{"id":3221,"date":"2019-12-25T17:25:01","date_gmt":"2019-12-25T10:25:01","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=3221"},"modified":"2019-12-25T17:25:01","modified_gmt":"2019-12-25T10:25:01","slug":"vi-sao-starbucks-coffee-bean-tea-leaf-that-the-truoc-ca-phe-viet","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=3221","title":{"rendered":"V\u00ec sao Starbucks, Coffee Bean & Tea Leaf th\u1ea5t th\u1ebf tr\u01b0\u1edbc c\u00e0 ph\u00ea Vi\u1ec7t?"},"content":{"rendered":"

\u1ede Vi\u1ec7t Nam, 5 chu\u1ed7i c\u00e0 ph\u00ea l\u1edbn nh\u1ea5t chi\u1ebfm 15,3% th\u1ecb ph\u1ea7n, trong \u0111\u00f3 Highlands Coffee n\u1eafm 7,2%. C\u00f2n Starbucks, chu\u1ed7i \u0111\u1ee9ng th\u1ee9 2 v\u1ec1 doanh thu theo Euromonitor, s\u1edf h\u1eefu ch\u01b0a \u0111\u1ea7y 3%.<\/em><\/strong><\/p>\n

CNBC g\u1ecdi Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea \u0111\u1ea7y t\u00ednh c\u1ea1nh tranh. Th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Gloria Jeans c\u1ee7a Australia s\u1edf h\u1eefu kho\u1ea3ng 760 c\u1eeda h\u00e0ng t\u1ea1i h\u01a1n 65 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi, nh\u01b0ng \u0111\u00e0nh ng\u1eadm ng\u00f9i r\u00fat kh\u1ecfi Vi\u1ec7t Nam sau 10 n\u0103m g\u00f3p m\u1eb7t.<\/p>\n

Coffee Bar, Caffe Bene c\u0169ng c\u00f9ng chung s\u1ed1 ph\u1eadn khi s\u1ed1 c\u1eeda h\u00e0ng m\u1edbi ch\u1ec9 \u0111\u1ebfm tr\u00ean \u0111\u1ea7u ng\u00f3n tay.<\/p>\n

Trong khi \u0111\u00f3, xu\u1ea5t hi\u1ec7n t\u1ea1i Vi\u1ec7t Nam t\u1eeb n\u0103m 2013, \u0111\u1ebfn nay, s\u1ed1 c\u1eeda h\u00e0ng Starbucks tr\u00ean \u0111\u1ea7u ng\u01b0\u1eddi l\u00e0 1\/1,7 tri\u1ec7u. T\u1ef7 l\u1ec7 n\u00e0y th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c qu\u1ed1c gia ch\u00e2u \u00c1 kh\u00e1c nh\u01b0 Malaysia (1\/104.982), Th\u00e1i Lan (1\/175.040), Campuchia (1\/913.862)…<\/p>\n

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T\u1ea1i Vi\u1ec7t Nam, s\u1ed1 qu\u00e1n c\u00e0 ph\u00ea Starbucks tr\u00ean \u0111\u1ea7u ng\u01b0\u1eddi ch\u1ec9 l\u00e0 1\/1,67 tri\u1ec7u, thua xa c\u00e1c n\u01b0\u1edbc Malaysia, Th\u00e1i Lan v\u00e0 Campuchia<\/figcaption><\/figure>\n

Th\u1ea5t th\u1ebf trong cu\u1ed9c \u0111ua th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

