{"id":1945,"date":"2018-12-26T14:06:10","date_gmt":"2018-12-26T07:06:10","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=1945"},"modified":"2018-12-26T14:06:10","modified_gmt":"2018-12-26T07:06:10","slug":"viet-nam-thuoc-top-tieu-thu-bia-dung-thu-10-the-gioi-song-thuong-hieu-bia-viet-dang-that-the-tren-san-nha","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=1945","title":{"rendered":"Vi\u1ec7t Nam thu\u1ed9c Top ti\u00eau th\u1ee5 bia \u0111\u1ee9ng th\u1ee9 10 th\u1ebf gi\u1edbi, song th\u01b0\u01a1ng hi\u1ec7u bia Vi\u1ec7t \u0111ang th\u1ea5t th\u1ebf tr\u00ean s\u00e2n nh\u00e0"},"content":{"rendered":"

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia ngo\u1ea1i nh\u01b0 Heineken v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf ph\u00e2n kh\u00fac cao c\u1ea5p \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh do xu th\u1ebf s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. Vi\u1ec7c th\u1eeba h\u01b0\u1edfng c\u00e1c kinh nghi\u1ec7m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n c\u1ea7u c\u1ee7a c\u00f4ng ty m\u1eb9 gi\u00fap c\u00e1c h\u00e3ng bia ngo\u1ea1i g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t trong ph\u00e2n kh\u00fac cao c\u1ea5p.<\/em><\/strong><\/p>\n

V\u1edbi v\u0103n ho\u00e1 kinh doanh tr\u00ean b\u00e0n nh\u1eadu, Vi\u1eb9\u0302t Nam \u0111ang la\u0300 m\u1ecd\u0302t trong nh\u01b0\u0303ng thi\u0323 tru\u031b\u01a1\u0300ng bia l\u01a1\u0301n nh\u00e2\u0301t th\u00ea\u0301 gi\u01a1\u0301i. Na\u0306m 2017, t\u00f4\u0309ng sa\u0309n lu\u031b\u01a1\u0323ng tie\u0302u thu\u0323 bia \u0111a\u0323t 4 ty\u0309 li\u0301t bia chi\u00ea\u0301m 2,1% t\u00f4\u0309ng sa\u0309n lu\u031b\u01a1\u0323ng bia toa\u0300n c\u00e2\u0300u, \u0111\u01b0\u0301ng th\u01b0\u0301 10 th\u00ea\u0301 gi\u01a1\u0301i va\u0300 th\u01b0\u0301 3 trong khu v\u01b0\u0323c cha\u0302u A\u0301 (sau Trung Qu\u00f4\u0301c va\u0300 Nh\u1ea1\u0302t Ba\u0309n).<\/p>\n

T\u00f4\u0301c \u0111\u1ecd\u0302 ta\u0306ng tru\u031b\u01a1\u0309ng nga\u0300nh \u0111a\u0323t 5,7% cao nh\u00e2\u0301t trong nho\u0301m 10 qu\u00f4\u0301c gia co\u0301 quy mo\u0302 thi\u0323 tru\u031b\u01a1\u0300ng l\u01a1\u0301n nh\u00e2\u0301t. Xe\u0301t trong giai \u0111oa\u0323n 10 na\u0306m (2007-2017), t\u00f4\u0301c \u0111\u1ecd\u0302 ta\u0306ng tru\u031b\u01a1\u0309ng ke\u0301p m\u00f4\u0303i na\u0306m (CAGR) cu\u0309a Vi\u1eb9\u0302t Nam \u0111a\u0323t 8,3% cao nh\u00e2\u0301t trong nho\u0301m na\u0300y. Trong giai \u0111oa\u0323n 2007-2017, quy mo\u0302 thi\u0323 tru\u031b\u01a1\u0300ng Vi\u1eb9\u0302t Nam ta\u0306ng 15 b\u1ea1\u0302c t\u01b0\u0300 25 le\u0302n th\u01b0\u0301 10 th\u00ea\u0301 gi\u01a1\u0301i.<\/p>\n

NG\u00c0NH BIA \u0110ANG \u0110\u01af\u1ee2C CAO C\u1ea4P HO\u00c1<\/strong><\/p>\n

