{"id":2687,"date":"2019-09-05T11:13:18","date_gmt":"2019-09-05T04:13:18","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=2687"},"modified":"2019-09-05T11:13:18","modified_gmt":"2019-09-05T04:13:18","slug":"trung-nguyen-tai-chien-nhuong-quyen","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=2687","title":{"rendered":"Trung Nguy\u00ean “t\u00e1i chi\u1ebfn” nh\u01b0\u1ee3ng quy\u1ec1n"},"content":{"rendered":"

Trung Nguy\u00ean l\u1ea1i r\u1ed1t r\u00e1o v\u1edbi k\u1ebf ho\u1ea1ch nh\u01b0\u1ee3ng quy\u1ec1n, l\u1ea7n n\u00e0y l\u00e0 m\u00f4 h\u00ecnh nh\u1ecf, b\u00ecnh d\u00e2n h\u01a1n.<\/em><\/strong><\/p>\n

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Th\u00edch thi\u1ebft k\u1ebf c\u1ee7a m\u00f4 h\u00ecnh E-Coffee c\u1ee7a T\u1eadp \u0111o\u00e0n Trung Nguy\u00ean Legend, b\u00e0 Tr\u1ea7n Th\u1ecb T\u00fa V\u00e2n, \u0111\u1ed1i t\u00e1c t\u1ea1i C\u1ea7n Th\u01a1 \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh nh\u01b0\u1ee3ng quy\u1ec1n m\u00f4 h\u00ecnh n\u00e0y. M\u00f4 h\u00ecnh E-Coffee c\u00f3 di\u1ec7n t\u00edch t\u1eeb 4-40m2, ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng Take Away hi\u1ec7n nay. \u201cT\u00f4i th\u00edch kh\u00f4ng gian v\u00e0 y\u00ean t\u00e2m \u0111\u1ea7u t\u01b0 v\u00ec \u0111\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a T\u1eadp \u0111o\u00e0n Trung Nguy\u00ean Legend\u201d, b\u00e0 V\u00e2n cho bi\u1ebft.<\/p>\n

Chu\u1ed7i c\u00e0 ph\u00ea b\u00e1n l\u1ebb nh\u01b0\u1ee3ng quy\u1ec1n E-Coffee c\u1ee7a Trung Nguy\u00ean c\u00f3 di\u1ec7n t\u00edch nh\u1ecf, chi ph\u00ed \u0111\u1ea7u t\u01b0 t\u1eeb 65-175 tri\u1ec7u \u0111\u1ed3ng, ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng c\u00e1 nh\u00e2n v\u1ed1n \u00edt v\u00e0 th\u00edch kinh doanh. Con s\u1ed1 n\u00e0y r\u1ea5t th\u1ea5p so v\u1edbi m\u00f4 h\u00ecnh Trung Nguy\u00ean Legend khi c\u00f3 chi ph\u00ed \u0111\u1ea7u t\u01b0 trung b\u00ecnh tr\u00ean 1 t\u1ec9 \u0111\u1ed3ng, kh\u00f4ng gian d\u00e0nh cho kh\u00e1ch h\u00e0ng \u0111\u1ebfn th\u01b0\u1edfng th\u1ee9c c\u00e0 ph\u00ea.<\/p>\n

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M\u00f4 h\u00ecnh E-Coffee nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 m\u1ee9c thu nh\u1eadp th\u1ea5p v\u00e0 trung b\u00ecnh. Hi\u1ec7n nay, m\u00f4 h\u00ecnh E-Coffee c\u00f3 3 h\u00ecnh th\u1ee9c, g\u00f3i 65 tri\u1ec7u \u0111\u1ed3ng d\u00e0nh cho qu\u00e1n c\u00e0 ph\u00ea \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0ng mu\u1ed1n chuy\u1ec3n qua \u0111\u1ed3ng h\u00e0nh v\u1edbi Trung Nguy\u00ean ho\u1eb7c c\u1eeda h\u00e0ng \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m kh\u00e1c v\u00e0 mu\u1ed1n b\u00e1n th\u00eam c\u00e0 ph\u00ea Trung Nguy\u00ean, di\u1ec7n t\u00edch t\u1ed1i thi\u1ec3u 4m2.<\/p>\n

