{"id":2791,"date":"2019-09-25T15:17:45","date_gmt":"2019-09-25T08:17:45","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=2791"},"modified":"2019-09-25T15:20:49","modified_gmt":"2019-09-25T08:20:49","slug":"ban-ve-ban-nga-va-cach-yeu-chinh-minh","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=2791","title":{"rendered":"B\u00e0n v\u1ec1 “B\u1ea3n ng\u00e3” v\u00e0 c\u00e1ch y\u00eau ch\u00ednh m\u00ecnh"},"content":{"rendered":"

\u201cB\u1ea3n Ng\u00e3\u201d l\u00e0 cu\u1ed1n ti\u1ec3u thuy\u1ebft \u0111\u1ea7y cu\u1ed1n h\u00fat c\u1ee7a t\u00e1c gi\u1ea3 n\u1ed5i ti\u1ebfng ng\u01b0\u1eddi Ph\u00e1p. Laurent Gounelle \u0111\u01b0\u1ee3c NXB V\u0103n h\u00f3a \u2013 V\u0103n ngh\u1ec7 mua b\u1ea3n quy\u1ec1n, d\u1ecbch v\u00e0 ph\u00e1t h\u00e0nh t\u1ea1i Vi\u1ec7t Nam. Cu\u1ed1n s\u00e1ch r\u1ea5t th\u00fa v\u1ecb, v\u00ec n\u00f3 v\u1ed1n vi\u1ebft v\u1ec1 t\u00f4n gi\u00e1o t\u00e2m linh nh\u01b0ng c\u00f3 l\u1ed3ng v\u00e0o ch\u00fat ki\u1ebfn th\u1ee9c marketing th\u1eddi th\u01b0\u1ee3ng m\u00e0 hi\u1ec7u qu\u1ea3.<\/em><\/strong><\/p>\n

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Tri k\u1ef7 v\u00e0 tri \u00e2n<\/strong><\/p>\n

Alice – m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef tr\u1ebb n\u0103ng \u0111\u1ed9ng v\u00e0 t\u00e1o b\u1ea1o. C\u00f4 c\u00f3 s\u1ef1 nghi\u1ec7p l\u1eaby l\u1eebng trong ng\u00e0nh Marketing. \u0110\u1ecbnh m\u1ec7nh cho c\u00f4 g\u1eb7p ng\u01b0\u1eddi b\u1ea1n th\u01a1 \u1ea5u v\u00e0 l\u00e0 tri k\u1ef7 kh\u1eafc c\u1ed1t ghi t\u00e2m, \u0111\u00e3 t\u1eebng \u1edf b\u00ean c\u00f4 su\u1ed1t chu\u1ed7i ng\u00e0y \u0111au th\u01b0\u01a1ng, nh\u1eabn n\u1ea1i l\u1eafng nghe c\u00f4 th\u1ed5 l\u1ed9 t\u00e2m t\u01b0 \u2013 J\u00e9r\u00e9mie, nay \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t v\u1ecb linh m\u1ee5c thi\u1ec7n t\u00e2m.<\/p>\n

Nh\u01b0ng th\u1ef1c t\u1ebf ph\u0169 ph\u00e0ng, J\u00e9r\u00e9mie \u0111ang ph\u1ee5c v\u1ee5 t\u1ea1i m\u1ed9t nh\u00e0 th\u1edd \u1edf v\u00f9ng ngo\u1ea1i \u00f4, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng t\u00edn h\u1eefu \u0111ang c\u00f3 d\u1ea5u hi\u1ec7u nh\u01b0 tuy\u1ebft tan ch\u1ea3y d\u01b0\u1edbi \u00e1nh m\u1eb7t tr\u1eddi, v\u1edbi con s\u1ed1 ch\u1ec9 12 ng\u01b0\u1eddi gi\u00e0. \u0110i\u1ec1u khi\u1ebfn cho m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111oan ch\u00ednh lu\u00f4n thao th\u1ee9c, tr\u0103n tr\u1edf, lo l\u1eafng v\u1ec1 m\u1ed9t t\u00f4n gi\u00e1o \u0111ang c\u00f3 nguy c\u01a1 tr\u00ean \u0111\u00e0 bi\u1ebfn m\u1ea5t.<\/p>\n

