{"id":2455,"date":"2019-06-29T10:28:26","date_gmt":"2019-06-29T03:28:26","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=2455"},"modified":"2019-06-29T10:28:49","modified_gmt":"2019-06-29T03:28:49","slug":"dai-duong-do-thi-truong-bia-trong-nuoc-canh-tranh-quyet-liet","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=2455","title":{"rendered":"\u0110\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf – Th\u1ecb tr\u01b0\u1eddng bia trong n\u01b0\u1edbc c\u1ea1nh tranh quy\u1ebft li\u1ec7t"},"content":{"rendered":"

Th\u1eddi gian qua, c\u00e1c h\u00e3ng bia l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 m\u1edf r\u1ed9ng quy m\u00f4, \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng m\u1edbi nhi\u00eau nh\u00e0 m\u00e1y t\u1ea1i Vi\u1ec7t Nam, c\u00f9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n c\u1ea7u \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n, \u0111\u00e3 t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh gay g\u1eaft l\u00ean c\u00e1c doanh nghi\u1ec7p (DN) s\u1ea3n xu\u1ea5t bia trong n\u01b0\u1edbc.<\/em><\/strong><\/p>\n

S\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam<\/strong><\/p>\n

Trong 10 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, ng\u00e0nh bia Vi\u1ec7t Nam c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh, hi\u1ec7n s\u1ea3n l\u01b0\u1ee3ng bia chi\u1ebfm 93% t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. S\u1ea3n l\u01b0\u1ee3ng bia kh\u00f4ng ng\u1eebng t\u0103ng tr\u01b0\u1edfng theo m\u1ed7i n\u0103m. Do s\u1ee9c h\u1ea5p d\u1eabn l\u1edbn n\u00ean c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u1ec1u \u201c\u0111\u1ed5 b\u1ed9\u201d v\u00e0o Vi\u1ec7t Nam nh\u01b0: Heineken, Tiger, Carlberg, Budweiser, Sapporo\u2026<\/p>\n

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C\u00e1c doanh nghi\u1ec7p bia n\u1ed9i \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh quy\u1ebft li\u1ec7t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia ngo\u1ea1i trong cu\u1ed9c chi\u1ebfn gi\u00e0nh th\u1ecb ph\u1ea7n<\/figcaption><\/figure>\n

B\u00ean c\u1ea1nh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia ngo\u1ea1i, c\u00e1c DN bia n\u1ed9i c\u0169ng kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng quy m\u00f4, n\u1ea7ng cao ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0: Sabeco, Habeco, Huda, Sagota\u2026 Tuy nhi\u00ean, c\u00e1c DN bia n\u1ed9i \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh gay g\u1eaft c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia ngo\u1ea1i.<\/p>\n

Theo th\u00f4ng k\u00ea, nga\u0300nh bia Vi\u1eb9\u0302t Nam co\u0301 khoa\u0309ng 110 doanh nghi\u1eb9\u0302p sa\u0309n xu\u00e2\u0301t, pha\u0302n b\u00f4\u0309 r\u1ecd\u0302ng kh\u0103\u0301p ca\u0301c vu\u0300ng mi\u00ea\u0300n, v\u1edbi s\u1ea3n l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t bia to\u00e0n ng\u00e0nh \u0111\u1ee9ng Top 10 th\u1ebf gi\u1edbi. Ri\u00eang s\u1ea3n l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t bia n\u0103m 2018 to\u00e0n ng\u00e0nh \u0111\u1ea1t kho\u1ea3ng 4,3 t\u1ef7 l\u00edt, s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 \u01b0\u1edbc \u0111\u1ea1t 4,2 t\u1ef7 l\u00edt bia.<\/p>\n

Theo PGS.TS. Nguy\u1ec5n V\u0103n Vi\u1ec7t – Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Bia r\u01b0\u1ee3u v\u00e0 n\u01b0\u1edbc gi\u1ea3i kh\u00e1t Vi\u1ec7t Nam (VBA), trong 3 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, m\u1ee9c t\u0103ng tr\u01b0\u1eddng s\u1ea3n l\u01b0\u1ee3ng c\u1ee7a ng\u00e0nh bia t\u1ea1i Vi\u1ec7t Nam \u0111ang c\u00f3 \u0111\u1ea5u hi\u1ec7u ch\u1eadm l\u1ea1i. N\u1ebfu nh\u01b0 giai \u0111o\u1ea1n 2007 \u2013 2011, t\u0103ng tr\u01b0\u1edfng \u0111\u1ea1t 9,7%, th\u00ec giai \u0111o\u1ea1n 2012 \u2013 2015 m\u1ee9c t\u0103ng tr\u01b0\u1edfng ch\u1ec9 \u0111\u1ea1t 7,3% v\u00e0 \u0111\u1ebfn giai \u0111o\u1ea1n 2016 \u2013 2018 ch\u1ec9 ti\u00eau n\u00e0y ch\u1ec9 c\u00f2n 6,8%.<\/p>\n

