{"id":1763,"date":"2018-11-15T11:51:52","date_gmt":"2018-11-15T04:51:52","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=1763"},"modified":"2018-11-15T12:20:30","modified_gmt":"2018-11-15T05:20:30","slug":"thi-truong-ca-phe-viet-dai-duong-do-la-nghi-den-canh-tranh-dai-duong-xanh-la-su-khac-biet","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=1763","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Vi\u1ec7t: \u0110\u1ea1i d\u01b0\u01a1ng \u0110\u1ecf l\u00e0 ngh\u0129 \u0111\u1ebfn C\u1ea0NH TRANH \u2013 \u0110\u1ea1i d\u01b0\u01a1ng Xanh l\u00e0 s\u1ef1 KH\u00c1C BI\u1ec6T"},"content":{"rendered":"

Ti\u1ebfp t\u1ee5c c\u00e2u chuy\u1ec7n th\u1eddi s\u1ef1, c\u00f3 n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0111ang v\u00f4 c\u00f9ng n\u00f3ng hay kh\u00f4ng? D\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam \u0111ang l\u00e0 \u0110\u1ea0I D\u01af\u01a0NG XANH hay \u0110\u1ea0I D\u01af\u01a0NG \u0110\u1ece?<\/strong><\/em><\/p>\n

M\u1ed9t \u0111\u00e1nh gi\u00e1 chu\u1ea9n s\u1ebd gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn, ch\u1ecdn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 gi\u1ea3i ph\u00e1p chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1eebng \u00f4m \u0111\u1ea7u m\u00e1u\u2026 th\u1ea5t b\u1ea1i.<\/p>\n

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C\u00c0 PH\u00ca H\u00d2A TAN C\u1ea0NH TRANH KH\u1ed0C LI\u1ec6T \u2013 C\u1ea6N CHI\u1ebeN L\u01af\u1ee2C T\u1ea0O S\u1ef0 KH\u00c1C BI\u1ec6T<\/strong><\/p>\n

Nh\u01b0 T\u1ea1p ch\u00ed \u0110\u1ed3 u\u1ed1ng Vi\u1ec7t Nam nhi\u1ec1u l\u1ea7n \u0111\u1ec1 c\u1eadp, th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Vi\u1ec7t Nam \u0111ang thu h\u00fat \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd, nh\u01b0ng s\u1ef1 c\u1ea1nh tranh c\u0169ng \u0111\u1ebfn h\u1ed3i kh\u1ed1c li\u1ec7t. Nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn, trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc \u0111\u00e3 ph\u1ea3i \u00f4m \u0111\u1ea7u m\u00e1u thua tr\u1eadn v\u00e0 r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng. V\u1edbi h\u1ecd, th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea th\u1eadt s\u1ef1 l\u00e0 m\u1ed9t \u0110\u1ea1i d\u01b0\u01a1ng \u0110\u1ecf.<\/p>\n

Th\u1ebf nh\u01b0ng, v\u1eabn c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p m\u1edbi ho\u00e0n to\u00e0n tham gia th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng doanh nghi\u1ec7p c\u0169 c\u0169ng ph\u1ea3i t\u00ecm c\u00e1ch ra nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u1edbi. \u0110i\u1ec1u n\u00e0y \u0111\u00fang v\u1edbi b\u01b0\u1edbc \u0111i b\u00e0i b\u1ea3n trong s\u00e1ch gi\u00e1o khoa v\u1ec1 kinh t\u1ebf, c\u1ea1nh tranh b\u1eb1ng nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c, trong \u0111\u00f3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o kh\u00e1c bi\u1ec7t.<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t \u1edf \u0111\u00e2y l\u00e0 g\u00ec? \u0110i\u1ec1u kh\u00e1c bi\u1ec7t th\u01b0\u1eddng \u0111\u01b0\u1ee3c ngh\u0129 \u0111\u1ebfn \u0111\u1ea7u ti\u00ean l\u00e0 s\u1ea3n ph\u1ea9m. L\u00c0M S\u1ea2N PH\u1ea8M M\u1edaI hay L\u00c0M M\u1edaI S\u1ea2N PH\u1ea8M \u0111\u1ec1u l\u00e0 c\u00e1ch khi\u1ebfn m\u00ecnh kh\u00e1c v\u1edbi hi\u1ec7n t\u1ea1i v\u00e0 v\u1edbi thi\u00ean h\u1ea1.<\/p>\n