G\u00f3i Kh\u1edfi nghi\u1ec7p 120 tri\u1ec7u \u0111\u1ed3ng d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n kh\u1edfi nghi\u1ec7p trong ng\u00e0nh c\u00e0 ph\u00ea, di\u1ec7n t\u00edch qu\u00e1n v\u00e0o t\u1eeb 8-20m2 v\u00e0 g\u00f3i Th\u1ecbnh v\u01b0\u1ee3ng 175 tri\u1ec7u \u0111\u1ed3ng, s\u1ebd \u0111\u01b0\u1ee3c Trung Nguy\u00ean h\u1ed7 tr\u1ee3 t\u1eeb A \u0111\u1ebfn Z, th\u01b0\u1eddng di\u1ec7n t\u00edch qu\u00e1n tr\u00ean 40m2. N\u1ebfu \u0111\u1ed1i t\u00e1c kh\u00f4ng c\u00f3 m\u1eb7t b\u1eb1ng, \u0111\u1ed9i ng\u0169 Trung Nguy\u00ean s\u1ebd c\u00f9ng \u0111\u1ed1i t\u00e1c t\u00ecm ki\u1ebfm m\u1eb7t b\u1eb1ng.<\/p>\n

\u201cE-Coffee t\u1ed1i \u01b0u h\u00f3a m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng nh\u01b0 cao \u1ed1c v\u0103n ph\u00f2ng, tr\u1ea1m metro, ch\u1ee3 v\u00e0 c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i. Th\u1eddi gian \u0111\u1ea7u, \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, C\u00f4ng ty s\u1ebd kh\u00f4ng l\u1ea5y ph\u00ed th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00ed qu\u1ea3n l\u00fd. Song song \u0111\u00f3, C\u00f4ng ty s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, t\u01b0 v\u1ea5n, h\u01b0\u1edbng d\u1eabn kinh doanh v\u00e0 c\u00e1ch v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng t\u1ed1i \u01b0u cho \u0111\u1ed1i t\u00e1c\u201d, b\u00e0 V\u00f5 Th\u1ecb H\u00e0 Giang, Gi\u00e1m \u0111\u1ed1c Truy\u1ec1n th\u00f4ng Trung Nguy\u00ean, chia s\u1ebb.<\/p>\n

Ngo\u00e0i c\u00e0 ph\u00ea v\u00e0 b\u00e1nh m\u00ec, kh\u00e1ch c\u00f3 th\u1ec3 b\u00e1n th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m n\u01b0\u1edbc u\u1ed1ng kh\u00e1c kh\u00f4ng c\u00f9ng ch\u1ee7ng lo\u1ea1i v\u00e0 b\u00e1n th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a Trung Nguy\u00ean, c\u00e0 ph\u00ea rang say \u0111\u00f3ng g\u00f3i, c\u00e0 ph\u00ea h\u00f2a tan G7, c\u00e0 ph\u00ea vi\u00ean n\u00e9n… Theo \u0111\u00f3, m\u1ed7i c\u1eeda h\u00e0ng E-Coffee gi\u1ed1ng nh\u01b0 m\u1ed9t \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i c\u1ee7a Trung Nguy\u00ean. Th\u1ef1c t\u1ebf, m\u00f4 h\u00ecnh n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c Trung Nguy\u00ean \u0111\u01b0a ra t\u1eeb n\u0103m 2018, nh\u01b0ng \u0111\u1ebfn nay m\u1edbi n\u1edf r\u1ed9. Hi\u1ec7n m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n chu\u1ed7i c\u00e0 ph\u00ea b\u00e1n l\u1ebb n\u00e0y \u0111\u00e3 c\u00f3 g\u1ea7n 100 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c. \u0110\u1ebfn cu\u1ed1i n\u0103m 2019, Trung Nguy\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng g\u1ea5p 3 l\u1ea7n so v\u1edbi hi\u1ec7n t\u1ea1i v\u00e0 \u0111\u1ea1t 3.000 c\u1eeda h\u00e0ng trong n\u0103m 2020.<\/p>\n

