{"id":1884,"date":"2018-12-14T10:37:13","date_gmt":"2018-12-14T03:37:13","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=1884"},"modified":"2018-12-14T10:37:13","modified_gmt":"2018-12-14T03:37:13","slug":"nguyen-van-cuong-chan-dung-nghe-nhan-nau-bia-thu-cong-viet-nam-len-street-life-hanoi-cua-cnn","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=1884","title":{"rendered":"Nguy\u1ec5n V\u0103n C\u01b0\u1eddng – Ch\u00e2n dung NGH\u1ec6 NH\u00c2N n\u1ea5u BIA TH\u1ee6 C\u00d4NG Vi\u1ec7t Nam l\u00ean \u201cStreet Life Hanoi\u201d c\u1ee7a CNN"},"content":{"rendered":"

T\u1ea1i Vi\u1ec7t Nam, \u00f4ng Nguy\u1ec5n V\u0103n C\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o ch\u00ednh quy \u1edf ch\u00e2u \u00c2u, tr\u1edf th\u00e0nh brewmaster \u1edf hai t.\u1ead.p \u0111.o.\u00e0.n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 bia l\u00e0 ABInBev v\u00e0 Carlsberg. <\/strong><\/em><\/p>\n

Th\u1ebf nh\u01b0ng, \u00f4ng C\u01b0\u1eddng l\u1ea1i b\u1ecf vi\u1ec7c \u0111\u1ec3 kh\u1edfi nghi\u1ec7p l\u00e0m craft beer v\u00e0 t\u1ea1o ra nhi\u1ec1u lo\u1ea1i bia v\u1edbi h\u01b0\u01a1ng v\u1ecb \u0111\u1ed9c \u0111\u00e1o nh\u01b0 c\u1ee7 d\u1ec1n, p.h.\u1edf b.\u00f2, \u1edbt, g\u1eebng, s\u1ea3, chanh leo, b\u1ea1c h\u00e0\u2026<\/p>\n

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\u0110ang gi\u1eef ch\u1ee9c gi\u00e1m \u0111\u1ed1c nh\u00e0 m\u00e1y bia c\u00f3 c\u00f4ng su\u1ea5t c\u1ea3 tr\u0103m tri\u1ec7u l\u00edt c\u1ee7a ABInBev (h\u00e3ng bia l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi), v\u00ec sao anh l\u1ea1i ngh\u1ec9 vi\u1ec7c \u0111\u1ec3 m\u1edf m\u1ed9t x\u01b0\u1edfng n\u1ea5u bia nh\u1ecf m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn hi\u1ec3u l\u00e0 “b.i.a c.\u1ecf”?<\/em><\/strong><\/p>\n

Sau 20 n\u0103m l\u00e0m vi\u1ec7c \u1edf hai h\u00e3ng bia l\u1edbn (Carlberg v\u00e0 ABInBev), t\u00f4i nh\u1eadn th\u1ea5y l\u00e0 c\u00f3 nhi\u1ec1u \u0111i\u1ec1u m\u00e0 \u1edf c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn m\u00ecnh s\u1ebd kh\u00f4ng th\u1ec3 l\u00e0m \u0111.\u01b0.\u1ee3.c. Ch\u1ec9 khi m\u00ecnh ra x\u00e2y nh\u00e0 m\u00e1y, t\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169, s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i\u2026 th\u00ec m\u1edbi \u0111\u01b0\u1ee3c th\u1ecfa s\u1ee9c s\u00e1ng t\u1ea1o n\u1ea5u v\u00e0 l\u00e0m ra c\u00e1c lo\u1ea1i bia ch\u01b0a b.a.o g.i.\u1edd c\u00f3 tr\u00ean th\u1ebf gi\u1edbi c\u1ea3.<\/p>\n

