{"id":2946,"date":"2019-10-29T09:46:41","date_gmt":"2019-10-29T02:46:41","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=2946"},"modified":"2019-10-29T09:46:41","modified_gmt":"2019-10-29T02:46:41","slug":"ac-mong-cua-cac-nhan-hieu-phuong-tay-o-trung-quoc-bi-tay-chay-va-quay-lung-nguoi-dung-khong-con-sinh-ngoai-chuyen-sang-do-nha-de-the-hien-long-yeu-nuoc","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=2946","title":{"rendered":"“\u00c1c m\u1ed9ng” c\u1ee7a c\u00e1c nh\u00e3n hi\u1ec7u ph\u01b0\u01a1ng T\u00e2y \u1edf Trung Qu\u1ed1c: B\u1ecb t\u1ea9y chay v\u00e0 quay l\u01b0ng, ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f2n s\u00ednh ngo\u1ea1i, chuy\u1ec3n sang “\u0111\u1ed3 nh\u00e0” \u0111\u1ec3 th\u1ec3 hi\u1ec7n l\u00f2ng y\u00eau n\u01b0\u1edbc"},"content":{"rendered":"

Chi\u1ebfn tranh th\u01b0\u01a1ng m\u1ea1i c\u00f9ng nh\u1eefng l\u1ea7n “l\u1ee1 l\u1eddi” v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u00ednh tr\u1ecb nh\u1ea1y c\u1ea3m c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 gi\u00fap tinh th\u1ea7n y\u00eau n\u01b0\u1edbc \u1edf Trung Qu\u1ed1c ng\u00e0y c\u00e0ng lan r\u1ed9ng. Gi\u1edd \u0111\u00e2y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea1i l\u1ee5c ph\u1ea7n l\u1edbn l\u1ea1i y\u00eau th\u00edch nh\u1eefng s\u1ea3n ph\u1ea9m “c\u00e2y nh\u00e0 l\u00e1 v\u01b0\u1eddn”.<\/em><\/strong><\/p>\n

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\u0110\u1ea7u n\u0103m nay, khi m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 c\u1ee7a Trung Qu\u1ed1c t\u00ecm ki\u1ebfm ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho d\u00f2ng xe \u0111i\u1ec7n m\u1edbi, b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd t\u00e0i n\u0103ng \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t di\u1ec5n vi\u00ean n\u1ed5i ti\u1ebfng Chris Evans. B\u1ed9 ph\u1eadn n\u00e0y cho bi\u1ebft, vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1ed9t trong nh\u1eefng ng\u00f4i sao c\u1ee7a “Avengers” s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 r\u1ea5t l\u1edbn cho chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean to\u00e0n c\u1ea7u. D\u1eabu v\u1eady, l\u1eddi \u0111\u1ec1 xu\u1ea5t n\u00e0y v\u1ea5p ph\u1ea3i nhi\u1ec1u \u00fd ki\u1ebfn ph\u1ea3n \u0111\u1ed1i. Michael MacRitchie, nh\u00e0 s\u00e1ng l\u1eadp c\u1ee7a MGI Entertainment, cho hay, sau \u0111\u00f3, nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i quy\u1ebft \u0111\u1ecbnh v\u00e0 l\u1ef1a ch\u1ecdn m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u1ee7a Trung Qu\u1ed1c.<\/p>\n

Ngay c\u1ea3 tr\u01b0\u1edbc khi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Trung Qu\u1ed1c g\u1ee1 b\u1ecf c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn gi\u1ea3i \u0111\u1ea5u NBA – ph\u1ea3n \u1ee9ng v\u1edbi \u00fd ki\u1ebfn \u1ee7ng h\u1ed9 c\u00e1c cu\u1ed9c bi\u1ec3u t\u00ecnh \u1edf H\u1ed3ng K\u00f4ng c\u1ee7a m\u1ed9t qu\u1ea3n l\u00fd \u0111\u1ed9i b\u00f3ng, th\u00ec cu\u1ed9c chi\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111\u00e3 n\u00e2ng cao tinh th\u1ea7n y\u00eau n\u01b0\u1edbc c\u1ee7a Trung Qu\u1ed1c c\u00f9ng t\u00e2m l\u00fd “ph\u1ea3n \u0111\u1ed1i M\u1ef9”. \u0110i\u1ec1u n\u00e0y g\u00e2y \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ecbnh h\u00ecnh th\u00f3i quen, quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi Trung Qu\u1ed1c.<\/p>\n

