{"id":2602,"date":"2019-08-15T14:52:51","date_gmt":"2019-08-15T07:52:51","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=2602"},"modified":"2019-08-15T14:52:51","modified_gmt":"2019-08-15T07:52:51","slug":"doanh-nghiep-do-uong-viet-kho-tru-vung-tren-san-nha","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=2602","title":{"rendered":"Doanh nghi\u1ec7p \u0111\u1ed3 u\u1ed1ng Vi\u1ec7t kh\u00f3 tr\u1ee5 v\u1eefng tr\u00ean s\u00e2n nh\u00e0"},"content":{"rendered":"

Do s\u1ee9c ti\u00eau th\u1ee5 m\u1ea1nh n\u00ean l\u00e2u nay th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t (NGK) Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u201cmi\u1ebfng b\u00e1nh\u201d ngon so v\u1edbi nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng kh\u00e1c. Tuy nhi\u00ean, tr\u01b0\u1edbc s\u1ee9c \u00e9p h\u1ed9i nh\u1eadp v\u00e0 c\u1ea1nh tranh, ng\u00e0nh NGK Vi\u1ec7t Nam \u0111ang d\u1ea7n m\u1ea5t th\u1ecb ph\u1ea7n tr\u00ean s\u00e2n nh\u00e0.<\/em><\/strong><\/p>\n

\"\"
\u0110\u1ed3 u\u1ed1ng b\u00e0y b\u00e1n trong m\u1ed9t si\u00eau th\u1ecb \u1edf H\u00e0 N\u1ed9i<\/figcaption><\/figure>\n

Nhi\u1ec1u ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng<\/strong><\/p>\n

Theo th\u1ed1ng k\u00ea c\u1ee7a ng\u00e0nh c\u00f4ng th\u01b0\u01a1ng, hi\u1ec7n m\u1ee9c ti\u00eau th\u1ee5 NGK trung b\u00ecnh c\u1ee7a m\u1ed9t ng\u01b0\u1eddi Vi\u1ec7t Nam kho\u1ea3ng 23 l\u00edt\/n\u0103m, trong khi th\u1ebf gi\u1edbi l\u00e0 40 l\u00edt\/n\u0103m\/ng\u01b0\u1eddi. Th\u1ecb tr\u01b0\u1eddng NGK Vi\u1ec7t Nam c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao l\u00e0 do v\u0103n h\u00f3a \u0103n u\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t \u0111a d\u1ea1ng v\u00e0 t\u1ed1c \u0111\u1ed9 gia t\u0103ng d\u1ecbch v\u1ee5 \u0103n nhanh \u1edf Vi\u1ec7t nam \u0111ang \u0111\u1ea1t m\u1ee9c 17,8%\/n\u0103m.<\/p>\n

Ngo\u00e0i ra, Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia c\u00f3 d\u00e2n s\u1ed1 tr\u1ebb, v\u1edbi \u0111\u1ed9 tu\u1ed5i trong nh\u00f3m 15 – 54 chi\u1ebfm g\u1ea7n 62,2% \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f3 nhu c\u1ea7u cao nh\u1ea5t v\u1ec1 c\u00e1c lo\u1ea1i n\u01b0\u1edbc gi\u1ea3i kh\u00e1t. \u0110\u1eb7c bi\u1ec7t, Vi\u1ec7t Nam c\u00f2n l\u00e0 n\u01b0\u1edbc c\u00f3 truy\u1ec1n th\u1ed1ng v\u1ec1 n\u00f4ng nghi\u1ec7p, \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 cung \u1ee9ng c\u00e1c ngu\u1ed3n nguy\u00ean li\u1ec7u th\u00f4 cho ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, ch\u1ebf bi\u1ebfn \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u00f3 gas nh\u01b0 n\u01b0\u1edbc \u00e9p tr\u00e1i c\u00e2y, s\u1eefa tr\u00e1i c\u00e2y, tr\u00e0 th\u1ea3o m\u1ed9c.<\/p>\n

N\u00f3i v\u1ec1 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng NGK, Ph\u00f3 Ch\u1ee7 t\u1ecbch Th\u01b0\u1eddng tr\u1ef1c Hi\u1ec7p h\u1ed9i bia r\u01b0\u1ee3u – NGK Vi\u1ec7t Nam (VBA) Nguy\u1ec5n Ti\u1ebfn V\u1ef5 cho bi\u1ebft: Th\u1ecb tr\u01b0\u1eddng NGK Vi\u1ec7t Nam \u0111ang c\u00f3 s\u1ee9c h\u00fat r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i do c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng t\u1eeb 6 – 7% trong khi c\u00e1c n\u01b0\u1edbc nh\u01b0 Ph\u00e1p, Nh\u1eadt B\u1ea3n… c\u0169ng ch\u1ec9 c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng n\u1ed9i \u0111\u1ecba kho\u1ea3ng 2% n\u0103m.<\/p>\n

