{"id":222,"date":"2017-12-20T11:40:17","date_gmt":"2017-12-20T04:40:17","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=222"},"modified":"2017-12-20T11:40:17","modified_gmt":"2017-12-20T04:40:17","slug":"cuoc-chien-thi-truong-bia-trong-nuoc","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=222","title":{"rendered":"Cu\u1ed9c chi\u1ebfn th\u1ecb tr\u01b0\u1eddng bia trong n\u01b0\u1edbc"},"content":{"rendered":"<p><strong><em>V\u00e0o cu\u1ed1i n\u0103m 2016, Vi\u1ec7t Nam \u0111\u00e3 ch\u00ednh th\u1ee9c l\u1ecdt v\u00e0o top 10 th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi x\u00e9t v\u1ec1 dung l\u01b0\u1ee3ng bia ti\u00eau th\u1ee5. Theo t\u00ednh to\u00e1n, n\u0103m 2017, th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam s\u1ebd c\u00e1n m\u1ed1c ti\u00eau th\u1ee5 4 t\u1ef7 l\u00edt. <\/em><\/strong><\/p>\n<p><strong><em>Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p bia h\u00e0ng \u0111\u1ea7u c\u1ee7a Vi\u1ec7t Nam c\u0169ng \u0111\u1ee9ng tr\u01b0\u1edbc th\u00e1ch th\u1ee9c c\u1ea1nh tranh khi ph\u1ea3i ch\u1ecbu r\u1ee7i ro t\u1eeb ch\u00ednh s\u00e1ch c\u1ee7a Nh\u00e0 n\u01b0\u1edbc \u0111\u1ed1i v\u1edbi ng\u00e0nh bia, r\u01b0\u1ee3u, trong \u0111\u00f3 vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh thu\u1ebf su\u1ea5t thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t t\u0103ng th\u00eam 5%, l\u00ean m\u1ee9c 60% t\u1eeb \u0111\u1ea7u n\u0103m 2017 (trong l\u1ed9 tr\u00ecnh t\u0103ng thu\u1ebf l\u00ean 65% \u0111\u1ebfn n\u0103m 2018) v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch h\u1ea1n ch\u1ebf ti\u00eau d\u00f9ng, l\u1ea1m d\u1ee5ng bia r\u01b0\u1ee3u\u2026<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-240 aligncenter\" src=\"https:\/\/tapchidouong.com.vn\/tapchidouong\/uploads\/2017\/12\/20170809_093105-edited.jpg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/douongvietnam.net\/wp-content\/uploads\/2017\/12\/20170809_093105-edited.jpg 600w, https:\/\/douongvietnam.net\/wp-content\/uploads\/2017\/12\/20170809_093105-edited-390x220.jpg 390w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><strong>T\u0102NG T\u1ed0C S\u1ea2N L\u01af\u1ee2NG V\u00c0 B\u00d9NG N\u1ed4 BIA M\u1edaI<\/strong><\/p>\n<p>Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a c\u00e1c chuy\u00ean gia, nhu c\u1ea7u ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n ng\u00e0y c\u00e0ng t\u0103ng cao, Vi\u1ec7t Nam \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng h\u1ea5p d\u1eabn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, trong \u0111\u00f3 th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng v\u00e0 h\u1ea5p d\u1eabn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ngo\u1ea1i.