{"id":1892,"date":"2018-12-14T16:20:16","date_gmt":"2018-12-14T09:20:16","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=1892"},"modified":"2018-12-14T16:34:28","modified_gmt":"2018-12-14T09:34:28","slug":"cau-chuyen-thoi-su-thoai-von-tai-habeco-con-nhieu-van-de-bo-ngo","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=1892","title":{"rendered":"C\u00e2u chuy\u1ec7n th\u1eddi s\u1ef1: Tho\u00e1i v\u1ed1n t\u1ea1i Habeco – C\u00f2n nhi\u1ec1u v\u1ea5n \u0111\u1ec1 b\u1ecf ng\u1ecf"},"content":{"rendered":"

\u0110\u00e3 cu\u1ed1i n\u0103m 2018, l\u1ed9 tr\u00ecnh tho\u00e1i v\u1ed1n \u1edf m\u1ed9t s\u1ed1 c\u00f4ng ty l\u1edbn, trong \u0111\u00f3 c\u00f3 T\u1ed5ng C\u00f4ng ty C\u1ed5 ph\u1ea7n Bia \u2013 R\u01b0\u1ee3u \u2013 N\u01b0\u1edbc gi\u1ea3i kh\u00e1t H\u00e0 N\u1ed9i (Habeco) v\u1eabn d\u01b0\u1eddng nh\u01b0 gi\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7.<\/strong><\/em><\/p>\n

Sau s\u1ef1 ki\u1ec7n b\u00e1n \u0111\u01b0\u1ee3c gi\u00e1 \u0111\u1ed1i v\u1edbi T\u1ed5ng C\u00f4ng ty C\u1ed5 ph\u1ea7n Bia \u2013 R\u01b0\u1ee3u \u2013 N\u01b0\u1edbc gi\u1ea3i kh\u00e1t S\u00e0i G\u00f2n (Sabeco), s\u1ef1 s\u1ed1t ru\u1ed9t \u0111\u1ed1i v\u1edbi Habeco qu\u1ea3 l\u00e0 \u0111i\u1ec1u d\u1ec5 hi\u1ec3u. Th\u1ebf nh\u01b0ng, c\u00e2u chuy\u1ec7n tho\u00e1i v\u1ed1n \u1edf \u0111\u00e2y kh\u00f4ng d\u1ec5 d\u00e0ng ch\u00fat n\u00e0o, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi quy\u1ec1n l\u1ee3i c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang s\u1edf h\u1eefu m\u1ed9t ph\u1ea7n v\u1ed1n t\u1ea1i \u0111\u00e2y Carlsberg\u2026<\/p>\n

Tr\u00ean b\u00e1o D\u00e2n Tr\u00ed c\u1ee7a ph\u00f3ng vi\u00ean Q.Anh h\u00f4m nay c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 tho\u00e1i v\u1ed1n t\u1ea1i Habeco v\u01b0\u1edbng m\u1eafc nhi\u1ec1u v\u1ea5n \u0111\u1ec1\u2026<\/p>\n

————<\/p>\n

N\u0103m 2017 kh\u00e9p l\u1ea1i v\u1edbi d\u1ea5u \u1ea5n c\u1ee7a th\u01b0\u01a1ng v\u1ee5 t.h.o.\u00e1.i v.\u1ed1.n Nh\u00e0 n\u01b0\u1edbc t\u1ea1i T\u1ed5ng c\u00f4ng ty c\u1ed5 ph\u1ea7n Bia \u2013 R\u01b0\u1ee3u \u2013 N\u01b0\u1edbc gi\u1ea3i kh\u00e1t S\u00e0i G\u00f2n (Sabeco) \u2013 m\u1ed9t trong hai \u201c\u00f4ng l\u1edbn\u201d ng\u00e0nh bia n.\u1ed9.i.<\/p>\n

Nh\u00ecn t\u1eeb th\u01b0\u01a1ng v\u1ee5 n\u00e0y c\u00f3 r\u1ea5t nhi\u1ec1u nh\u1eefng \u00fd ki\u1ebfn tr\u00e1i chi\u1ec1u, qua \u0111\u00f3 \u0111\u00fac r\u00fat ra b\u00e0i h\u1ecdc cho c\u00e1c th\u01b0\u01a1ng v\u1ee5 t.h.o.\u00e1.i v.\u1ed1.n l\u1edbn trong th\u1eddi gian t\u1edbi nh\u01b0 t\u1ea1i T\u1ed5ng c\u00f4ng ty c\u1ed5 ph\u1ea7n Bia \u2013 R\u01b0\u1ee3u \u2013 N\u01b0\u1edbc gi\u1ea3i kh\u00e1t H\u00e0 N\u1ed9i (Habeco) \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n