\"\"<\/p>\n

Tuy nhi\u00ean, tr\u00ean s\u00e2n ch\u01a1i \u1ea5y, ca\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u bia Vi\u1eb9\u0302t \u0111ang th\u00e2\u0301t th\u00ea\u0301 trong vi\u1ec7c canh tranh thi\u0323 ph\u00e2\u0300n! Th\u1ef1c t\u1ebf cho th\u00e2\u0301y ca\u0301c doanh nghi\u1eb9\u0302p s\u01a1\u0309 h\u01b0\u0303u thu\u031bo\u031bng hi\u1eb9\u0302u bia Vi\u1eb9\u0302t nhu\u031b Sabeco (Saigon Export, 333…), Habeco (Tru\u0301c Ba\u0323ch, Bia Ha\u0300 N\u1ecd\u0302i…), Carlsberg (Huda) \u0111\u00ea\u0300u xu hu\u031b\u01a1\u0301ng gia\u0309m thi\u0323 ph\u00e2\u0300n. Trong khi \u0111o\u0301, Heineken v\u01a1\u0301i ca\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u bia ngoa\u0323i (Heineken, Tiger…) gia ta\u0306ng thi\u0323 ph\u00e2\u0300n \u0111a\u0301ng k\u00ea\u0309.<\/p>\n

Ca\u0301c thu\u031bo\u031bng hi\u1eb9\u0302u bia ngoa\u0323i nhu\u031b Heineken v\u01a1\u0301i \u0111i\u0323nh vi\u0323 thu\u031bo\u031bng hi\u1eb9\u0302u \u01a1\u0309 pha\u0302n khu\u0301c cao c\u00e2\u0301p \u0111ang ta\u0306ng tru\u031b\u01a1\u0309ng ma\u0323nh do xu th\u00ea\u0301 s\u01b0\u0309 du\u0323ng ca\u0301c sa\u0309n ph\u00e2\u0309m ch\u00e2\u0301t lu\u031b\u01a1\u0323ng cao cu\u0309a ngu\u031b\u01a1\u0300i Vi\u1eb9\u0302t. Vi\u1eb9\u0302c th\u01b0\u0300a hu\u031b\u01a1\u0309ng ca\u0301c kinh nghi\u1eb9\u0302m va\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c marketing toa\u0300n c\u00e2\u0300u cu\u0309a co\u0302ng ty me\u0323 giu\u0301p ca\u0301c ha\u0303ng bia ngoa\u0323i ga\u0302y \u0111u\u031b\u01a1\u0323c \u00e2\u0301n tu\u031b\u01a1\u0323ng ma\u0323nh cho ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng, \u0111\u1ea1\u0306c bi\u1eb9\u0302t trong pha\u0302n khu\u0301c cao c\u00e2\u0301p.<\/p>\n

Xe\u0301t trong giai \u0111oa\u0323n 2014 – 2017, t\u00f4\u0301c \u0111\u1ecd\u0302 ta\u0306ng tru\u031b\u01a1\u0309ng cu\u0309a pha\u0302n khu\u0301c cao c\u00e2\u0301p CAGR \u0111a\u0323t 15%, ngu\u031b\u01a1\u0323c la\u0323i pha\u0302n khu\u0301c gia\u0301 re\u0309 co\u0301 m\u01b0\u0301c ta\u0306ng tru\u031b\u01a1\u0309ng th\u00e2\u0301p CAGR chi\u0309 \u0111a\u0323t 4,8% cho th\u00e2\u0301y ngu\u031b\u01a1\u0300i Vi\u1eb9\u0302t \u0111ang co\u0301 xu hu\u031b\u01a1\u0301ng chuy\u00ea\u0309n le\u0302n s\u01b0\u0309 du\u0323ng ca\u0301c sa\u0309n ph\u00e2\u0309m cao c\u00e2\u0301p ho\u031bn.<\/p>\n

Nh\u1eadn th\u1ea5y xu th\u00ea\u0301 m\u01a1\u0301i cu\u0309a nga\u0300nh bia, ca\u0301c doanh nghi\u1eb9\u0302p n\u1ed9i \u0111\u1ecba c\u0169ng b\u1eaft \u0111\u1ea7u t\u1ea1\u0302p trung ho\u031bn va\u0300o pha\u0302n khu\u0301c cao c\u00e2\u0301p \u2013 cho m\u01b0\u0301c sinh l\u01a1\u0323i cao ho\u031bn nhu\u031bng \u0111o\u0300i ho\u0309i chi\u00ea\u0301n lu\u031b\u01a1\u0323c kinh doanh ba\u0300i ba\u0309n ho\u031bn.<\/p>\n