Khi \u0111i t\u1edbi nhi\u1ec1u n\u01b0\u1edbc, t\u00f4i th\u1ea5y \u1edf nhi\u1ec1u nh\u00e0 h\u00e0ng, qu\u00e1n bar, h\u1ecd b\u00e1n c\u00e1c lo\u1ea1i bia th\u1ee7 c\u00f4ng b\u1ea3n \u0111\u1ecba r\u1ea5t ngon. Trong k.h.i \u0111.\u00f3, \u1edf Vi\u1ec7t Nam \u0111i\u1ec1u n\u00e0y r\u1ea5t \u00edt. N\u1ebfu l\u00e0m \u0111\u01b0\u1ee3c bia th\u1ee7 c\u00f4ng ngon v\u00e0 b\u00e1n \u1edf Vi\u1ec7t Nam th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u1ed5ng l\u1ed3 m\u00e0 g\u1ea7n nh\u01b0 ch\u01b0a \u0111.\u01b0.\u1ee3.c khai ph\u00e1.<\/p>\n

R\u1eddi ch\u1ee9c v\u1ee5 cao \u1edf m\u1ed9t t\u1eadp \u0111o\u00e0n bia l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi \u0111\u1ec3 ra n\u1ea5u bia \u1edf m\u1ed9t x\u01b0\u1edfng s\u1ea3n xu\u1ea5t bia th\u1ee7 c\u00f4ng b\u00e9 t\u00ed m\u00e0 ng\u01b0\u1eddi ta v\u1eabn t\u01b0\u1edfng l\u00e0 “b.i.a c.\u1ecf”, s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3 di\u1ec5n ra n.h.\u01b0 th\u1ebf n\u00e0o?<\/em><\/strong><\/p>\n

Th\u1ef1c ra l\u00e0 t\u00f4i \u0111\u00e3 c\u1ea3m th\u1ea5y r\u1ea5t lo l\u1eafng v\u00e0 b\u1ea5p b\u00eanh. Trong 6 th\u00e1ng \u0111\u1ea7u ti\u00ean kh\u1edfi nghi\u1ec7p, t\u00f4i v\u1eabn 50\/50 c\u00f3 th\u1ec3 quay tr\u1edf l\u1ea1i \u0111i l\u00e0m thu\u00ea b\u1edfi th\u1ea5y k.h.\u00f3 k.h.\u0103.n qu\u00e1. Th\u1eddi gian \u0111\u00f3, khi c\u00e1c \u0111.\u01a1.n v.\u1ecb s\u0103n \u0111\u1ea7u ng\u01b0\u1eddi g\u1ecdi \u0111i\u1ec7n cho c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd, t\u00f4i c\u0169ng lung lay l\u1eafm.<\/p>\n

Khi t\u00f4i b\u1eaft \u0111\u1ea7u n\u1ea5u nh\u1eefng m\u1ebb bia th\u1ee7 c\u00f4ng \u0111\u1ea7u ti\u00ean \u1edf m\u1ed9t x\u01b0\u1edfng s\u1ea3n xu\u1ea5t nh\u1ecf t\u1ea1i H\u00e0 N\u1ed9i, craft beer (bia th\u1ee7 c\u00f4ng) v\u1eabn c\u00f2n qu\u00e1 m.\u1edb.i v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi. N\u1ea5u bia xong, t\u00f4i mang t\u1eebng chai m.\u1edd.i u\u1ed1ng th\u1eed \u1edf m\u1ed9t qu\u00e1n bar xem ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng ra sao th\u00ec nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i kh\u1ea3 quan.<\/p>\n

Th\u1ebf nh\u01b0ng, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t bia v\u00e0 v\u1eadn h\u00e0nh kinh doanh l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c ho\u00e0n to\u00e0n kh\u00e1c, v\u1edbi h\u00e0ng ch\u1ee5c c.\u00e1.c lo\u1ea1i gi\u1ea5y ph\u00e9p, v\u1ea5n \u0111\u1ec1 t\u00e0i ch\u00ednh\u2026<\/em><\/strong><\/p>\n

