\u1ea7n bia t\u1ea1i mi\u1ec1n B\u1eafc.<\/p>\n

Tuy nhi\u00ean, c\u00f9ng v\u1edbi k\u1ebft qu\u1ea3 kinh doanh k\u00e9m \u1ea5n t\u01b0\u1ee3ng, th\u1ecb ph\u1ea7n t\u00ednh theo s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u1ee7a Habeco \u0111\u00e3 gi\u1ea3m t\u1eeb 18,9% to\u00e0n qu\u1ed1c trong n\u0103m 2016 xu\u1ed1ng c\u00f2n 16,2% trong n\u0103m 2017. S\u1ef1 t\u1ee5t gi\u1ea3m n\u00e0y ch\u1ee7 y\u1ebfu do s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c truy\u1ec1n th\u1ed1ng c\u1ee7a c\u00f4ng ty l\u00e0 bia chai H\u00e0 N\u1ed9i nh\u00e3n \u0111\u1ecf 450 ml ti\u00eau th\u1ee5 k\u00e9m v\u1edbi s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 gi\u1ea3m 24,1%.<\/p>\n

K\u1ec3 t\u1eeb khi Bia S\u00e0i G\u00f2n (Sabeco) v\u00e0o tay ng\u01b0\u1eddi Th\u00e1i, Habeco l\u00e0 \u00f4ng l\u1edbn cu\u1ed1i c\u00f9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam ch\u01b0a b\u1ecb \u0111\u1ea1i gia ngo\u1ea1i chi ph\u1ed1i. D\u00f9 v\u1eabn l\u00e0 c\u00f4ng ty \u0111\u1ee9ng \u0111\u1ea7u \u1edf mi\u1ec1n B\u1eafc nh\u01b0ng khu v\u1ef1c n\u00e0y ch\u1ec9 chi\u1ebfm 35% t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u1ee7a to\u00e0n ng\u00e0nh bia Vi\u1ec7t Nam. Trong khi \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u1ea1i m\u1edd nh\u1ea1t \u1edf mi\u1ec1n Nam – n\u01a1i m\u00e0 bia S\u00e0i G\u00f2n g\u1ea7n nh\u01b0 chi\u1ebfm tr\u1ecdn.<\/p>\n

\u0110\u1ec3 c\u1ea3i thi\u1ec7n t\u00ecnh h\u00ecnh, ban l\u00e3nh \u0111\u1ea1o m\u1edbi c\u1ee7a Habeco x\u00e1c \u0111\u1ecbnh tri\u1ec3n khai t\u1eadp trung v\u1edbi hai m\u0169i nh\u1ecdn g\u1ed3m l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a bia H\u00e0 N\u1ed9i trong m\u1eaft kh\u00e1ch h\u00e0ng, t\u1eeb bia h\u01a1i cho \u0111\u1ebfn bia chai H\u00e0 N\u1ed9i, bia Tr\u00fac B\u1ea1ch c\u0169ng nh\u01b0 nghi\u00ean c\u1ee9u x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, chi\u1ebfn l\u01b0\u1ee3c d\u1ec5 th\u1ea5y c\u1ee7a Habeco l\u00e0 thay \u0111\u1ed5i h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea3n th\u00e2n \u0111\u1ec3 tr\u1edf n\u00ean g\u1ea7n g\u0169i h\u01a1n trong m\u1eaft nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t khi m\u1edbi \u0111\u00e2y, h\u00e3ng bia l\u00e2u \u0111\u1eddi nh\u1ea5t th\u1ee7 \u0111\u00f4 gi\u1edbi thi\u1ec7u hai s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 Hanoi Bold v\u00e0 Hanoi Light thu\u1ed9c ph\u00e2n kh\u00fac bia cao c\u1ea5p, \u0111\u01b0\u1ee3c cho l\u00e0 ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a Habeco v\u00e0 c\u00e1c h\u00e3ng kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1nh d\u1ea5u s\u1ef1 tr\u1edf l\u1ea1i m\u1ea1nh m\u1ebd v\u1edbi ph\u00e2n kh\u00fac cho ng\u01b0\u1eddi tr\u1ebb.<\/p>\n

