{"id":1673,"date":"2018-10-19T14:08:30","date_gmt":"2018-10-19T07:08:30","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=1673"},"modified":"2018-10-19T14:08:30","modified_gmt":"2018-10-19T07:08:30","slug":"cau-chuyen-hon-hai-thap-ki-no-luc-thay-doi-vi-the-cho-ca-phe-viet-tren-toan-cau-cua-ceo-le-hoang-diep-thao","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=1673","title":{"rendered":"C\u00e2u chuy\u1ec7n h\u01a1n hai th\u1eadp k\u1ec9 n\u1ed7 l\u1ef1c thay \u0111\u1ed5i v\u1ecb th\u1ebf cho c\u00e0 ph\u00ea Vi\u1ec7t tr\u00ean to\u00e0n c\u1ea7u c\u1ee7a CEO L\u00ea Ho\u00e0ng Di\u1ec7p Th\u1ea3o"},"content":{"rendered":"

Th\u00e1ng 11 t\u1edbi \u0111\u00e2y, t\u1ea1i World Coffee Portal CEO Forum – H\u1ed9i th\u1ea3o l\u1edbn b\u1eadc nh\u1ea5t c\u1ee7a ng\u00e0nh c\u00e0 ph\u00ea th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i Hoa K\u1ef3, CEO L\u00ea Ho\u00e0ng Di\u1ec7p Th\u1ea3o l\u00e0 doanh nh\u00e2n Vi\u1ec7t Nam \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n v\u1edbi vai tr\u00f2 di\u1ec5n gi\u1ea3 trong ch\u01b0\u01a1ng tr\u00ecnh.<\/strong><\/em><\/p>\n

Tham lu\u1eadn c\u1ee7a CEO L\u00ea Ho\u00e0ng Di\u1ec7p Th\u1ea3o t\u1ea1i h\u1ed9i th\u1ea3o l\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c gi\u1edbi chuy\u00ean gia kinh t\u1ebf \u0111\u00e1nh gi\u00e1 s\u1ebd l\u00e0 c\u01a1 h\u1ed9i qu\u1ea3ng b\u00e1 quan tr\u1ecdng \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Vi\u1ec7t Nam tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u mang t\u00ednh to\u00e0n c\u1ea7u.<\/p>\n

S\u1ef1 ki\u1ec7n CEO L\u00ea Ho\u00e0ng Di\u1ec7p Th\u1ea3o c\u1ea5t l\u00ean ti\u1ebfng n\u00f3i c\u1ee7a qu\u1ed1c gia c\u00f3 l\u01b0\u1ee3ng xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea \u0111\u1ee9ng th\u1ee9 nh\u00ec th\u1ebf gi\u1edbi g\u00f3p ph\u1ea7n n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ee7a h\u1ea1t c\u00e0 ph\u00ea Vi\u1ec7t Nam trong chu\u1ed7i gi\u00e1 tr\u1ecb c\u00e0 ph\u00ea to\u00e0n c\u1ea7u.<\/p>\n

Tr\u00ean trang b\u00e1o Doanh nh\u00e2n S\u00e0i G\u00f2n online<\/a> \u0111\u00e3 c\u00f3 b\u00e0i vi\u1ebft kh\u00e1 hay v\u1ec1 n\u1ed7 l\u1ef1c n\u00e0y c\u1ee7a Trung Nguy\u00ean v\u00e0 CEO L\u00ea Ho\u00e0ng Di\u1ec7p Th\u1ea3o.<\/p>\n

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Th\u1ebf gi\u1edbi bi\u1ebft \u0111\u1ebfn c\u00e0 ph\u00ea Vi\u1ec7t nh\u1edd Trung Nguy\u00ean<\/strong><\/p>\n

V\u1edbi s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng, th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Vi\u1ec7t King Coffee li\u00ean t\u1ee5c chinh ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u l\u1eabn n\u1ed9i \u0111\u1ecba ch\u1ec9 trong v\u00f2ng 3 n\u0103m.<\/p>\n