S\u1ef1 th\u1eadt, Alice l\u1ea1i l\u00e0 k\u1ebb v\u00f4 th\u1ea7n v\u00e0 c\u0169ng c\u00f3 nhi\u1ec1u tham v\u1ecdng. C\u00f3 l\u1ebd v\u00ec t\u01b0\u01a1ng quan, Alice kh\u00f4ng \u00e1i ng\u1ea1i \u0111\u1ed3ng h\u00e0nh v\u00e0 c\u1ed9ng t\u00e1c v\u1edbi J\u00e9r\u00e9mie trong c\u00f4ng cu\u1ed9c truy\u1ec1n \u0111\u1ea1o, v\u1edbi nhi\u1ec7m v\u1ee5 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00f4i th\u00fac c\u00e1c t\u00edn h\u1eefu \u0111\u1ebfn nh\u00e0 th\u1edd. Cu\u1ed9c s\u1ed1ng v\u1ed1n h\u1ed1i h\u1ea3 v\u00e0 nhi\u1ec1u m\u1ed1i b\u1eadn t\u00e2m, tha thi\u1ebft mong r\u1eb1ng, s\u1ebd kh\u00f4ng c\u00f3 ng\u01b0\u1eddi quay l\u01b0ng l\u1ea1i v\u1edbi m\u00ecnh, \u0111\u1ec3 c\u1ea3m th\u1ea5y m\u00ecnh kh\u00f4ng b\u01a1 v\u01a1.<\/p>\n

Nh\u01b0 Alice v\u00e0 J\u00e9r\u00e9mie, sau bao n\u0103m, h\u1ecd v\u1eabn l\u00e0 tri k\u1ef7. H\u1ecd tri \u00e2n nhau b\u1eb1ng nh\u1eefng h\u00e0nh \u0111\u1ed9ng thi\u1ebft th\u1ef1c trong cu\u1ed9c s\u1ed1ng. \u0110\u00f3 l\u00e0 khi t\u00f4i bi\u1ebft b\u1ea1n c\u1ea7n t\u00f4i, n\u00ean t\u00f4i \u0111\u00e2u c\u00f3 l\u1ee1 b\u1ecf b\u1ea1n ch\u01a1i v\u01a1i.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c Marketing T\u00f4n gi\u00e1o<\/strong><\/p>\n

Alice t\u00e1o b\u1ea1o \u0111\u00e3 \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c “ti\u1ebfp th\u1ecb” (marketing) v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c tr\u01b0\u1edbc gi\u1edd ho\u00e0n to\u00e0n xa l\u1ea1. KPI c\u00f4 t\u1ef1 \u0111\u1eb7t ra, sau 2 th\u00e1ng, s\u1ed1 l\u01b0\u1ee3ng t\u00edn h\u1eefu s\u1ebd t\u0103ng l\u00ean 100. \u0110\u00f3 l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn, J\u00e9r\u00e9mie th\u00fa th\u1ef1c. C\u1ea3 hai ng\u01b0\u1eddi d\u00e0nh c\u1ea3 tr\u00ed l\u1ef1c v\u00e0 t\u00e2m huy\u1ebft c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ed1ng hi\u1ebfn.<\/p>\n

Alice \u0111\u1eafm m\u00ecnh v\u00e0o th\u1ebf gi\u1edbi t\u00e2m linh, c\u00f4 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c t\u00f4n gi\u00e1o t\u1eeb Kit\u00f4 gi\u00e1o \u0111\u1ebfn H\u1ed3i gi\u00e1o, Ph\u1eadt gi\u00e1o \u0111\u1ec3 c\u00f3 nh\u1eefng nh\u1eadn \u0111\u1ecbnh kh\u00e1ch quan. T\u00e1c gi\u1ea3 cu\u1ed1n h\u00fat b\u1ea1n \u0111\u1ecdc v\u00e0o cu\u1ed9c t\u00ecm hi\u1ec3u \u0111\u00e1ng kinh ng\u1ea1c, v\u1edbi s\u1ef1 li\u00ean k\u1ebft gi\u1eefa c\u00e1c t\u00f4n gi\u00e1o. L\u1ed1i vi\u1ebft c\u00f3 ch\u00fat h\u00e0i h\u01b0\u1edbc, nh\u1ea1y c\u1ea3m nh\u01b0ng kh\u00e9o l\u00e9o v\u00e0 r\u1ea5t hi\u1ec7n th\u1ef1c.<\/p>\n