Hanoi Light c\u00f3 v\u1ecb d\u1ecbu nh\u1eb9 v\u1edbi m\u00e0u bia v\u00e0ng s\u00e1ng tr\u00ean n\u1ec1n chai tr\u1eafng trong su\u1ed1t trong khi \u201cng\u01b0\u1eddi anh em\u201d Hanoi Bold mang s\u1eafc xanh n\u1ed5i b\u1eadt c\u00f9ng ch\u1ea5t bia \u0111\u1eadm \u0111\u00e0.<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, clip qu\u1ea3ng c\u00e1o hai d\u00f2ng bia Bold v\u00e0 Light c\u00f3 dung l\u01b0\u1ee3ng m\u1ed9t ph\u00fat xu\u1ea5t hi\u1ec7n nhi\u1ec1u b\u1ea1n tr\u1ebb c\u1ea7m chai bia H\u00e0 N\u1ed9i v\u00e0ng, xanh nh\u1ea3y hip hop tr\u00ean n\u1ec1n nh\u1ea1c rap tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng. Nh\u1eefng h\u00ecnh \u1ea3nh mang t\u00ednh truy\u1ec1n th\u1ed1ng nh\u01b0 \u0111\u1ecbnh v\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a g\u1ea7n 20 n\u0103m v\u1ec1 tr\u01b0\u1edbc \u0111\u00e3 ho\u00e0n to\u00e0n bi\u1ebfn m\u1ea5t.<\/p>\n

T\u00ednh to\u00e1n c\u00f3 kh\u00f4n ngoan?<\/strong><\/p>\n

\u0110\u00e1nh gi\u00e1 v\u1ec1 s\u1ef1 ra \u0111\u1eddi v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 hai d\u00f2ng s\u1ea3n ph\u1ea9m Bold v\u00e0 Light, chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u V\u00f5 V\u0103n Quang, nguy\u00ean gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb c\u1ee7a hai h\u00e3ng bia n\u1ed5i ti\u1ebfng l\u00e0 Heineken v\u00e0 San Miguel nh\u00ecn nh\u1eadn, vi\u1ec7c n\u00e2ng c\u1ea5p h\u00ecnh \u1ea3nh v\u1eabn di\u1ec5n ra r\u1ea5t nhi\u1ec1u \u1edf c\u00e1c c\u00f4ng ty bia, tuy nhi\u00ean tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Habeco l\u1ea1i g\u1eb7p ph\u1ea3i m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 v\u1ec1 chuy\u00ean m\u00f4n.<\/p>\n

X\u00e9t v\u1ec1 c\u1ea5u tr\u00fac s\u1ea3n ph\u1ea9m, bia chai H\u00e0 N\u1ed9i \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng l\u00e0 s\u1ea3n ph\u1ea9m n\u00f2ng c\u1ed1t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u bia H\u00e0 N\u1ed9i c\u00f3 s\u1ea3n l\u01b0\u1ee3ng h\u00e0ng n\u0103m chi\u1ebfm \u0111\u1ebfn 70% t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Habeco, c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m ph\u1ee5 \u0111\u00f3ng g\u00f3p kho\u1ea3ng 10%.<\/p>\n

\u201cNh\u01b0 v\u1eady, vi\u1ec7c \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u ti\u1ec1n cho m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o trong n\u0103m nay coi nh\u01b0 c\u1ea7m ch\u1eafc l\u1ed7. Hay n\u00f3i n\u00f4m na l\u00e0 \u0111\u01b0\u1ee3c c\u00e1i n\u00e0y m\u1ea5t c\u00e1i kia\u201d, \u00f4ng Quang nh\u1eadn \u0111\u1ecbnh.<\/p>\n