Ng\u01b0\u1eddi kh\u1edfi d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Vua v\u1edbi chi\u1ebfn l\u01b0\u1ee3c “\u0110i qu\u1ed1c t\u1ebf, v\u1ec1 Vi\u1ec7t Nam” th\u1ea7n t\u1ed1c nh\u01b0 v\u1eady ch\u00ednh l\u00e0 CEO L\u00ea Ho\u00e0ng Di\u1ec7p Th\u1ea3o, b\u00e0 c\u0169ng l\u00e0 \u0111\u1ed3ng s\u1edf h\u1eefu, \u0111\u1ed3ng s\u00e1ng l\u1eadp x\u00e2y d\u1ef1ng c\u00e0 ph\u00ea Trung Nguy\u00ean su\u1ed1t h\u01a1n 20 n\u0103m qua.<\/p>\n

Su\u1ed1t nhi\u1ec1u n\u0103m qua, nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Vi\u1ec7t l\u00e0 nh\u1eafc \u0111\u1ebfn Trung Nguy\u00ean. V\u00e0 c\u00f3 th\u1ec3 n\u00f3i nh\u1eafc \u0111\u1ebfn Trung Nguy\u00ean l\u00e0 nh\u1eafc \u0111\u1ebfn c\u00e2u chuy\u1ec7n l\u1eadp nghi\u1ec7p bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. Th\u01b0\u01a1ng hi\u1ec7u Trung Nguy\u00ean b\u1ec1 th\u1ebf nh\u01b0 h\u00f4m nay l\u00e0 k\u1ebft tinh t\u00ecnh y\u00eau c\u00e0 ph\u00ea Vi\u1ec7t v\u00e0 kh\u00e1t v\u1ecdng s\u1ed1ng cao \u0111\u1eb9p c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tr\u1ebb b\u1ea5y gi\u1edd.<\/p>\n

Th\u1eddi gian g\u1ea7n \u0111\u00e2y, d\u01b0 lu\u1eadn m\u1edbi bi\u1ebft \u0111\u1ebfn b\u00e0 L\u00ea Ho\u00e0ng Di\u1ec7p Th\u1ea3o, v\u1ee3 Vua c\u00e0 ph\u00ea Vi\u1ec7t – \u0110\u1eb7ng L\u00ea Nguy\u00ean V\u0169, sau nhi\u1ec1u n\u0103m b\u00e0 kh\u00f4ng bao gi\u1edd xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc truy\u1ec1n th\u00f4ng. B\u00e0 Di\u1ec7p Th\u1ea3o ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp, \u0111\u1ed3ng s\u1edf h\u1eefu c\u00e0 ph\u00ea Trung Nguy\u00ean \u0111\u00e3 h\u01a1n hai th\u1eadp k\u1ec9. B\u00e0 \u0111\u00e3 song h\u00e0nh c\u00f9ng Trung Nguy\u00ean t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u gian kh\u00f3 \u0111\u1ebfn khi Trung Nguy\u00ean l\u1edbn m\u1ea1nh, v\u01b0\u01a1n ra kh\u1eafp to\u00e0n c\u1ea7u v\u00e0 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang t\u1ea7m v\u00f3c qu\u1ed1c gia nh\u01b0 hi\u1ec7n nay.<\/p>\n

B\u00e0 Di\u1ec7p Th\u1ea3o nh\u1edb nh\u01b0 in t\u1eebng d\u1ea5u \u1ea5n ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 c\u1ee7a Trung Nguy\u00ean. Th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia Trung Nguy\u00ean h\u00f4m nay l\u00e0 th\u00e0nh qu\u1ea3 cho n\u1ed7 l\u1ef1c thay \u0111\u1ed5i v\u1ecb th\u1ebf c\u00e0 ph\u00ea Vi\u1ec7t tr\u00ean th\u1ebf gi\u1edbi h\u01a1n 20 n\u0103m c\u1ee7a b\u00e0 Di\u1ec7p Th\u1ea3o tr\u00ean c\u01b0\u01a1ng v\u1ecb Ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c th\u01b0\u1eddng tr\u1ef1c.<\/p>\n