Kh\u00f4ng \u00edt l\u1ea7n Alice d\u1ea9u m\u00f4i ch\u00ea bai, nghi ho\u1eb7c v\u1ec1 T\u00f4n gi\u00e1o nh\u01b0ng ch\u00ednh c\u00f4 c\u0169ng c\u1ea3m nghi\u1ec7m ra v\u00e0 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u v\u00e0o c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng. J\u00e9r\u00e9mie c\u0169ng t\u1eebng \u0111\u00e1nh m\u1ea5t ni\u1ec1m tin v\u00e0o ch\u00ednh m\u00ecnh. V\u1ecb linh m\u1ee5c t\u1eebng b\u1ea5t an trong s\u1ee9 m\u1ec7nh. Cho \u0111\u1ebfn khi Alice \u0111\u01b0a ra \u201cchi\u1ebfn thu\u1eadt marketing\u201d \u00e1p d\u1ee5ng v\u00e0o \u0111\u1ea1o C\u00f4ng gi\u00e1o, \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c t\u00edn h\u1eefu, v\u1ec1 nh\u1eefng m\u1ed1i quan t\u00e2m, nhu c\u1ea7u c\u1ee7a h\u1ecd. J\u00e9r\u00e9mie nh\u1eadn th\u1ee9c ph\u1ea3i can \u0111\u1ea3m thay \u0111\u1ed5i, t\u1eeb th\u00e1i \u0111\u1ed9 \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng, t\u00edch c\u1ef1c v\u00e0 th\u1ef1c t\u1ebf h\u01a1n, \u0111\u01b0a ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p t\u1eeb L\u1eddi Ch\u00faa th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 \u0111em l\u1ea1i \u0111i\u1ec1u h\u1eefu \u00edch trong \u0111\u1eddi s\u1ed1ng c\u1ee7a c\u1ed9ng \u0111o\u00e0n. Cu\u1ed1i c\u00f9ng h\u1ecd \u0111\u00e3 v\u01b0\u1ee3t KPI ban \u0111\u1ea7u, con s\u1ed1 t\u00edn h\u1eefu l\u00ean t\u1edbi 400 c\u00f9ng quy t\u1ee5 trong nguy\u1ec7n \u0111\u01b0\u1eddng.<\/p>\n

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B\u00e0n v\u1ec1 “B\u1ea3n ng\u00e3” v\u00e0 c\u00e1ch y\u00eau l\u1ea5y ch\u00ednh m\u00ecnh<\/strong><\/p>\n

\u0110i t\u00ecm b\u1ea3n ng\u00e3 l\u00e0 \u0111i\u1ec1u m\u00e0 h\u1ea7u nh\u01b0 ai trong ch\u00fang ta c\u0169ng t\u1eebng nghe n\u00f3i \u0111\u1ebfn hay ngh\u0129 \u0111\u1ebfn.<\/p>\n

C\u00f3 l\u1ebd, ch\u00ednh ch\u00fang ta, \u0111\u00f4i khi kh\u00f4ng th\u1ef1c s\u1ef1 bi\u1ebft m\u00ecnh l\u00e0 ai, b\u1edfi v\u00ec qu\u00e1 tr\u1eebu t\u01b0\u1ee3ng. Th\u1ebf n\u00ean ta \u0111\u1ed3ng h\u00f3a b\u1ea3n th\u00e2n v\u1edbi m\u1ed9t s\u1ed1 th\u1ee9 d\u1ec5 nh\u1eadn th\u1ea5y nh\u01b0 ngo\u1ea1i h\u00ecnh, ph\u1ea9m ch\u1ea5t, t\u01b0 c\u00e1ch, ngh\u1ec1 nghi\u1ec7p ho\u1eb7c c\u00e1c vai tr\u00f2 m\u00e0 ta t\u1ef1 g\u00e1n cho m\u00ecnh.<\/p>\n

Ta kh\u00f4ng nh\u1eadn ra m\u00e0 ch\u1ea5p nh\u1eadn m\u1ed9t vai di\u1ec5n cho m\u00ecnh. V\u00e0 c\u00f3 v\u00f4 v\u00e0n. B\u00ean c\u1ea1nh \u0111\u00f3, ta c\u00f2n c\u00f3 khuynh h\u01b0\u1edbng \u201cs\u1ee3 v\u00ec\u2026\u201d kh\u00f4ng \u0111\u1ee7 \u0111\u1eb9p\/th\u00f4ng minh\/thu\u1ea7n th\u1ee5c\/\u2026<\/p>\n