Theo \u0111\u00f3, khi h\u01b0\u1edbng d\u01b0 lu\u1eadn t\u1eadp trung v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi, cho d\u00f9 c\u00f3 th\u00e0nh c\u00f4ng \u0111i ch\u0103ng n\u1eefa th\u00ec doanh s\u1ed1 c\u1ee7a s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng l\u00e0 bia chai H\u00e0 N\u1ed9i 450ml s\u1ebd b\u1ecb t\u1ee5t gi\u1ea3m. Ph\u1ea7n t\u1ee5t gi\u1ea3m n\u00e0y kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c b\u00f9 \u0111\u1eafp \u0111\u1ee7 b\u1edfi ph\u1ea7n t\u0103ng nh\u1ecf c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi cho d\u00f9 theo b\u00e1o c\u00e1o c\u1ee7a FPTS, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ph\u00e2n kh\u00fac bia gi\u00e1 r\u1ebb ch\u1ec9 \u0111\u1ea1t 4,8% nh\u01b0ng bia cao c\u1ea5p l\u00ean t\u1edbi 15% trong giai \u0111o\u1ea1n 2014-2017.<\/p>\n

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Chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u V\u00f5 V\u0103n Quang<\/figcaption><\/figure>\n

Theo \u00f4ng Quang, Habeco c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 t\u1ed5 h\u1ee3p s\u1ea3n ph\u1ea9m (product portfolio) tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh ph\u00e1t tri\u1ec3n m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi. Trong \u0111\u00f3 nguy\u00ean t\u1eafc quan tr\u1ecdng l\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u00ecnh \u1ea3nh c\u00e1c d\u00f2ng hi\u1ec7n c\u00f3; nghi\u00ean c\u1ee9u k\u1ef9 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 \u0111\u1ea1o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb c\u1ed1t l\u00f5i; t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh b\u00e1n l\u1ebb v\u00e0 t\u1ea1o \u0111\u1ed9 ph\u1ee7 th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u00d4ng Quang c\u00f2n cho r\u1eb1ng c\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m bia theo nh\u1eefng \u0111\u1ecbnh h\u00ecnh s\u1ea3n ph\u1ea9m s\u1eb5n c\u00f3. Trong khi \u0111\u00f3, d\u00f2ng bia Hanoi Bold kh\u00f4ng r\u00f5 l\u00e0 thu\u1ed9c d\u00f2ng bia n\u00e0o, c\u00f2n Hanoi Light th\u00ec c\u00f3 th\u1ec3 x\u1ebfp v\u00e0o d\u00f2ng bia \u2018nh\u1eb9\u2019 nh\u01b0 c\u1ee7a Corona hay BudLight.<\/p>\n

Theo v\u1ecb chuy\u00ean gia n\u00e0y, qu\u1ea3ng c\u00e1o bia Hanoi Bold v\u00e0 Light c\u1ee7a Habeco thu\u1ed9c lo\u1ea1i qu\u1ea3ng c\u00e1o d\u00e0nh cho n\u01b0\u1edbc gi\u1ea3i kh\u00e1t trong khi bia l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m d\u00e0nh cho ng\u01b0\u1eddi l\u1edbn. Bia l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a gi\u00e1 tr\u1ecb th\u1eddi gian, qu\u1ea3ng c\u00e1o nhanh v\u00e0 \u1ed3n \u00e0o c\u00f3 v\u1ebb kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n

Trong qu\u1ea3ng c\u00e1o bia c\u00f3 ba l\u1ed1i ch\u00ednh g\u1ed3m qu\u1ea3ng c\u00e1o theo l\u1ed1i tinh t\u1ebf, qu\u1ea3ng c\u00e1o theo l\u1ed1i h\u00e0i h\u01b0\u1edbc nh\u01b0ng c\u00f3 s\u1eed d\u1ee5ng \u1ea9n d\u1ee5 s\u00e2u s\u1eafc v\u00e0 qu\u1ea3ng c\u00e1o theo l\u1ed1i phong c\u00e1ch.<\/p>\n

Nh\u01b0 qu\u1ea3ng c\u00e1o bia Budweiser (M\u1ef9), s\u1ef1 tinh t\u1ebf, h\u00e0i h\u01b0\u1edbc v\u00e0 c\u1ea3 \u1ea9n d\u1ee5 s\u00e2u s\u1eafc \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1edbi h\u00ecnh \u1ea3nh ba ch\u00fa \u1ebfch c\u00f3 t\u00ean g\u1ecdi “Bud”, “Weis”, v\u00e0 “Er” ng\u1ed3i k\u00eau trong c\u00e1nh r\u1eebng li\u00ean t\u1ee5c kh\u00f4ng ng\u1edbt khi xe b\u1ed3n ch\u1edf bia \u0111i qua, \u0111\u1ebfn khi ch\u1ecbu kh\u00f4ng n\u1ed5i m\u1edbi th\u00e8 l\u01b0\u1ee1i ph\u00f3ng l\u00ean bu xung quanh b\u1ed3n v\u1edbi \u1ea9n \u00fd r\u1eb1ng bia ngon \u0111\u1ebfn n\u1ed7i \u1ebfch c\u0169ng th\u00e8m.<\/p>\n