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T\u1ef7 nh\u01b0 v\u1edbi Nescafe, h\u1ecd \u0111\u00e3 d\u00f9ng c\u00f4ng ngh\u1ec7 s\u1ea5y l\u1ea1nh t\u1ea1o ra d\u00f2ng c\u00e0 ph\u00ea h\u00f2a tan cao c\u1ea5p nh\u01b0 Nescafe Gold th\u01a1m ngon, b\u1ea3o to\u00e0n c\u1ea3 h\u01b0\u01a1ng l\u1eabn v\u1ecb. Nescafe Gold chi\u1ebfm l\u0129nh ri\u00eang m\u1ed9t c\u00e1i ao xanh, v\u00ec doanh thu c\u00e0 ph\u00ea s\u1ea5y l\u1ea1nh, tuy kh\u00f4ng l\u1edbn, nh\u01b0ng c\u00e1c \u0111\u1ed1i th\u1ee7 n\u1ed9i \u0111\u1ecba ch\u01b0a d\u00e1m \u0111u theo.<\/p>\n

C\u00f2n h\u00e0ng nh\u1eadp nh\u01b0 Davidoff v\u00e0 Tchibo c\u00f3 d\u00f9ng c\u00e0 ph\u00ea s\u1ea5y l\u1ea1nh nh\u01b0ng c\u0169ng th\u01b0a th\u1edbt, vi\u1ec7c qu\u1ea3ng b\u00e1 v\u00e0 b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u01b0a nhi\u1ec1u.<\/p>\n

M\u1edbi \u0111\u00e2y, \u0111\u00e3 c\u00f3 m\u1ed9t \u0111\u1ea1i gia Vi\u1ec7t Nam c\u00f4ng b\u1ed1 kh\u00e1 \u1ea7m \u0129 \u0111\u00e3 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c h\u00e0ng s\u1ea5y l\u1ea1nh n\u00e0y, nh\u01b0ng ch\u1ec9 \u0111\u1ec3 gia c\u00f4ng xu\u1ea5t kh\u1ea9u, ch\u01b0a d\u00e1m tham gia th\u1ecb tr\u01b0\u1eddng.<\/p>\n

N\u1ebfu b\u1ea1n \u0111\u00e3 u\u1ed1ng c\u00e0 ph\u00ea h\u00f2a tan 3in1 g\u1ed3m s\u1eefa – \u0111\u01b0\u1eddng – cafe qu\u00e1 th\u00f4ng d\u1ee5ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, th\u00ec c\u0169ng n\u00ean th\u1eed c\u00e0 ph\u00ea 4in1 m\u1edbi m\u1ebb cho bi\u1ebft. \u0110i\u1ec3n h\u00ecnh cho d\u00f2ng 4in1, hay l\u00e0 3in1+ h\u01b0\u01a1ng, hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 FLAVOURED INSTANT COFFEE, l\u00e0 d\u00f2ng Pasiona hay G7 cappuccino h\u01b0\u01a1ng h\u1ea1t d\u1ebb, h\u01b0\u01a1ng Mocha c\u1ee7a T\u1eadp \u0111o\u00e0n Trung Nguy\u00ean.<\/p>\n

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Tr\u01b0\u1edbc \u0111\u00f3, Vinacafe c\u00f3 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng lo\u1ea1i c\u00e0 ph\u00ea h\u00f2a tan v\u1ecb nh\u00e2n s\u00e2m, c\u0169ng l\u00e0 d\u1ea1ng 4in1. T\u1ec9 tr\u1ecdng nh\u00e2n s\u00e2m chi\u1ebfm bao nhi\u00eau kh\u00f4ng quan tr\u1ecdng, v\u00ec m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng\u00a0 c\u1ee7a Vinacafe v\u1eabn l\u00e0 mong mu\u1ed1n t\u1ea1o ra m\u1ed9t ph\u00e2n kh\u00fac m\u1edbi, \u0111i ti\u00ean phong v\u00e0 chi\u1ebfm l\u0129nh t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n