S\u1ef1 r\u1ee5t r\u00e8 ch\u00ednh l\u00e0 \u0111\u1ee9a con, l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea3n ng\u00e3. H\u00e3y chi\u1ebfn \u0111\u1ea5u v\u1edbi s\u1ef1 r\u1ee5t r\u00e8 nh\u00fat nh\u00e1t c\u1ee7a ch\u00ednh m\u00ecnh. Che gi\u1ea5u h\u1ebft s\u1ee9c thu\u1ea7n th\u1ee5c b\u1eb1ng vi\u1ec7c kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh.<\/p>\n

B\u1ea3n ng\u00e3 l\u00e0 s\u1ed1ng v\u1edbi c\u00e1i t\u00f4i c\u1ee7a m\u00ecnh. V\u00e0 khi c\u00e1i t\u00f4i ph\u00e1t tri\u1ec3n, t\u1ee9c c\u0169ng l\u00e0 t\u1ea1o ra s\u1ef1 kh\u1eb3ng \u0111\u1ecbnh c\u00e1i t\u00f4i c\u1ee7a m\u00ecnh, v\u00e0 t\u1ef1 gi\u1ea3i ph\u00f3ng m\u00ecnh kh\u1ecfi ki\u1ec1m t\u1ecfa c\u1ee7a b\u1ea3n ng\u00e3.<\/p>\n

H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u00ednh con ng\u01b0\u1eddi c\u1ee7a m\u00ecnh tr\u01b0\u1edbc h\u1ebft, h\u00e3y y\u00eau l\u1ea5y ch\u00ednh m\u00ecnh. V\u00e0 khi \u0111\u00f3, v\u1ea5n \u0111\u1ec1 c\u1ea7n l\u00e0m s\u1ebd l\u00e0 bu\u00f4ng b\u1ecf nh\u1eefng danh ph\u1eadn gi\u1ea3, vai di\u1ec5n.<\/p>\n

Khi bi\u1ebft y\u00eau l\u1ea5y ch\u00ednh m\u00ecnh, s\u1ebd cho ch\u00fang ta s\u1ee9c m\u1ea1nh \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng \u0111i\u1ec1u kh\u00f4ng nh\u01b0 mong mu\u1ed1n hay \u0111i\u1ec1u khi\u1ebfn b\u1ea1n t\u1ed5n th\u01b0\u01a1ng b\u1edfi c\u00e1i t\u00f4i c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

N\u00ean, h\u00e3y th\u00eam y\u00eau m\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00ednh m\u00ecnh, b\u1ea5t ch\u1ea5p nh\u1eefng tr\u1eafc tr\u1edf, kh\u00f3 kh\u0103n, v\u00ec ch\u00fang ch\u1ec9 l\u00e0 nh\u1eefng th\u1ee9 t\u00e1c \u0111\u1ed9ng \u0111\u1ec3 khi\u1ebfn ta bi\u1ebft th\u1ee9c t\u1ec9nh, bi\u1ebft bu\u00f4ng \u0111\u1ec3 \u0111\u01b0\u1ee3c v\u00e0 tr\u01b0\u1edfng th\u00e0nh.<\/p>\n

\u00a0\u201cB\u1ea3n ng\u00e3\u201d<\/strong> l\u00e0 m\u1ed9t cu\u1ed1n ti\u1ec3u thuy\u1ebft \u0111\u1ea7y cu\u1ed1n h\u00fat v\u00e0 c\u1ea3m \u0111\u1ed9ng. Cu\u1ed1n s\u00e1ch v\u1ed1n r\u1ea5t th\u00fa v\u1ecb, n\u00f3 \u0111\u00fang h\u01a1n l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i v\u00e0 m\u1ed9t c\u00e2u h\u1ecfi, h\u01a1n l\u00e0 m\u1ed9t cu\u1ed1n ti\u1ec3u thuy\u1ebft. Laurent Gounelle kh\u00e9o l\u00e9o d\u1eabn d\u1eaft \u0111\u1ed9c gi\u1ea3 v\u1eeba \u0111\u1ecdc v\u1eeba suy ng\u1eabm v\u1ec1 \u201cb\u1ea3n ng\u00e3\u201d c\u0169ng nh\u01b0 s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a m\u1ed7i ng\u01b0\u1eddi tr\u00ean tr\u00e1i \u0111\u1ea5t n\u00e0y.<\/p>\n