\u0110i\u1ec1u \u0111\u00e1ng ti\u1ebfc l\u00e0 thay v\u00ec mang phong c\u00e1ch t\u1eeb t\u1ed1n, tinh t\u1ebf c\u1ee7a bia th\u00ec qu\u1ea3ng c\u00e1o theo l\u1ed1i phong c\u00e1ch c\u1ee7a Hanoi Bold v\u00e0 Light l\u1ea1i th\u1ec3 hi\u1ec7n s\u1ef1 v\u1ed9i v\u00e0ng, g\u1ea5p g\u00e1p, u\u1ed1ng v\u1ed9i theo ki\u1ec3u gi\u1ea3i kh\u00e1t m\u00e0 ch\u01b0a c\u1ea7n bi\u1ebft lo\u1ea1i bia m\u1edbi nh\u01b0 th\u1ebf n\u00e0o. Bia l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a th\u1eddi gian n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1ed9i v\u00e0ng, theo \u00f4ng Quang, l\u00e0 ch\u1ee9a \u0111\u1ef1ng r\u1ea5t nhi\u1ec1u r\u1ee7i ro.<\/p>\n

\u201cNg\u01b0\u1eddi u\u1ed1ng bia ch\u01b0a l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m m\u00e0 qu\u1ea3ng c\u00e1o phong c\u00e1ch nh\u01b0 v\u1eady l\u00e0 kh\u00f4ng \u0111\u00fang ch\u1ed7, kh\u00f4ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m\u201d, \u00f4ng Quang n\u00f3i.<\/p>\n

H\u01a1n n\u1eefa, v\u1ecb chuy\u00ean gia n\u00e0y nh\u1eadn \u0111\u1ecbnh, m\u1ed9t qu\u1ea3ng c\u00e1o khi\u1ebfn ng\u01b0\u1eddi xem th\u00edch th\u00fa l\u00e0 m\u1ed9t chuy\u1ec7n, nh\u01b0ng xem xong v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u1eed s\u1ea3n ph\u1ea9m hay kh\u00f4ng l\u1ea1i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1c. Qu\u1ea3ng c\u00e1o h\u00e0i h\u01b0\u1edbc m\u00e0 \u1ea9n d\u1ee5 th\u00ec xem h\u00e0ng ch\u1ee5c l\u1ea7n c\u0169ng kh\u00f4ng ch\u00e1n trong khi qu\u1ea3ng c\u00e1o theo ki\u1ec3u nh\u00ed nh\u1ed1 th\u00ec ng\u01b0\u1eddi xem ch\u1ec9 b\u1eadt l\u00ean v\u00e0i l\u1ea7n s\u1ebd t\u1eaft.<\/p>\n

Nh\u1eadn \u0111\u1ecbnh v\u1ec1 \u0111i\u1ec1u n\u00e0y, \u00f4ng Quang cho r\u1eb1ng \u0111\u01a1n v\u1ecb ph\u1ee5 tr\u00e1ch qu\u1ea3ng c\u00e1o c\u1ee7a Habeco l\u00e0 m\u1ed9t h\u00e3ng chuy\u00ean v\u1ec1 qu\u1ea3ng c\u00e1o, kh\u00f4ng ph\u1ea3i chuy\u00ean gia trong ng\u00e0nh bia nh\u01b0ng c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m bia nh\u01b0 trong bia c\u00f3 c\u00f4ng th\u1ee9c g\u00ec, men g\u00ec, hoa houblon g\u00ec, bao nhi\u00eau ph\u1ea7n tr\u0103m l\u00faa m\u1ea1ch lo\u1ea1i g\u00ec, c\u00f3 tr\u1ed9n g\u1ea1o hay kh\u00f4ng, \u0111\u1ed9 c\u1ed3n bao nhi\u00eau, th\u1eddi gian l\u00ean men bao l\u00e2u\u2026<\/p>\n