C\u00e1c c\u00f4ng ty nh\u01b0 Apple \u0111\u00e3 ch\u1ee9ng ki\u1ebfn t\u00ecnh tr\u1ea1ng th\u1ecb ph\u1ea7n \u1edf \u0111\u1ea1i l\u1ee5c s\u1ee5t gi\u1ea3m. Ngo\u00e0i ra, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u M\u1ef9 bao g\u1ed3m Coach v\u00e0 Calvin Klein c\u0169ng ph\u1ea3i v\u1ed9i v\u00e3 c\u00f4ng khai xin l\u1ed7i, sau khi m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd “\u0111\u1ee5ng ch\u1ea1m” \u0111\u1ebfn y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb nh\u1ea1y c\u1ea3m c\u1ee7a B\u1eafc Kinh. D\u00f9 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn ng\u1eebng b\u1eafn, nh\u01b0ng c\u00e1c gi\u00e1m \u0111\u1ed1c marketing cho bi\u1ebft t\u1ed5n h\u1ea1i v\u1ec1 l\u00e2u d\u00e0i \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 hi\u1ec7n h\u1eefu.<\/p>\n

T\u1eeb s\u00ednh ngo\u1ea1i, t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c \u0111ang d\u1ea7n thay \u0111\u1ed5i<\/strong><\/p>\n

Tinh th\u1ea7n y\u00eau n\u01b0\u1edbc t\u1eeb l\u00e2u \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, k\u1ec3 c\u1ea3 \u1edf M\u1ef9. \u0110\u00e2y l\u00e0 n\u01a1i c\u00e1c c\u00f4ng ty nh\u01b0 Walmart, American Apparel v\u00e0 New Balance \u0111\u00e3 s\u1eed d\u1ee5ng nh\u00e3n hi\u1ec7u “Made in America” \u0111\u1ec3 th\u1ec3 hi\u1ec7n cho ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

Trung Qu\u1ed1c nhi\u1ec1u n\u0103m nay \u0111\u00e3 n\u1ed5i ti\u1ebfng v\u1edbi vi\u1ec7c ch\u00e8n \u00e9p c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u00e0 t\u00e0i ch\u00ednh c\u1ee7a M\u1ef9 \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n ph\u00e1t tri\u1ec3n cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u trong n\u01b0\u1edbc. D\u00f9 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang, \u00f4 t\u00f4, l\u00e0m \u0111\u1eb9p, th\u1ef1c ph\u1ea9m v\u00e0 ti\u00eau d\u00f9ng kh\u00e1c \u0111\u1ebfn t\u1eeb ph\u01b0\u01a1ng T\u00e2y b\u1ecb h\u1ea1n ch\u1ebf b\u00e1n h\u00e0ng t\u1ea1i \u0111\u1ea1i l\u1ee5c, nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c gi\u1edbi nh\u00e0 gi\u00e0u c\u1ee7a Trung Qu\u1ed1c coi l\u00e0 c\u00e1ch \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u0111\u1eb3ng c\u1ea5p.<\/p>\n

D\u1eabu v\u1eady, nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Trung Qu\u1ed1c \u0111ang d\u1ea7n thay \u0111\u1ed5i quan \u0111i\u1ec3m, ch\u1eb3ng h\u1ea1n nh\u01b0 anh Ziyu Sun – m\u1ed9t k\u1ef9 s\u01b0 23 tu\u1ed5i \u0111\u1ebfn t\u1eeb th\u00e0nh ph\u1ed1 ph\u00eda \u0111\u00f4ng Thanh \u0110\u1ea3o. Anh cho bi\u1ebft, tinh th\u1ea7n y\u00eau n\u01b0\u1edbc l\u00e0 m\u1ed9t l\u00fd do l\u1edbn t\u1ea1i sao anh l\u1ea1i mua m\u1ed9t m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i Huawei. Ngo\u00e0i ra, Sun c\u00f2n \u0111\u1ecdc r\u1ea5t nhi\u1ec1u b\u00e0i vi\u1ebft tr\u00ean trang b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn Taobao c\u1ee7a Alibaba v\u00e0 Weibo \u0111\u1ec3 \u1ee7ng h\u1ed9 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba. Anh chia s\u1ebb: “Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a \u0111i\u1ec7n tho\u1ea1i Huawei th\u1ef1c s\u1ef1 r\u1ea5t t\u1ed1t.”<\/p>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Yongming Su, m\u1ed9t gi\u00e1o vi\u00ean trung h\u1ecdc \u1edf B\u1eafc Kinh, anh ch\u1ec9 v\u00e0o chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i Vivo c\u1ee7a m\u00ecnh v\u00e0 n\u00f3i r\u1eb1ng m\u1ecdi th\u1ee9 \u0111\u1ec1u b\u00ecnh \u0111\u1eb3ng nh\u01b0 nhau, anh s\u1ebd “\u1ee7ng h\u1ed9 v\u00e0 mua c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba nhi\u1ec1u h\u01a1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i.”<\/p>\n