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t c\u0169ng ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng h\u01a1n t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng, \u0111\u1eb7t ra nhi\u1ec1u ti\u00eau chu\u1ea9n cao h\u01a1n, t\u1ea1o ra m\u1ed9t cu\u1ed9c c\u1ea1nh tranh gay g\u1eaft gi\u1eefa c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-243 aligncenter\" src=\"https:\/\/tapchidouong.com.vn\/tapchidouong\/uploads\/2017\/12\/20170809_093405-edited.jpg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/douongvietnam.net\/wp-content\/uploads\/2017\/12\/20170809_093405-edited.jpg 600w, https:\/\/douongvietnam.net\/wp-content\/uploads\/2017\/12\/20170809_093405-edited-390x220.jpg 390w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>T\u1ea1i \u0110\u1ea1i h\u1ed9i c\u1ed5 \u0111\u00f4ng b\u1ea5t th\u01b0\u1eddng l\u1ea7n 2 n\u0103m 2017 c\u1ee7a T\u1ed5ng C\u00f4ng ty CP Bia &#8211; R\u01b0\u1ee3u &#8211; N\u01b0\u1edbc gi\u1ea3i kh\u00e1t S\u00e0i G\u00f2n (Sabeco) \u00f4ng V\u00f5 Thanh H\u00e0, Ch\u1ee7 t\u1ecbch H\u0110QT Sabeco, cho bi\u1ebft m\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng bia t\u1ea1i Vi\u1ec7t Nam \u0111ang ph\u1ea3i ch\u1ecbu nhi\u1ec1u r\u1ee7i ro t\u1eeb c\u00e1c ch\u00ednh s\u00e1ch c\u1ee7a Nh\u00e0 n\u01b0\u1edbc c\u0169ng nh\u01b0 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c nh\u00e3n h\u00e0ng t\u1eeb c\u1ea5p th\u1ea5p \u0111\u1ebfn cao, nh\u01b0ng th\u1ecb tr\u01b0\u1eddng v\u1eabn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 h\u1ea5p d\u1eabn, \u0111ang thu h\u00fat s\u1ef1 gia nh\u1eadp c\u1ee7a nhi\u1ec1u \u0111\u1ed1i th\u1ee7 l\u1edbn v\u1edbi ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh v\u00e0 kinh nghi\u1ec7m v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n<p>Trong \u0111\u00f3, ngo\u00e0i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0: Heineken, Sapporo, Carlsberg\u2026 th\u00ec m\u1edbi \u0111\u00e2y m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u bia l\u1edbn \u0111ang tr\u00e0n v\u00e0o, trong \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ea5y \u0111\u1ebfn t\u1eeb Th\u00e1i Lan l\u00e0 Chang Beer \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc.<\/p>\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam n\u1eb1m d\u01b0\u1edbi s\u1ef1 chi ph\u1ed1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia l\u1edbn trong n\u01b0\u1edbc nh\u01b0 T\u1ed5ng C\u00f4ng CP Bia &#8211; R\u01b0\u1ee3u &#8211; N\u01b0\u1edbc gi\u1ea3i kh\u00e1t H\u00e0 N\u1ed9i (Habeco), Sabeco, th\u1eadm ch\u00ed l\u00e0 Li\u00ean doanh Bia Vi\u1ec7t Nam\u2026 nh\u01b0ng \u0111\u1ebfn nay th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 thay \u0111\u1ed5i khi h\u00e0ng c\u00e1c h\u00e3ng bia n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 \u0111\u1ea9y m\u1ea1nh \u0111\u1ea7u t\u01b0, m\u1edf r\u1ed9ng, n\u00e2ng c\u00f4ng su\u1ea5t hay t\u00ecm c\u00e1ch th\u00e2u t\u00f3m c\u00e1c doanh nghi\u1ec7p bia trong n\u01b0\u1edbc. C\u00f2n trong n\u01b0\u1edbc, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u bia m\u1edbi ph\u00e2n kh\u00fac t\u1ea7m trung c\u0169ng \u0111\u01b0\u1ee3c tung ra c\u00e1c nh\u00e3n m\u1edbi nh\u01b0 Sagota c\u00f3 bia chai Sagota Lager, C\u00f4ng ty S\u00e0i G\u00f2n \u2013 Ki\u00ean Giang c\u00f3 KGB, Masan c\u00f3 S\u01b0 T\u1eed tr\u1eafng\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-242 