Ghi nh\u1eadn, Sabeco v\u01a1\u0301i chi\u00ea\u0301n lu\u031b\u01a1\u0323c thue\u0302 tu\u031b v\u00e2\u0301n nu\u031b\u01a1\u0301c ngoa\u0300i la\u0300m marketing cho sa\u0309n ph\u00e2\u0309m bia Saigon Special \u0111a\u0303 gia\u0300nh \u0111u\u031b\u01a1\u0323c thi\u0323 ph\u00e2\u0300n th\u01b0\u0301 2 trong pha\u0302n khu\u0301c cao c\u00e2\u0301p va\u0300 \u0111u\u031b\u01a1\u0323c bi\u00ea\u0301t \u0111\u00ea\u0301n nhi\u00ea\u0300u ho\u031bn trong gi\u01a1\u0301i tre\u0309. S\u01b0\u0323 ki\u1eb9\u0302n ThaiBev mua la\u0323i Sabeco cu\u00f4\u0301i na\u0306m 2017, tr\u01b0\u0323c ti\u00ea\u0301p tham gia qua\u0309n ly\u0301 \u0111i\u00ea\u0300u ha\u0300nh t\u01b0\u0300 quy\u0301 2\/2018 \u0111u\u031b\u01a1\u0323c k\u1ef3 vo\u0323ng se\u0303 ca\u0309i thi\u1eb9\u0302n kha\u0309 na\u0306ng qu\u1ea3n ly\u0301, ta\u0306ng cu\u031b\u01a1\u0300ng kha\u0309 na\u0306ng ca\u0323nh tranh, \u0111\u1ea1\u0306c bi\u1eb9\u0302t trong pha\u0302n khu\u0301c cao c\u00e2\u0301p.<\/p>\n

Hay Habeco cu\u0303ng tham gia pha\u0302n khu\u0301c cao c\u00e2\u0301p b\u0103\u0300ng vi\u1eb9\u0302c ga\u0302y d\u01b0\u0323ng la\u0323i m\u1ecd\u0302t sa\u0309n ph\u00e2\u0309m \u0111a\u0303 t\u01b0\u0300ng la\u0300 thu\u031bo\u031bng hi\u1eb9\u0302u cu\u0309a Ha\u0300 tha\u0300nh \u2013 Bia Tru\u0301c Ba\u0323ch. Tuy nhie\u0302n, sa\u0309n ph\u00e2\u0309m na\u0300y vi\u0300 nhi\u00ea\u0300u ly\u0301 do v\u00e2\u0303n chu\u031ba th\u00ea\u0309 kh\u0103\u0309ng \u0111i\u0323nh \u0111u\u031b\u01a1\u0323c vi\u0323 tri\u0301 cu\u0309a mi\u0300nh nhu\u031b k\u1ef3 vo\u0323ng.<\/p>\n

DOANH NGHI\u1ec6P BIA S\u1ee4T GI\u1ea2M BI\u00caN L\u1ee2I NHU\u1eacN<\/strong><\/p>\n

\u0110i\u1ec3m l\u1ea1i na\u0306m 2018, nga\u0300nh bia Vi\u1eb9\u0302t Nam co\u0301 khoa\u0309ng 110 doanh nghi\u1eb9\u0302p sa\u0309n xu\u00e2\u0301t, pha\u0302n b\u00f4\u0309 r\u1ecd\u0302ng kh\u0103\u0301p ca\u0301c vu\u0300ng mi\u00ea\u0300n v\u01a1\u0301i sa\u0309n lu\u031b\u01a1\u0323ng sa\u0309n xu\u00e2\u0301t u\u031b\u01a1\u0301c ti\u0301nh le\u0302n \u0111\u00ea\u0301n 4,3 ty\u0309 li\u0301t bia, sa\u0309n lu\u031b\u01a1\u0323ng tie\u0302u thu\u0323 u\u031b\u01a1\u0301c ti\u0301nh \u0111a\u0323t 4,2 ty\u0309 li\u0301t bia. Nhu\u031b v\u1ea1\u0302y, nhi\u00ea\u0300u kha\u0309 na\u0306ng Vi\u1eb9\u0302t Nam se\u0303 vu\u031b\u01a1\u0323t qua Ba Lan \u0111\u00ea\u0309 tr\u01a1\u0309 tha\u0300nh thi\u0323 tru\u031b\u01a1\u0300ng bia l\u01a1\u0301n th\u01b0\u0301 9 th\u00ea\u0301 gi\u01a1\u0301i, Ch\u1ee9ng kho\u00e1n FPT (FPTS) nh\u1eadn \u0111\u1ecbnh.<\/p>\n