Sau n\u00e0y m\u1ed9t s\u1ed1 c\u00f4ng ty \u0111\u01b0a th\u00eam COLLAGEN v\u00e0 LINH CHI v\u00e0o c\u00e0 ph\u00ea h\u00f2a tan. Tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f2n c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi Th\u00e1i v\u00e0 \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 h\u1ecd c\u00f2n b\u1ed5 sung H\u01af\u01a0NG TR\u00c1I C\u00c2Y v\u00e0o c\u00e0 ph\u00ea h\u00f2a tan nh\u01b0 s\u1ea7u ri\u00eang, chu\u1ed1i, d\u1eeba, m\u0103ng c\u1ee5t, xo\u00e0i…<\/p>\n

N\u1ebfu \u0111i \u0111\u1ebfn t\u1eadn c\u00f9ng xu h\u01b0\u1edbng “tr\u00e1i c\u00e2y h\u00f3a” c\u00e0 ph\u00ea n\u00e0y,\u00a0 ch\u1eafc c\u00f3 ng\u00e0y ch\u00fang ta s\u1ebd ch\u1ee9ng ki\u1ebfn c\u00f3 s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea C\u00f3c v\u1edbi \u0111\u00fang ngh\u0129a \u0111en l\u00e0 c\u00e0 ph\u00ea h\u01b0\u01a1ng tr\u00e1i c\u00f3c, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng qu\u00e1n c\u00e0 ph\u00ea c\u00f3c ven \u0111\u01b0\u1eddng hay trong x\u00f3n nh\u1ecf\u2026.<\/p>\n

Kh\u00f4ng may hay l\u00e0 may m\u1eafn(?), ng\u01b0\u1eddi u\u1ed1ng c\u00e0 ph\u00ea Vi\u1ec7t Nam gi\u00e0u s\u1ef1 t\u00f2 m\u00f2 n\u00ean th\u01b0\u1eddng s\u1ebd th\u1eed khi c\u00f3 s\u1ea3n ph\u1ea9m m\u1edbi, nh\u01b0ng th\u1eadt s\u1ef1 h\u1ecd l\u1ea1i kh\u00f4ng h\u1ee9ng th\u00fa l\u00e2u d\u00e0i v\u1edbi v\u1edbi nh\u1eefng flavoured coffee. Th\u00e0nh ra, quanh \u0111i qu\u1ea9n l\u1ea1i th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea h\u00f2a tan v\u1eabn l\u00e0 \u0111\u1ea1i d\u01b0\u01a1ng 2in1 v\u00e0 3in1 \u0111\u1ecf l\u00f2m m\u00e0 th\u00f4i.<\/p>\n

C\u00c0 PH\u00ca RANG XAY \u2013 KH\u00c1C BI\u1ec6T TRONG V\u01af\u01a0N T\u1edaI S\u1ef0 TI\u1ec6N D\u1ee4NG <\/strong><\/p>\n

V\u1edbi c\u00e0 ph\u00ea rang xay, s\u1ef1 thay \u0111\u1ed5i \u0111\u1ec3 t\u1ea1o kh\u00e1c bi\u1ec7t c\u00f3 ph\u1ea7n th\u00fa v\u1ecb h\u01a1n v\u00e0 r\u00f5 n\u00e9t h\u01a1n b\u1edfi \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i \u0111\u1ea7u t\u01b0 c\u1ea3 h\u1ec7 th\u1ed1ng d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t, h\u1ec7 th\u1ed1ng ra xay, m\u00e1y pha v\u00e0 nh\u1ea5t l\u00e0 l\u0129nh v\u1ef1c bao b\u00ec, \u0111i theo.<\/p>\n