NG\u00c0NH BIA VI\u1ec6T NAM \u0110ANG \u0110\u1ee8NG TR\u01af\u1edaC NHI\u1ec0U KH\u00d3 KH\u0102N\u00a0<\/strong><\/p>\n

\"\"<\/p>\n

L\u01b0\u1ee3ng bia ti\u00eau th\u1ee5 c\u1ee7a Vi\u1ec7t Nam giai \u0111o\u1ea1n 2010 \u2013 2017 li\u00ean t\u1ee5c t\u0103ng qua c\u00e1c n\u0103m, t\u1eeb 2,41 t\u1ef7 l\u00edt v\u00e0o n\u0103m 2010, con s\u1ed1 n\u00e0y \u0111\u00e3 t\u0103ng l\u00ean 4,05 t\u1ef7 l\u00edt n.\u0103.m 2017. Tuy nhi\u00ean theo th\u1ed1ng k\u00ea cho th\u1ea5y, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh bia \u0111ang trong xu h\u01b0\u1edbng ch\u1eadm l\u1ea1i v\u00e0 c\u1ea1nh tranh d\u1eef d\u1ed9i.<\/p>\n

C\u1ee5 th\u1ec3, n\u0103m 2015 s\u1ea3n l\u01b0\u1ee3ng bia \u0111\u1ea1t 3,46 t\u1ef7 l\u00edt, t\u0103ng 10,33% so v\u1edbi n\u0103m 2014, nh\u01b0ng \u0111\u1ebfn n\u0103m 2016 t.\u1ed1.c \u0111.\u1ed9 \u0111\u00e3 gi\u1ea3m d\u1ea7n t\u1eeb 9,3% xu\u1ed1ng c\u00f2n 5,65% v\u00e0o n\u0103m 2017. T.\u1ed1.c \u0111.\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi quy ho\u1ea1ch ph\u00e1t tri\u1ec3n ng\u00e0nh bia \u0111\u1ebfn n\u0103m 2025, t\u1ea7m nh\u00ecn \u0111\u1ebfn n\u0103m 2035, do B\u1ed9 tr\u01b0\u1edfng B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng ph\u00ea duy\u1ec7t t\u1ea1i Quy\u1ebft \u0111\u1ecbnh s\u1ed1 3690\/Q\u0110-BCT ng\u00e0y 12\/9\/2016.<\/p>\n

Theo \u0111\u00f3, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng giai \u0111o\u1ea1n 2016 \u2013 2020 l\u00e0 5,8%\/n\u0103m, giai \u0111o\u1ea1n 2021 \u2013 2025 l\u00e0 4,6%\/n\u0103m v\u00e0 giai \u0111o\u1ea1n 2016 \u2013 2035 l\u00e0 4%\/n\u0103m.<\/p>\n

B\u00ean c\u1ea1nh xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng ch\u1eadm l\u1ea1i, tr\u00ean th\u01b0\u0323c t\u00ea\u0301 ca\u0301c doanh nghi\u00ea\u0323p ng\u00e0nh b.i.a c\u0169ng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u00f4\u0301c li\u00ea\u0323t t\u1eeb c\u00e1c h\u00e3ng b.i.a ngo\u1ea1i khi\u00ea\u0301n thi\u0323 tr\u01b0\u01a1\u0300ng n\u00f4\u0323i \u0111i\u0323a nga\u0300y ca\u0300ng tr\u01a1\u0309 n\u00ean ch\u00e2\u0323t he\u0323p.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng bia trong n\u01b0\u1edbc \u0111ang c\u00f3 m\u1ee9c \u0111\u1ed9 t\u1eadp trung c.a.o khi m\u00e0 h\u01a1n 90% th\u1ecb ph\u1ea7n do 4 h\u00e3ng bia l\u00e0: Sabeco, Habeco, Heineken Vi\u1ec7t Nam v\u00e0 Carlsberg Vi\u1ec7t Nam n\u1eafm gi\u1eef; l\u01b0\u1ee3ng th\u1ecb ph\u1ea7n c.\u00f2.n l.\u1ea1.i (kho\u1ea3ng d\u01b0\u1edbi 10%) thu\u1ed9c v\u1ec1 c\u00e1c doanh nghi\u1ec7p ngo\u1ea1i m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c doanh nghi\u1ec7p b.i.a quy m\u00f4 nh\u1ecf.<\/p>\n

