{"id":3010,"date":"2019-11-22T14:38:41","date_gmt":"2019-11-22T07:38:41","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=3010"},"modified":"2019-11-22T14:54:45","modified_gmt":"2019-11-22T07:54:45","slug":"thi-truong-bia-viet-nam-co-thay-doi-gi-trong-nam-2019","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=3010","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam c\u00f3 thay \u0111\u1ed5i g\u00ec trong n\u0103m 2019"},"content":{"rendered":"

Cho \u0111\u1ebfn nay, m\u1eb7c d\u00f9 \u0111\u00e3 c\u00f3 nh\u1eefng c\u1ea3nh b\u00e1o th\u1ecb tr\u01b0\u1eddng bia t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc t\u0103ng tr\u01b0\u1edfng n\u00f3ng trong nh\u1eefng n\u0103m qua, th\u1ebf nh\u01b0ng so v\u1edbi nhi\u1ec1u qu\u1ed1c gia kh\u00e1c \u0111\u00e3 \u0111\u1ea1t \u0111i\u1ec3m b\u00e3o h\u00f2a th\u00ec th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u1eabn li\u00ean t\u1ee5c t\u0103ng tr\u01b0\u1edfng nhanh, thu\u1ed9c t\u1ed1p \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/strong><\/em><\/p>\n

C\u00f3 ph\u1ea3i ng\u01b0\u1eddi Vi\u1ec7t Nam thu\u1ed9c t\u1ed1p \u0111\u1ea7u v\u1ec1 u\u1ed1ng r\u01b0\u1ee3u bia tr\u00ean th\u1ebf gi\u1edbi?<\/strong><\/p>\n

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6 d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a C\u00f4ng ty Sabibeco<\/figcaption><\/figure>\n

Theo Euromonitor, n\u1ebfu n\u0103m 2010 t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng bia ti\u00eau th\u1ee5 t\u1ea1i Vi\u1ec7t Nam \u0111\u1ea1t kho\u1ea3ng 2,4 t\u1ef7 l\u00edt th\u00ec hi\u1ec7n nay qui m\u00f4 th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 tr\u00ean 4 t\u1ef7 l\u00edt bia, t\u0103ng g\u1ea5p \u0111\u00f4i trong 10 n\u0103m.<\/p>\n

Cu\u1ed1i n\u0103m 2018, sau g\u1ea7n m\u1ed9t th\u1eadp ni\u00ean, trong khi d\u00e2n s\u1ed1 Vi\u1ec7t Nam \u0111\u1ea1t m\u1ee9c 96,9 tri\u1ec7u ng\u01b0\u1eddi (t\u0103ng 9,5% so v\u1edbi n\u0103m 2010) th\u00ec s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 bia trong c\u1ea3 n\u01b0\u1edbc \u0111\u00e3 t\u0103ng t\u1edbi 62%.<\/p>\n

V\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0y, t\u1ea5t nhi\u00ean c\u00e1c chuy\u00ean gia s\u1ebd \u0111\u00e1nh gi\u00e1 Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia c\u00f3 t\u1ed1c \u0111\u1ed9 ti\u00eau th\u1ee5 bia gia t\u0103ng nhanh nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 li\u00ean t\u1ee5c trong g\u1ea7n m\u1ed9t th\u1eadp ni\u00ean qua.<\/p>\n

C\u1ee5 th\u1ec3, b\u00e1o c\u00e1o ph\u00e2n t\u00edch v\u1ec1 ng\u00e0nh \u0111\u1ed3 u\u1ed1ng n\u00e0y c\u1ee7a C\u00f4ng ty Ch\u1ee9ng kho\u00e1n FPT (FPTS) cho r\u1eb1ng Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng bia l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y \u0111\u1ec1 cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1edf m\u1ee9c cao v\u00e0 \u0111\u1ebfn n\u0103m 2017, t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 bia trong n\u01b0\u1edbc \u0111\u1ea1t 4 t\u1ef7 l\u00edt. Nh\u01b0 v\u1eady, Vi\u1ec7t Nam \u0111\u00e3 chi\u1ebfm 2,1% t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng bia to\u00e0n c\u1ea7u, v\u00e0 \u0111\u1ee9ng th\u1ee9 10 th\u1ebf gi\u1edbi, x\u1ebfp th\u1ee9 3 trong khu v\u1ef1c ch\u00e2u \u00c1, sau Trung Qu\u1ed1c v\u00e0 Nh\u1eadt B\u1ea3n.<\/p>\n