S\u1ef1 thay \u0111\u1ed5i mang t\u00ednh quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn khi t\u00f4i g\u1eb7p nh\u1eefng kh\u00e1ch h\u00e0ng say m\u00ea bia m\u00ecnh n\u1ea5u. \u0110\u00f3 l\u00e0 2 v\u1ecb kh\u00e1ch n\u1eef ng\u01b0\u1eddi \u00dac v\u00e0 \u0110\u1ee9c \u0111\u1ebfn qu\u00e1n bia \u0111\u1ea7u ti\u00ean c\u1ee7a t\u00f4i tr\u00ean ph\u1ed1 L\u01b0\u01a1ng Ng\u1ecdc Quy\u1ebfn. Ngay s\u00e1ng h.\u00f4.m s.a.u, h\u1ecd l\u00ean t\u1eadn nh\u00e0 m\u00e1y \u0111\u1ec3 u\u1ed1ng, mua bia mang theo khi \u0111i du l\u1ecbch Sapa.<\/p>\n

M\u1ed9t tu\u1ea7n sau, hai n\u1eef kh\u00e1ch h\u00e0ng l\u1ea1i xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u1eeda h\u00e0ng, h\u1ecd quay l\u1ea1i \u0111\u1ec3 ch\u1ee5p \u1ea3nh chung v\u1edbi t\u00f4i, ng\u01b0\u1eddi n\u1ea5u bia th\u1ee7 c\u00f4ng Vi\u1ec7t, mang v\u1ec1 khoe b.\u1ed1. B.\u1ed1 c\u00f4 \u1ea5y c\u0169ng l\u00e0 ng\u01b0\u1eddi n\u1ea5u bia th\u1ee7 c\u00f4ng \u00dac.<\/p>\n

L\u1ea1i c\u00f3 ng\u01b0\u1eddi \u0111\u1ee3i 4 t\u1ed1i li\u1ec1n \u1edf qu\u00e1n \u0111\u1ec3 \u0111.\u01b0.\u1ee3.c g\u1eb7p \u00f4ng n\u1ea5u bia…<\/em><\/strong><\/p>\n

G\u1eb7p nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3, t\u00f4i m\u1edbi d\u1ee9t kho\u00e1t. \u0110\u1ebfn gi\u1edd t\u00f4i \u0111\u00e3 hi\u1ec3u, t\u1ea1i sao m\u1ed9t trong nh\u1eefng t.h.\u1ea7.y d\u1ea1y n\u1ea5u bia c\u1ee7a t\u00f4i \u1edf \u0110an M\u1ea1ch \u0111\u00e3 t.\u1eeb b.\u1ecf v\u1ecb tr\u00ed gi\u00e1m \u0111\u1ed1c k\u1ef9 thu\u1eadt to\u00e0n c\u1ea7u c\u1ee7a m\u1ed9t t\u1eadp \u0111o\u00e0n, \u0111i n\u1ea5u bia th\u1ee7 c\u00f4ng.<\/p>\n

Khi chuy\u1ec3n sang n\u1ea5u bia th\u1ee7 c\u00f4ng, \u0111i\u1ec1u g\u00ec h\u1ea5p d\u1eabn khi\u1ebfn anh y\u00eau th\u00edch c\u00f4ng vi\u1ec7c n.\u00e0.y nh\u01b0 v\u1eady?<\/em><\/strong><\/p>\n