Theo th\u00f4\u0301ng k\u00ea hi\u1ec7n c\u00f3 kho\u1ea3ng 30 th\u01b0\u01a1ng hi\u1ec7u bia qu\u1ed1c t\u1ebf \u0111ang c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam. V\u00ec v\u1eady, ca\u0301c doanh nghi\u1ec7p \u0111\u1ee9ng \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng v\u1eeba ph\u1ea3i lo \u0111\u1ed1i ph\u00f3 nhau v\u1eeba ph\u1ea3i l\u00ean c.h.i.\u1ebf.n l.\u01b0.\u1ee3.c c\u1ea1nh tranh v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Hi\u00ea\u0323n ta\u0323i, ca\u0301c doanh nghi\u00ea\u0323p bia n.\u00f4\u0323.i \u0111i\u0323a \u0111ang pha\u0309i \u0111\u00f4\u0301i m\u0103\u0323t v\u01a1\u0301i m\u00f4\u0323t th\u01b0\u0323c t\u00ea\u0301 la\u0300 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u0111ang c\u00f3 s\u1ef1 d\u1ecbch chuy\u1ec3n sang nh\u1eefng s\u1ea3n ph\u1ea9m bia nh\u1eadp kh\u1ea9u cao c\u1ea5p v\u1edbi h\u01b0\u01a1ng v\u1ecb l\u1ea1, \u0111.\u1ed9.c \u0111.\u00e1.o, \u0111\u1ec1 cao s\u1ef1 tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Ch\u00ednh \u0111i\u1ec1u n\u00e0y l\u00e0 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn s\u1ef1 s\u1ee5t gi\u1ea3m m\u1ea1nh v\u1ec1 doanh thu c\u1ee7a Habeco th\u01a1\u0300i gian qua.<\/p>\n

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Ngay ca\u0309 Sabeco, \u0111\u01a1n vi\u0323 \u0111ang d\u00e2\u0303n \u0111\u00e2\u0300u thi\u0323 ph\u00e2\u0300n bia ta\u0323i Vi\u00ea\u0323t Nam trong cu\u0303ng g\u0103\u0323p pha\u0309i nh\u01b0\u0303ng tha\u0301ch th\u01b0\u0301c kh\u00f4ng nho\u0309. Bi\u00ean l\u1ee3i nhu\u1eadn g\u00f4\u0323p cu\u0309a Sabeco ghi nh\u1eadn s\u1ee5t gi\u1ea3m li\u00ean ti\u00ea\u0301p trong 3 n.\u0103.m tr\u01a1\u0309 la\u0323i \u0111\u00e2y. Nguy\u00ean nh\u00e2n cu\u0303ng xu\u00e2\u0301t pha\u0301t t\u01b0\u0300 v.i.\u00ea\u0323.c th\u1ecb ph\u1ea7n \u0111ang bi\u0323 san s\u1ebb cho nh\u1eefng \u0111\u01a1n v\u1ecb ngo\u1ea1i nh\u01b0 Heineken, Sapporo\u2026<\/p>\n

Th\u1eadm ch\u00ed, \u0111\u1eb7t k\u1ebf ho\u1ea1ch cho n\u0103m 2018, Sabeco d.\u1ef1 k.i.\u1ebf.n l\u1ee3i nhu\u1eadn sau thu\u1ebf gi\u1ea3m nh\u1eefng 20% v\u1ec1 4.007 t\u1ef7 \u0111\u1ed3ng. \u0110\u00e2y la\u0300 con s\u00f4\u0301 d.\u01b0\u0323 k.i.\u00ea\u0301.n su\u0323t gia\u0309m r\u00e2\u0301t l\u01a1\u0301n do c\u00f4ng ty \u0111a\u0303 l\u01b0\u01a1\u0300ng tr\u01b0\u01a1\u0301c \u0111\u01b0\u01a1\u0323c nh\u01b0\u0303ng kho\u0301 kh\u0103n se\u0303 pha\u0309i \u0111\u00f4\u0301i m\u0103\u0323t.<\/p>\n