\u0110\u1ed3 u\u1ed1ng ngo\u1ea1i tr\u00e0n ng\u1eadp<\/strong><\/p>\n

Nh\u1eadn th\u1ea5y ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a th\u1ecb tr\u01b0\u1eddng NGK Vi\u1ec7t Nam, nhi\u1ec1u DN n\u01b0\u1edbc ngo\u00e0i \u0111ang \u0111\u1ed5 ti\u1ec1n \u0111\u1ea7u t\u01b0 v\u1edbi s\u1ed1 v\u1ed1n kh\u1ed5ng l\u1ed3 tham v\u1ecdng chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. B\u00e1o c\u00e1o c\u1ee7a Hi\u1ec7p h\u1ed9i bia r\u01b0\u1ee3u – NGK cho th\u1ea5y hi\u1ec7n Coca Cola chi\u1ebfm l\u0129nh tr\u00ean 41% th\u1ecb ph\u1ea7n, PepsiCo chi\u1ebfm 22,7%, T\u1eadp \u0111o\u00e0n T\u00e2n Hi\u1ec7p Ph\u00e1t chi\u1ebfm 25,5%, 10,5% c\u00f2n l\u1ea1i thu\u1ed9c v\u1ec1 c\u00e1c c\u01a1 s\u1edf nh\u1ecf l\u1ebb kh\u00e1c.<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, b\u00ean c\u1ea1nh vi\u1ec7c \u0111\u1ea7u t\u01b0 tr\u1ef1c ti\u1ebfp nhi\u1ec1u DN n\u01b0\u1edbc ngo\u00e0i li\u00ean k\u1ebft v\u1edbi DN Vi\u1ec7t \u0111\u1ec3 s\u1ea3n xu\u1ea5t, ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m, d\u1ea7n chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n NGK ho\u1eb7c b\u1ecb n\u01b0\u1edbc ngo\u00e0i th\u00f4n t\u00ednh. M\u1edbi \u0111\u00e2y C\u00f4ng ty CP T\u1eadp \u0111o\u00e0n Kido h\u1ee3p t\u00e1c v\u1edbi DN Th\u00e1i Lan th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng NGK b\u1eb1ng s\u1ea3n ph\u1ea9m Th\u00e1i Lan. C\u00f4ng ty CP N\u01b0\u1edbc gi\u1ea3i kh\u00e1t S\u00e0i G\u00f2n \u2013 Tribeco v\u1edbi s\u1ea3n ph\u1ea9m s\u1eefa \u0111\u1eadu n\u00e0nh c\u00f3 ti\u1ebfng trong n\u01b0\u1edbc sau m\u1ed9t th\u1eddi gian li\u00ean doanh v\u1edbi Uni \u2013 President (\u0110\u00e0i Loan) \u0111\u00e3 li\u00ean t\u1ee5c thua l\u1ed7 n\u00ean ph\u1ea3i b\u00e1n 43,6% c\u1ed5 ph\u1ea7n cho \u0111\u1ed1i t\u00e1c li\u00ean doanh.<\/p>\n

N\u00f3i v\u1ec1 l\u00fd do th\u1ecb ph\u1ea7n NGK r\u01a1i v\u00e0o tay DN ngo\u1ea1i, Ch\u1ee7 t\u1ecbch VBA Nguy\u1ec5n V\u0103n Vi\u1ec7t cho bi\u1ebft, \u0111a ph\u1ea7n l\u00e0 DN Vi\u1ec7t quy m\u00f4 nh\u1ecf l\u1ebb, kh\u00f4ng \u0111\u1ee7 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh n\u00ean c\u00f4ng ngh\u1ec7, thi\u1ebft b\u1ecb m\u00e1y m\u00f3c d\u00f9ng trong ng\u00e0nh NGK c\u00f3 t\u1edbi 52% l\u00e0 l\u1ea1c h\u1eadu, 38% trung b\u00ecnh, 10% hi\u1ec7n \u0111\u1ea1i v\u00e0 ch\u1ec9 c\u00f3 2% l\u00e0 c\u00f4ng ngh\u1ec7 cao. B\u00ean c\u1ea1nh \u0111\u00f3, DN Vi\u1ec7t thi\u1ebfu li\u00ean k\u1ebft, n\u1eb7ng v\u1ec1 m\u1ed1i quan h\u1ec7, d\u1ef1a d\u1eabm, ch\u1eadm th\u00edch \u1ee9ng v\u1edbi t\u1eadp qu\u00e1n kinh doanh qu\u1ed1c t\u1ebf v\u00e0 c\u00e1c FTA… \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c DN ngo\u1ea1i l\u1ea5n s\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam c\u1ea1nh tranh th\u1ecb ph\u1ea7n.<\/p>\n