\u201cKhi l\u00e0m marketing cho c\u00f4ng ty bia, ch\u00fang t\u00f4i ph\u1ea3i v\u00e0o ph\u00f2ng th\u00ed nghi\u1ec7m, l\u00e0m vi\u1ec7c v\u00e0 n\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c gi\u00e1m \u0111\u1ed1c nh\u00e0 m\u00e1y bia (chief brewer) \u0111\u1ec3 n\u1eafm th\u1eadt s\u00e2u v\u1ec1 s\u1ea3n ph\u1ea9m\u201d, \u00f4ng Quang k\u1ec3 l\u1ea1i.<\/p>\n

Theo v\u1ecb chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u, bia l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a th\u1eddi gian, kh\u00e1c ho\u00e0n to\u00e0n v\u1edbi s\u1ea3n ph\u1ea9m n\u01b0\u1edbc gi\u1ea3i kh\u00e1t l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a nh\u1ecbp s\u1ed1ng m\u1edbi. C\u00e1c lo\u1ea1i bia ngon n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u c\u00f3 tu\u1ed5i \u0111\u1eddi l\u00e2u n\u0103m, t\u1eeb v\u00e0i ch\u1ee5c n\u0103m \u0111\u1ebfn h\u01a1n m\u1ed9t tr\u0103m n\u0103m, t\u1eeb S\u00e0i G\u00f2n xanh, S\u00e0i G\u00f2n \u0111\u1ecf, Heineken, H\u00e0 N\u1ed9i bia chai l\u1edbn.<\/p>\n

V\u1edbi nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p, c\u00e0ng ph\u1ea3i nh\u1ea5n m\u1ea1nh y\u1ebfu t\u1ed1 tinh t\u1ebf. Thay v\u00ec \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean qu\u1ea3ng c\u00e1o tr\u00ean s\u00f3ng truy\u1ec1n h\u00ecnh, nh\u1eefng lo\u1ea1i bia, r\u01b0\u1ee3u \u0111\u1eaft ti\u1ec1n nh\u1ea5t ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o theo l\u1ed1i truy\u1ec1n mi\u1ec7ng, d\u00e2n s\u00e0nh \u0111i\u1ec7u r\u1ec9 tai nhau. \u0110\u00f3 l\u00e0 m\u1ed9t trong nh\u1eefng b\u00ed quy\u1ebft c\u1ee7a s\u1ea3n ph\u1ea9m cao c\u1ea5p.<\/p>\n

\u201cHabeco d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 m\u1eafc nhi\u1ec1u sai l\u1ea7m khi cho ra m\u1eaft hai d\u00f2ng s\u1ea3n ph\u1ea9m Bold v\u00e0 Light. Cu\u1ed1i c\u00f9ng, sau m\u1ed9t th\u1eddi gian ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o r\u1ea7m r\u1ed9 th\u00ec k\u1ebft s\u1ed5 theo t\u00ednh to\u00e1n s\u01a1 b\u1ed9 l\u00e0 con s\u1ed1 \u00e2m, doanh thu kh\u00f4ng b\u1eb1ng chi ph\u00ed\u201d, \u00f4ng Quang nh\u1eadn \u0111\u1ecbnh.<\/p>\n