V\u1ec1 k\u1ebft qu\u1ea3 kinh doanh qu\u00fd 2\/2018, doanh thu thu\u1ea7n 9.170 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 12% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Tuy nhi\u00ean gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n chi\u1ebfm 7.073 t\u1ef7 \u0111\u1ed3ng k\u00e9o l.\u00e3.i g.\u1ed9.p Sabeco c\u00f2n 7.073 t\u1ef7 \u0111\u1ed3ng, t\u01b0\u01a1ng \u1ee9ng bi\u00ean l.\u00e3.i g.\u1ed9.p 22,8%, th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi m\u1ee9c 26,5% c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1ch quan nh\u01b0 t\u00ecnh h\u00ecnh th\u1eddi ti\u1ebft di\u1ec5n bi\u1ebfn th\u1ea5t th\u01b0\u1eddng; gi\u00e1 c\u1ea3 c\u00e1c y.\u1ebf.u t.\u1ed1 s\u1ea3n xu\u1ea5t \u0111\u1ea7u v\u00e0o li\u00ean t\u1ee5c c\u00f3 nh\u1eefng bi\u1ebfn \u0111\u1ed9ng ph\u1ee9c t\u1ea1p; thu\u1ebf su\u1ea5t TT\u0110B \u0111\u1ed1i v\u1edbi m\u1eb7t h\u00e0ng b.i.a \u0111i\u1ec1u ch\u1ec9nh t\u0103ng (t\u1eeb 60% l\u00ean 65% t\u1eeb ng\u00e0y 1\/1\/2018); c\u00e1c ch\u00ednh s\u00e1ch h\u1ea1n ch\u1ebf t\u00e1c h\u1ea1i c\u1ee7a l\u1ea1m d\u1ee5ng \u0111\u1ed3 u\u1ed1ng c\u00f3 c.\u1ed3.n, \u0111\u1eb7c bi\u1ec7t d\u1ef1 th\u1ea3o Lu\u1eadt ph\u00f2ng ch\u1ed1ng t\u00e1c h\u1ea1i r\u01b0\u1ee3u b.i.a do B\u1ed9 Y t\u1ebf \u0111ang \u0111\u1ec1 xu\u1ea5t\u2026 s\u1ebd ti\u1ebfp t\u1ee5c ch\u1eb7n \u0111\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh b.i.a, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m b.i.a trong nh\u1eefng n\u0103m t\u1edbi.<\/p>\n

B\u1ea2O TO\u00c0N TH\u01af\u01a0NG HI\u1ec6U QU\u1ed0C GIA<\/strong><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia khi n\u00f3 tr\u1edf th\u00e0nh ni\u1ec1m t\u1ef1 h\u00e0o c\u1ee7a qu\u1ed1c gia \u0111\u00f3 v\u1edbi t.h.\u1ebf g.i.\u1edb.i b\u00ean ngo\u00e0i. \u01a0\u0309 khi\u0301a ca\u0323nh na\u0300y, Habeco l\u00e0 doanh nghi\u1ec7p co\u0301 b\u00ea\u0300 da\u0300y li\u0323ch s\u01b0\u0309, ch\u00e2\u0301t l\u01b0\u01a1\u0323ng sa\u0309n ph\u00e2\u0309m, \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng y.\u00ea.u m.\u1ebf.n, l\u00e0 th\u01b0\u01a1ng hi\u00ea\u0323u qu\u00f4\u0301c gia, la\u0300 ni\u00ea\u0300m t\u01b0\u0323 ha\u0300o cu\u0309a Vi\u00ea\u0323t Nam.<\/p>\n

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Trong b\u00f4\u0301i ca\u0309nh r\u00e2\u0301t nhi\u00ea\u0300u ca\u0301c th\u01b0\u01a1ng hi\u00ea\u0323u qu\u00f4\u0301c gia cu\u0309a Vi\u00ea\u0323t Nam \u0111\u00e3 v\u00e0 \u0111ang r.\u01a1.i va\u0300o tay ca\u0301c nha\u0300 \u0111\u00e2\u0300u t\u01b0 n\u01b0\u01a1\u0301c ngoa\u0300i, c\u00f3 nhi\u1ec1u quan \u0111i\u1ec3m cho r\u1eb1ng, t.\u01b0 d.u.y \u201cn\u00edu gi\u1eef\u201d, \u201cb\u1ea3o t\u1ed3n\u201d th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia l\u00e0 \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi xu h\u01b0\u1edbng h\u1ed9i nh\u1eadp kinh t\u1ebf.<\/p>\n