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N\u1ea5u bia c\u00f4ng nghi\u1ec7p th\u01b0\u1eddng l\u00e0 t\u1ef1 \u0111\u1ed9ng b\u1eb1ng m\u00e1y t\u00ednh, v\u1edbi nguy\u00ean li\u1ec7u mang t\u00ednh c\u00f4ng nghi\u1ec7p v\u00e0 m\u1ebb r\u1ea5t l\u1edbn, kh\u1ed1i l\u01b0\u1ee3ng t\u1eeb v\u00e0i t\u1ea5n \u0111\u1ebfn ch\u1ee5c t\u1ea5n. C\u00f2n n\u1ea5u th\u1ee7 c\u00f4ng, m\u1ebb th\u01b0\u1eddng nh\u1ecf, nguy\u00ean li\u1ec7u tinh, \u0111.a d.\u1ea1.n.g v\u00e0 m\u00ecnh c\u00f3 th\u1ec3 can thi\u1ec7p v\u00e0o qu\u00e1 tr\u00ecnh n\u1ea5u, l\u00ean men \u0111\u1ec3 t\u1ea1o ra c\u00e1c h\u01b0\u01a1ng, v\u1ecb, m\u1ea7u bia kh\u00e1c nhau, ch\u01b0a t\u1eebng x.u.\u1ea5.t h.i.\u1ec7.n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y, m\u00ecnh c\u1ea7m m\u1ed9t chai bia Budweiser, Beck\u2019s, Carlberg\u2026 do m\u00ecnh n\u1ea5u, \u0111\u1ea1t chu\u1ea9n c.h.\u1ea5.t l\u01b0\u1ee3ng c\u0169ng th\u1ea5y th\u00edch v\u00e0 t.\u1ef1 h.\u00e0.o. Nh\u01b0ng n\u00f3 kh\u00f4ng th\u1ec3 s\u00e1nh \u0111\u01b0\u1ee3c v\u1edbi c\u1ea3m gi\u00e1c n\u1ea5u \u0111.\u01b0.\u1ee3.c nh\u1eefng m\u1ebb bia th\u1ee7 c\u00f4ng ngon v\u1edbi c\u00e1c v\u1ecb bia \u0111\u1ed9c nh\u1ea5t v\u1edbi h\u01b0\u01a1ng v\u1ecb c\u1ee7a Vi\u1ec7t Nam nh\u01b0 cam th\u1ea3o, qu\u1ebf, g\u1eebng, s\u1ea3\u2026 c\u00f3 c\u00e1c t\u00ean Vi\u1ec7t Nam n.h.\u01b0 bia Ph\u1edf, bia Hai B\u00e0 Tr\u01b0ng, bia C\u1ee7 D\u1ec1n, bia B\u1ea1c H\u00e0 v\u00e0 c\u00f2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng r\u1ea5t y\u00eau th\u00edch n\u1eefa.<\/p>\n

Nh\u01b0ng bia th\u1ee7 c\u00f4ng v\u1eabn b\u1ecb nhi\u1ec1u ng\u01b0\u1eddi hi\u1ec3u l\u00e0 “b.i.a c.\u1ecf” l\u00e0m sao c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u1ee7a th\u1ebf gi\u1edbi v\u1edbi quy tr\u00ecnh chu\u1ea9n m\u1ef1c cao \u0111\u1ed9, ch\u01b0a k\u1ec3 gi\u00e1 c.\u00f2.n \u0111\u1eaft h\u01a1n?<\/em><\/strong><\/p>\n

N\u1ebfu gi\u1ea3i th\u00edch m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n th\u00ec bia th\u1ee7 c\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t ly n\u01b0\u1edbc c.a.m v.\u1eaf.t nguy\u00ean ch\u1ea5t, c\u00f2n bia c\u00f4ng nghi\u1ec7p gi\u1ed1ng nh\u01b0 m\u1ed9t c.h.a.i Fanta.<\/p>\n

Khi u\u1ed1ng m\u1ed9t ly c.a.m v.\u1eaf.t, b\u1ea1n c\u00f3 th\u1ec3 pha h\u01a1i chua ho\u1eb7c ng\u1ecdt ho\u1eb7c nh\u1ea1t; c\u00f2n Fanta s\u1ebd cho b\u1ea1n m\u00f9i v\u1ecb gi\u1ed1ng nhau \u1edf m\u1ecdi n\u01a1i, m\u1ecdi l\u00fac. Trong khi \u0111\u00f3, xu th\u1ebf to\u00e0n c\u1ea7u hi.\u1ec7n nay l\u00e0 dinh d\u01b0\u1ee1ng, an to\u00e0n, t\u1ed1t cho s\u1ee9c kh\u1ecfe c.o.n ng\u01b0\u1eddi.<\/p>\n