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Quan \u0111i\u1ec3m nh\u01b0 anh Sun v\u00e0 Su c\u00f3 th\u1ec3 s\u1ebd t\u1ea1o n\u00ean nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn cho c\u00e1c doanh nghi\u1ec7p M\u1ef9 v\u00e0o n\u0103m 2020. Theo H\u1ed9i \u0111\u1ed3ng Kinh doanh M\u1ef9 – Trung, gi\u00e1 tr\u1ecb h\u00e0ng h\u00f3a M\u1ef9 b\u00e1n sang Trung Qu\u1ed1c trong n\u0103m 2018 l\u00e0 120 t\u1ef7 USD, \u0111\u01b0a Trung Qu\u1ed1c tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u l\u1edbn th\u1ee9 3 c\u1ee7a M\u1ef9 sau Canada v\u00e0 Mexico. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a M\u1ef9 nh\u01b0 Nike, Apple v\u00e0 General Motors \u0111\u1eb7t k\u1ef3 v\u1ecdng l\u1edbn v\u00e0o tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng v\u00e0 h\u1ee9a h\u1eb9n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf qu\u1ed1c gia \u0111\u00f4ng d\u00e2n nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

Th\u1eadm ch\u00ed, nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 l\u00e2u \u0111\u1eddi nh\u1ea5t c\u1ee7a M\u1ef9, GM, c\u00f3 doanh s\u1ed1 b\u00e1n \u00f4 t\u00f4 \u1edf Trung Qu\u1ed1c l\u1edbn h\u01a1n \u1edf M\u1ef9. Ch\u1ee7 t\u1ecbch c\u1ee7a GM Trung Qu\u1ed1c – Matt Tsien, cho hay: “T\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec1u m\u00e0 ch\u00fang t\u00f4i ch\u1eafc ch\u1eafn \u0111ang theo d\u00f5i s\u00e1t sao.”<\/p>\n

Hi\u1ec7n t\u1ea1i, m\u1ed9t s\u1ed1 c\u00f4ng ty M\u1ef9 \u0111ang lo ng\u1ea1i r\u1eb1ng vi\u1ec7c ng\u01b0\u1eddi Trung Qu\u1ed1c \u01b0u ti\u00ean d\u00f9ng h\u00e0ng Trung Qu\u1ed1c c\u00f3 th\u1ec3 s\u1ebd t\u1ea1o ra m\u1ed9t l\u00e0n s\u00f3ng t\u1ea9y chay to\u00e0n di\u1ec7n \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a ph\u01b0\u01a1ng T\u00e2y. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1eebng x\u1ea3y ra khi B\u1eafc Kinh c\u1ea5m ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb H\u00e0n Qu\u1ed1c h\u1ed3i n\u0103m 2016, khi n\u01b0\u1edbc n\u00e0y tuy\u00ean b\u1ed1 cho ph\u00e9p M\u1ef9 ch\u1ebf t\u1ea1o t\u00ean l\u1eeda ph\u00f2ng th\u1ee7 trong n\u01b0\u1edbc. Sau \u0111\u00f3, H\u00e0n Qu\u1ed1c \u0111\u00e3 ph\u1ea3i ch\u1ecbu h\u1eadu qu\u1ea3 kh\u00e1 nghi\u00eam tr\u1ecdng: c\u00e1c c\u00f4ng ty m\u1ea5t kho\u1ea3ng 15,6 t\u1ef7 USD doanh thu, nh\u1eefng “g\u00e3 kh\u1ed5ng l\u1ed3” nh\u01b0 Lotte, Hyundai b\u1ecb \u1ea3nh h\u01b0\u1edfng c\u1ef1c k\u1ef3 n\u1eb7ng n\u1ec1, theo Hyundai Research Institute.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c h\u01b0\u1edfng l\u1ee3i t\u1eeb tinh th\u1ea7n y\u00eau n\u01b0\u1edbc<\/strong><\/p>\n

Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed nh\u01b0 Huawei v\u00e0 Xiaomi, hi\u1ec7n \u0111ang c\u00f3 v\u1ecb th\u1ebf ngang b\u1eb1ng v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 ph\u01b0\u01a1ng T\u00e2y. Vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u0103ng ng\u00e2n s\u00e1ch cho qu\u1ea3ng c\u00e1o \u0111\u00e3 gi\u00fap ng\u01b0\u1eddi mua nh\u00ecn nh\u1eadn h\u1ecd l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng. Tuy nhi\u00ean, tinh th\u1ea7n t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c \u0111\u01b0\u1ee3c lan r\u1ed9ng c\u0169ng \u0111\u00f3ng vai tr\u00f2 \u0111\u00e1ng k\u1ec3 trong t\u0103ng tr\u01b0\u1edfng doanh thu c\u1ee7a h\u1ecd. Theo m\u1ed9t b\u00e1o c\u00e1o m\u1edbi \u0111\u00e2y c\u1ee7a Prophet, “c\u00e1c c\u00f4ng ty \u0111\u1ecba ph\u01b0\u01a1ng \u0111ang th\u00fac \u0111\u1ea9y t\u00e2m l\u00fd ng\u00e0y c\u00e0ng h\u1ee9ng kh\u1edfi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c.”<\/p>\n

N\u0103m 2019, c\u00e1c c\u00f4ng ty nh\u01b0 Huawei v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t m\u00e1y bay kh\u00f4ng ng\u01b0\u1eddi l\u00e1i SZ DJI Technology \u0111\u00e3 lo\u1ea1i b\u1ecf nh\u1eefng c\u00f4ng ty l\u1edbn c\u1ee7a M\u1ef9, nh\u01b0 Apple v\u00e0 Nike, kh\u1ecfi danh s\u00e1ch top 10 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t t\u1ea1i Trung Qu\u1ed1c. Nh\u1eefng “c\u00e1i t\u00ean” \u0111\u1ecba ph\u01b0\u01a1ng chi\u1ebfm t\u1edbi m\u1ed9t n\u1eeda trong top 50 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a n\u0103m 2019, trong khi 1 n\u0103m tr\u01b0\u1edbc \u0111\u00f3 ch\u1ec9 l\u00e0 18, v\u1edbi v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u l\u00e0 Alipay v\u00e0 Huawei \u0111\u1ee9ng sau.<\/p>\n

T\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i t\u00edch c\u1ef1c, d\u00f2ng ti\u1ec1n c\u0169ng \u0111\u1ed5 v\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y nhi\u1ec1u h\u01a1n. Huawei hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb smartphone l\u1edbn nh\u1ea5t Trung Qu\u1ed1c, n\u1eafm gi\u1eef 37% th\u1ecb ph\u1ea7n. Apple chi\u1ebfm 7%, trong khi n\u0103m 2012 l\u00e0 11% v\u00e0 Huawei ch\u1ec9 l\u00e0 nh\u00e0 b\u00e1n smartphone l\u1edbn th\u1ee9 5 Trung Qu\u1ed1c.<\/p>\n

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G\u1ea7n \u0111\u00e2y, d\u00f9 gi\u1edbi ch\u1ee9c \u0111\u00e3 c\u1ea5m nh\u00e0 s\u1ea3n xu\u1ea5t r\u01b0\u1ee3u Qu\u00fd Ch\u00e2u Mao \u0110\u00e0i t\u1ef1 g\u1ecdi m\u00ecnh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u “qu\u1ed1c t\u1eedu”, th\u00ec c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty n\u00e0y v\u1eabn t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi n\u0103m ngo\u00e1i. H\u01a1n n\u1eefa, gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t \u00e1o kho\u00e1c Bosideng International t\u0103ng t\u1edbi 200% trong n\u0103m v\u1eeba qua, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng “quay l\u01b0ng” v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Goose c\u1ee7a Canada, sau khi n\u01b0\u1edbc n\u00e0y b\u1eaft gi\u1eef CFO c\u1ee7a Huawei.<\/p>\n