Tuy nhi\u00ean, ta\u0306ng tru\u031b\u01a1\u0309ng sa\u0309n lu\u031b\u01a1\u0323ng cu\u0309a nga\u0300nh bia \u0111ang co\u0301 d\u00e2\u0301u hi\u1eb9\u0302u ch\u1ea1\u0302m la\u0323i, 3 na\u0306m g\u00e2\u0300n nh\u00e2\u0301t t\u00f4\u0301c \u0111\u1ecd\u0302 ta\u0306ng tru\u031b\u01a1\u0309ng \u0111\u00ea\u0300u gia\u0309m so v\u01a1\u0301i ta\u0306ng tru\u031b\u01a1\u0309ng ca\u0301c giai \u0111oa\u0323n tru\u031b\u01a1\u0301c. Cu\u0323 th\u00ea\u0309, giai \u0111oa\u0323n 2007-2011 CAGR \u0111a\u0323t 9,7%, giai \u0111oa\u0323n 2012-2015 CAGR la\u0300 7,3%, giai \u0111oa\u0323n 2016-2018 chi\u0309 tie\u0302u na\u0300y chi\u0309 co\u0300n 6,8%.<\/p>\n

\"\"<\/p>\n

Vi m\u00f4 t\u1ea1i doanh nghi\u1ec7p, k\u00ea\u0301t qua\u0309 kinh doanh 9 tha\u0301ng \u0111\u00e2\u0300u na\u0306m 2018 cho th\u00e2\u0301y s\u01b0\u0323 su\u0323t gia\u0309m trong bie\u0302n l\u01a1\u0323i nhu\u1ea1\u0302n. \u0110\u01a1n c\u1eed Sabeco (SAB) ghi nh\u1ea1\u0302n bie\u0302n l\u01a1\u0323i nhu\u1ea1\u0302n g\u1ecd\u0302p 23%, bie\u0302n l\u01a1\u0323i nhu\u1ea1\u0302n sau thu\u00ea\u0301 \u0111a\u0323t 14%; hai chi\u0309 tie\u0302u na\u0300y cu\u0300ng k\u1ef3 na\u0306m 2017 l\u00e2\u0300n lu\u031b\u01a1\u0323t la\u0300 27% va\u0300 16%. T\u01b0\u01a1ng t\u1ef1, Habeco ghi nh\u1ea1\u0302n bie\u0302n l\u01a1\u0323i nhu\u1ea1\u0302n g\u1ecd\u0302p 25%, bie\u0302n l\u01a1\u0323i nhu\u1ea1\u0302n sau thu\u00ea\u0301 \u0111a\u0323t 8%; \u0111\u1ed3ng thu\u1eadn gi\u1ea3m so v\u1edbi m\u1ee9c cu\u0300ng k\u1ef3 na\u0306m 2017 l\u00e2\u0300n lu\u031b\u01a1\u0323t la\u0300 27% va\u0300 9%.<\/p>\n

Theo gi\u1edbi quan s\u00e1t, nguye\u0302n nha\u0302n ty\u0309 su\u00e2\u0301t l\u01a1\u0323i nhu\u1ea1\u0302n cu\u0309a ca\u0301c doanh nghi\u1eb9\u0302p nga\u0300nh bia suy gia\u0309m trong na\u0306m 2018 chu\u0309 y\u00ea\u0301u \u0111\u00ea\u0301n t\u01b0\u0300 chi phi\u0301 \u0111\u00e2\u0300u va\u0300o ta\u0306ng. Cu\u0323 th\u00ea\u0309, gia\u0301 tho\u0301c \u0111a\u0323i ma\u0323ch trung bi\u0300nh lu\u1ef9 k\u1ebf 3 th\u00e1ng \u0111\u1ea7u n\u0103m la\u0300 127 USD\/t\u00e2\u0301n (t\u0103ng 30% so v\u1edbi c\u00f9ng k\u1ef3). Gia\u0301 ga\u0323o trung bi\u0300nh \u0111a\u0323t 424 USD\/t\u00e2\u0301n, t\u0103ng 6%. V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 thu\u00ea\u0301 tie\u0302u thu\u0323 \u0111\u1ea1\u0306c bi\u1eb9\u0302t ta\u0306ng t\u01b0\u0300 60% le\u0302n 65% trong na\u0306m 2018, ga\u0301nh n\u1ea1\u0306ng thu\u00ea\u0301 na\u0300y kho\u0302ng \u0111u\u031b\u01a1\u0323c chuy\u00ea\u0309n h\u00ea\u0301t cho ngu\u031b\u01a1\u0300i du\u0300ng cu\u00f4\u0301i cu\u0300ng cu\u0303ng la\u0300 nguye\u0302n nha\u0302n go\u0301p ph\u00e2\u0300n la\u0300m gia\u0309m ty\u0309 su\u00e2\u0301t l\u01a1\u0323i nhu\u1ea1\u0302n cu\u0309a ca\u0301c doanh nghi\u1eb9\u0302p trong nga\u0300nh.<\/p>\n