Bia th\u1ee7 c\u00f4ng s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean li\u1ec7u t\u1ef1 nhi\u00ean 100%, v\u00e0 c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn v\u1ec1 \u0111\u1ed9 c\u1ed3n, \u0111\u1ed9 \u0111\u1eafng, m\u00e0u s\u1eafc c\u0169ng nh\u01b0 h\u01b0\u01a1ng v\u1ecb. N.g.o.\u00e0.i r.a, vi\u1ec7c s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u b\u1ea3n \u0111\u1ecba, chia s\u1ebb tr\u1ea3i nghi\u1ec7m v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 n.\u1ea5.u, h\u01b0\u01a1ng v\u1ecb s\u1ebd r\u1ea5t th\u00fa v\u1ecb, t\u1eeb \u0111\u00e2y n\u00e9t v\u0103n h\u00f3a u\u1ed1ng bia th\u1ee7 c\u00f4ng l\u00e0 th\u01b0\u1edfng th\u1ee9c \u0111.a.n.g h\u00ecnh th\u00e0nh.<\/p>\n

Nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 ng\u01b0\u1eddi ta v\u1eabn u\u1ed1ng bia c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 S\u00e0i G\u00f2n, Heneiken, T.i.g.e.r, Tuborg, Budweiser\u2026 c.\u00f2.n l\u01b0\u1ee3ng u\u1ed1ng bia th\u1ee7 c\u00f4ng r\u1ea5t \u00edt?<\/em><\/strong><\/p>\n

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\u1ede Vi\u1ec7t Nam, craft beer m\u1edbi ph\u00e1t tri\u1ec3n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y n\u00ean ch\u01b0a nhi\u1ec1u ng\u01b0\u1eddi b.i.\u1ebf.t \u0111.\u1ebf.n. V\u00ec v\u1eady, vi\u1ec7c thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi b\u00e1n ph\u00e2n ph\u1ed1i lo\u1ea1i bia n\u00e0y c\u0169ng kh\u00f4ng d\u1ec5. H\u1ecd \u0111ang b\u00e1n nh\u1eefng lo\u1ea1i bia ai c\u0169ng b.i.\u1ebf.t v\u00e0 quen v\u1ecb, gi\u1edd b\u00e1n lo\u1ea1i bia m\u1edbi gi\u00e1 nh\u1ec9nh h\u01a1n m\u00e0 kh\u00e1ch l\u1ea1i c.h.\u01b0.a b.i.\u1ebf.t th\u00ec t\u1ea5t nhi\u00ean l\u00e0 kh\u00f3 r\u1ed3i.<\/p>\n

Nh\u01b0ng n\u1ebfu nh\u00ecn ra th\u1ebf gi\u1edbi, x.u h.\u01b0.\u1edb.n.g ph\u00e1t tri\u1ec3n c\u1ee7a craft beer l\u00e0 r\u1ea5t m\u1ea1nh. \u1ede M\u1ef9, craft beer chi\u1ebfm t\u1edbi 12,5% t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng v\u00e0 25% t\u1ed5ng doanh thu c\u1ee7a ng\u00e0nh bia v.\u1edb.i m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1eeb 7% m\u1ed7i n\u0103m; \u1edf \u0110\u1ee9c v\u00e0 B\u1ec9 th\u00ec craft beer chi\u1ebfm 6-7% t\u1ed5ng s\u1ea3n l\u01b0\u1ee3ng\u2026<\/p>\n

N\u00f3i \u0111\u01a1n gi\u1ea3n l\u00e0 tr\u01b0\u1edbc \u0111\u00e2y th\u1eddi bao c\u1ea5p m\u00ecnh \u0103.n c\u01a1m th\u1ecbt l\u00e0 ngon l\u1eafm r\u1ed3i, nh\u01b0ng gi\u1edd m\u00ecnh c.\u1ea7.n \u0103.n nh\u1eefng lo\u1ea1i th\u1ee9c \u0103.n t\u1ed1t cho s\u1ee9c kh\u1ecfe, \u00edt b\u00e9o th\u00ec xu h\u01b0\u1edbng u\u1ed1ng bia c\u0169ng c\u00f3 th\u1ec3 d\u1ea7n thay \u0111\u1ed5i. Phong c\u00e1ch u\u1ed1ng bia m\u1edbi s\u1ebd t.h.i.\u00ea.n v\u1ec1 th\u01b0\u1edfng th\u1ee9c, c\u1ea3m nh\u1eadn v\u00e0 tr\u1ea3i nghi\u1ec7m v\u1edbi c\u00e1c h\u01b0\u01a1ng v\u1ecb \u0111a d\u1ea1ng v\u00e0 t\u1ed1t cho s\u1ee9c kh\u1ecfe.<\/p>\n