C\u00f2n b\u00e0i to\u00e1n li\u00ean quan \u0111\u1ebfn b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, chuy\u00ean gia V\u00f5 V\u0103n Quang cho r\u1eb1ng nh\u1eefng thay \u0111\u1ed5i c\u1ee7a Habeco l\u00e0 nh\u1eefng b\u01b0\u1edbc \u0111i nguy hi\u1ec3m, c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ea3n s\u1eafc, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Habeco b\u1ea5t ch\u1ea5p nh\u1eefng th\u00e0nh c\u00f4ng vang d\u1ed9i nh\u1edd nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh t\u1eeb nhi\u1ec1u n\u0103m v\u1ec1 tr\u01b0\u1edbc \u0111\u1ec3 quy\u1ebft l\u00e0m m\u1edbi ho\u00e0n to\u00e0n b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xo\u00e1 b\u1ecf b\u1ea3n s\u1eafc. Logo m\u1edbi c\u1ee7a Habeco l\u00e0 5 b\u00f4ng hoa bia houblon nh\u0169 v\u00e0ng \u0111\u01b0\u1ee3c x\u1ebfp th\u00e0nh h\u00ecnh ng\u00f4i sao, kh\u00f4ng n\u00eau b\u1eadt \u0111\u01b0\u1ee3c n\u00e9t v\u0103n ho\u00e1 ti\u00eau bi\u1ec3u c\u1ee7a H\u00e0 N\u1ed9i.<\/p>\n

Trong khi \u0111\u00f3, c\u0169ng khai th\u00e1c h\u00ecnh \u1ea3nh truy\u1ec1n th\u1ed1ng, c\u0169ng \u0111\u00e3 qua l\u1ea7n th\u1ee9 ba thay \u0111\u1ed5i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng Sabeco l\u1ea1i ch\u1ecdn h\u01b0\u1edbng \u0111i n\u00e2ng c\u1ea5p d\u1ef1a tr\u00ean nh\u1eefng gi\u00e1 tr\u1ecb, n\u1ec1n t\u1ea3ng v\u1ed1n c\u00f3 thay v\u00ec xo\u00e1 b\u1ecf.<\/p>\n

T\u1eeb h\u00ecnh \u1ea3nh m\u1edd nh\u1ea1t n\u1eb1m \u1edf m\u1ed9t g\u00f3c, b\u1ecb che khu\u1ea5t sau n\u1ec1n, con r\u1ed3ng c\u1ee7a Sabeco d\u1ea7n \u0111\u01b0\u1ee3c chuy\u1ec3n ra v\u1ecb tr\u00ed trung t\u00e2m d\u0169ng m\u00e3nh, \u201c\u0103n \u0111\u1ee9t\u201d nh\u1eefng con h\u1ed5 xung quanh. H\u00e3ng n\u00e0y c\u00f2n \u0111\u1ea9y m\u1ea1nh chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o l\u1ea5y l\u00f2ng t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c l\u00e0m tr\u1ecdng t\u00e2m v\u1edbi k\u1ebf ho\u1ea1ch \u201cL\u00ean nh\u01b0 R\u1ed3ng\u201d.<\/p>\n

\u201cH\u00ecnh \u1ea3nh bia H\u00e0 N\u1ed9i v\u1ed1n d\u0129 c\u1ef1c hay, nh\u01b0ng c\u1ea7n ch\u00fa \u00fd l\u00e0 c\u1ea7n n\u00e2ng c\u1ea5p m\u1edbi ch\u1ee9 kh\u00f4ng ph\u1ea3i xo\u00e1 b\u1ecf. Xo\u00e1 b\u1ecf l\u00e0 xo\u00e1 b\u1ecf gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00ec trong t\u1eadp gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i, l\u00e0 xo\u00e1 b\u1ecf b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u (brand equity), \u0111\u00f3 l\u00e0 m\u1ed9t vi\u1ec7c qu\u00e1 nguy hi\u1ec3m v\u00e0 c\u1ef1c k\u1ef3 sai l\u1ea7m. R\u1ed3i s\u1ebd m\u1ea5t bao l\u00e2u \u0111\u1ec3 l\u00e0m h\u00ecnh \u1ea3nh m\u1edbi, v\u00ec bia l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a th\u1eddi gian?\u201d, \u00f4ng Quang nh\u1eadn \u0111\u1ecbnh.<\/p>\n