aligncenter\" src=\"https:\/\/tapchidouong.com.vn\/tapchidouong\/uploads\/2017\/12\/20170809_093358-edited.jpg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/douongvietnam.net\/wp-content\/uploads\/2017\/12\/20170809_093358-edited.jpg 600w, https:\/\/douongvietnam.net\/wp-content\/uploads\/2017\/12\/20170809_093358-edited-250x141.jpg 250w, https:\/\/douongvietnam.net\/wp-content\/uploads\/2017\/12\/20170809_093358-edited-390x220.jpg 390w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>S\u1ef1 ki\u1ec7n C\u00f4ng ty Anheuser-Busch InBev (B\u1ec9) kh\u00e1nh th\u00e0nh nh\u00e0 m\u00e1y bia Budweiser c\u00f3 c\u00f4ng su\u1ea5t 50 tri\u1ec7u l\u00edt\/n\u0103m t\u1ea1i t\u1ec9nh B\u00ecnh D\u01b0\u01a1ng v\u00e0o n\u0103m 2015 v\u00e0 nhanh ch\u00f3ng n\u00e2ng c\u00f4ng su\u1ea5t l\u00ean 100 tri\u1ec7u l\u00edt\/n\u0103m cho th\u1ea5y cu\u1ed9c \u0111ua \u0111ang n\u00f3ng. Ho\u1eb7c C\u00f4ng ty Sapporo (Nh\u1eadt B\u1ea3n) s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u bia Sapporo c\u0169ng \u0111\u00e3 kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng \u0111\u1ea7u t\u01b0 n\u00e2ng c\u00f4ng su\u1ea5t c\u1ee7a nh\u00e0 m\u00e1y bia t\u1ea1i t\u1ec9nh Long An t\u1eeb 40 tri\u1ec7u l\u00edt l\u00ean 100 tri\u1ec7u l\u00edt\/n\u0103m.<\/p>\n<p>Bia Heineken Vi\u1ec7t Nam c\u0169ng \u0111ang nhanh ch\u00f3ng m\u1edf m\u1ed9t lo\u1ea1t d\u1ef1 \u00e1n m\u1edbi t\u1ea1i nhi\u1ec1u \u0111\u1ecba ph\u01b0\u01a1ng tr\u1ecdng \u0111i\u1ec3m \u0111\u00e3 v\u00e0 \u0111ang \u0111\u01b0a v\u00e0o khai th\u00e1c. T\u1ea5t c\u1ea3 cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh h\u00e0ng th\u1ee9c u\u1ed1ng c\u00f3 c\u1ed3n \u1edf Vi\u1ec7t Nam.<\/p>\n<p><strong>L\u1ee2I TH\u1ebe \u0110ANG NGHI\u00caNG V\u1ec0 BIA NGO\u1ea0I<\/strong><\/p>\n<p>Theo \u00f4ng V\u00f5 Thanh H\u00e0, v\u1edbi Sabeco th\u00ec th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c ph\u00eda Nam v\u1eabn l\u00e0 th\u1ecb tr\u01b0\u1eddng ch\u1ee7 l\u1ef1c, trong khi s\u1ea3n l\u01b0\u1ee3ng v\u00e0 th\u1ecb ph\u1ea7n t\u1ea1i khu v\u1ef1c ph\u00eda B\u1eafc v\u00e0 mi\u1ec1n Trung v\u1eabn t\u0103ng tr\u01b0\u1edfng t\u1ed1t. B\u1edfi v\u1eady m\u1ee5c ti\u00eau c\u1ee7a n\u0103m 2017 v\u00e0 c\u00e1c n\u0103m ti\u1ebfp theo c\u1ee7a Sabeco l\u00e0 ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ra mi\u1ec1n B\u1eafc v\u00e0 mi\u1ec1n Trung, c\u0169ng nh\u01b0 \u0111a d\u1ea1ng c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u00eam nhi\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-241 aligncenter\" src=\"https:\/\/tapchidouong.com.vn\/tapchidouong\/uploads\/2017\/12\/20170809_093139-edited.jpg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/douongvietnam.net\/wp-content\/uploads\/2017\/12\/20170809_093139-edited.jpg 600w, https:\/\/douongvietnam.net\/wp-content\/uploads\/2017\/12\/20170809_093139-edited-390x220.jpg 390w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, Sabeco \u0111ang ti\u1ebfp t\u1ee5c tri\u1ec3n khai vi\u1ec7c b\u00e1n v\u1ed1n Nh\u00e0 n\u01b0\u1edbc t\u1ea1i doanh nghi\u1ec7p theo ch\u1ec9 \u0111\u1ea1o c\u1ee7a Ch\u00ednh ph\u1ee7 v\u00e0 B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng. \u0110\u00e2y