Tuy nhi\u00ean, khi nh\u00ecn l\u1ea1i tr\u00ean b\u1ea3n \u0111\u1ed3 th\u1ebf gi\u1edbi, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng c\u00e1c c\u01b0\u1eddng qu\u1ed1c hay c\u00e1c qu\u1ed1c gia c\u00f3 n\u1ec1n k.i.n.h t.\u1ebf ph\u00e1t tri\u1ec3n \u0111\u1ec1u hi\u1ec7n di\u1ec7n d\u01b0\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a qu\u1ed1c gia nh\u01b0: Ford (M\u1ef9), Samsung (H\u00e0n Qu\u1ed1c), Sony (Nh\u1eadt B\u1ea3n), Mercedes-Benz (\u0110\u1ee9c), bia S.i.n.g.h.a (Th\u00e1i Lan), bia K.i.r.i.n (Nh\u1eadt B\u1ea3n)\u2026<\/p>\n

Vi\u00ea\u0323c mua, b\u00e1n, s\u00e1p nh\u1eadp l\u00e0 quy lu\u1eadt t.\u1ea5.t y.\u1ebf.u c\u1ee7a th\u1ecb tr\u01b0\u1eddng kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng, qua \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u00e1t huy l.\u1ee3.i t.h.\u1ebf v\u1ec1 qu\u1ea3n tr\u1ecb, c\u00f4ng ngh\u1ec7, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i. Tuy v\u00e2\u0323y, \u0111\u1ed1i v\u1edbi nh\u01b0\u0303ng th\u01b0\u01a1ng hi\u00ea\u0323u \u0111\u01b0\u01a1\u0323c coi la\u0300 th\u01b0\u01a1ng hi\u00ea\u0323u qu\u00f4\u0301c gia, chu\u0301ng ta c\u00e2\u0300n pha\u0309i co\u0301 nh\u01b0\u0303ng chi\u0301nh sa\u0301ch b\u1ea3o v\u1ec7, \u0111\u00e1p \u1ee9ng s.\u1ef1 mong m\u1ecfi c\u1ee7a ng\u01b0.\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. X\u00e2y d\u01b0\u0323ng m\u00f4\u0323t th\u01b0\u01a1ng hi\u00ea\u0323u \u0111a\u0303 kho\u0301, bi\u00ea\u0301n no\u0301 tr\u01a1\u0309 tha\u0300nh bi\u00ea\u0309u t\u01b0\u01a1\u0323ng, ni\u00ea\u0300m t\u01b0\u0323 ha\u0300o c\u1ee7a m\u00f4\u0323t qu\u00f4\u0301c gia co\u0300n kho\u0301 g\u00e2\u0301p nhi\u1ec1u l\u1ea7n. V\u00ec v\u00e2\u0323y, vi\u1ec7c g.i.\u01b0\u0303 g.i\u0300.n va\u0300 pha\u0301t tri\u1ec3n th\u01b0\u01a1ng hi\u00ea\u0323u qu\u1ed1c gia l\u00e0 vi\u1ec7c l\u00e0m h\u1ebft s\u1ee9c c\u1ea7n thi\u1ebft v\u00e0 c\u1ea5p b\u00e1ch.<\/p>\n

Nh\u1eb1m m\u1ee5c \u0111\u00edch thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi d\u00e2n trong vi\u1ec7c \u01b0u ti\u00ean mua s\u1eafm, s\u1eed d\u1ee5ng h.\u00e0.n.g h.\u00f3.a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t, sau 9 n\u0103m ra \u0111\u1eddi, cu\u1ed9c v\u1eadn \u0111\u1ed9ng \u201cNg\u01b0\u1eddi Vi\u1ec7t \u01b0u ti\u00ean d\u00f9ng h\u00e0ng Vi\u1ec7t\u201d \u0111\u00e3 g\u00f3p ph\u1ea7n l\u00e0m thay \u0111\u1ed5i di\u1ec7n m\u1ea1o h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i h\u00e0ng Vi\u1ec7t Nam trong n\u1ec1n kinh t\u1ebf v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi t.i.\u00ea.u d.\u00f9.n.g. S\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 Habeco trong ti\u1ebfn tr\u00ecnh n\u00e0y l\u00e0 ngu\u1ed3n l\u1ef1c kh\u00f4ng nh\u1ecf \u0111\u1ec3 t\u1ea1o n\u00ean s.\u1ee9.c b.\u1ead.t c\u1ee7a h\u00e0ng h\u00f3a \u201cmade in Vietnam\u201d.<\/p>\n