Ng\u00e0nh bia trong n\u01b0\u1edbc tuy c\u00f3 d\u1ea5u hi\u1ec7u t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i so v\u1edbi giai \u0111o\u1ea1n tr\u01b0\u1edbc, nh\u01b0ng c\u00e1c chuy\u00ean gia trong ng\u00e0nh nh\u1eadn \u0111\u1ecbnh, th\u1ecb tru\u031b\u1eddng bia Vi\u1eb9\u0302t Nam s\u1ebd ti\u1ebfp t\u1ee5c ta\u0306ng tru\u031b\u1edfng nh\u1edd d\u00e2n s\u1ed1 tr\u1ebb v\u00e0 thu nh\u1ea1\u0302p ta\u0306ng. Th\u1ecb tr\u01b0\u1eddng l\u1edbn v\u00e0 ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng, bia v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 th\u1ecb tr\u01b0\u1eddng ch\u1eadm b\u00e3o h\u00f2a so v\u1edbi nhi\u1ec1u ng\u00e0nh kinh doanh kh\u00e1c. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 thu h\u00fat h\u00e0ng lo\u1ea1t \u00f4ng l\u1edbn trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc mu\u1ed1n c\u00f3 ph\u1ea7n t\u1ea1i th\u1ecb tr\u01b0\u1eddng gi\u00e0u ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n

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Sabibeco v\u1eeba tung ra d\u00f2ng bia cao c\u1ea5p Sagota Pure v\u00e0 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 r\u1ea5t cao<\/figcaption><\/figure>\n

\u0110\u1ee9ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1, th\u1ee9 3 ch\u00e2u \u00c1, n\u1eb1m trong top 10 th\u1ebf gi\u1edbi, \u0111\u00e2y l\u00e0 x\u1ebfp h\u1ea1ng c\u1ee7a Vi\u1ec7t Nam v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 bia, qua \u0111\u00f3 cho th\u1ea5y s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam tr\u00ean b\u1ea3n \u0111\u1ed3 th\u1ebf gi\u1edbi. V\u1edbi \u00e1p l\u1ef1c c\u1ea1nh tranh t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 ngo\u1ea1i, c\u00e1c DN bia n\u1ed9i s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ea5t nhi\u1ec1u th\u00e1ch th\u1ee9c \u0111\u1ec3 b\u1ee9t t\u1ed1c tr\u00ean tr\u01b0\u1eddng \u0111ua.<\/p>\n

C\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh<\/strong><\/p>\n

C\u00e1c h\u00e3ng bia l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng nh\u00e0 m\u00e1y t\u1ea1i Vi\u1ec7t Nam, c\u00f9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n c\u1ea7u \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n, \u0111\u00e3 t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh gay g\u1eaft l\u00ean c\u00e1c DN s\u1ea3n xu\u1ea5t bia trong n\u01b0\u1edbc. Tuy nhi\u00ean, cu\u1ed9c chi\u1ebfn d\u00e0nh th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c h\u00e3ng bia trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc \u0111ang di\u1ec5n ra r\u1ea5t kh\u1ed1c li\u1ec7t th\u00ec \u0111\u00e3 c\u00f3 t\u00ecnh tr\u1ea1ng c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh. Cu\u1ed9c chi\u1ebfn gi\u00e0nh th\u1ecb ph\u1ea7n bia \u1edf Vi\u1ec7t Nam \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u1eafm t\u1edbi. Th\u1eadm ch\u00ed, c\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c c\u1ea1nh tranh \u201cb\u1ea9n\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, nh\u01b0 treo th\u01b0\u1edfng cao khi d\u1ee1 bi\u1ec3n hi\u1ec7u c\u1ee7a h\u00e3ng kh\u00e1c…<\/p>\n

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C\u1ea1nh tranh kh\u00f4ng \u0111\u00fang l\u00e0nh m\u1ea1nh – \u0111\u0103ng l\u00ean Facebook \u0111\u1ec3 lan truy\u1ec1n th\u00f4ng tin kh\u00f4ng \u0111\u00fang v\u1ec1 s\u1ea3n ph\u1ea9m<\/figcaption><\/figure>\n