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Th\u00ed d\u1ee5, c\u1ea1nh tranh v\u1edbi c\u00e0 ph\u00ea h\u00f2a tan l\u00e0 nh\u1eafm \u0111\u1ebfn s\u1ef1 ti\u1ec7n d\u1ee5ng, d\u1ec5 d\u00e0ng mang \u0111i du l\u1ecbch ho\u1eb7c c\u00f4ng t\u00e1c, th\u00ec \u1edf s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea rang xay ng\u01b0\u1eddi ta s\u00e1ng t\u1ea1o ra c\u00e0 ph\u00ea t\u00fai l\u1ecdc nh\u00fang nh\u00fang n\u01b0\u1edbc s\u00f4i nh\u01b0 g\u00f3i Lipton, ho\u1eb7c thi\u1ebft k\u1ebf t\u00fai l\u1ecdc ch\u1ec9 c\u1ea7n x\u00e9 v\u00e0 m\u00e1ng v\u00e0o mi\u1ec7ng ly r\u1ed3i ch\u1ebf n\u01b0\u1edbc s\u00f4i l\u00e0 c\u00e0 ph\u00ea nh\u1ecf gi\u1ecdt tong tong ch\u1eadm r\u00e3i nh\u01b0 c\u00e0 ph\u00ea\u2026 phin.<\/p>\n

Ho\u1eb7c n\u1eefa, m\u1ed9t s\u1ed1 n\u01a1i \u0111\u00e3 cho ng\u01b0\u1eddi d\u00f9ng h\u1ecdc ng\u01b0\u1eddi Nh\u1eadt l\u00e0m drip coffee u\u1ed1ng li\u1ec1n c\u0169ng r\u1ea5t th\u00fa v\u1ecb. Drip Coffee hay c\u00f2n g\u1ecdi l\u00e0 Pourover Coffee, m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p pha c\u00e0 ph\u00ea \u0111\u01a1n gi\u1ea3n nh\u01b0ng mang \u0111\u1ebfn h\u01b0\u01a1ng v\u1ecb c\u00e0 ph\u00ea thu\u1ea7n khi\u1ebft, v\u00f4 c\u00f9ng quy\u1ebfn r\u0169.<\/p>\n

Drip Coffees\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p nh\u1ecf gi\u1ecdt b\u1eb1ng gi\u1ea5y l\u1ecdc v\u00e0 m\u1ed9t d\u1ee5ng c\u1ee5 g\u1ea7n gi\u1ed1ng v\u1edbi phin c\u00e0 ph\u00ea c\u1ee7a Vi\u1ec7t Nam. Drip Coffee b\u1eaft ngu\u1ed3n t\u1eeb Nh\u1eadt B\u1ea3n nh\u01b0ng hi\u1ec7n nay r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng \u1edf c\u00e1c n\u01b0\u1edbc ph\u01b0\u01a1ng T\u00e2y v\u00e0 c\u00e1c qu\u00e1n c\u00e0 ph\u00ea cao c\u1ea5p Vi\u1ec7t Nam \u0111\u00e3 b\u1eaft \u0111\u1ea7u du nh\u1eadp.<\/p>\n

Th\u1eadm ch\u00ed, \u0111\u00e3 c\u00f3 nh\u1eefng doanh nghi\u1ec7p t\u1ea1o s\u1ef1 ti\u1ec7n d\u1ee5ng m\u1ed9t c\u00e1ch c\u1ea7u k\u1ef3 h\u01a1n l\u00e0 l\u00e0m lu\u00f4n c\u00e1i ly v\u1edbi phin c\u00e0 ph\u00ea nh\u1ef1a g\u00f3i s\u1eb5n, ch\u1ec9 r\u00f3t n\u01b0\u1edbc s\u00f4i l\u00e0 d\u00f9ng m\u1ed9t l\u1ea7n r\u1ed3i b\u1ecf.<\/p>\n

CU\u1ed8C \u0110UA T\u1ea0O S\u1ef0 KH\u00c1C BI\u1ec6T TRONG M\u00d4 TH\u1ee8C KINH DOANH C\u00c0 PH\u00ca RANG XAY<\/strong><\/p>\n

C\u00e0 ph\u00ea rang xay t\u1ea1i c\u00e1c QU\u00c1N C\u00c0 PH\u00ca C\u00d3C th\u00ec kh\u00f4ng m\u1edbi, nh\u01b0ng m\u00f4 h\u00ecnh c\u00e0 ph\u00ea c\u00f3c x\u00e0i m\u00e1y pha espresso + h\u1ea1t m\u1ed9c th\u00ec l\u1ea1i m\u1edbi. Nh\u1eefng kh\u00e1c bi\u1ec7t kh\u00f4ng ch\u1ec9 c\u00f3 \u1edf s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n kh\u00e1c \u1edf m\u00f4 th\u1ee9c kinh doanh.<\/p>\n