C\u01a1 h\u1ed9i b\u1ecb b\u1ecf l\u1ee1\u2026<\/strong><\/p>\n

Sau s\u1ef1 ki\u1ec7n n\u1ed5i b\u1eadt v\u00e0o th\u00e1ng 5\/2016 khi h\u00ecnh \u1ea3nh c\u1ef1u T\u1ed5ng th\u1ed1ng M\u1ef9 Barack Obama v\u00e0 c\u00e2y vi\u1ebft \u1ea9m th\u1ef1c n\u1ed5i ti\u1ebfng c\u1ee7a CNN Anthony Bourdain c\u00f9ng \u0103n b\u00fan ch\u1ea3 \u1edf H\u00e0 N\u1ed9i v\u1edbi hai chai bia H\u00e0 N\u1ed9i Special tr\u00ean b\u00e0n \u0103n \u0111\u01b0\u1ee3c lan truy\u1ec1n kh\u1eafp th\u1ebf gi\u1edbi. Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn n\u00f3i r\u1eb1ng, b\u00fan ch\u1ea3 H\u01b0\u01a1ng Li\u00ean v\u00e0 bia H\u00e0 N\u1ed9i \u0111\u01b0\u1ee3c T\u1ed5ng th\u1ed1ng M\u1ef9 qu\u1ea3ng c\u00e1o h\u1ed9 nh\u01b0ng r\u1ed3i sau s\u1ef1 ki\u1ec7n n\u1ed5i b\u1eadt n\u00e0y, bia H\u00e0 N\u1ed9i v\u1eabn m\u1edd nh\u1ea1t.<\/p>\n

\u00d4ng Quang cho r\u1eb1ng, l\u1ebd ra bia H\u00e0 N\u1ed9i \u0111\u00e3 c\u00f3 th\u1ec3 l\u00e0m r\u1ea5t nhi\u1ec1u th\u1ee9 \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u, n\u00e2ng cao doanh s\u1ed1 v\u00e0 th\u1ecb ph\u1ea7n. B\u00e0n \u0103n c\u1ee7a \u00f4ng Barack Obama v\u00e0 Anthony Bourdain l\u00e0 m\u1ed9t g\u1ee3i \u00fd \u0111\u1eaft gi\u00e1 v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c khu\u1ebfch tr\u01b0\u01a1ng \u1ea9m th\u1ef1c Vi\u1ec7t, \u1ea9m th\u1ef1c H\u00e0 N\u1ed9i \u0111\u00fang ngh\u0129a v\u1edbi m\u1ed9t d\u00f2ng bia ti\u00eau bi\u1ec3u c\u1ee7a ng\u00e0nh \u1ea8m th\u1ef1c v\u00e0 Du l\u1ecbch Vi\u1ec7t Nam \u2013 m\u1ed9t \u0111\u1ecbnh v\u1ecb \u0111\u1eaft gi\u00e1 b\u1ecb b\u1ecf l\u1ee1.<\/p>\n

V\u1ec1 nguy\u00ean l\u00fd th\u00ec bia \u0111i li\u1ec1n v\u1edbi \u1ea9m th\u1ef1c. Ng\u01b0\u1eddi \u0103n u\u1ed1ng s\u00e0nh \u0111i\u1ec7u th\u00ec u\u1ed1ng bia, u\u1ed1ng r\u01b0\u1ee3u vang trong b\u1eefa \u0103n ch\u1ee9 kh\u00f4ng u\u1ed1ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t. Bia v\u00e0 r\u01b0\u1ee3u vang l\u00e0 hai th\u1ee9c u\u1ed1ng g\u1eafn li\u1ec1n v\u1edbi \u1ea9m th\u1ef1c tr\u00ean kh\u1eafp to\u00e0n c\u1ea7u. V\u00ec th\u1ebf m\u1ed9t h\u01b0\u1edbng ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m bia ch\u1ee7 \u0111\u1ea1o c\u1ea7n l\u00e0m l\u00e0 ti\u1ebfp th\u1ecb \u1ea9m th\u1ef1c.<\/p>\n

\u201cL\u1ebd ra Habeco ph\u1ea3i l\u00e0m v\u00e0 ch\u00ednh Habeco c\u00f3 t\u01b0 c\u00e1ch ch\u00ednh th\u1ed1ng nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, v\u00ec n\u00f3 l\u00e0 H\u00e0 N\u1ed9i – n\u01a1i xu\u1ea5t ph\u00e1t c\u1ee7a \u1ea9m th\u1ef1c\u201d, \u00f4ng Quang n\u00f3i.<\/p>\n