Th\u00e1ng 8\/1998, c\u00e0 ph\u00ea Trung Nguy\u00ean xu\u1ea5t hi\u1ec7n t\u1ea1i TP.HCM v\u00e0 b\u1eadt l\u00ean ngo\u1ea1n m\u1ee5c tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Vi\u1ec7t l\u00fac b\u1ea5y gi\u1edd b\u1edfi s\u1ef1 m\u1edbi m\u1ebb kh\u00e1c bi\u1ec7t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, v\u1ec1 \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m v\u00e0 kh\u00f4ng gian th\u01b0\u1edfng th\u1ee9c \u201cKh\u01a1i ngu\u1ed3n s\u00e1ng t\u1ea1o\u201d.<\/p>\n

V\u00e0 ch\u1ec9 trong 5 n\u0103m, t\u1eeb m\u1ed9t c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea nh\u1ecf b\u00e9 \u1edf th\u00e0nh ph\u1ed1 Bu\u00f4n M\u00ea Thu\u1ed9t th\u00ec Trung Nguy\u00ean \u0111\u00e3 v\u01b0\u01a1n vai tr\u1edf th\u00e0nh ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Vi\u1ec7t Nam v\u1edbi h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i r\u1ed9ng l\u1edbn, v\u1edbi nh\u1eadn di\u1ec7n m\u1eadt \u0111\u1ed9 cao c\u00e1c qu\u00e1n c\u00e0 ph\u00ea Trung Nguy\u00ean.<\/p>\n

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M\u1ed9t b\u01b0\u1edbc ngo\u1eb7c l\u1edbn \u0111\u00e3 \u0111\u1ebfn \u0111\u01b0a Trung Nguy\u00ean, \u0111\u01b0a c\u00e0 ph\u00ea Vi\u1ec7t x\u00e1c l\u1eadp v\u1ecb th\u1ebf m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea th\u1ebf gi\u1edbi. V\u00e0o n\u0103m 2001, b\u00e0 Di\u1ec7p Th\u1ea3o tham d\u1ef1 h\u1ed9i ngh\u1ecb kinh doanh to\u00e0n c\u1ea7u t\u1ea1i Cologne (\u0110\u1ee9c) v\u00e0 \u0111\u00e3 nh\u1ea1y b\u00e9n nh\u00ecn th\u1ea5y, n\u1eafm b\u1eaft ngay c\u01a1 h\u1ed9i v\u1ec1 ng\u00e0nh C\u00e0 ph\u00ea h\u00f2a tan ti\u1ec1m n\u0103ng tr\u1ecb gi\u00e1 h\u00e0ng tr\u0103m t\u1ef7 USD \u0111ang c\u00f2n b\u1ecf ng\u1ecf b\u1ea5y gi\u1edd.<\/p>\n

V\u1edbi tr\u0103n tr\u1edf t\u1ea1i sao c\u00f3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea \u0111\u1ebfn t\u1eeb nh\u1eefng qu\u1ed1c gia kh\u00f4ng tr\u1ed3ng m\u1ed9t h\u1ea1t c\u00e0 ph\u00ea n\u00e0o l\u1ea1i \u0111ang th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi l\u1eabn th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, qu\u1ed1c gia tr\u1ed3ng xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea ngon b\u1eadc nh\u1ea5t, b\u00e0 Di\u1ec7p Th\u1ea3o \u0111\u00e3 c\u00f9ng Trung Nguy\u00ean t\u00ecm ph\u01b0\u01a1ng c\u00e1ch \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Vi\u1ec7t Nam chinh ph\u1ee5c qu\u1ed1c t\u1ebf v\u00e0 n\u1ed9i \u0111\u1ecba.<\/p>\n