L\u00fd gi\u1ea3i v\u1ec1 m\u00f4 h\u00ecnh n\u00e0y, theo b\u00e0 Giang, ch\u1ec9 c\u1ea7n m\u1ed7i t\u1ec9nh th\u00e0nh, E-Coffee c\u00f3 kho\u1ea3ng 20 \u0111\u1ed1i t\u00e1c l\u00e0 E-Coffee \u0111\u00e3 c\u00f3 tr\u00ean 1.000 qu\u00e1n. Trong giai \u0111o\u1ea1n \u0111\u1ea7u, ngo\u00e0i chi ph\u00ed nh\u01b0 k\u1ec3 tr\u00ean, Trung Nguy\u00ean s\u1ebd kh\u00f4ng thu ph\u00ed nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c \u0111\u1ed1i t\u00e1c s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng 100% l\u1ee3i nhu\u1eadn.<\/p>\n

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\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean Trung Nguy\u00ean nh\u01b0\u1ee3ng quy\u1ec1n. C\u00e1ch \u0111\u00e2y tr\u00ean 10 n\u0103m, khi th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb c\u00e0 ph\u00ea hi\u1ec7n \u0111\u1ea1i \u1edf Vi\u1ec7t Nam ch\u01b0a ph\u00e1t tri\u1ec3n, Trung Nguy\u00ean \u0111\u00e3 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn qu\u00e1n c\u00e0 ph\u00ea c\u00f3 b\u1ea3ng hi\u1ec7u Trung Nguy\u00ean m\u1ecdc l\u00ean nh\u01b0 n\u1ea5m. Tuy nhi\u00ean, tr\u01b0\u1edbc s\u1ee9c \u00e9p c\u1ea1nh tranh c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb c\u00e0 ph\u00ea hi\u1ec7n \u0111\u1ea1i, m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n truy\u1ec1n th\u1ed1ng \u0111\u1ea7u ti\u00ean c\u1ee7a Trung Nguy\u00ean \u0111\u00e3 l\u1ee5i t\u00e0n v\u00e0 g\u1ea7n nh\u01b0 bi\u1ebfn m\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00e1ch \u0111\u00e2y v\u00e0i n\u0103m.<\/p>\n

C\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 ra \u0111\u1eddi c\u1ee7a E-Coffee ti\u1ebfp t\u1ee5c ph\u1ea3n \u00e1nh cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong kinh doanh chu\u1ed7i c\u00e0 ph\u00ea. Theo Dcorp R-Keeper Vi\u1ec7t Nam, Vi\u1ec7t Nam hi\u1ec7n c\u00f3 kho\u1ea3ng 22.000 c\u1eeda h\u00e0ng c\u00e0 ph\u00ea v\u00e0 con s\u1ed1 n\u00e0y v\u1eabn ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u d\u1eebng l\u1ea1i. Trong cu\u1ed9c c\u1ea1nh tranh n\u00e0y, tr\u01b0\u1edbc \u0111\u00e2y, Trung Nguy\u00ean c\u00f3 ph\u1ea7n ch\u1eefng l\u1ea1i v\u00e0 \u0111i theo m\u1ed9t ng\u00e1ch kh\u00e1c, \u0111\u1ecbnh h\u01b0\u1edbng tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0129nh t\u00e2m, \u0111\u1ecdc s\u00e1ch v\u00e0 suy ng\u1eabm. Trong khi \u0111\u00f3, c\u00e1c \u0111\u1ed1i th\u1ee7 gia t\u0103ng t\u1ed1c \u0111\u1ed9 m\u1edf chu\u1ed7i nh\u01b0 Highlands c\u00f3 240 c\u1eeda h\u00e0ng, The Coffee House c\u00f3 145 v\u00e0 Starbucks 49 c\u1eeda h\u00e0ng. S\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a E-Coffee s\u1ebd gi\u00fap Trung Nguy\u00ean t\u0103ng \u0111\u1ed9 ph\u1ee7 v\u00e0 chi\u1ebfm m\u1ea3ng qu\u00e1n c\u00e0 ph\u00ea b\u00ecnh d\u00e2n t\u1ea1i c\u00e1c t\u1ec9nh.<\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c s\u1ee9c h\u1ea5p d\u1eabn v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ea7u t\u01b0, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c kinh doanh d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng v\u00e0 gi\u1ea3i kh\u00e1t. \u1ede l\u0129nh v\u1ef1c c\u00e0 ph\u00ea, Trung Nguy\u00ean l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Vi\u1ec7t \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n. V\u1ed1n nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a doanh nghi\u1ec7p n\u00e0y kho\u1ea3ng 3,5 t\u1ec9 \u0111\u1ed3ng, g\u1ed3m ph\u00ed nh\u01b0\u1ee3ng quy\u1ec1n, \u0111\u00e0o t\u1ea1o, qu\u1ea3n l\u00fd, x\u00e2y d\u1ef1ng… B\u00ean c\u1ea1nh \u0111\u00f3, ch\u1ee7 \u0111\u1ea7u t\u01b0 c\u1ea7n chi th\u00eam 5% doanh thu m\u1ed7i th\u00e1ng cho th\u01b0\u01a1ng hi\u1ec7u v\u00ec \u0111\u0103ng k\u00fd nh\u01b0\u1ee3ng quy\u1ec1n.<\/p>\n