N\u1ebfu \u0111\u1ee9ng tr\u01b0\u1edbc 2 t\u1ee7 bia c\u00f4.ng ngh.i\u1ec7p v\u00e0 th\u1ee7 c\u00f4ng, b\u1ea1n s\u1ebd th\u1ea5y s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn. T\u1ee7 bia c\u00f4.ng ngh.i\u1ec7p th\u01b0\u1eddng l\u00e0 lager kh\u00e1 gi\u1ed1ng nhau; c\u00f2n t\u1ee7 bia th\u1ee7 c\u00f4ng th\u00ec th\u1ea5y \u0111\u1ee7 c\u00e1c lo\u1ea1i m\u00e0u nh\u01b0 v\u00e0ng, \u0111en, cam\u2026<\/p>\n

V\u00e0 n\u1ebfu b\u1ea1n n\u1ebfm bia c\u1ee7 d\u1ec1n, bia g\u1eebng, bia s\u1ea3, bia \u1edbt, bia chanh leo, bia cam th\u1ea3o, b\u1ea1c h\u00e0, nh\u00e2n tr\u1ea7n, bia ph\u1edf b\u00f2, bia c\u00e0 ph\u00ea\u2026 th\u00ec s\u1ebd c\u1ea3m nh\u1eadn m\u1ed9t t.r.\u1ea3.i n.g.h.i.\u1ec7.m ho\u00e0n to\u00e0n kh\u00e1c.<\/p>\n

Anh \u0111\u00e3 n\u1ea5u bao nhi\u00eau l.o.\u1ea1.i bia th\u1ee7 c\u00f4ng r\u1ed3i?<\/em><\/strong><\/p>\n

Kho\u1ea3ng 300 l.o.\u1ea1.i nh\u01b0ng gi\u1edd ch\u1ec9 b\u00e1n kho\u1ea3ng h\u01a1n 40. Tr\u01b0\u1edbc t\u00f4i th\u1eed l\u00e0m c\u00e1c l.o.\u1ea1.i bia v\u1ecb gi\u1ea3 c\u1ea7y, ri\u1ec1ng t\u01b0\u01a1i, n\u01b0\u1edbc m\u1eafm, m\u1eafm t\u00f4m\u2026 nh\u01b0ng kh\u00e1ch u\u1ed1ng kh\u00f4ng th\u00edch, n\u00ean kh\u00f4ng s\u1ea3n xu\u1ea5t n\u1eefa. Nh\u01b0ng nh\u01b0 bia hoa cau, bia b\u1ea1c h\u00e0, chanh leo, m\u1eadt ong\u2026 th\u00ec n.h.i.\u1ec1.u ng\u01b0\u1eddi \u01b0.a chu.\u1ed9ng.<\/p>\n

Khi m\u1edf qu\u00e1n b\u00e1n craft beer \u0111.\u1ea7.u ti\u00ean \u1edf H\u00e0 N\u1ed9i, kh\u00e1ch h\u00e0ng u\u1ed1ng craft beer l\u00e0 ai?<\/em><\/strong><\/p>\n

\"\"<\/p>\n

Qu\u00e1n \u0111.\u1ea7.u ti\u00ean ch\u00fang t\u00f4i m\u1edf \u1edf 45A L\u01b0\u01a1ng Ng\u1ecdc Quy\u1ebfn th\u00ec ban \u0111.\u1ea7.u 90% l\u00e0 ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i, 10% ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n