c\u0169ng l\u00e0 1 trong nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t c\u1ee7a n\u0103m 2017. Tr\u01b0\u1edbc \u0111\u00f3, Sabeco \u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft c\u1ed5 phi\u1ebfu tr\u00ean S\u1edf giao d\u1ecbch ch\u1ee9ng kho\u00e1n TP.HCM, tr\u1edf th\u00e0nh c\u00f4ng ty c\u00f3 v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam. Nhi\u1ec1u d\u1ef1 \u0111o\u00e1n c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i s\u1ebd nhanh ch\u00f3ng nh\u1ea3y v\u00e0o mua c\u1ed5 ph\u1ea7n \u0111\u1ec3 tr\u1edf th\u00e0nh ch\u1ee7 nh\u00e2n \u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/p>\n<p>C\u00f3 th\u1ec3 th\u1ea5y, m\u1ed9t trong nh\u1eefng l\u00fd do khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi tin r\u1eb1ng th\u1ecb ph\u1ea7n bia s\u1ebd nhanh ch\u00f3ng nghi\u00eang v\u1ec1 ph\u00eda c\u00e1c h\u00e3ng bia ngo\u1ea1i n\u1eb1m \u1edf vi\u1ec7c Ch\u00ednh ph\u1ee7 \u0111\u00e3 c\u00f3 ch\u1ee7 tr\u01b0\u01a1ng b\u00e1n ph\u1ea7n l\u1edbn s\u1ed1 c\u1ed5 ph\u1ea7n c\u1ee7a Sabeco v\u00e0 Habeco trong th\u1eddi gian t\u1edbi.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o th\u00eam \u0111\u1ed9ng l\u1ef1c cho nhi\u1ec1u h\u00e3ng bia tr\u00ean th\u1ebf gi\u1edbi mu\u1ed1n nh\u1ea3y v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Ngo\u00e0i ra, l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau th\u1ee5 bia t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 c\u00f2n nhi\u1ec1u c\u01a1 h\u1ed9i mang l\u1ea1i l\u1ee3i nhu\u1eadn kh\u1ee7ng v\u00ec n\u1ec1n kinh t\u1ebf \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 c\u00f3 c\u01a1 c\u1ea5u d\u00e2n s\u1ed1 tr\u1ebb, v\u0103n h\u00f3a u\u1ed1ng bia trong giao ti\u1ebfp r\u1ea5t \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-239 aligncenter\" src=\"https:\/\/tapchidouong.com.vn\/tapchidouong\/uploads\/2017\/12\/20170809_093048-edited.jpg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/douongvietnam.net\/wp-content\/uploads\/2017\/12\/20170809_093048-edited.jpg 600w, https:\/\/douongvietnam.net\/wp-content\/uploads\/2017\/12\/20170809_093048-edited-390x220.jpg 390w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>C\u00f2n theo b\u00e0 L\u00fd Kim Chi, Ch\u1ee7 t\u1ecbch H\u1ed9i L\u01b0\u01a1ng th\u1ef1c Th\u1ef1c ph\u1ea9m TP.HCM, ng\u00e0nh ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng t\u1ea1i Vi\u1ec7t Nam l\u00e0 ng\u00e0nh c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng. Trong \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng \u0111\u00f4\u0300 u\u00f4\u0301ng trong n\u01b0\u1edbc \u0111\u01b0\u01a1\u0323c \u0111a\u0301nh gia\u0301 l\u00e0 \u0111ang n\u00f3ng l\u00ean khi nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i nh\u1ea3y v\u00e0o.<\/p>\n<p>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i \u0111\u00e1nh gi\u00e1 l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau th\u1ee5 nga\u0300nh \u0111\u00f4\u0300 u\u00f4\u0301ng t\u1ea1i Vi\u1ec7t Nam c\u00f2n nhi\u1ec1u c\u01a1 h\u1ed9i mang l\u1ea1i l\u1ee3i nhu\u1eadn kh\u1ee7ng do kinh t\u1ebf ph\u00e1t tri\u1ec3n, v\u0103n h\u00f3a u\u1ed1ng bia trong giao ti\u1ebfp r\u1ea5t \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m nh\u1ea5n m\u00e0 c\u00e1c h\u00e3ng bia l\u1edbn \u0111\u00e3 \u0111\u1ed5 b\u1ed9 v\u00e0o Vi\u1ec7t Nam trong th\u1eddi gian qua.