C\u00e0 ph\u00ea h\u00f2a tan G7 Trung Nguy\u00ean ra \u0111\u1eddi v\u00e0 th\u00e0nh c\u00f4ng vang d\u1ed9i kh\u1eafp th\u1ebf gi\u1edbi l\u1eabn trong n\u01b0\u1edbc t\u1eeb nh\u1eefng kh\u00e1t khao, nh\u1eefng \u00fd ni\u1ec7m nh\u00e2n v\u0103n nh\u01b0 v\u1eady. Giai \u0111o\u1ea1n 2006-2014 l\u00e0 giai \u0111o\u1ea1n ho\u00e0ng kim c\u1ee7a Trung Nguy\u00ean, kh\u00f4ng ch\u1ec9 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia m\u00e0 c\u00f2n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n

Doanh s\u1ed1 Trung Nguy\u00ean t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc, t\u1eeb m\u1ee9c 1.223,6 t\u1ec9 \u0111\u1ed3ng trong n\u0103m 2008 l\u00ean m\u1ee9c 4.177 t\u1ec9 \u0111\u1ed3ng v\u00e0o n\u0103m 2014, \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng b\u00ecnh qu\u00e2n 22,7%\/n\u0103m. L\u1ee3i nhu\u1eadn sau thu\u1ebf c\u1ee7a T\u1eadp \u0111o\u00e0n Trung Nguy\u00ean t\u0103ng tr\u01b0\u1edfng m\u1ea1nh v\u00e0 \u0111\u1ea1t \u0111\u1ec9nh cao 1.193,1 t\u1ec9 \u0111\u1ed3ng v\u00e0o n\u0103m 2014, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ee9c l\u1ee3i nhu\u1eadn cao nh\u1ea5t c\u1ee7a t\u1eadp \u0111o\u00e0n t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn hi\u1ec7n t\u1ea1i.<\/p>\n

Sau h\u01a1n hai th\u1eadp k\u1ec9 ph\u00e1t tri\u1ec3n Trung Nguy\u00ean, CEO Di\u1ec7p Th\u1ea3o \u0111\u00e3 ti\u1ebfp t\u1ee5c kh\u1edfi d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u King Coffee – Vua c\u00e0 ph\u00ea l\u1ea7n th\u1ee9 hai trong \u0111\u1eddi gi\u1eefa r\u1ea5t nhi\u1ec1u s\u00f3ng gi\u00f3 cu\u1ed9c s\u1ed1ng v\u00e0 bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n

King Coffee – mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u00e0 ph\u00ea th\u1ebf gi\u1edbi, n\u00e2ng cao v\u1ecb th\u1ebf cho c\u00e0 ph\u00ea Vi\u1ec7t<\/strong><\/p>\n

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T\u1ea1i Coffee Festival Los Angeles 2018 \u1edf California (Hoa K\u1ef3), David John, m\u1ed9t nh\u00e0 kinh doanh c\u00e0 ph\u00ea c\u1ee7a M\u1ef9, \u0111\u1ebfn l\u1ec5 h\u1ed9i t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea to\u00e0n c\u1ea7u. Khi d\u1eebng l\u1ea1i gian h\u00e0ng King Coffee u\u1ed1ng th\u1eed, \u00f4ng t\u1ecf r\u00f5 s\u1ef1 ng\u1ea1c nhi\u00ean v\u1ec1 h\u01b0\u01a1ng v\u1ecb \u0111\u1eadm \u0111\u00e0 c\u1ee7a c\u00e0 ph\u00ea Vi\u1ec7t v\u00e0 h\u1ebft s\u1ee9c h\u00e0o h\u1ee9ng v\u1edbi m\u00e0n tr\u00ecnh di\u1ec5n pha c\u00e0 ph\u00ea s\u1eefa \u0111\u00e1 truy\u1ec1n th\u1ed1ng Vi\u1ec7t Nam t\u1ea1i \u0111\u00e2y.<\/p>\n

\u201cC\u00e0 ph\u00ea Robusta Vi\u1ec7t Nam n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi \u0111\u00e3 l\u00e2u nh\u01b0ng \u0111\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u t\u00f4i th\u01b0\u1edfng th\u1ee9c t\u1ea1i ch\u1ed7, theo t\u00f4i Vi\u1ec7t Nam c\u00f3 nhi\u1ec1u \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 ng\u00e0nh c\u00e0 ph\u00ea th\u0103ng hoa\u201d, \u00f4ng John chia s\u1ebb.<\/p>\n