Tuy nhi\u00ean, theo c\u00e1c chuy\u00ean gia, d\u00f9 th\u1ecb tr\u01b0\u1eddng NGK \u0111ang b\u1ecb DN ngo\u1ea1i chi\u1ebfm l\u0129nh nh\u01b0ng DN Vi\u1ec7t v\u1eabn c\u00f3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n n\u1ebfu bi\u1ebft c\u00e1ch khai th\u00e1c th\u1ecb tr\u01b0\u1eddng \u201cng\u00e1ch\u201d v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ri\u00eang. Trong cu\u1ed9c chia s\u1ebb m\u1edbi \u0111\u00e2y v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng NGK c\u1ee7a kh\u1ed1i n\u1ed9i, Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Marketing Vi\u1ec7t Nam L\u00ea Ph\u1ee5ng H\u00e0o cho r\u1eb1ng: Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n chuy\u1ec3n sang s\u1eed d\u1ee5ng NGK ngu\u1ed3n g\u1ed1c h\u1eefu c\u01a1 c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe, v\u00ec v\u1eady DN Vi\u1ec7t n\u00ean s\u1ea3n xu\u1ea5t ra c\u00e1c lo\u1ea1i n\u01b0\u1edbc \u00e9p tr\u00e1i c\u00e2y \u0111\u1eb7c th\u00f9 c\u1ee7a Vi\u1ec7t Nam, tr\u00e0 th\u1ea3o m\u1ed9c kh\u00f4ng gas\u2026 hay \u0111\u01b0a ra s\u1ea3n ph\u1ea9m d\u00e0nh cho ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp trung b\u00ecnh, h\u1ecdc sinh, sinh vi\u00ean.<\/p>\n

Trong cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u1edbi DN ngo\u1ea1i, DN Vi\u1ec7t ph\u1ea3i nhanh nh\u1ea1y n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi \u0111\u1ec3 \u0111\u01b0a ra s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t v\u1edbi bi\u1ebfn \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, qua \u0111\u00f3 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh trong ng\u00e0nh NGK.<\/p>\n\n\n\n
“V\u1edbi m\u1ee9c ti\u00eau th\u1ee5 NGK t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd d\u1ef1 b\u00e1o n\u0103m 2020 s\u1ee9c ti\u00eau th\u1ee5 s\u1ebd \u0111\u1ea1t kho\u1ea3ng 8,3 – 9,2 t\u1ef7 l\u00edt\/n\u0103m v\u00e0 quy m\u00f4 l\u00ean t\u1edbi 2 t\u1ef7 USD\/n\u0103m. V\u1ec1 s\u1ed1 l\u01b0\u1ee3ng, hi\u1ec7n ch\u1ec9 c\u00f3 h\u01a1n 1.800 DN ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c NGK v\u00e0 s\u1ea3n xu\u1ea5t tr\u00ean 7.000 lo\u1ea1i th\u1ee9c u\u1ed1ng trong khi \u1edf Nh\u1eadt b\u1ea3n l\u00e0 14.000 lo\u1ea1i. S\u1ed1 li\u1ec7u n\u00e0y cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng NGK Vi\u1ec7t Nam c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.” – Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i bia r\u01b0\u1ee3u – NGK Vi\u1ec7t Nam (VBA) Nguy\u1ec5n V\u0103n Vi\u1ec7t<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Theo Kinh T\u1ebf \u0110\u00f4 Th\u1ecb<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Do s\u1ee9c ti\u00eau th\u1ee5 m\u1ea1nh n\u00ean l\u00e2u nay th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t (NGK) Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u201cmi\u1ebfng b\u00e1nh\u201d ngon so v\u1edbi nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng kh\u00e1c. Tuy nhi\u00ean, tr\u01b0\u1edbc s\u1ee9c \u00e9p h\u1ed9i nh\u1eadp v\u00e0 c\u1ea1nh tranh, ng\u00e0nh NGK Vi\u1ec7t Nam \u0111ang d\u1ea7n m\u1ea5t th\u1ecb ph\u1ea7n tr\u00ean s\u00e2n nh\u00e0. Nhi\u1ec1u ti\u1ec1m n\u0103ng t\u0103ng […]<\/p>\n","protected":false},"author":4,"featured_media":2603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4,16,17],"tags":[921,922,459],"class_list":["post-2602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-tieu-diem","category-tin-noi-bat","tag-doanh-nghiep-do-uong-viet","tag-thi-truong-nuoc-giai-khat","tag-thi-truong-viet-nam"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2602"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2602\/revisions"}],"predecessor-version":[{"id":2604,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2602\/revisions\/2604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/2603"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}