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Minh ch\u1ee9ng \u0111i\u1ec3n h\u00ecnh c\u1ee7a chu\u1ed7i c\u00e0 ph\u00ea nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 Highlands Coffee. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng ch\u1ec9 n\u1eb1m trong top c\u00e0 ph\u00ea c\u00f3 doanh thu cao m\u00e0 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u0169ng v\u00f4 c\u00f9ng \u0111\u00e1ng n\u1ec3. T\u00ednh \u0111\u1ebfn th\u00e1ng 2.2019, Highlands Coffee \u0111\u00e3 n\u00e2ng t\u1ed5ng s\u1ed1 c\u1eeda h\u00e0ng l\u00ean \u0111\u1ebfn 211 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c. Theo s\u1ed1 li\u1ec7u t\u1eeb C\u00f4ng ty Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Virac, doanh thu n\u0103m 2018 c\u1ee7a Highlands Coffee ti\u1ebfp t\u1ee5c t\u0103ng 31% l\u00ean tr\u00ean 1.600 t\u1ec9 \u0111\u1ed3ng. M\u1ee9c nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a Highlands Coffee bao g\u1ed3m v\u1ed1n \u0111\u1ea7u t\u01b0 t\u1eeb 4-5 t\u1ec9 \u0111\u1ed3ng, \u0111\u1ecba \u0111i\u1ec3m kinh doanh c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o g\u1ea7n khu v\u1ef1c trung t\u00e2m ho\u1eb7c c\u00e1c khu v\u1ef1c \u0111\u00f4ng d\u00e2n c\u01b0, c\u00e1c t\u00f2a cao \u1ed1c t\u1eadp trung v\u0103n ph\u00f2ng, ho\u1eb7c trong c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i thu\u1eadn ti\u1ec7n giao th\u00f4ng, di\u1ec7n t\u00edch t\u1eeb 150m2 tr\u1edf l\u00ean. Ph\u00ed nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a h\u00e3ng n\u00e0y \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 7% v\u1edbi chi ph\u00ed qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh l\u00e0 5% doanh s\u1ed1 \u0111\u01b0\u1ee3c k\u00e9o d\u00e0i trong 5 n\u0103m.<\/p>\n