H\u01a1n 500 c\u00f4ng ty c\u00e0 ph\u00ea kh\u1eafp th\u1ebf gi\u1edbi quy t\u1ee5 v\u1ec1 Coffee Festival Los Angeles 2018, m\u1ed9t l\u1ec5 h\u1ed9i quan tr\u1ecdng m\u00e0 King Coffee hi\u1ec7n di\u1ec7n \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e0 ph\u00ea Vi\u1ec7t ra to\u00e0n c\u1ea7u. Theo b\u00e0 L\u00ea Ho\u00e0ng Di\u1ec7p Th\u1ea3o – CEO TNI, Hoa K\u1ef3 l\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7u ti\u00ean TNI c\u00f3 m\u1eb7t ngay khi th\u01b0\u01a1ng hi\u1ec7u King Coffee ra m\u1eaft th\u00e1ng 10\/2016.<\/p>\n

B\u00e0 L\u00ea Ho\u00e0ng Di\u1ec7p Th\u1ea3o cho bi\u1ebft: \u201cCh\u00fang t\u00f4i ch\u1ecdn kh\u1edfi \u0111\u1ea7u t\u1eeb Hoa K\u1ef3, th\u1ecb tr\u01b0\u1eddng bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a to\u00e0n c\u1ea7u, n\u1ebfu th\u00e0nh c\u00f4ng \u1edf \u0111\u00e2y th\u00ec d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 th\u00e0nh c\u00f4ng \u1edf nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng kh\u00e1c. Th\u1ecb tr\u01b0\u1eddng Hoa K\u1ef3 mang l\u1ea1i c\u01a1 h\u1ed9i l\u1edbn cho c\u00e0 ph\u00ea Vi\u1ec7t Nam n\u00f3i chung v\u00e0 King Coffee n\u00f3i ri\u00eang, TNI \u0111\u1eb7t kh\u00e1t v\u1ecdng chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t v\u00e0 kh\u00f3 t\u00ednh nh\u1ea5t th\u1ebf gi\u1edbi n\u00e0y nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng\u201d.<\/p>\n

V\u1edbi 20 n\u0103m kinh nghi\u1ec7m \u0111\u01b0a c\u00e0 ph\u00ea Trung Nguy\u00ean ra to\u00e0n c\u1ea7u, b\u00e0 Di\u1ec7p Th\u1ea3o \u0111\u00e3 nhanh ch\u00f3ng x\u00e1c l\u1eadp v\u1ecb th\u1ebf cho King Coffee v\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp t\u1ea1i 60 qu\u1ed1c gia ch\u1ec9 sau 2 n\u0103m, trong \u0111\u00f3 c\u00f3 c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea l\u1edbn nh\u01b0 Hoa K\u1ef3, Trung Qu\u1ed1c, H\u00e0n Qu\u1ed1c, Singapore, Australia\u2026 Sau th\u1ecb tr\u01b0\u1eddng M\u1ef9, King Coffee nhanh ch\u00f3ng hi\u1ec7n di\u1ec7n t\u1ea1i H\u00e0n Qu\u1ed1c qua c\u00e1c k\u00eanh si\u00eau th\u1ecb l\u1edbn nh\u01b0 eMart hay Kim\u2019s Club\u2026<\/p>\n