Trang web mua s\u1eafm Tmall c\u1ee7a Alibaba ti\u1ebft l\u1ed9 doanh s\u1ed1 c\u1ee7a h\u1ecd \u0111\u00e3 t\u0103ng v\u1ecdt trong d\u1ecbp Qu\u1ed1c kh\u00e1nh Trung Qu\u1ed1c, nh\u1edd “tinh th\u1ea7n y\u00eau n\u01b0\u1edbc” khi n\u01b0\u1edbc n\u00e0y k\u1ef7 ni\u1ec7m 70 n\u0103m th\u00e0nh l\u1eadp C\u1ed9ng h\u00f2a Nh\u00e2n d\u00e2n Trung Qu\u1ed1c. Tmall cho bi\u1ebft 8 trong s\u1ed1 10 th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p c\u1ee7a h\u1ecd c\u00f3 doanh thu cao nh\u1ea5t n\u01b0\u1edbc v\u00e0 video game c\u00f3 t\u00ean Homeland (T\u1ea1m d\u1ecbch: Qu\u00ea h\u01b0\u01a1ng) c\u1ee7a Tencent c\u0169ng \u0111\u1ee9ng \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng nhi\u1ec1u nh\u1ea5t.<\/p>\n

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\u00c1p ph\u00edch c\u1ee7a NBA b\u1ecb g\u1ee1 kh\u1ecfi m\u1ed9t t\u00f2a nh\u00e0 \u1edf Th\u01b0\u1ee3ng H\u1ea3i<\/figcaption><\/figure>\n

Ngo\u00e0i ra, c\u00e1c KOL c\u1ee7a n\u01b0\u1edbc n\u00e0y c\u0169ng gi\u00fap lan t\u1ecfa tinh th\u1ea7n y\u00eau n\u01b0\u1edbc. Nh\u1eefng b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3, n\u00ean h\u1ecd th\u01b0\u1eddng xuy\u00ean nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi khuy\u00ean c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 ch\u00ednh tr\u1ecb nh\u1ea1y c\u1ea3m. Khi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd nh\u1eadn qu\u1ea3ng c\u00e1o ho\u1eb7c \u0111\u1ea1i di\u1ec7n c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1edbi B\u1eafc Kinh, nh\u01b0 Givenchy, Coach v\u00e0 Versace g\u1ea7n \u0111\u00e2y x\u00e1c \u0111\u1ecbnh H\u1ed3ng K\u00f4ng l\u00e0 m\u1ed9t qu\u1ed1c gia ri\u00eang bi\u1ec7t, th\u00ec c\u00e1c \u0111\u1ea1i s\u1ee9 truy\u1ec1n th\u00f4ng nhanh ch\u00f3ng c\u1eaft \u0111\u1ee9t m\u1ed1i li\u00ean h\u1ec7.<\/p>\n

Theo c\u00f4ng ty nghi\u00ean c\u1ee9u Gartner L2, 3\/4 trong to\u00e0n b\u1ed9 danh m\u1ee5c s\u1ea3n ph\u1ea9m tr\u00ean Tmall \u0111\u1ec1u c\u00f3 d\u00e1n nh\u00e3n “Made in China”, trong khi n\u0103m 2017 l\u1ea1i ch\u01b0a \u0111\u1ebfn m\u1ed9t n\u1eeda. M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c t\u1eeb Nielsen h\u1ed3i th\u00e1ng 8 cho th\u1ea5y 68% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c \u0111i\u1ec1u y\u00eau th\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u “c\u00e2y nh\u00e0 l\u00e1 v\u01b0\u1eddn”.<\/p>\n

Theo CafeF<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Chi\u1ebfn tranh th\u01b0\u01a1ng m\u1ea1i c\u00f9ng nh\u1eefng l\u1ea7n “l\u1ee1 l\u1eddi” v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u00ednh tr\u1ecb nh\u1ea1y c\u1ea3m c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 gi\u00fap tinh th\u1ea7n y\u00eau n\u01b0\u1edbc \u1edf Trung Qu\u1ed1c ng\u00e0y c\u00e0ng lan r\u1ed9ng. Gi\u1edd \u0111\u00e2y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea1i l\u1ee5c ph\u1ea7n l\u1edbn l\u1ea1i y\u00eau th\u00edch nh\u1eefng s\u1ea3n ph\u1ea9m “c\u00e2y nh\u00e0 l\u00e1 v\u01b0\u1eddn”. \u0110\u1ea7u […]<\/p>\n","protected":false},"author":4,"featured_media":2950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[8],"tags":[1138,1137,1139,883],"class_list":["post-2946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-song","tag-chien-dich-marketing","tag-tam-ly-nguoi-tieu-dung","tag-thuong-hieu-my","tag-trung-quoc"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2946"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2946\/revisions"}],"predecessor-version":[{"id":2951,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2946\/revisions\/2951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/2950"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}