Trao \u0111\u1ed5i v\u1edbi ph\u00f3ng vi\u00ean B\u00e1o C\u00f4ng Th\u01b0\u01a1ng, Ch\u1ee7 t\u1ecbch VBA cho bi\u1ebft, c\u1ea1nh tranh l\u00e0 quy lu\u1eadt c\u1ee7a n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean ch\u1ec9 c\u00f3 c\u1ea1nh tranh l\u00e0nh m\u1ea1nh m\u1edbi gi\u00fap c\u00e1c DN h\u1ed7 tr\u1ee3 l\u1eabn nhau v\u00e0 c\u00f9ng nhau ph\u00e1t tri\u1ec3n. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c h\u00e0nh vi c\u1ea1nh tranh thi\u1ebfu l\u00e0nh m\u1ea1nh s\u1ebd khi\u1ebfn DN t\u1ea9y chay nhau, l\u00e0m m\u1ea5t uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1ea3m l\u00f2ng tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Tr\u01b0\u1edbc th\u00f4ng tin, th\u1eddi gian qua c\u00f3 nhi\u1ec1u DN bia n\u1ed9i ph\u1ea3n \u00e1nh c\u00f3 s\u1ef1 c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh trong ng\u00e0nh bia, Ch\u1ee7 t\u1ecbch VBA cho bi\u1ebft \u0111\u00fang l\u00e0 c\u00f3 s\u1ef1 vi\u1ec7c n\u00e0y v\u00e0 kh\u1eb3ng \u0111\u1ecbnh, c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh \u0111\u00e3, \u0111ang v\u00e0 v\u1eabn c\u00f3 trong ng\u00e0nh \u0111\u1ed3 u\u1ed1ng n\u00f3i chung v\u00e0 ng\u00e0nh bia n\u00f3i ri\u00eang. \u1ede \u0111\u00e2y bi\u1ec3u hi\u1ec7n \u1edf nh\u1eefng DN h\u1ecd \u0111\u01b0a ra nh\u1eefng s\u1ea3n ph\u1ea9m, h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng, nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng kh\u00f4ng c\u00f3 k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng , n\u00ean h\u1ecd n\u00f3i x\u1ea5u nhau c\u00e1ch kh\u00f4ng \u0111\u00fang, tung ra nh\u1eefng tin n\u00e0y tin kia kh\u00f4ng \u0111\u00fang s\u1ef1 th\u1eadt \u0111\u1ec3 b\u00f4i nh\u1ecd nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea1nh tranh c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y kh\u00f4ng t\u1ed1t, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn v\u0103n h\u00f3a kinh doanh n\u00f3i chung, th\u1eadm ch\u00ed kh\u00f4ng l\u00e0nh m\u1ea1nh, sai v\u1edbi quy lu\u1eadt ph\u00e1t tri\u1ec3n v\u00e0 vi ph\u1ea1m Lu\u1eadt c\u1ea1nh tranh.<\/p>\n

\u201cC\u1ea1nh tranh l\u00e0 quy lu\u1eadt, kh\u00f4ng c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t, nh\u01b0ng \u0111\u1eb7c bi\u1ec7t \u1edf \u0111\u00e2y l\u00e0 n\u1ebfu c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd kh\u00f4ng t\u1ed1t, th\u00ec l\u00e0 c\u01a1 h\u1ed9i cho h\u00e0ng gi\u1ea3, h\u00e0ng nh\u1eadp l\u1eadu tr\u00e0n qua bi\u00ean gi\u1edbi v\u00e0o Vi\u1ec7t Nam, l\u1ea9n tr\u1ed1n thu\u1ebf, c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m \u1edf trong n\u01b0\u1edbc\u201d- Ch\u1ee7 t\u1ecbch VBA nh\u1ea5n m\u1ea1nh.<\/p>\n

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Du kh\u00e1ch th\u00edch th\u00fa khi th\u01b0\u1edfng th\u1ee9c s\u1ea3n ph\u1ea9m bia cao c\u1ea5p Sagota Pure<\/figcaption><\/figure>\n