\"\"<\/p>\n

Laurent Gounelle vi\u1ebft ti\u1ec3u thuy\u1ebft th\u1ec3 hi\u1ec7n ni\u1ec1m \u0111am m\u00ea tri\u1ebft h\u1ecdc, t\u00e2m l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n. \u00d4ng l\u00e0 c\u1ef1u chuy\u00ean gia v\u1ec1 khoa h\u1ecdc con ng\u01b0\u1eddi, \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ea1i Ph\u00e1p v\u00e0 Hoa K\u1ef3, gi\u1ea3ng vi\u00ean t\u1ea1i \u0110\u1ea1i h\u1ecdc Clermont-Ferrand. \u00d4ng \u0111\u00e3 nhi\u1ec1u n\u0103m \u0111i kh\u1eafp th\u1ebf gi\u1edbi \u0111\u1ec3 g\u1eb7p g\u1ee1 nhi\u1ec1u gi\u1edbi, nhi\u1ec1u t\u1ea7ng kh\u00e1c nhau. Trong v\u0103n c\u1ee7a \u00f4ng lu\u00f4n ch\u1ee9a \u0111\u1ef1ng nh\u1eefng quan \u0111i\u1ec3m s\u00e2u s\u1eafc tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm ra \u00fd ngh\u0129a cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ed7i ng\u01b0\u1eddi? Kh\u00f4ng l\u1ea1 l\u00f9ng, khi c\u00e1c t\u00e1c ph\u1ea9m Laurent Gounelle \u0111\u1ec1u b\u00e1n ch\u1ea1y v\u00e0 \u0111\u01b0\u1ee3c d\u1ecbch ra nhi\u1ec1u ng\u00f4n ng\u1eef tr\u00ean th\u1ebf gi\u1edbi. \u0110\u1ed9c gi\u1ea3 Vi\u1ec7t Nam c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ecdc c\u00e1c t\u00e1c ph\u1ea9m c\u1ee7a Laurent nh\u01b0: B\u1ed7ng d\u01b0ng mu\u1ed1n s\u1ed1ng (NXB V\u0103n H\u00f3a \u2013 V\u0103n Ngh\u1ec7, 2018)<\/p>\n

TR\u1ea6N DUY TH\u00c0NH<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cB\u1ea3n Ng\u00e3\u201d l\u00e0 cu\u1ed1n ti\u1ec3u thuy\u1ebft \u0111\u1ea7y cu\u1ed1n h\u00fat c\u1ee7a t\u00e1c gi\u1ea3 n\u1ed5i ti\u1ebfng ng\u01b0\u1eddi Ph\u00e1p. Laurent Gounelle \u0111\u01b0\u1ee3c NXB V\u0103n h\u00f3a \u2013 V\u0103n ngh\u1ec7 mua b\u1ea3n quy\u1ec1n, d\u1ecbch v\u00e0 ph\u00e1t h\u00e0nh t\u1ea1i Vi\u1ec7t Nam. Cu\u1ed1n s\u00e1ch r\u1ea5t th\u00fa v\u1ecb, v\u00ec n\u00f3 v\u1ed1n vi\u1ebft v\u1ec1 t\u00f4n gi\u00e1o t\u00e2m linh nh\u01b0ng c\u00f3 l\u1ed3ng v\u00e0o ch\u00fat ki\u1ebfn […]<\/p>\n","protected":false},"author":4,"featured_media":2792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[8,16],"tags":[1037,1040,1042,1041,1039,987,1038],"class_list":["post-2791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-song","category-tieu-diem","tag-ban-nga","tag-chien-luoc-marketing","tag-kpi","tag-laurent-gounelle","tag-marketing","tag-nxb-van-hoa-van-nghe","tag-tieu-thuyet"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2791"}],"version-history":[{"count":2,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2791\/revisions"}],"predecessor-version":[{"id":2796,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2791\/revisions\/2796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/2792"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}