<\/p>\n<p>Tuy nhi\u00ean, xu h\u01b0\u1edbng n\u00e0y c\u0169ng \u0111ang ta\u0323o ra s\u01b0\u0323 ca\u0323nh tranh kh\u00f4\u0301c li\u00ea\u0323t cho thi\u0323 tr\u01b0\u01a1\u0300ng, vi\u0300 v\u00e2\u0323y \u0111o\u0300i ho\u0309i ca\u0301c doanh nghi\u00ea\u0323p trong n\u01b0\u01a1\u0301c pha\u0309i t\u1ea1o l\u1ed1i \u0111i ri\u00eang, trong \u0111\u00f3 vi\u1ec7c \u0111\u1ea9y ma\u0323nh \u0111\u00e2\u0300u t\u01b0 thi\u00ea\u0301t bi\u0323, c\u00f4ng ngh\u00ea\u0323, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng, thay \u0111\u1ed5i nha\u0303n ma\u0301c, bao bi\u0300\u2026 l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu \u0111\u1ec3 t\u0103ng ti\u0301nh ca\u0323nh tranh tr\u00ean thi\u0323 tr\u01b0\u01a1\u0300ng. Ngo\u00e0i ra, d\u00f9 c\u00f3 l\u1ee3i th\u1ebf khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t th\u01b0\u1eddng \u1ee7ng h\u1ed9 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m trong n\u01b0\u1edbc, nh\u01b0ng c\u00e1c h\u00e3ng bia Vi\u1ec7t c\u1ea7n n\u1ed7 l\u1ef1c nhi\u1ec1u h\u01a1n \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 c\u1ea1nh tranh nh\u1eb1m gi\u1eef v\u1eefng th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Vi\u1ec7c mua s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u1ed5 ph\u1ea7n c\u00e1c c\u00f4ng ty bia trong n\u01b0\u1edbc \u0111\u1ec3 tham gia ngay v\u00e0o th\u1ecb tr\u01b0\u1eddng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang h\u01b0\u1edbng m\u00e0 c\u00e1c t\u1eadp \u0111o\u00e0n n\u01b0\u1edbc ngo\u00e0i \u0111ang nh\u1eafm \u0111\u1ebfn, ch\u00ednh l\u00e0 mong mu\u1ed1n \u0111\u01b0\u1ee3c s\u1edf h\u1eefu c\u00e1c nh\u00e0 m\u00e1y bia v\u1edbi c\u00f4ng su\u1ea5t l\u1edbn hi\u1ec7n c\u00f3 v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eafm \u0111\u1ebfn h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp, l\u00e2u \u0111\u1eddi c\u1ee7a c\u00e1c h\u00e3ng bia trong n\u01b0\u1edbc.<\/p>\n<p><strong> V\u0102N PH\u01af\u1edaC<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e0o cu\u1ed1i n\u0103m 2016, Vi\u1ec7t Nam \u0111\u00e3 ch\u00ednh th\u1ee9c l\u1ecdt v\u00e0o top 10 th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi x\u00e9t v\u1ec1 dung l\u01b0\u1ee3ng bia ti\u00eau th\u1ee5. Theo t\u00ednh to\u00e1n, n\u0103m 2017, th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam s\u1ebd c\u00e1n m\u1ed1c ti\u00eau th\u1ee5 4 t\u1ef7 l\u00edt. Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p bia h\u00e0ng \u0111\u1ea7u c\u1ee7a Vi\u1ec7t Nam [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/222\/revisions"}],"predecessor-version":[{"id":248,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/222\/revisions\/248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/242"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}