Cho \u0111\u1ebfn nay, ng\u00e0nh bia trong n\u01b0\u1edbc c\u00f3 kho\u1ea3ng 110 doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t v\u1edbi s\u1ea3n l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t \u01b0\u1edbc t\u00ednh l\u00ean \u0111\u1ebfn 4,3 t\u1ef7 l\u00edt, v\u00e0 s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 c\u0169ng \u01b0\u1edbc t\u00ednh \u0111\u1ea1t 4,2 t\u1ef7 l\u00edt bia, m\u1ee9c t\u0103ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng so v\u1edbi n\u0103m 2017 v\u00e0 2018.<\/p>\n

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D\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t bia kh\u00f4ng c\u1ed3n<\/figcaption><\/figure>\n

Nh\u01b0 v\u1eady, t\u00ednh b\u00ecnh qu\u00e2n trong n\u0103m 2018, m\u1ed7i ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 ti\u00eau th\u1ee5 t\u1edbi g\u1ea7n 43,3 l\u00edt bia, ch\u01b0a ph\u1ea3i l\u00e0 m\u1ee9c cao nh\u1ea5t th\u1ebf gi\u1edbi. Tuy nhi\u00ean, n\u1ebfu ch\u1ec9 t\u00ednh ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i lao \u0111\u1ed9ng (15-60 tu\u1ed5i), b\u00ecnh qu\u00e2n m\u1ed7i ng\u01b0\u1eddi thu\u1ed9c nh\u00f3m tu\u1ed5i n\u00e0y \u0111\u00e3 ti\u00eau th\u1ee5 t\u1edbi 86,6 l\u00edt bia trong m\u1ed9t n\u0103m.<\/p>\n

M\u1ed9t s\u1ed1 th\u00f4ng tin ch\u01b0a th\u00f4ng nh\u1ea5t, do con s\u1ed1 t\u1eeb c\u01a1 quan qu\u1ea3n l\u00fd ng\u00e0nh th\u00ec c\u00f3 v\u1ebb th\u1ea5p h\u01a1n nh\u01b0ng theo b\u00e1o c\u00e1o c\u1ee7a FPTS th\u00ec trong giai \u0111o\u1ea1n g\u1ea7n 10 n\u0103m t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p m\u1ed7i n\u0103m (CAGR) c\u1ee7a th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam \u0111\u1ec1u \u0111\u1ea1t 8,3%, m\u1ee9c r\u1ea5t cao so v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c. \u0110i\u1ec1u n\u00e0y k\u00e9o theo quy m\u00f4 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam c\u0169ng t\u0103ng 15 b\u1eadc, t\u1eeb 25 l\u00ean th\u1ee9 10 th\u1ebf gi\u1edbi.<\/p>\n

Nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean The Lancet c\u0169ng cho bi\u1ebft Vi\u1ec7t Nam, \u1ea4n \u0110\u1ed9 v\u00e0 Nh\u1eadt B\u1ea3n l\u00e0 ba qu\u1ed1c gia c\u00f3 l\u01b0\u1ee3ng r\u01b0\u1ee3u bia ti\u00eau th\u1ee5 t\u0103ng nhanh nh\u1ea5t trong giai \u0111o\u1ea1n 10 n\u0103m qua. So v\u1edbi n\u0103m 2010, th\u00ec \u0111\u1ebfn nay m\u1ee9c ti\u00eau th\u1ee5 r\u01b0\u1ee3u bia c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng t\u1edbi g\u1ea7n 90%. M\u1ee9c t\u0103ng n\u00e0y c\u1ee7a Vi\u1ec7t Nam \u0111\u1ee9ng \u0111\u1ea7u th\u1ebf gi\u1edbi, v\u00e0 g\u1ea5p \u0111\u00f4i qu\u1ed1c gia x\u1ebfp th\u1ee9 2 – \u1ea4n \u0110\u1ed9, v\u00e0 g\u1ea5p M\u1ef9 16 l\u1ea7n.<\/p>\n

B\u1ea3n \u0111\u1ed3 th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t \u0111ang thay \u0111\u1ed5i do c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ngo\u1ea1i nh\u1ea3y v\u00e0o <\/strong><\/p>\n