T\u0102NG TR\u01af\u1edeNG NG\u00c0NH TRONG N\u0102M 2019 S\u1ebc \u0110I NGANG<\/strong><\/p>\n

B\u01b0\u1edbc sang n\u0103m 2019, xu th\u00ea\u0301 t\u00f4\u0301c \u0111\u1ecd\u0302 ta\u0306ng tru\u031b\u01a1\u0309ng gia\u0309m cu\u0303ng \u0111ang y\u00ea\u0301u d\u00e2\u0300n, minh ch\u1ee9ng l\u00e0 na\u0306m 2018 ta\u0306ng tru\u031b\u01a1\u0309ng tu\u031bo\u031bng \u0111u\u031bo\u031bng v\u01a1\u0301i m\u01b0\u0301c ta\u0306ng tru\u031b\u01a1\u0309ng na\u0306m 2017. \u0110i\u00ea\u0300u na\u0300y cho th\u00e2\u0301y giai \u0111oa\u0323n ta\u0306ng tru\u031b\u01a1\u0309ng no\u0301ng \u0111a\u0303 qua va\u0300 ta\u0306ng tru\u031b\u01a1\u0309ng nga\u0300nh bia \u0111ang d\u00e2\u0300n \u00f4\u0309n \u0111i\u0323nh ho\u031bn, FPTS cho bi\u1ebft.<\/p>\n

D\u1ef1 b\u00e1o cho n\u0103m t\u1edbi, nhu c\u00e2\u0300u tie\u0302u thu\u0323 bia ta\u0323i thi\u0323 tru\u031b\u01a1\u0300ng Vi\u1eb9\u0302t Nam \u0111u\u031b\u01a1\u0323c k\u1ef3 v\u1ecdng ta\u0306ng tru\u031b\u01a1\u0309ng t\u00f4\u0301t do m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 h\u1ed7 tr\u1ee3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n

(i) Va\u0306n ho\u0301a a\u0306n nh\u1ea1\u0302u cu\u0309a ngu\u031b\u01a1\u0300i Vi\u1eb9\u0302t u\u031ba chu\u1ecd\u0302ng bia, bia hi\u1ec7n chi\u00ea\u0301m \u0111\u00ea\u0301n 93% lu\u031b\u01a1\u0323ng tie\u0302u thu\u0323 \u0111\u00f4\u0300 u\u00f4\u0301ng co\u0301 c\u00f4\u0300n ta\u0323i Vi\u1eb9\u0302t Nam;<\/p>\n

(ii) Co\u031b c\u00e2\u0301u da\u0302n s\u00f4\u0301 Vi\u1eb9\u0302t Nam v\u00e2\u0303n se\u0303 trong giai \u0111oa\u0323n da\u0302n s\u00f4\u0301 va\u0300ng, lu\u031b\u01a1\u0323ng ngu\u031b\u01a1\u0300i tie\u0302u thu\u0323 ti\u00ea\u0300m na\u0306ng l\u01a1\u0301n \u0111u\u031b\u01a1\u0323c duy tri\u0300 trong th\u01a1\u0300i gian da\u0300i la\u0300 \u0111\u1ecd\u0302ng l\u01b0\u0323c \u0111\u00ea\u0309 ngu\u00f4\u0300n c\u00e2\u0300u bia tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng ta\u0306ng tru\u031b\u01a1\u0309ng;<\/p>\n