Th\u00e0nh c\u00f4ng \u0111\u1ed9t ph\u00e1 c\u1ee7a TNI c\u00e0ng thu\u1eadn l\u1ee3i h\u01a1n khi th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c, n\u0103m 2017 ch\u1ec9 sau h\u01a1n m\u1ed9t tu\u1ea7n King Coffee l\u1ecdt v\u00e0o top 4 s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea b\u00e1n ch\u1ea1y nh\u1ea5t tr\u00ean Alibaba v\u00e0 ti\u1ebfp t\u1ee5c nh\u1eadn s\u1ef1 h\u1eadu thu\u1eabn t\u1eeb h\u00ea\u0323 th\u00f4\u0301ng si\u00eau thi\u0323 Carrefour \u0111\u1ec3 m\u1edf r\u1ed9ng m\u1eadt \u0111\u1ed9 ti\u1ebfp c\u1eadn. B\u00e0 Di\u1ec7p Th\u1ea3o cho bi\u1ebft chi\u1ebfn l\u01b0\u1ee3c \u1edf th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn Trung Qu\u1ed1c v\u1edbi h\u01a1n 1,4 t\u1ec9 d\u00e2n ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 TNI hi\u1ec7n th\u1ef1c h\u00f3a t\u1ea7m nh\u00ecn \u201cKing Market\u201d v\u1edbi m\u1ee5c ti\u00eau doanh thu 1 t\u1ec9 USD cho King Coffee.<\/p>\n

Ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp, \u0111\u1ed3ng s\u1edf h\u1eefu c\u00e0 ph\u00ea Trung Nguy\u00ean nh\u1eadn \u0111\u1ecbnh, quy m\u00f4 ti\u00eau th\u1ee5 c\u00e0 ph\u00ea tr\u00ean to\u00e0n c\u1ea7u h\u1eb1ng n\u0103m \u0111\u1ebfn 500 t\u1ec9 USD. Vi\u1ec7t Nam l\u00e0 n\u01b0\u1edbc xu\u1ea5t kh\u1ea9u l\u1edbn th\u1ee9 nh\u00ec th\u1ebf gi\u1edbi nh\u01b0ng m\u1ed7i n\u0103m thu v\u1ec1 ch\u1ec9 2-3 t\u1ec9 USD, con s\u1ed1 qu\u00e1 khi\u00eam t\u1ed1n, do ch\u1ee7 y\u1ebfu xu\u1ea5t th\u00f4 cho gi\u00e1 tr\u1ecb th\u1ea5p.<\/p>\n

\u201cVi\u1ec7c c\u1ee7a ch\u00fang ta l\u00e0 ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n, l\u00e0m ra s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng. N\u1ebfu xem c\u00e0 ph\u00ea Vi\u1ec7t nh\u01b0 m\u1ed9t \u0111\u1eb7c s\u1ea3n, hay m\u1ed9t s\u1ea3n ph\u1ea9m bi\u1ec3u t\u01b0\u1ee3ng qu\u1ed1c gia th\u00ec s\u1ebd r\u1ea5t tuy\u1ec7t v\u1eddi \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb to\u00e0n ng\u00e0nh c\u0169ng nh\u01b0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf cho th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Vi\u1ec7t\u201d, theo b\u00e0 Di\u1ec7p Th\u1ea3o.<\/p>\n

H\u01a1n hai th\u1eadp k\u1ec9 n\u1ed7 l\u1ef1c thay \u0111\u1ed5i v\u1ecb th\u1ebf cho c\u00e0 ph\u00ea Vi\u1ec7t tr\u00ean to\u00e0n c\u1ea7u<\/strong><\/p>\n

\"\"<\/p>\n

V\u1edbi b\u1ec1 d\u00e0y kinh nghi\u1ec7m tr\u00ean 20 n\u0103m trong l\u0129nh v\u1ef1c c\u00e0 ph\u00ea, b\u00e0 Di\u1ec7p Th\u1ea3o cho r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng c\u00e0 ph\u00ea Robusta Vi\u1ec7t Nam g\u1ea7n nh\u01b0 ngon nh\u1ea5t th\u1ebf gi\u1edbi nh\u01b0ng \u0111\u1ed9 nh\u1eadn bi\u1ebft ch\u01b0a x\u1ee9ng v\u1edbi v\u1ecb tr\u00ed \u0111\u00f3. Chia s\u1ebb tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, b\u00e0 k\u1ec3 trong h\u00e0nh tr\u00ecnh \u0111i ra th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi, b\u00e0 v\u00e0o t\u1eebng ch\u1ee3, t\u1eebng si\u00eau th\u1ecb \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1eddi s\u1ed1ng b\u1ea3n \u0111\u1ecba, quan s\u00e1t c\u00e1ch ng\u01b0\u1eddi ta th\u01b0\u1edfng th\u1ee9c c\u00e0 ph\u00ea, t\u00ecm hi\u1ec3u v\u0103n h\u00f3a ng\u01b0\u1eddi d\u00f9ng m\u1ed7i n\u01a1i kh\u00e1c nhau th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p.<\/p>\n