Tr\u01b0\u1edbc c\u00e2u h\u1ecfi, ai n\u1eafm gi\u1eef th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t, nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ec1u cho r\u1eb1ng c\u00e1c \u00f4ng l\u1edbn n\u01b0\u1edbc ngo\u00e0i. Nh\u1eefng n\u0103m tr\u01b0\u1edbc, th\u1ecb tr\u01b0\u1eddng v\u1eabn c\u00f3 m\u1ed9t Sabeco v\u1edbi c\u00e1c nh\u00e3n bia S\u00e0i G\u00f2n l\u00e0 c\u1ee7a trong n\u01b0\u1edbc \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia ngo\u1ea1i l\u1eebng danh. Th\u1ebf nh\u01b0ng n\u0103m v\u1eeba qua, Sabeco \u0111\u00e3 b\u00e1n cho ng\u01b0\u1eddi Th\u00e1i t\u1edbi h\u01a1n 53%.\"\"<\/p>\n

M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u bia n\u01b0\u1edbc ngo\u00e0i v\u1eabn c\u00f2n \u0111ang mu\u1ed1n nh\u1ea3y v\u00e0o chia mi\u1ebfng b\u00e1nh th\u1ecb ph\u1ea7n, do nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 \u0111\u1ea1t \u0111i\u1ec3m b\u00e3o h\u00f2a th\u00ec th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 bia v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n t\u1ea1i Vi\u1ec7t Nam v\u1eabn li\u00ean t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t d\u1ef1 b\u00e1o qua t\u1eebng n\u0103m. V\u1edbi vai tr\u00f2 c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 Th\u00e1i t\u1ea1i Sabeco, c\u00f9ng vi\u1ec7c l\u00e0m m\u1edbi to\u00e0n b\u1ed9 bao b\u00ec s\u1ea3n ph\u1ea9m v\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi chu\u1ea9n \u0111\u1eb3ng c\u1ea5p qu\u1ed1c t\u1ebf, th\u00ec tr\u01b0\u1eddng bia Vi\u1ec7t \u0111\u00e3 \u0111\u01b0\u1ee3c v\u1ebd l\u1ea1i ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n

V\u1edbi nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u bia ngo\u1ea1i c\u00f3 ti\u1ebfng nh\u01b0 Heineken, h\u00e3ng bia \u0111\u1ebfn t\u1eeb H\u00e0 Lan \u0111\u00e3 \u0111\u1ec3 m\u1eaft t\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t t\u1eeb n\u0103m 1991, v\u00e0 hi\u1ec7n l\u00e0 m\u1ed9t trong ba nh\u00e0 s\u1ea3n xu\u1ea5t chi\u1ebfm th\u1ecb ph\u1ea7n ti\u00eau th\u1ee5 l\u1edbn nh\u1ea5t v\u1edbi kho\u1ea3ng 22% v\u00e0 \u0111ang ti\u1ebfp t\u1ee5c b\u00e0nh tr\u01b0\u1edbng th\u00ec l\u00e0 m\u1ed9t \u0111\u1ed1i th\u1ee7 l\u1edbn kh\u00f3 \u0111\u01b0\u01a1ng \u0111\u1ea7u. Heineken kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t \u1edf Vi\u1ec7t Nam trong th\u1eddi gian qua m\u00e0 nhi\u1ec1u s\u1ea3n ph\u1ea9m s\u1ea3n xu\u1ea5t t\u1ea1i n\u01b0\u1edbc ngo\u00e0i c\u0169ng \u0111\u01b0\u1ee3c nh\u1eadp kh\u1ea9u kh\u00e1 m\u1ea1nh trong th\u1eddi gian qua.<\/p>\n

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\u0110\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch t\u1ed5ng th\u1ec3 th\u00ec c\u00f3 th\u1ec3 th\u1ea5y, hi\u1ec7n nay h\u01a1n 90% th\u1ecb ph\u1ea7n bia Vi\u1ec7t Nam \u0111ang n\u1eb1m trong tay 4 nh\u00e0 s\u1ea3n xu\u1ea5t Sabeco, Habeco, Heineken v\u00e0 Carlsberg. C\u00f2n nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u1ee7a qu\u1ed1c t\u1ebf v\u1eabn c\u00f2n \u0111ang t\u00ecm c\u00e1ch l\u1ea5n s\u00e2n nh\u01b0 Sapporo, Budweiser\u2026 Vi\u1ec7c n\u1eafm gi\u1eef ph\u1ea7n l\u1edbn th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i thu v\u1ec1 h\u00e0ng ch\u1ee5c ngh\u00ecn t\u1ef7 doanh thu m\u1ed7i n\u0103m. Ch\u1eb3ng h\u1ea1n nh\u01b0 Sabeco, b\u00e1o c\u00e1o 9 th\u00e1ng \u0111\u1ea7u n\u0103m cho th\u1ea5y l\u1ee3i nhu\u1eadn h\u01a1n 4279 t\u1ef7 \u0111\u1ed3ng, v\u1edbi t\u1ef7 l\u1ec7 v\u1ed1n 51% th\u00ec c\u00f3 th\u1ec3 hi\u1ec3u h\u1ecd \u0111\u01b0\u1ee3c chia l\u1ee3i nhu\u1eadn l\u00e0 bao nhi\u00eau r\u1ed3i.<\/p>\n