Ch\u1eb3ng h\u1ea1n, ch\u00fang ta u\u1ed1ng c\u00e0 ph\u00ea pha phin t\u1ea1i ch\u1ed7 th\u00ec qu\u00e1 quen thu\u1ed9c. C\u00e1c qu\u00e1n c\u00e0 ph\u00ea \u0111\u1ec1u nh\u1eadn s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea rang xay t\u1eeb m\u1ed9t c\u01a1 s\u1edf n\u00e0o \u0111\u00f3 ho\u1eb7c t\u1ef1 l\u00e0m v\u00e0 pha cho b\u1ea1n ly c\u00e0 ph\u00ea m\u1ed7i s\u00e1ng khi b\u1ea1n c\u00f9ng nh\u00f3m b\u1ea1n b\u00e8 quen ng\u1ed3i v\u1edbi nhau b\u00f9 kh\u00fa\u2026 Th\u1ebf nh\u01b0ng, m\u1ed9t ki – \u1ed1t hay xe l\u01b0u \u0111\u1ed9ng pha c\u00e0 ph\u00ea b\u1eb1ng m\u00e1y ch\u1ec9 b\u00e1n mang \u0111i (takeaway) th\u00ec l\u1ea1i l\u00e0 m\u00f4 h\u00ecnh m\u1edbi.<\/p>\n

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Nh\u1eefng doanh nghi\u1ec7p \u0111ang b\u01a1i trong \u0110\u1ea0I D\u01af\u01a0NG \u0110\u1ece \u1eaft h\u1eb3n lu\u00f4n m\u01a1 \u0111\u1ebfn m\u1ed9t n\u01a1i xanh ng\u00e1t, trong l\u00e0nh m\u00e0 m\u00ecnh c\u00f3 th\u1ec3 \u0111\u1ed9c chi\u1ebfm, nh\u00e0n nh\u00e3 nh\u00ecn tr\u1eadn chi\u1ebfn \u0111\u1ecf l\u1eeda b\u00ean kia. V\u00e0i ch\u1ee5c n\u0103m tr\u01b0\u1edbc, d\u00f9 tr\u00ean \u0111\u1ec9nh th\u00e0nh c\u00f4ng, Nescafe v\u1eabn \u0111\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u v\u00e0 s\u00e1ng t\u1ea1o ra Nespresso, m\u1ed9t m\u00f4 h\u00ecnh kinh doanh ho\u00e0n to\u00e0n m\u1edbi v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1, v\u00e0 nhanh ch\u00f3ng t\u1ea1o ri\u00eang cho m\u00ecnh m\u1ed9t \u0111\u1ea1i d\u01b0\u01a1ng xanh m\u00eanh m\u00f4ng, t\u1eeb nh\u00e0 ri\u00eang, \u0111\u1ebfn v\u0103n ph\u00f2ng, v\u00e0 chen ch\u00e2n v\u00e0o c\u1ea3 h\u1ec7 th\u1ed1ng d\u1ecbch v\u1ee5 h\u1ed9i ngh\u1ecb t\u1ea1i c\u00e1c kh\u00e1ch s\u1ea1n 5 sao t\u00ean tu\u1ed5i.<\/p>\n

Theo \u0111\u00f3, \u0111\u1ec3 t\u1ea1o ra c\u00e0 ph\u00ea capsule (t\u1ea1m g\u1ecdi l\u00e0 c\u00e0 ph\u00ea vi\u00ean n\u00e9n), c\u00f4ng t\u00e1c R&D (research & developmen – nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n) c\u00f3 ti\u1ebfng n\u00f3i quan tr\u1ecdng trong vi\u1ec7c khai ph\u00e1 th\u1ecb tr\u01b0\u1eddng m\u1edbi. R\u00f5 r\u00e0ng ch\u1ec9 c\u00f3 c\u00e1c \u0111\u1ea1i gia nh\u01b0 Nestle c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0 d\u1eabn d\u1eaft \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng b\u1eb1ng s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 \u00fd t\u01b0\u1edfng.<\/p>\n