\u201cT\u00f4i ngh\u0129 su\u1ed1t h\u01a1n 20 n\u0103m qua c\u0169ng l\u00e0 c\u01a1 h\u1ed9i c\u1ee7a m\u00ecnh, \u0111i nhi\u1ec1u n\u01b0\u1edbc, g\u1eafn li\u1ec1n v\u1edbi \u00fd th\u1ee9c \u0111\u1ebfn \u0111\u00e2u th\u00ec gi\u1edbi thi\u1ec7u v\u1edbi th\u1ebf gi\u1edbi v\u1ec1 c\u00e0 ph\u00ea Vi\u1ec7t, m\u00ecnh g\u00f3p ph\u1ea7n lan t\u1ecfa v\u00e0 \u1ed5n \u0111\u1ecbnh gi\u00e1 c\u1ea3 cho ng\u00e0nh c\u00e0 ph\u00ea c\u0169ng l\u00e0 m\u1ed9t s\u1ef1 \u0111\u1ec1n \u0111\u00e1p\u201d, b\u00e0 L\u00ea Ho\u00e0ng Di\u1ec7p Th\u1ea3o t\u00e2m huy\u1ebft chia s\u1ebb.<\/p>\n

\u0110au \u0111\u00e1u v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e0 ph\u00ea Vi\u1ec7t, b\u00e0 Di\u1ec7p Th\u1ea3o t\u00ednh to\u00e1n r\u1eb1ng, v\u1edbi v\u1ecb tr\u00ed xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea Robusta th\u1ee9 nh\u00ec th\u1ebf gi\u1edbi th\u00ec trung b\u00ecnh trong m\u1ed7i ly c\u00e0 ph\u00ea ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u \u0111ang u\u1ed1ng \u0111\u1ec1u c\u00f3 Robusta Vi\u1ec7t Nam. Hi\u1ec7n nay, doanh nghi\u1ec7p Vi\u1ec7t \u0111\u00e3 ng\u00e0y c\u00e0ng nhi\u1ec1u tr\u1ea3i nghi\u1ec7m, th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u r\u1ed9ng l\u1edbn t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 thay \u0111\u1ed5i xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea th\u00f4 sang ch\u1ebf bi\u1ebfn s\u00e2u v\u00e0 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u ri\u00eang.<\/p>\n

\u201cX\u00e9t v\u1ec1 chu\u1ed7i gi\u00e1 tr\u1ecb to\u00e0n c\u1ea7u th\u00ec c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i c\u00f3 \u0111\u1ed9 kh\u00f3 h\u01a1n nh\u01b0ng m\u00ecnh c\u1ee9 \u0111i \u1eaft s\u1ebd c\u00f3 con \u0111\u01b0\u1eddng v\u00e0 ch\u1eafc ch\u1eafn c\u00f3 b\u1ea1n \u0111\u1ed3ng h\u00e0nh c\u00f9ng chinh ph\u1ee5c th\u1ebf gi\u1edbi\u201d, b\u00e0 Di\u1ec7p Th\u1ea3o ki\u00ean \u0111\u1ecbnh.<\/p>\n