M\u1ed9t h\u00e3ng bia Vi\u1ec7t Nam kh\u00e1c l\u00e0 Huda Hu\u1ebf \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng, tr\u1edf th\u00e0nh b\u1ea7u s\u1eefa ng\u00e2n s\u00e1ch c\u1ee7a Hu\u1ebf, nh\u1edd chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb trong h\u00e0ng ch\u1ee5c n\u0103m l\u00e0 g\u1eafn v\u1edbi du l\u1ecbch v\u00e0 \u1ea9m th\u1ef1c.<\/p>\n

\u00d4ng Quang cho r\u1eb1ng g\u1eafn bia v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1ea3i tr\u00ed, s\u00e0nh \u0111i\u1ec7u th\u00ec s\u1ed1 l\u01b0\u1ee3ng bia ti\u00eau th\u1ee5 r\u1ea5t \u00edt trong khi \u1ea9m th\u1ef1c l\u00e0 nhu c\u1ea7u c\u0103n b\u1ea3n h\u00e0ng ng\u00e0y c\u1ee7a con ng\u01b0\u1eddi, nhi\u1ec1u ng\u01b0\u1eddi l\u1ea1i c\u00f3 s\u1edf th\u00edch ng\u1ed3i u\u1ed1ng bia b\u00e0n chuy\u1ec7n c\u00f4ng vi\u1ec7c, hay \u0111\u01a1n gi\u1ea3n ch\u1ec9 \u0111\u1ec3 g\u1eb7p g\u1ee1, n\u00f3i chuy\u1ec7n cu\u1ed9c s\u1ed1ng h\u00e0ng m\u1ea5y ti\u1ebfng \u0111\u1ed3ng h\u1ed3.<\/p>\n

\u201cNgay c\u00e1 nh\u00e2n t\u00f4i l\u00e0 m\u1ed9t chuy\u00ean gia c\u00f3 m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi m\u1ed9t l\u00e3nh \u0111\u1ea1o bia H\u00e0 N\u1ed9i m\u1edbi v\u1ec1 h\u01b0u, trong su\u1ed1t nhi\u1ec1u n\u0103m t\u00f4i c\u0169ng hay gh\u00e9 t\u01b0 v\u1ea5n v\u00e0 trao \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean h\u1ea7u mong \u0111\u00f3ng g\u00f3p m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb \u0111\u00fang \u0111\u1eafn nh\u01b0ng r\u1ea5t ti\u1ebfc c\u00e2u chuy\u1ec7n n\u00e0y \u0111\u00e3 kh\u00f4ng x\u1ea3y ra\u201d, \u00f4ng Quang k\u1ec3 l\u1ea1i.<\/p>\n

Theo TheLeader<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Bia l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a th\u1eddi gian nh\u01b0ng theo chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u V\u00f5 V\u0103n Quang, d\u01b0\u1eddng nh\u01b0 Habeco \u0111ang d\u1ea7n \u0111\u00e1nh m\u1ea5t b\u1ea3n s\u1eafc c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh n\u01a1i m\u1ea3nh \u0111\u1ea5t H\u00e0 N\u1ed9i ngh\u00ecn n\u0103m v\u0103n hi\u1ebfn. G\u1eafn m\u00ecnh v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb v\u0103n ho\u00e1 \u1ea9n s\u00e2u trong ti\u1ec1m […]<\/p>\n","protected":false},"author":4,"featured_media":3762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"1","single_blog_custom":"","parallax":"1","fullscreen":"0","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":""},"jnews_override_counter":{"override_view_counter":"0","view_counter_number":"0","override_share_counter":"0","share_counter_number":"0","override_like_counter":"0","like_counter_number":"0","override_dislike_counter":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[4],"tags":[1482,10,11,1481,21],"class_list":["post-3759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","tag-bia-bold-va-light","tag-bia-ha-noi","tag-habeco","tag-mot-net-van-hoa-ha-noi","tag-tong-cong-ty-co-phan-bia-ruou-nuoc-giai-khat-ha-noi"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/3759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3759"}],"version-history":[{"count":3,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/3759\/revisions"}],"predecessor-version":[{"id":3765,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/3759\/revisions\/3765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/3762"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}