\"\"<\/p>\n

Nhi\u1ec1u chuy\u00ean gia kinh t\u1ebf cho r\u1eb1ng, \u1edf c\u00e1c doanh nghi\u1ec7p l\u1edbn, c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c.\u1ee7.a Vi\u1ec7t Nam, c\u1ea7n ph\u1ea3i c\u00f3 l\u1ed9 tr\u00ecnh v\u00e0 ph\u01b0\u01a1ng \u00e1n tho\u00e1i v\u1ed1n \u0111\u1ea3m b\u1ea3o l\u1ee3i \u00edch c.\u1ee7.a ng\u01b0\u1eddi Vi\u1ec7t<\/p>\n

Nhi\u1ec1u chuy\u00ean gia kinh t\u1ebf cho r\u1eb1ng, \u1edf c\u00e1c doanh nghi\u1ec7p l\u1edbn, c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ee7a Vi\u1ec7t Nam, c\u1ea7n ph\u1ea3i c\u00f3 l\u1ed9 tr\u00ecnh v\u00e0 ph\u01b0\u01a1ng \u00e1n tho\u00e1i v\u1ed1n \u0111\u1ea3m b\u1ea3o l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n

N\u1ebfu bi\u0323 chi ph\u00f4\u0301i b\u01a1\u0309i ca\u0301c nha\u0300 \u0111.\u00e2\u0300.u t.\u01b0 n\u01b0\u01a1\u0301c ngoa\u0300i, nh\u01b0\u0303ng doanh nghi\u00ea\u0323p l\u01a1\u0301n nh\u01b0 Habeco v\u1edbi h\u00ea\u0323 th\u00f4\u0301ng ph\u00e2n ph\u1ed1i sa\u0309n ph\u00e2\u0309m s\u00e2u r\u00f4\u0323ng tr\u00ean to\u00e0n qu\u1ed1c, khi ca\u0301c nha\u0300 \u0111.\u00e2\u0300.u t.\u01b0 n\u01b0\u01a1\u0301c ngoa\u0300i n\u1eafm \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i s\u00e2u r\u00f4\u0323ng \u0111\u1ebfn t\u1eebng \u0111i\u1ec3m b\u00e1n l\u1ebb t\u1eadn v\u00f9ng n\u00f4ng th\u00f4n, vi\u00ea\u0323c chi ph\u1ed1i th\u1ecb tr\u01b0\u1eddng, th\u1eadm ch\u00ed \u0111.\u01b0.a v.\u00e0.o h\u1ec7 th\u1ed1ng nhi\u1ec1u s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng nh\u1eadp ngo\u1ea1i ngo\u00e0i bia, r\u01b0\u1ee3u, s\u1eefa\u2026 \u0111\u00e8 b\u1eb9p c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t n.\u1ed9.i \u0111\u1ecba kh\u00e1c la\u0300 kh\u00f4ng kho\u0301.<\/p>\n

C\u1ea6N PH\u1ea2I C\u00d3 L\u1ed8 TR\u00ccNH V\u00c0 PH\u01af\u01a0NG \u00c1N THO\u00c1I V\u1ed0N \u0110\u1ea2M B\u1ea2O L\u1ee2I \u00cdCH C\u1ee6A NG\u01af\u1edcI VI\u1ec6T<\/strong><\/p>\n

