{"id":2613,"date":"2019-08-16T09:29:30","date_gmt":"2019-08-16T02:29:30","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=2613"},"modified":"2019-08-16T09:29:30","modified_gmt":"2019-08-16T02:29:30","slug":"heineken-thau-tom-40-co-phan-hang-bia-lon-nhat-trung-quoc","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=2613","title":{"rendered":"Heineken th\u00e2u t\u00f3m 40% c\u1ed5 ph\u1ea7n h\u00e3ng bia l\u1edbn nh\u1ea5t Trung Qu\u1ed1c"},"content":{"rendered":"

H\u00e3ng bia H\u00e0 Lan Heineken cho bi\u1ebft \u0111\u00e3 \u0111\u1ed3ng \u00fd th\u00e2u t\u00f3m 40% c\u1ed5 ph\u1ea7n h\u00e3ng bia l\u1edbn nh\u1ea5t Trung Qu\u1ed1c China Resources Beer v\u1edbi gi\u00e1 3,1 t\u1ef7 USD.<\/em><\/strong><\/p>\n

\"\"<\/p>\n

\u0110\u1ed5i l\u1ea1i, CR Beer – thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a China Resources Beer s\u1ebd \u0111\u01b0\u1ee3c ph\u00e9p ph\u00e2n b\u1ed1i bia Heineken t\u1ea1i th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c v\u00e0 n\u1eafm gi\u1eef 0,9% c\u1ed5 ph\u1ea7n c\u1ee7a h\u00e3ng bia H\u00e0 Lan (tr\u1ecb gi\u00e1 537,5 tri\u1ec7u USD), theo CNN.<\/p>\n

Th\u01b0\u01a1ng v\u1ee5 n\u00e0y s\u1ebd gi\u00fap Heineken – nh\u00e0 s\u1ea3n xu\u1ea5t bia th\u1ee9 2 th\u1ebf gi\u1edbi, c\u00f3 \u0111\u01b0\u1ee3c m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i m\u1ea1nh t\u1ea1i Trung Qu\u1ed1c v\u00e0 ti\u1ebfp c\u1eadn t\u1ed1t h\u01a1n m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng bia t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Heineken – Jean-Fran\u00e7ois van Boxmeer cho bi\u1ebft th\u01b0\u01a1ng v\u1ee5 gi\u1eefa 2 c\u00f4ng ty l\u00e0 “c\u00f3 l\u1ee3i cho c\u1ea3 2 b\u00ean tr\u00ean ph\u00e2n kh\u00fac bia cao c\u1ea5p t\u1ea1i Trung Qu\u1ed1c”.<\/p>\n

“Ch\u00fang t\u00f4i tin r\u1eb1ng c\u00f3 th\u1ec3 c\u00f9ng th\u1eafng l\u1ee3i trong k\u1ef7 nguy\u00ean m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng bia Trung Qu\u1ed1c, khi ph\u00e2n kh\u00fac cao c\u1ea5p \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng”, Chen Lang – ch\u1ee7 t\u1ecbch China Resources Enterprise – cho bi\u1ebft trong m\u1ed9t th\u00f4ng c\u00e1o. “Ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y Heineken l\u00e0 \u0111\u1ed1i t\u00e1c ho\u00e0n h\u1ea3o \u0111\u1ec3 gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng tham v\u1ecdng t\u1ea1i Trung Qu\u1ed1c v\u00e0 ph\u00e1t tri\u1ec3n ra qu\u1ed1c t\u1ebf c\u1ee7a ch\u00fang t\u00f4i”.<\/p>\n