V\u1edbi c\u00e1c c\u00f4ng ty c\u00e0 ph\u00ea trong n\u01b0\u1edbc ti\u1ec1m l\u1ef1c th\u1eadt s\u1ef1 ch\u01b0a m\u1ea1nh, \u0111\u1ed5 ti\u1ec1n v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, m\u00f4 h\u00ecnh m\u1edbi \u0111\u1ec3 k\u1ef3 v\u1ecdng \u0111\u00f3 l\u00e0 \u0110\u1ea0I D\u01af\u01a0NG XANH m\u00e1t l\u00e0 \u0111\u1ea7y r\u1ee7i ro. Do \u0111\u00f3, nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c followers (\u0102N THEO) cho an to\u00e0n. Nh\u01b0ng tr\u00e2u ch\u1eadm u\u1ed1ng n\u01b0\u1edbc \u0111\u1ee5c, r\u1ea5t kh\u00f3 c\u00f3 doanh nghi\u1ec7p n\u00e0o th\u00e0nh c\u00f4ng khi \u0103n theo nh\u01b0 v\u1eady.<\/p>\n

Sagaso non tr\u1ebb t\u1eebng \u0111\u01b0a c\u00e0 ph\u00ea vi\u00ean v\u00e0o v\u00e0i t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng \u1edf trung t\u00e2m S\u00e0i G\u00f2n th\u00ec b\u00e2y gi\u1edd m\u1ea5t d\u1ea1ng. Vinacafe, sau nhi\u1ec1u l\u1eadn \u0111\u1eadn v\u1edbi Wake-up, Ch\u1ea5t, Phinn 3in1, th\u1eed s\u1ee9c v\u1edbi phin \u0111i\u1ec7n Cafe de Nam c\u0169ng ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c c\u00e0nh nguy\u1ec7t qu\u1ebf th\u00e0nh c\u00f4ng v\u00e0 t\u1edbi gi\u1edd th\u00ec Cafe de Nam c\u0169ng m\u1ea5t d\u1ea1ng, xem nh\u01b0 c\u0169ng th\u1ea5t b\u1ea1i.<\/p>\n

Hi\u1ec7n nay, tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f2n th\u1ea5y nh\u00e3n ACTIVE COFFEE be b\u00e9 duy tr\u00ec d\u00f2ng c\u00e0 ph\u00ea vi\u00ean n\u00e9n, nh\u01b0ng ch\u1ee7 y\u1ebfu d\u00e0nh cho th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u.<\/p>\n

\"\"<\/p>\n

Trong Coffee Expo v\u1eeba qua, Nespresso v\u00e0 \u00edt nh\u1ea5t hai nh\u00e3n c\u00e0 ph\u00ea ngo\u1ea1i n\u1eefa c\u00f3 gian h\u00e0ng tr\u01b0ng b\u00e0y c\u00e0 ph\u00ea vi\u00ean n\u00e9n. B\u00ean c\u1ea1nh \u0111\u00f3, v\u1edbi l\u1ee3i th\u1ebf l\u00e0 ngu\u1ed3n cung c\u1ea5p m\u00e1y pha c\u00e0 ph\u00ea vi\u00ean n\u00e9n gi\u00e1 r\u1ebb, c\u00e1c doanh nghi\u1ec7p c\u00e0 ph\u00ea Trung Qu\u1ed1c \u1eaft kh\u00f4ng b\u1ecf qua c\u00e1i ao xanh n\u00e0y \u0111\u1ec3 \u0111\u00e1nh ng\u01b0\u1ee3c v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t, th\u1eadm ch\u00ed m\u01b0\u1ee3n \u0111\u01b0\u1eddng \u0111\u1ebfn \u0111\u1ea5t M\u1ef9. \u0110\u1ec3 ao xanh l\u1edbn th\u00e0nh bi\u1ec3n, ch\u1eafc ch\u1eafn h\u1ecd s\u1ebd t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 cho truy\u1ec1n th\u00f4ng v\u00e0 k\u00eanh b\u00e1n h\u00e0ng. C\u00e1c nh\u00e0 c\u00e0 ph\u00ea Vi\u1ec7t li\u1ec7u v\u1eabn c\u00f2n ch\u1edd ai \u0111\u00f3 d\u1ecdn s\u1eb5n cho \u0103n ch\u0103ng?<\/p>\n