C\u0169ng s\u1ed1 li\u1ec7u 9 th\u00e1ng cho th\u1ea5y Habeco tung ra s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 ch\u1ecbu kh\u00f3 ch\u1ea1y qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng, l\u1ee3i nhu\u1eadn v\u00ec th\u1ebf gi\u1ea3m, nh\u01b0ng nh\u00ecn chung v\u1eabn chi\u1ebfu kho\u1ea3ng 16% th\u1ecb ph\u1ea7n, ch\u1ee7 y\u1ebfu \u1edf mi\u1ec1n B\u1eafc.<\/p>\n

Ri\u00eang \u00f4ng l\u1edbn Heineken Vi\u1ec7t Nam l\u1ea1i \u0111\u1ea7y \u1ea9n s\u1ed1, m\u1eb7c d\u00f9 g\u1ea7n \u0111\u00e2y nh\u00e3n h\u00e0ng bia Tiger \u0111ang \u0111\u01b0\u1ee3c tung ra chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1nh d\u1ea1t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia n\u01b0\u1edbc ngo\u00e0i ch\u01b0a v\u1eefng ch\u00e2n v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u bia Vi\u1ec7t thu\u1ea7n t\u00fay c\u00f2n non y\u1ebfu. Ch\u01b0a bao gi\u1edd h\u00e3ng Heineken c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 kinh doanh t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, nh\u01b0ng theo s\u1ed1 li\u1ec7u c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n Nghi\u00ean c\u1ee9u ng\u00e0nh v\u00e0 T\u01b0 v\u1ea5n Vi\u1ec7t Nam – VIRAC, v\u00e0o n\u0103m 2016 Vi\u1ec7t Nam ghi nh\u1eadn t\u1edbi 33.900 t\u1ef7 \u0111\u1ed3ng doanh thu. Theo \u0111\u00f3, nh\u1edd s\u1edf h\u1eefu 21,8% th\u1ecb ph\u1ea7n m\u00e0 ch\u1ee7 y\u1ebfu l\u1ea1i l\u00e0 thu\u1ed9c d\u00f2ng bia cao c\u1ea5p \u0111\u00e3 gi\u00fap h\u1ec7 th\u1ed1ng c\u1ee7a Heineken thu v\u1ec1 t\u1edbi 11.600 t\u1ef7 \u0111\u1ed3ng l\u1ee3i nhu\u1eadn t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t, g\u1ea5p \u0111\u00f4i so v\u1edbi s\u1ed1 Sabeco \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00f9ng n\u0103m \u0111\u00f3.<\/p>\n

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Bia Vi\u1ec7t c\u00f2n con \u0111\u01b0\u1eddng n\u00e0o \u0111\u1ec3 t\u1ed3n t\u1ea1i ?<\/strong><\/p>\n

Nh\u00ecn v\u00e0o m\u1ed9t th\u00ec tr\u01b0\u1eddng bia nh\u01b0 th\u1ebf, ng\u01b0\u1eddi ta \u0111\u00e3 c\u00f3 th\u1ec3 h\u00ecnh dung r\u1eb1ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u bia thu\u1ea7n Vi\u1ec7t b\u00e2y gi\u1edd ch\u1ec9 l\u00e0 nh\u1ecf l\u1ebb, n\u1ebfu c\u00f3 t\u1ed3n t\u1ea1i ph\u1ea3i d\u1ea1t v\u1ec1 n\u00f4ng th\u00f4n, nh\u01b0 m\u1ed9t lo\u1ea1i bia \u0111\u1ecba ph\u01b0\u01a1ng \u0111i\u1ec3m t\u00f4 cho th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, nhi\u1ec1u ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 th\u1eb3ng th\u1eafn b\u00e0y t\u1ecf quan \u0111i\u1ec3m \u1ee7ng h\u1ed9 bia Vi\u1ec7t, khi\u1ebfn cho th\u1ecb tr\u01b0\u1eddng c\u00f3 nh\u1eefng bi\u1ebfn \u0111\u1ed9ng m\u1edbi. T\u00e2m l\u00fd n\u00e0y m\u1ea1nh \u0111\u1ebfn n\u1ed7i, Sabeco \u0111\u00e3 ph\u1ea3i y\u00eau c\u1ea7u b\u1ed9 C\u00f4ng Th\u01b0\u01a1ng l\u00ean ti\u1ebfng, m\u1ed9t Th\u1ee9 tr\u01b0\u1edfng B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng ph\u1ea3i ra m\u1eb7t tuy\u00ean b\u1ed1, Sabeco v\u1eabn l\u00e0 bia c\u1ee7a Vi\u1ec7t Nam.<\/p>\n