Theo CNBC, s\u1ef1 th\u1ea5t b\u1ea1i t\u1ea1i Vi\u1ec7t Nam c\u1ee7a c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea qu\u1ed1c t\u1ebf b\u1eaft ngu\u1ed3n t\u1eeb lo\u1ea1i h\u1ea1t c\u00e0 ph\u00ea. Vi\u1ec7t Nam n\u1ed5i ti\u1ebfng v\u1edbi c\u00e0 ph\u00ea s\u1eefa \u0111\u00e1 \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb h\u1ea1t robusta \u0111\u1eadm v\u1ecb, h\u00e0m l\u01b0\u1ee3ng caffeine cao. Lo\u1ea1i c\u00e0 ph\u00ea n\u00e0y c\u00f3 m\u1eb7t kh\u1eafp Vi\u1ec7t Nam, t\u1eeb c\u00e1c h\u00e0ng qu\u00e1n v\u1ec9a h\u00e8 \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, th\u1eadm ch\u00ed t\u1ea1i nh\u00e0 ri\u00eang.<\/p>\n

Th\u1ebf nh\u01b0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y robusta \u1edf Starbucks, v\u00ec h\u1ea7u h\u1ebft chu\u1ed7i c\u00e0 ph\u00ea ph\u01b0\u01a1ng T\u00e2y ch\u1ec9 ph\u1ee5c v\u1ee5 c\u00e0 ph\u00ea t\u1eeb h\u1ea1t arabica. \u0110\u1ed3ng th\u1eddi, th\u1ef1c \u0111\u01a1n \u1edf nh\u1eefng chu\u1ed7i n\u00e0y c\u0169ng kh\u00f4ng c\u00f3 c\u00e1c th\u1ee9c u\u1ed1ng truy\u1ec1n th\u1ed1ng, quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n

Tuy nhi\u00ean, \u0111\u00e2y ch\u01b0a ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t. Hai Lieu – nh\u00e0 s\u00e1ng l\u1eadp Letto Coffee & Tea – nh\u1eadn \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch nghi v\u1edbi s\u1edf th\u00edch, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

“S\u1ef1 linh ho\u1ea1t n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t trong vi\u1ec7c thay \u0111\u1ed5i th\u1ef1c \u0111\u01a1n. \u0110\u01a1n c\u1eed l\u00e0 tr\u00e0 s\u1eefa, th\u1ee9c u\u1ed1ng ph\u1ed5 bi\u1ebfn v\u1edbi gi\u1edbi tr\u1ebb Vi\u1ec7t kho\u1ea3ng 3-4 n\u0103m g\u1ea7n \u0111\u00e2y, \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c chu\u1ed7i trong n\u01b0\u1edbc nh\u01b0 Highlands Coffee v\u00e0 The Coffee House \u0111\u01b0a v\u00e0o th\u1ef1c \u0111\u01a1n”, \u00f4ng n\u00f3i.<\/p>\n

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Kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng ly c\u00e0 ph\u00ea \u0111\u1eadm v\u1ecb t\u1eeb h\u1ea1t robusta \u0111\u1eb7c tr\u01b0ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t t\u1ea1i c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea qu\u1ed1c t\u1ebf<\/figcaption><\/figure>\n

B\u00e0 Phuong Nguyen, m\u1ed9t chuy\u00ean gia nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u1edf TP.HCM, c\u0169ng n\u00f3i v\u1edbi Nikkei: \u201cKh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Internet trong nhi\u1ec1u gi\u1edd m\u00e0 kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n nh\u01b0 \u1edf c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea qu\u1ed1c t\u1ebf. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c chu\u1ed7i m\u1edbi c\u1ee7a Vi\u1ec7t Nam c\u1ea1nh tranh m\u1ea1nh m\u1ebd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i, n\u01a1i v\u1ed1n \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd v\u00e0 c\u00f3 d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n\u201d.<\/p>\n