(iii) So v\u01a1\u0301i ca\u0301c nu\u031b\u01a1\u0301c co\u0301 cu\u0300ng va\u0306n ho\u0301a va\u0300 th\u00ea\u0309 tra\u0323ng con ngu\u031b\u01a1\u0300i tu\u031bo\u031bng \u0111\u00f4\u0300ng, chi\u0309 s\u00f4\u0301 ti\u00eau th\u1ee5 bia Vi\u1ec7t Nam v\u00e2\u0303n th\u00e2\u0301p ho\u031bn Ha\u0300n Qu\u00f4\u0301c va\u0300 Nh\u1ea1\u0302t Ba\u0309n\u2026<\/p>\n

M\u1eb7c d\u00f9 v\u1eady, ta\u0306ng tru\u031b\u01a1\u0309ng nga\u0300nh kho\u0301 vu\u031b\u01a1\u0323t qua m\u01b0\u0301c ta\u0306ng tru\u031b\u01a1\u0309ng na\u0306m 2018 do xu th\u00ea\u0301 t\u00f4\u0301c \u0111\u1ecd\u0302 ta\u0306ng tru\u031b\u01a1\u0309ng gia\u0309m \u0111a\u0303 duy tri\u0300 va\u0300 tha\u0300nh xu hu\u031b\u01a1\u0301ng trong 10 na\u0306m qua. FPTS \u01b0\u1edbc t\u00ednh ta\u0306ng tru\u031b\u01a1\u0309ng nga\u0300nh bia na\u0306m 2019 \u01a1\u0309 m\u01b0\u0301c tu\u031bo\u031bng \u0111u\u031bo\u031bng v\u01a1\u0301i na\u0306m 2018, khoa\u0309ng 5-6%.<\/p>\n

\"\"<\/p>\n

C\u00f9ng v\u1edbi \u0111\u00f3, ty\u0309 su\u00e2\u0301t l\u01a1\u0323i nhu\u1ea1\u0302n nga\u0300nh \u01b0\u1edbc t\u00ednh ti\u1ebfp t\u1ee5c gia\u0309m do gia\u0301 nguye\u0302n li\u1eb9\u0302u ta\u0306ng. M\u1ecd\u0302t s\u00f4\u0301 nguye\u0302n li\u1eb9\u0302u cho qua\u0301 tri\u0300nh sa\u0309n xu\u00e2\u0301t bia ta\u0323i Vi\u1eb9\u0302t Nam co\u0301 xu hu\u031b\u01a1\u0301ng ta\u0306ng gia\u0301 trong 2019 la\u0300 malt va\u0300 ga\u0323o. Trong \u0111\u00f3, Malt chi\u1ebfm 33% c\u01a1 c\u1ea5u chi ph\u00ed – do a\u0309nh hu\u031b\u01a1\u0309ng cu\u0309a vi\u1eb9\u0302c gia\u0309m di\u1eb9\u0302n ti\u0301ch tr\u00f4\u0300ng \u0111a\u0323i ma\u0323ch ta\u0323i cha\u0302u A\u0302u, gia\u0301 \u0111a\u0323i ma\u0323ch ta\u0306ng khoa\u0309ng 25% trong na\u0306m 2018 va\u0300 \u0111u\u031b\u01a1\u0323c d\u01b0\u0323 ba\u0301o ti\u00ea\u0301p tu\u0323c ta\u0306ng khoa\u0309ng 10% trong na\u0306m 2019 (theo World Bank).<\/p>\n

Theo Tri Th\u1ee9c Tr\u1ebb<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia ngo\u1ea1i nh\u01b0 Heineken v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf ph\u00e2n kh\u00fac cao c\u1ea5p \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh do xu th\u1ebf s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. Vi\u1ec7c th\u1eeba h\u01b0\u1edfng c\u00e1c kinh nghi\u1ec7m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n c\u1ea7u c\u1ee7a c\u00f4ng ty m\u1eb9 gi\u00fap c\u00e1c h\u00e3ng bia […]<\/p>\n","protected":false},"author":4,"featured_media":1948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4,1,16,17],"tags":[617,618,619,616,12],"class_list":["post-1945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-do-uong-thuong-hieu","category-tieu-diem","category-tin-noi-bat","tag-do-uong-co-con-tai-viet-nam","tag-nganh-bia-viet-nam","tag-nhu-cau-su-dung-san-pham-bia-ngoai","tag-thi-truong-tieu-thu-bia-viet-nam","tag-thuong-hieu-bia-viet"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1945"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1945\/revisions"}],"predecessor-version":[{"id":1949,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1945\/revisions\/1949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/1948"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}