Trong khi \u0111\u00f3, The Coffee House c\u00f3 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 kh\u00f4ng \u0111\u1ea7u t\u01b0 c\u1eeda h\u00e0ng t\u1ea1i nh\u1eefng v\u1ecb tr\u00ed v\u00e0ng nh\u01b0ng l\u1ea1i ghi \u0111i\u1ec3m b\u1eb1ng thi\u1ebft k\u1ebf qu\u00e1n tr\u1ebb trung, \u1ea5n t\u01b0\u1ee3ng, ph\u00f9 h\u1ee3p v\u1edbi gi\u1edbi tr\u1ebb. Gi\u00e1 th\u1ee9c u\u1ed1ng c\u0169ng \u1edf m\u1ee9c kh\u00e1ch h\u00e0ng trung c\u1ea5p ch\u1ea5p nh\u1eadn. M\u1eb7c d\u00f9 v\u1eady, CEO Nguy\u1ec5n H\u1ea3i Ninh c\u1ee7a The Coffee House chia s\u1ebb kh\u00f4ng bao gi\u1edd c\u00f3 \u00fd \u0111\u1ecbnh nh\u01b0\u1ee3ng quy\u1ec1n.<\/p>\n

M\u1ed9t s\u1ed1 c\u00e1i t\u00ean c\u00e0 ph\u00ea \u1edf ph\u00e2n kh\u00fac th\u1ea5p c\u0169ng \u0111\u00e3 nh\u01b0\u1ee3ng quy\u1ec1n nh\u01b0 Milano Coffee. Chi ph\u00ed nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u00e0o kho\u1ea3ng 80-100 tri\u1ec7u \u0111\u1ed3ng. Ho\u1eb7c Viva Star Coffee \u0111\u1ecbnh v\u1ecb l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea b\u00ecnh d\u00e2n. \u01af\u1edbc t\u00ednh trung b\u00ecnh \u0111\u1ec3 m\u1edf m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea nh\u01b0\u1ee3ng quy\u1ec1n c\u1ee7a Viva Star Coffee t\u1ea1i TP.HCM v\u00e0o kho\u1ea3ng 1,1 t\u1ec9 \u0111\u1ed3ng. V\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n k\u00e8m theo nh\u01b0 m\u1eb7t b\u1eb1ng \u0111\u1ea3m b\u1ea3o, c\u00f3 n\u0103ng l\u1ef1c qu\u1ea3n l\u00fd c\u0169ng nh\u01b0 ng\u00e2n s\u00e1ch \u0111\u1ea7u t\u01b0. C\u1ed9ng C\u00e0 Ph\u00ea c\u0169ng l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u00ecnh d\u00e2n \u0111ang \u0111\u01b0\u1ee3c nh\u01b0\u1ee3ng quy\u1ec1n r\u1ed9ng r\u00e3i.<\/p>\n

Theo Nh<\/strong>\u1ecbp C\u1ea7u \u0110\u1ea7u T\u01b0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Trung Nguy\u00ean l\u1ea1i r\u1ed1t r\u00e1o v\u1edbi k\u1ebf ho\u1ea1ch nh\u01b0\u1ee3ng quy\u1ec1n, l\u1ea7n n\u00e0y l\u00e0 m\u00f4 h\u00ecnh nh\u1ecf, b\u00ecnh d\u00e2n h\u01a1n. Th\u00edch thi\u1ebft k\u1ebf c\u1ee7a m\u00f4 h\u00ecnh E-Coffee c\u1ee7a T\u1eadp \u0111o\u00e0n Trung Nguy\u00ean Legend, b\u00e0 Tr\u1ea7n Th\u1ecb T\u00fa V\u00e2n, \u0111\u1ed1i t\u00e1c t\u1ea1i C\u1ea7n Th\u01a1 \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh nh\u01b0\u1ee3ng quy\u1ec1n m\u00f4 h\u00ecnh n\u00e0y. M\u00f4 h\u00ecnh E-Coffee c\u00f3 di\u1ec7n […]<\/p>\n","protected":false},"author":4,"featured_media":2691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4,16],"tags":[974,977,978,976,975],"class_list":["post-2687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-tieu-diem","tag-ca-phe-nhuong-quyen","tag-e-coffee","tag-tap-doan-trung-nguyen-legend","tag-thi-truong-cafe","tag-trung-nguyen-tai-chien-nhuong-quyen"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2687"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2687\/revisions"}],"predecessor-version":[{"id":2692,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2687\/revisions\/2692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/2691"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}