X\u00e9t v\u1ec1 gi\u00e1 c\u1ea3, th\u1ee9c u\u1ed1ng \u1edf Starbucks \u0111\u1eaft g\u1ea5p 2-3 l\u1ea7n Highlands v\u00e0 nhi\u1ec1u chu\u1ed7i c\u00e0 ph\u00ea Vi\u1ec7t kh\u00e1c. Th\u1eadm ch\u00ed t\u1ea1i m\u1ed9t s\u1ed1 \u0111i\u1ec3m b\u00e1n nh\u1ecf l\u1ebb, ly c\u00e0 ph\u00ea c\u00f2n c\u00f3 gi\u00e1 ch\u01b0a \u0111\u1ea7y 1 USD. Kh\u1ea3o s\u00e1t c\u1ee7a Decision Lab n\u0103m 2016 cho th\u1ea5y ng\u01b0\u1eddi Vi\u1ec7t chi g\u1ea5p 2,5 l\u1ea7n cho c\u00e1c qu\u00e1n c\u00e0 ph\u00ea ph\u01b0\u01a1ng T\u00e2y h\u01a1n qu\u00e1n ch\u00e2u \u00c1.<\/p>\n

Starbucks v\u00e0 Coffee Bean & Tea Leaf b\u1ecb Highlands Coffee b\u1ecf xa<\/strong><\/p>\n

Nh\u1eefng \u0111i\u1ec1u n\u00e0y khi\u1ebfn Starbucks v\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i kh\u00e1c b\u1ecb Highlands Coffee b\u1ecf xa. B\u00e1o c\u00e1o c\u00f4ng b\u1ed1 h\u1ed3i th\u00e1ng 4 c\u1ee7a Euromonitor ghi nh\u1eadn 5 chu\u1ed7i c\u00e0 ph\u00ea l\u1edbn nh\u1ea5t Vi\u1ec7t Nam chi\u1ebfm 15,3% th\u1ecb ph\u1ea7n, trong \u0111\u00f3 Highlands Coffee n\u1eafm 7,2%.<\/p>\n

Trong khi \u0111\u00f3, Starbucks \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u1ee9ng th\u1ee9 2 v\u1ec1 doanh thu nh\u1edd vi\u1ec7c m\u1edf m\u1edbi m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng, s\u1edf h\u1eefu ch\u01b0a \u0111\u1ea7y 3%.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00f3, d\u1eef li\u1ec7u c\u1ee7a VIRAC cho bi\u1ebft doanh thu n\u0103m 2018 c\u1ee7a Starbucks Vi\u1ec7t Nam l\u00e0 593 t\u1ef7 \u0111\u1ed3ng, b\u1eb1ng kho\u1ea3ng 1\/3 doanh thu Highlands Coffee. Trong khi \u0111\u00f3, The Coffee House l\u1ea7n \u0111\u1ea7u ti\u00ean v\u01b0\u1ee3t m\u1eb7t Starbucks \u0111\u1ec3 tr\u1edf th\u00e0nh chu\u1ed7i c\u00e0 ph\u00ea c\u00f3 doanh s\u1ed1 l\u1edbn th\u1ee9 2, g\u1ea7n 669 t\u1ef7 \u0111\u1ed3ng.<\/p>\n

Tuy nhi\u00ean, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn tr\u00ean doanh thu c\u1ee7a Starbucks g\u1ea7n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng Highlands Coffee. H\u00e3ng n\u00e0y l\u00e3i 27 t\u1ef7 \u0111\u1ed3ng trong n\u0103m t\u00e0i ch\u00ednh 2018, trong khi The Coffee House, v\u1edbi doanh thu cao h\u01a1n, thu v\u1ec1 2 t\u1ef7 \u0111\u1ed3ng.<\/p>\n

\"\"<\/p>\n

Nguy\u00ean nh\u00e2n \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c l\u00fd gi\u1ea3i l\u00e0 chu\u1ed7i \u0111ang trong giai \u0111o\u1ea1n m\u1edf r\u1ed9ng, ph\u1ea3i gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng nhanh ch\u00f3ng, khi\u1ebfn chi ph\u00ed b\u00e1n h\u00e0ng, v\u1eadn h\u00e0nh, nh\u00e2n vi\u00ean v\u00e0 m\u1eb7t b\u1eb1ng t\u0103ng m\u1ea1nh.<\/p>\n