Gi\u1eefa m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang \u0111\u1ea7y \u00e1p l\u1ef1c t\u1eeb c\u00e1c h\u00e3ng bia ngo\u1ea1i, m\u1ea1nh c\u1ea3 v\u1ed1n \u0111\u1ebfn c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd, nh\u1eefng h\u00e3ng bia thu\u1ea7n Vi\u1ec7t c\u0169ng v\u1eabn ki\u00ean c\u01b0\u1eddng t\u00ecm c\u00e1ch thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong n\u01b0\u1edbc \u1ee7ng h\u1ed9 b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng ho\u00e0n h\u1ea3o, gi\u00e1 c\u1ea3 c\u1ea1nh tranh, c\u00f4ng t\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n s\u00e1t v\u1edbi chu\u1ea9n qu\u1ed1c t\u1ebf.<\/p>\n

Ghi nh\u1eadn nh\u1eefng th\u00e1ng qua, s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u bia Sagota (s\u1ea3n ph\u1ea9m c\u1ee7a C\u00f4ng ty CP T\u1eadp \u0111o\u00e0n Bia S\u00e0i G\u00f2n B\u00ecnh T\u00e2y – Sabibeco) v\u1edbi 6 d\u00f2ng s\u1ea3n ph\u1ea9m Sagota Pure, Sagota Premium, Sagota Lager, Sagota Gold, Sagota Light v\u00e0 Sagota kh\u00f4ng c\u1ed3n. \u0110\u1ec3 c\u1ee7ng c\u1ed1 th\u1ecb tr\u01b0\u1eddng, Sabibeco \u0111\u00e3 t\u00e1i c\u1ea5u tr\u00fac to\u00e0n b\u1ed9 c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i th\u00e0nh vi\u00ean, giao quy\u1ec1n cho c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i ch\u1ee7 \u0111\u1ed9ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u00f9ng v\u1edbi nh\u1eefng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chu \u0111\u00e1o.<\/p>\n

\u201cSagota – bia ta \u2013 bia c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t\u201d<\/strong><\/p>\n

Sagota c\u0169ng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u bia \u0111\u01b0\u1ee3c Hi\u1ec7p h\u1ed9i Du l\u1ecbch Vi\u1ec7t Nam c\u00f4ng nh\u1eadn l\u00e0 bia c\u1ee7a Du l\u1ecbch Vi\u1ec7t Nam, n\u00ean kh\u00f4ng ch\u1ec9 t\u1ea1o ni\u1ec1m t\u1ef1 h\u00e0o cho ng\u01b0\u1eddi Vi\u1ec7t khi s\u1eed d\u1ee5ng bia Vi\u1ec7t m\u00e0 du kh\u00e1ch c\u0169ng v\u00f4 c\u00f9ng th\u00edch th\u00fa khi \u0111\u01b0\u1ee3c th\u1eed bia Vi\u1ec7t khi \u0111\u1ebfn Vi\u1ec7t Nam.<\/p>\n

\"\"<\/p>\n

Kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng \u0111\u1ec3 t\u1eeb nam ra b\u1eafc \u0111\u1ec1u c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a bia Sagota \u2013 th\u01b0\u01a1ng hi\u1ec7u bia thu\u1ea7n Vi\u1ec7t, m\u00e0 Sabibeco c\u00f2n b\u1eaft tay v\u1edbi nh\u00e0 ph\u00e2n ph\u1ed1 LadyCare Vi\u1ec7t Nam \u0111\u01b0a bia v\u00e0o c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i. \u0110\u1ebfn nay, bia Sagota \u0111\u00e3 v\u00e0o c\u00e1c si\u00eau th\u1ecb Co-op Mart, Satra Mart; c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n d\u1ee5ng nh\u01b0 Circle K; c\u00f9ng nh\u1eefng k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t Vi\u1ec7t Nam nh\u01b0 Tiki, Adayroi, Shopee, Lazada\u2026<\/p>\n