Trong s\u1ed1 ng\u01b0\u1eddi Vi\u1ec7t th\u00ec h\u1ea7u h\u1ebft t\u1eebng \u0111.i h.\u1ecd.c, \u0111i l.\u00e0.m v\u00e0 s\u1ed1ng \u1edf n\u01b0\u1edbc ngo\u00e0i n\u00ean bi\u1ebft v\u1ec1 craft beer r\u1ed3i; s\u1ed1 c\u00f2n l\u1ea1i l\u00e0 ng\u01b0\u1eddi quen m\u00ecnh m\u1eddi \u0111\u1ebfn t.h.\u1eed v\u00e0 \u1ee7ng h\u1ed9, c\u00f2n ng\u01b0\u1eddi l.\u1ea1 t.\u1ef1 v\u00e0o u\u1ed1ng th\u00ec \u00edt l\u1eafm.<\/p>\n

L\u00fac \u0111\u1ea7u h\u1ecd c\u1ee9 h.\u1ecf.i craft beer l\u00e0 g\u00ec nh\u1ec9? C\u00f3 ng\u01b0\u1eddi h\u1ecfi c\u00f3 ph\u1ea3i b.i.a c.\u1ecf kh\u00f4ng, c\u00f3 ph\u1ea3i bia h\u01a1i kh\u00f4ng?… \u0110\u00f3 l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi t\u00f4i hay ph\u1ea3i t.r\u1ea3 l.\u1edd.i khi \u0111\u1ee9ng \u1edf ngo\u00e0i \u0111\u01b0\u1eddng m\u1eddi kh\u00e1ch v\u00e0o qu\u00e1n th\u1eed craft beer do m\u00ecnh n\u1ea5u.<\/p>\n

C\u00f2n b\u00e2y gi\u1edd, sau 3 n\u0103m th\u00ec kh\u00e1c r\u1ed3i, 70% l\u00e0 ng\u01b0\u1eddi Vi\u1ec7t, 30% l\u00e0 ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i. V\u00e0 t\u1eeb m\u1ed9t x\u01b0\u1edfng th\u1ee7 c\u00f4ng nh\u1ecf, gi\u1edd ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 m\u1ed9t n.h.\u00e0 m\u00e1y b.i.a th\u1ee7 c\u00f4ng v\u1edbi c\u00f4ng su\u1ea5t 2.000 l\u00edt\/m\u1ebb \u1edf H\u00e0 N\u1ed9i v\u00e0 1 n.h.\u00e0 m\u00e1y \u1edf Ti\u1ec1n Giang c\u00f3 c\u00f4ng su\u1ea5t 4.000 l\u00edt\/m\u1ebb cho t.h.\u1ecb tr\u01b0\u1eddng ph\u00eda Nam, t.h.\u1ecb tr\u01b0\u1eddng l\u1edbn v\u00e0 ph\u00e1t tri\u1ec3n nh\u1ea5t Vi\u1ec7t Nam.<\/p>\n

Hi\u1ec7n nay, C-Brewmaster c\u00f3 hai \u0111.\u1ecb.a \u0111i\u1ec3m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u1edf H\u00e0 N\u1ed9i v\u00e0 TPHCM v\u1edbi c\u00e1c \u0111i\u1ec3m ph\u00e2n ph\u1ed1i \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn kh\u00e1c nh\u01b0 B\u00ecnh D\u01b0\u01a1ng, \u0110\u00e0 N\u1eb5ng, H\u1ea3i Ph\u00f2ng. Hi\u1ec7n t\u1ea1i, \u1edf H\u00e0 N\u1ed9i, ch\u00fang t\u00f4i ch\u01b0a c\u00f3 n.h\u00e2.n v.i.\u00ea.n chuy\u00ean b\u00e1n h\u00e0ng m\u00e0 c\u00e1c \u0111i\u1ec3m b\u00e1n th\u01b0\u1eddng ch\u1ee7 \u0111\u1ed9ng l.i.\u00ea.n h.\u1ec7 l\u1ea5y h\u00e0ng.<\/p>\n

Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u bia th\u1ee7 c\u00f4ng nh\u1ecf nh\u01b0 C-Brewmaster l\u1ea1i ch\u01b0a c\u00f3 n.h.\u00e2.n v.i.\u00ea.n b\u00e1n h\u00e0ng th\u00ec l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch?<\/em><\/strong><\/p>\n

\"\"<\/p>\n

Sau h\u01a1n 20 n\u0103m l\u00e0m vi\u1ec7c t\u1ea1i 2 t\u1eadp \u0111o\u00e0n l\u1edbn th\u00ec t\u00f4i ch.\u01b0.a bao g.i.\u1edd l\u00e0m c\u00e1c vi\u1ec7c li\u00ean quan \u0111\u1ebfn marketing n\u00ean k\u1ef9 n\u0103ng \u0111\u00f3 c\u1ee7a t\u00f4i l\u00e0 s\u1ed1 0. Th\u1ebf nh\u01b0ng, t\u00f4i c\u00f3 th\u1ec3 c.h.i.a s.\u1ebb ni\u1ec1m \u0111am m\u00ea v\u1ec1 bia th\u1ee7 c\u00f4ng c\u1ee7a m\u00ecnh v\u1edbi ng\u01b0\u1eddi kh\u00e1c v\u00e0 th\u01b0\u1eddng \u0111\u0103ng n\u00f3 tr\u00ean facebook c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.<\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi c\u0169ng bi\u1ebft \u0111\u1ebfn craft beer v\u00e0 c\u00e1c l.o.\u1ea1.i bia th\u1ee7 c\u00f4ng do t\u00f4i n\u1ea5u qua \u0111\u00e2y.<\/p>\n

H\u1ecd mua v\u00ec tin t\u01b0\u1edfng v\u00e0 th\u00edch c\u00e1ch ch\u00fang t\u00f4i c.h.i.a s.\u1ebb m\u1ed9t c\u00e1ch tr\u1ef1c quan v\u1ec1 con ng\u01b0\u1eddi, v\u1ec1 s\u1ea3n xu\u1ea5t, v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m. C\u00f2n vi\u1ec7c duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng th\u00ec ph\u1ea3i l\u00e0 do kh\u00e1ch h\u00e0ng q.u.y.\u1ebf.t \u0111\u1ecbnh ch\u1ee9.<\/p>\n

B\u00e0i :\u00a0 Ho\u00e0ng Ly<\/strong><\/p>\n

\u1ea2nh:\u00a0 Nguy\u1ec5n L\u00e2n<\/strong><\/p>\n

Theo Tr\u00ed Th\u1ee9c Tr\u1ebb14\/12\/2018<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1ea1i Vi\u1ec7t Nam, \u00f4ng Nguy\u1ec5n V\u0103n C\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o ch\u00ednh quy \u1edf ch\u00e2u \u00c2u, tr\u1edf th\u00e0nh brewmaster \u1edf hai t.\u1ead.p \u0111.o.\u00e0.n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 bia l\u00e0 ABInBev v\u00e0 Carlsberg. Th\u1ebf nh\u01b0ng, \u00f4ng C\u01b0\u1eddng l\u1ea1i b\u1ecf vi\u1ec7c \u0111\u1ec3 kh\u1edfi nghi\u1ec7p l\u00e0m craft beer v\u00e0 t\u1ea1o ra nhi\u1ec1u lo\u1ea1i bia […]<\/p>\n","protected":false},"author":4,"featured_media":1885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[1,16,3,5],"tags":[589,588,586,585,590,587],"class_list":["post-1884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-do-uong-thuong-hieu","category-tieu-diem","category-uong-dung-dieu","category-van-hoa-am-thuc","tag-bia-thu-cong-la-gi","tag-cach-nau-bia-thu-cong","tag-craft-beer-la-gi","tag-nghe-nhan-nau-bia-thu-cong","tag-nguyen-van-cuong-nghe-nhan-nau-bia-thu-cong","tag-nha-may-bia-thu-cong-ha-noi"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1884"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1884\/revisions"}],"predecessor-version":[{"id":1890,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1884\/revisions\/1890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/1885"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}