Heineken – s\u1edf h\u1eefu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia nh\u01b0 Sol, Tiger v\u00e0 Amstel, \u0111ang ph\u1ea3i ch\u1eadt v\u1eadt \u0111\u1ec3 gi\u00e0nh ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng bia l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. Theo d\u1eef li\u1ec7u c\u1ee7a Euromonitor, n\u0103m ngo\u00e1i, th\u1ecb ph\u1ea7n c\u1ee7a c\u00f4ng ty n\u00e0y t\u1ea1i Trung Qu\u1ed1c ch\u1ec9 l\u00e0 0,5%. C\u00e1c nh\u00e0 ph\u00e2n t\u00edch cho r\u1eb1ng nguy\u00ean nh\u00e2n l\u00e0 kh\u00e1ch h\u00e0ng Trung Qu\u1ed1c c\u00f3 xu h\u01b0\u1edbng mua \u0111\u1ed3 u\u1ed1ng ho\u1eb7c r\u1ea5t r\u1ebb ho\u1eb7c r\u1ea5t \u0111\u1eaft.<\/p>\n

Trong khi \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia c\u1ee7a CR Beer – trong \u0111\u00f3 c\u00f3 Snow – hi\u1ec7n chi\u1ebfm kho\u1ea3ng 25% th\u1ecb ph\u1ea7n t\u1ea1i Trung Qu\u1ed1c trong n\u0103m ngo\u00e1i. Tuy nhi\u00ean, l\u1ee3i nhu\u1eadn t\u1eeb c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0y r\u1ea5t th\u1ea5p v\u00e0 \u0111ang d\u1ea7n gi\u1ea3m xu\u1ed1ng.<\/p>\n

Shaun Rein – Gi\u00e1m \u0111\u1ed1c t\u01b0 v\u1ea5n t\u1ea1i China Market Research Group cho r\u1eb1ng th\u1ecfa thu\u1eadn tr\u00ean gi\u00fap Heineken t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf t\u1eeb m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i m\u1ea1nh c\u1ee7a CR Beer. Trong khi \u0111\u00f3, CR Beer c\u00f3 m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m l\u1ee3i nhu\u1eadn t\u1ed1t h\u01a1n ph\u00e2n ph\u1ed1i t\u1edbi tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng Trung Qu\u1ed1c.<\/p>\n

D\u00f9 v\u1eady, Rein nh\u1eadn \u0111\u1ecbnh Heineken s\u1ebd v\u1eabn g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n \u0111\u1ec3 t\u1ea1o s\u1ee9c h\u00fat t\u1ea1i Trung Qu\u1ed1c, khi m\u00e0 ng\u00e0y c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn nh\u1eefng lo\u1ea1i \u0111\u1ed3 u\u1ed1ng cao c\u1ea5p. “Ng\u01b0\u1eddi gi\u00e0u Trung Qu\u1ed1c \u0111ang chuy\u1ec3n h\u01b0\u1edbng t\u1edbi nh\u1eefng h\u00e3ng bia nh\u1ecf v\u00e0 \u0111\u1eb7c s\u1ea3n. H\u1ecd s\u1ebd kh\u00f4ng mua Heineken, Corona hay Carlsberg”, Rein cho bi\u1ebft.<\/p>\n

Theo VnEconomy<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

H\u00e3ng bia H\u00e0 Lan Heineken cho bi\u1ebft \u0111\u00e3 \u0111\u1ed3ng \u00fd th\u00e2u t\u00f3m 40% c\u1ed5 ph\u1ea7n h\u00e3ng bia l\u1edbn nh\u1ea5t Trung Qu\u1ed1c China Resources Beer v\u1edbi gi\u00e1 3,1 t\u1ef7 USD. \u0110\u1ed5i l\u1ea1i, CR Beer – thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a China Resources Beer s\u1ebd \u0111\u01b0\u1ee3c ph\u00e9p ph\u00e2n b\u1ed1i bia Heineken t\u1ea1i th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c v\u00e0 n\u1eafm […]<\/p>\n","protected":false},"author":4,"featured_media":2614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4,16],"tags":[930,927,929,928],"class_list":["post-2613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-tieu-diem","tag-china-market-research-group","tag-ha-lan-heineken","tag-hang-bia-lon-nhat-trung-quoc","tag-heineken"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2613"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2613\/revisions"}],"predecessor-version":[{"id":2615,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2613\/revisions\/2615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/2614"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}