\u00d4ng V\u0103n Thanh Li\u00eam, Ch\u1ee7 t\u1ecbch H\u0110QT – C\u00f4ng ty CP T\u1eadp \u0111o\u00e0n Bia S\u00e0i G\u00f2n B\u00ecnh T\u00e2y (Sabibeco) – cho bi\u1ebft, cu\u1ed9c chi\u1ebfn gi\u00e0nh th\u1ecb ph\u1ea7n bia \u1edf Vi\u1ec7t Nam \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u1eafm t\u1edbi. Hi\u1ec7n Sabibeco l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb \u0111ang s\u1ea3n xu\u1ea5t c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m bia Sabeco v\u00e0 5 th\u01b0\u01a1ng hi\u1ec7u ri\u00eang c\u1ee7a m\u00ecnh. G\u1ea7n \u0111\u00e2y trong cu\u1ed9c chi\u1ebfn d\u00e0nh th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c h\u00e3ng bia trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc \u0111ang di\u1ec5n ra r\u1ea5t kh\u1ed1c li\u1ec7t th\u00ec \u0111\u00e3 c\u00f3 t\u00ecnh tr\u1ea1ng c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh. Trong \u0111\u00f3 c\u00f3 nh\u1eefng n\u01a1i c\u1ea1nh tranh b\u1eb1ng khuy\u1ebfn m\u1ea1i kh\u00f4ng \u0111\u00fang lu\u1eadt, hay d\u00e1n t\u1edd r\u01a1i l\u00ean h\u00e0ng qu\u00e1n ho\u1eb7c \u0111\u0103ng l\u00ean Facebook \u0111\u1ec3 lan truy\u1ec1n th\u00f4ng tin kh\u00f4ng \u0111\u00fang v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n

\u201cTh\u1eadm ch\u00ed, c\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c c\u1ea1nh tranh “b\u1ea9n” \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, nh\u01b0 treo th\u01b0\u1edfng cao khi d\u1ee1 bi\u1ec3n hi\u1ec7u c\u1ee7a h\u00e3ng kh\u00e1c, hay trong vai kh\u00e1ch h\u00e0ng to ti\u1ebfng n\u00f3i x\u1ea5u c\u00f4ng khai v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t \u0111\u1ed1i th\u1ee7…\u201d – \u00f4ng V\u0103n Thanh Li\u00eam b\u1ee9c x\u00fac.<\/p>\n

\u0110\u1ec3 h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh, nhi\u1ec1u chuy\u00ean gia kinh t\u1ebf, lu\u1eadt s\u01b0 cho hay, c\u1ea7n ph\u1ea3i ho\u00e0n ch\u1ec9nh c\u00e1c h\u00e0ng r\u00e0o k\u1ef9 thu\u1eadt ph\u00f9 h\u1ee3p v\u1edbi cam k\u1ebft qu\u1ed1c t\u1ebf \u0111\u1ec3 b\u1ea3o v\u1ec7 s\u1ea3n xu\u1ea5t. \u0110\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c c\u1ee7a c\u00e1c c\u01a1 qu\u1ea3n l\u00fd \u0111\u1ec3 ki\u1ec3m tra, ki\u1ec3m so\u00e1t v\u00e0 x\u1eed l\u00fd nghi\u00eam nh\u1eefng DN vi ph\u1ea1m Lu\u1eadt C\u1ea1nh tranh, b\u00e1n ph\u00e1 gi\u00e1, l\u00e0m h\u00e0ng nh\u00e1i, chuy\u1ec3n gi\u00e1 v\u00e0 chuy\u1ec3n thu\u1ebf.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, c\u00e1c DN c\u1ea7n ph\u1ed1i h\u1ee3p cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u00ecnh tr\u1ea1ng c\u1ea1nh tranh kh\u00f4ng l\u00e0nh m\u1ea1nh v\u1edbi c\u01a1 quan ch\u1ee9c n\u0103ng \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 ch\u1ebf t\u00e0i x\u1eed l\u00fd nghi\u00eam minh, nh\u1eb1m b\u1ea3o v\u1ec7 uy t\u00edn c\u1ee7a DN v\u00e0 quy\u1ec1n l\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Theo b\u00e1o C\u00f4ng Th\u01b0\u01a1ng<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1eddi gian qua, c\u00e1c h\u00e3ng bia l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 m\u1edf r\u1ed9ng quy m\u00f4, \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng m\u1edbi nhi\u00eau nh\u00e0 m\u00e1y t\u1ea1i Vi\u1ec7t Nam, c\u00f9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n c\u1ea7u \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n, \u0111\u00e3 t\u1ea1o \u00e1p l\u1ef1c c\u1ea1nh tranh gay g\u1eaft l\u00ean c\u00e1c doanh nghi\u1ec7p (DN) s\u1ea3n xu\u1ea5t bia trong […]<\/p>\n","protected":false},"author":4,"featured_media":2458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4,1,16,17],"tags":[54,852,851,330,128],"class_list":["post-2455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-do-uong-thuong-hieu","category-tieu-diem","category-tin-noi-bat","tag-bia-sagota","tag-canh-tranh-khong-lanh-manh","tag-thi-truong-bia-trong-nuoc-canh-tranh-quyet-liet","tag-thi-truong-bia-viet","tag-vba"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2455"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2455\/revisions"}],"predecessor-version":[{"id":2460,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/2455\/revisions\/2460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/2458"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}