G\u00f3p m\u1eb7t trong 5 chu\u1ed7i chi\u1ebfm th\u1ecb ph\u1ea7n cao nh\u1ea5t c\u00f2n c\u00f3 Ph\u00fac Long v\u00e0 Trung Nguy\u00ean. C\u00f2n The Coffee Bean & Tea Leaf \u0111\u1ea1t doanh thu 108 t\u1ef7 \u0111\u1ed3ng, l\u1ed7 29 t\u1ef7 \u0111\u1ed3ng trong n\u0103m 2018.<\/p>\n

N\u00f3i ri\u00eang v\u1ec1 th\u1ea5t b\u1ea1i c\u1ee7a The Coffee Bean & Tea Leaf, b\u00e0 Grace Chia – chuy\u00ean gia ph\u00e2n t\u00edch c\u1ea5p cao t\u1ea1i Euromonitor – nh\u1eadn \u0111\u1ecbnh: “Coffee Bean kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o t\u1ea1i m\u1ed9t qu\u1ed1c gia c\u00f3 b\u1ec1 d\u00e0y l\u1ecbch s\u1eed v\u1ec1 c\u00e0 ph\u00ea”.<\/p>\n

“H\u00e3ng n\u00e0y c\u0169ng kh\u00f4ng c\u00f3 gi\u00e1 ph\u1ea3i ch\u0103ng nh\u01b0 c\u00e0 ph\u00ea Vi\u1ec7t, l\u1ea1i kh\u00f4ng \u0111\u01b0a ra th\u1ee9c u\u1ed1ng theo m\u00f9a hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t nh\u01b0 Starbucks \u0111\u1ec3 x\u1ee9ng \u0111\u00e1ng v\u1edbi m\u1ee9c gi\u00e1 cao”, b\u00e0 n\u00f3i.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng qu\u00e1n c\u00e0 ph\u00ea v\u00e0 tr\u00e0 Vi\u1ec7t Nam \u0111\u01b0\u1ee3c Euromonitor \u0111\u1ecbnh gi\u00e1 1 t\u1ef7 USD. V\u1edbi t\u1ed1c \u0111\u1ed9 gia t\u0103ng t\u1ea7ng l\u1edbp trung l\u01b0u v\u00e0 \u0111\u00f4 th\u1ecb h\u00f3a m\u1ea1nh m\u1ebd nh\u01b0 hi\u1ec7n nay, CNBC cho r\u1eb1ng cu\u1ed9c \u0111ua th\u1ecb ph\u1ea7n gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 n\u1ed9i \u0111\u1ecba s\u1ebd ng\u00e0y c\u00e0ng gay g\u1eaft trong t\u01b0\u01a1ng lai.<\/p>\n

Theo Zing<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u1ede Vi\u1ec7t Nam, 5 chu\u1ed7i c\u00e0 ph\u00ea l\u1edbn nh\u1ea5t chi\u1ebfm 15,3% th\u1ecb ph\u1ea7n, trong \u0111\u00f3 Highlands Coffee n\u1eafm 7,2%. C\u00f2n Starbucks, chu\u1ed7i \u0111\u1ee9ng th\u1ee9 2 v\u1ec1 doanh thu theo Euromonitor, s\u1edf h\u1eefu ch\u01b0a \u0111\u1ea7y 3%. CNBC g\u1ecdi Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea \u0111\u1ea7y t\u00ednh c\u1ea1nh tranh. Th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Gloria Jeans c\u1ee7a […]<\/p>\n","protected":false},"author":4,"featured_media":3222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4,16],"tags":[472,734,1295,1061,1294,1293,1291,1292],"class_list":["post-3221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-tieu-diem","tag-ca-phe-viet","tag-caffeine","tag-cnbc","tag-highlands-coffee","tag-starbucks","tag-the-coffee-bean-tea-leaf","tag-thi-truong-quan-ca-phe","tag-tra-viet-nam"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/3221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3221"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/3221\/revisions"}],"predecessor-version":[{"id":3225,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/3221\/revisions\/3225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/3222"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}