C\u00e0 ph\u00ea l\u00e0 lo\u1ea1i th\u1ee9c u\u1ed1ng ph\u1ed5 th\u00f4ng, ng\u01b0\u1eddi d\u00f9ng \u0111\u00f4ng \u0111\u1ea3o, nh\u01b0ng ch\u1ec9 c\u00f3 nh\u1eefng lo\u1ea1i s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p hay m\u1ed9t m\u00f4 h\u00ecnh kinh doanh s\u00e1ng t\u1ea1o, m\u1edbi c\u00f3 \u0111\u1ee7 s\u1ee9c thu h\u00fat l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 tr\u1edf th\u00e0nh \u0111\u1ea1i d\u01b0\u01a1ng xanh.<\/p>\n

T\u1ea1i Coffee Expo 2018, c\u00f3 m\u1ed9t lo\u1ea1i c\u00e0 ph\u00ea h\u1ea1t \u1ee7 trong th\u00f9ng g\u1ed7 s\u1ed3i t\u1eebng ch\u1ee9a r\u01b0\u1ee3u Scotch Whisky. B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m m\u1ed9t th\u1ee9c u\u1ed1ng v\u1ecb c\u00e0 ph\u00ea h\u01b0\u01a1ng Whisky n\u1ed3ng \u1ea5m. L\u1ea1 v\u00e0 \u0111\u1ed9c \u0111\u00e1o \u0111\u00f3 ch\u1ee9. Nh\u01b0ng, th\u1eadt kh\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh bi\u1ec3n xanh b\u00e1t ng\u00e1t v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y \u0111\u01b0\u1ee3c.<\/p>\n

Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a ch\u00fang t\u00f4i, lo\u1ea1i c\u00e0 ph\u00ea n\u01b0\u1edbc u\u1ed1ng li\u1ec1n (READY TO DRINK – RTD coffee) m\u1edbi c\u00f3 ti\u1ec1m n\u0103ng \u0111\u1ec3 tr\u1edf th\u00e0nh ph\u00e2n kh\u00fac xanh trong v\u00f2ng 5 n\u0103m t\u1edbi. V\u1ea5n \u0111\u1ec1 l\u00e0 ai \u0111\u00e3 v\u00e0 s\u1ebd b\u1eaft trend, c\u0169ng nh\u01b0 l\u00e0m g\u00ec \u0111\u1ec3 v\u1eaby v\u00f9ng n\u01a1i bi\u1ec3n v\u1eafng?<\/p>\n

D\u01af\u01a0NG THANH <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ti\u1ebfp t\u1ee5c c\u00e2u chuy\u1ec7n th\u1eddi s\u1ef1, c\u00f3 n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0111ang v\u00f4 c\u00f9ng n\u00f3ng hay kh\u00f4ng? D\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam \u0111ang l\u00e0 \u0110\u1ea0I D\u01af\u01a0NG XANH hay \u0110\u1ea0I D\u01af\u01a0NG \u0110\u1ece? M\u1ed9t \u0111\u00e1nh gi\u00e1 chu\u1ea9n s\u1ebd gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 chi\u1ebfn […]<\/p>\n","protected":false},"author":4,"featured_media":1768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4,1,16],"tags":[521,483,519,520,523,522,518],"class_list":["post-1763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-do-uong-thuong-hieu","category-tieu-diem","tag-ca-phe-hoa-tan-canh-tranh-khoc-liet","tag-ca-phe-rang-xay","tag-dai-duong-do-la-nghi-den-canh-tranh","tag-dai-duong-xanh-la-su-khac-biet","tag-mo-thuc-kinh-doanh-ca-phe-rang-xay","tag-nescafe-gold","tag-thi-truong-ca-phe-viet-dai-duong-xanh-dai-duong-do"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1763"}],"version-history":[{"count":2,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1763\/revisions"}],"predecessor-version":[{"id":1771,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1763\/revisions\/1771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/1768"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}