C\u01a1 h\u1ed9i l\u1edbn \u0111\u00f3 theo b\u00e0 Th\u1ea3o kh\u00f4ng ch\u1ec9 th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf m\u00e0 ngay trong n\u01b0\u1edbc v\u1eabn c\u00f2n kh\u00f4ng gian r\u1ea5t l\u1edbn. L\u01b0\u1ee3ng c\u00e0 ph\u00ea ti\u00eau th\u1ee5 n\u1ed9i \u0111\u1ecba t\u0103ng su\u1ed1t th\u1eadp k\u1ef7 qua, \u0111\u1ea1t 1,5kg\/ng\u01b0\u1eddi\/n\u0103m t\u1eeb 2018, tuy nhi\u00ean theo b\u00e0 v\u1eabn th\u1ea5p h\u01a1n nhi\u1ec1u Th\u00e1i Lan (3kg\/ng\u01b0\u1eddi\/n\u0103m), Nh\u1eadt (9kg\/ng\u01b0\u1eddi\/n\u0103m). Ho\u1eb7c xu\u1ea5t ph\u00e1t c\u1ee7a Brazil th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba ti\u00eau th\u1ee5 ch\u1ec9 0,5kg\/ng\u01b0\u1eddi\/n\u0103m nh\u01b0ng ng\u00e0y nay t\u0103ng l\u00ean 6kg.<\/p>\n

C\u00e1c doanh nghi\u1ec7p Vi\u1ec7t \u0111ang th\u00e1ch th\u1ee9c \u0111ua tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn th\u1ebf gi\u1edbi ngay tr\u00ean s\u00e2n nh\u00e0 v\u00ec ti\u1ec1m n\u0103ng gia t\u0103ng ti\u00eau th\u1ee5 n\u1ed9i \u0111\u1ecba c\u00f2n r\u1ea5t l\u1edbn. \u201cPh\u00e1t tri\u1ec3n \u0111\u1ed3ng b\u1ed9 th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba v\u1edbi th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u l\u00e0 kh\u00e1t v\u1ecdng c\u1ee7a t\u00f4i v\u1edbi Trung Nguy\u00ean c\u0169ng nh\u01b0 King Coffee hi\u1ec7n nay, t\u00f4i tin r\u1eb1ng c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t c\u0169ng v\u1eady, l\u00e0 c\u00e1ch gi\u00fap ch\u00fang ta c\u1ea3i thi\u1ec7n v\u1ecb th\u1ebf v\u00e0 t\u1ef1 tin c\u1ea1nh tranh \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a v\u1ecb tr\u00ed x\u1ee9ng \u0111\u00e1ng cho m\u1ed9t ng\u00e0nh kinh doanh l\u1edbn v\u00e0 quan tr\u1ecdng nh\u01b0 c\u00e0 ph\u00ea\u201d, b\u00e0 Di\u1ec7p Th\u1ea3o ph\u00e2n t\u00edch v\u00e0 nh\u1eadn \u0111\u1ecbnh kh\u00e1i qu\u00e1t.<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u00e1ng 11 t\u1edbi \u0111\u00e2y, t\u1ea1i World Coffee Portal CEO Forum – H\u1ed9i th\u1ea3o l\u1edbn b\u1eadc nh\u1ea5t c\u1ee7a ng\u00e0nh c\u00e0 ph\u00ea th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i Hoa K\u1ef3, CEO L\u00ea Ho\u00e0ng Di\u1ec7p Th\u1ea3o l\u00e0 doanh nh\u00e2n Vi\u1ec7t Nam \u0111\u1ea7u ti\u00ean xu\u1ea5t hi\u1ec7n v\u1edbi vai tr\u00f2 di\u1ec5n gi\u1ea3 trong ch\u01b0\u01a1ng tr\u00ecnh. Tham lu\u1eadn c\u1ee7a CEO L\u00ea […]<\/p>\n","protected":false},"author":4,"featured_media":1676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4,1,18,16],"tags":[473,474,472,471,191,394],"class_list":["post-1673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-do-uong-thuong-hieu","category-su-kien-van-de","category-tieu-diem","tag-ca-phe-robusta","tag-ca-phe-trung-nguyen","tag-ca-phe-viet","tag-doanh-nghiep-viet","tag-king-coffee","tag-le-hoang-diep-thao"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1673"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1673\/revisions"}],"predecessor-version":[{"id":1680,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1673\/revisions\/1680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/1676"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}