\u0110\u1eb7c bi\u1ec7t m\u1ea5y ng\u00e0y g\u1ea7n \u0111\u00e2y Sagota \u0111\u00e3 tung ra m\u1eabu bia Xu\u00e2n r\u1ea5t \u1ea5n t\u01b0\u1ee3ng, \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00fa \u00fd. \u0110\u00e2y l\u00e0 d\u00f2ng bia s\u1ea3n xu\u1ea5t gi\u1edbi h\u1ea1n, ch\u1ec9 d\u00e0nh cho c\u00e1c k\u00eanh b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i nh\u01b0 si\u00eau th\u1ecb, b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn\u2026 Nh\u00e0 ph\u00e2n ph\u1ed1i LadyCare Vi\u1ec7t Nam c\u0169ng c\u00f3 ch\u00ednh s\u00e1ch b\u00e1n bia Xu\u00e2n c\u00f9ng qu\u00e0 khuy\u1ebfn m\u1ea1i \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng vui l\u1ea1i c\u00e0ng vui h\u01a1n. \u00d4ng V\u0103n Thanh Li\u00eam, Ch\u1ee7 t\u1ecbch T\u1eadp \u0111o\u00e0n Sabibeco cho bi\u1ebft, v\u00ec t\u1ebft di\u1ec5n ra ng\u1eafn ng\u00e0y n\u00ean Sabibeco quy\u1ebft \u0111\u1ecbnh l\u00e0m m\u1eabu m\u00e3 Xu\u00e2n d\u00e0nh cho k\u00eanh b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 t\u0103ng s\u1ef1 ch\u00fa \u00fd v\u00e0 ti\u1ebfp th\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u bia Sagota.<\/p>\n

\u00d4ng V\u0103n Thanh Li\u00eam c\u0169ng nh\u1ea5n m\u1ea1nh, t\u1ea5t c\u1ea3 c\u00e1c nh\u00e3n h\u00e0ng bia Sagota \u0111\u1ec1u c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng ngon nh\u01b0 nhau, \u0111\u01b0\u1ee3c n\u1ea5u v\u00e0 l\u00ean men theo b\u00ed quy\u1ebft c\u1ee7a Sagota \u0111\u1ec3 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u01b0\u01a1ng v\u1ecb ho\u00e0n h\u1ea3o.<\/p>\n

Xu\u00e2n Canh T\u00fd n\u00e0y, hy v\u1ecdng Sagota l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u bia Vi\u1ec7t s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi Vi\u1ec7t Nam l\u1ef1a ch\u1ecdn v\u00e0 tin d\u00f9ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cho \u0111\u1ebfn nay, m\u1eb7c d\u00f9 \u0111\u00e3 c\u00f3 nh\u1eefng c\u1ea3nh b\u00e1o th\u1ecb tr\u01b0\u1eddng bia t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc t\u0103ng tr\u01b0\u1edfng n\u00f3ng trong nh\u1eefng n\u0103m qua, th\u1ebf nh\u01b0ng so v\u1edbi nhi\u1ec1u qu\u1ed1c gia kh\u00e1c \u0111\u00e3 \u0111\u1ea1t \u0111i\u1ec3m b\u00e3o h\u00f2a th\u00ec th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u1eabn li\u00ean t\u1ee5c t\u0103ng tr\u01b0\u1edfng nhanh, thu\u1ed9c t\u1ed1p \u0111\u1ea7u th\u1ebf […]<\/p>\n","protected":false},"author":4,"featured_media":3015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4,17],"tags":[1000,54,1167,1171,998,1172,1170],"class_list":["post-3010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-tin-noi-bat","tag-bia-cua-nguoi-viet","tag-bia-sagota","tag-dong-san-pham-bia-sagota","tag-ruou-bia-tren-the-gioi","tag-sagota","tag-thi-truong-bia-tai-viet-nam","tag-xuan-canh-ty"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/3010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3010"}],"version-history":[{"count":3,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/3010\/revisions"}],"predecessor-version":[{"id":3020,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/3010\/revisions\/3020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/3015"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}