Xu\u00e2\u0301t pha\u0301t t\u01b0\u0300 nh\u01b0\u0303ng th\u01b0\u0323c t\u00ea\u0301 li\u00ean quan t\u01a1\u0301i vi\u00ea\u0323c pha\u0309i b.a\u0309.o v.\u00ea\u0323 th\u01b0\u01a1ng hi\u00ea\u0323u qu\u00f4\u0301c gia, tra\u0301nh r\u01a1i va\u0300o v.\u00ea\u0301.t x.e \u0111\u00f4\u0309 cu\u0309a vi\u00ea\u0323c th\u01b0\u01a1ng hi\u00ea\u0323u qu\u00f4\u0301c gia \u0111ang d\u00e2\u0300n bi\u0323 chi ph\u00f4\u0301i b\u01a1\u0309i ca\u0301c t\u00e2\u0323p \u0111oa\u0300n \u0111a qu\u00f4\u0301c gia, vi\u00ea\u0323c thoa\u0301i v\u00f4\u0301n ta\u0323i Habeco \u0111o\u0300i ho\u0309i pha\u0309i co\u0301 nh\u01b0\u0303ng b.\u01b0.\u01a1\u0301.c \u0111i h\u00ea\u0301t s\u01b0\u0301c th\u00e2\u0323n tro\u0323ng.<\/p>\n

H\u01a1n n\u01b0\u0303a, trong b\u00f4\u0301i ca\u0309nh nga\u0300nh b.i.a, \u0111\u0103\u0323c bi\u00ea\u0323t ca\u0301c doanh nghi\u00ea\u0323p b.i.a n.\u00f4\u0323.i \u0111ang pha\u0309i \u0111\u00f4\u0301i m\u0103\u0323t v\u01a1\u0301i r\u00e2\u0301t nhi\u00ea\u0300u kho\u0301 kh\u0103n do a\u0301p l\u01b0\u0323c ca\u0323nh tranh, qua \u0111o\u0301 a\u0309nh h\u01b0\u01a1\u0309ng tr\u01b0\u0323c ti\u00ea\u0301p t\u01a1\u0301i hoa\u0323t \u0111\u00f4\u0323ng kinh doanh cu\u0303ng nh\u01b0 gia\u0301 tri\u0323 doanh nghi\u00ea\u0323p. Chi\u0301nh vi\u0300 v\u00e2\u0323y vi\u00ea\u0323c v\u00f4\u0323i va\u0300ng thoa\u0301i v\u00f4\u0301n lu\u0301c na\u0300y r\u00e2\u0301t c.o\u0301 t.h.\u00ea\u0309 se\u0303 d\u00e2\u0303n t\u01a1\u0301i vi\u1ec7c c\u1ed5 phi\u1ebfu Habeco bi\u0323 \u0111i\u0323nh gia\u0301 th\u00e2\u0301p, qua \u0111o\u0301 tr\u01b0\u0323c ti\u00ea\u0301p a\u0309nh h\u01b0\u01a1\u0309ng t\u01a1\u0301i ngu\u00f4\u0300n thu cu\u0309a ng\u00e2n sa\u0301ch qu\u00f4\u0301c gia.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u00e3 cu\u1ed1i n\u0103m 2018, l\u1ed9 tr\u00ecnh tho\u00e1i v\u1ed1n \u1edf m\u1ed9t s\u1ed1 c\u00f4ng ty l\u1edbn, trong \u0111\u00f3 c\u00f3 T\u1ed5ng C\u00f4ng ty C\u1ed5 ph\u1ea7n Bia \u2013 R\u01b0\u1ee3u \u2013 N\u01b0\u1edbc gi\u1ea3i kh\u00e1t H\u00e0 N\u1ed9i (Habeco) v\u1eabn d\u01b0\u1eddng nh\u01b0 gi\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7. Sau s\u1ef1 ki\u1ec7n b\u00e1n \u0111\u01b0\u1ee3c gi\u00e1 \u0111\u1ed1i v\u1edbi T\u1ed5ng C\u00f4ng ty C\u1ed5 ph\u1ea7n Bia \u2013 R\u01b0\u1ee3u […]<\/p>\n","protected":false},"author":8,"featured_media":1897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4,1,18,16,17],"tags":[594,593,591,592],"class_list":["post-1892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-do-uong-thuong-hieu","category-su-kien-van-de","category-tieu-diem","category-tin-noi-bat","tag-bia-noi-dia-kho-canh-tranh-voi-bia-ngoai","tag-nguoi-viet-uu-tien-dung-hang-viet","tag-thoai-von-tai-habeco","tag-vuong-mac-trong-thoai-hoa-von-tai-habeco"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1892"}],"version-history":[{"count":5,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1892\/revisions"}],"predecessor-version":[{"id":1905,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1892\/revisions\/1905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/1897"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}