{"id":1500,"date":"2018-08-02T09:18:48","date_gmt":"2018-08-02T02:18:48","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=1500"},"modified":"2018-08-02T09:18:48","modified_gmt":"2018-08-02T02:18:48","slug":"viec-cac-cong-ty-nuoc-ngoai-mua-thuong-hieu-bia-viet-se-tac-dong-ra-sao","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=1500","title":{"rendered":"VI\u1ec6C C\u00c1C C\u00d4NG TY N\u01af\u1edaC NGO\u00c0I MUA TH\u01af\u01a0NG HI\u1ec6U BIA VI\u1ec6T S\u1ebc T\u00c1C \u0110\u1ed8NG RA SAO?"},"content":{"rendered":"

Trong th\u1eddi gian v\u1eeba qua, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 mua m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u1ee7a Vi\u1ec7t Nam, trong \u0111\u00f3 c\u00f3 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u00e0nh Bia Vi\u1ec7t Nam. V\u1eady th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam v\u00e0 c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc s\u1ebd b\u1ecb t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng ph\u00e2n t\u00edch, nh\u1eadn \u0111\u1ecbnh c\u1ee7a LS. Nguy\u1ec5n Ti\u1ebfn V\u1ef5 – Ph\u00f3 Ch\u1ee7 t\u1ecbch th\u01b0\u1eddng tr\u1ef1c Hi\u1ec7p h\u1ed9i Bia \u2013 R\u01b0\u1ee3u \u2013 N\u01b0\u1edbc gi\u1ea3i kh\u00e1t Vi\u1ec7t Nam.<\/em><\/strong><\/p>\n

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C\u00c1C TH\u01af\u01a0NG HI\u1ec6U BIA VI\u1ec6T S\u1ebc \u0110\u1ee8NG V\u1eeeNG, N\u1ebeU BI\u1ebeT \u0110\u1ea6U T\u01af, \u0110\u1ed4I M\u1edaI<\/strong><\/p>\n

V\u1edbi s\u1ed1 d\u00e2n tr\u00ean 100 tri\u1ec7u ng\u01b0\u1eddi trong t\u01b0\u01a1ng lai v\u00e0 n\u01b0\u1edbc ta l\u1ea1i thu\u1ed9c khu v\u1ef1c kh\u00ed h\u1eadu nhi\u1ec7t \u0111\u1edbi, \u0111\u1eddi s\u1ed1ng nh\u00e2n d\u00e2n kh\u00f4ng ng\u1eebng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n n\u00ean th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam s\u1ebd ti\u1ebfp t\u1ee5c s\u00f4i \u0111\u1ed9ng trong th\u1eddi gian t\u1edbi. Vi\u1ec7c c\u00e1c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng. Th\u1ecb tr\u01b0\u1eddng s\u1ebd c\u1ea1nh tranh m\u1ea1nh m\u1ebd h\u01a1n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia Vi\u1ec7t c\u00f3 truy\u1ec1n th\u1ed1ng, \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng s\u1ebd \u0111\u1ee9ng v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng song \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea3i kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn m\u1eabu m\u00e3, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 l\u00e0m t\u1ed1t c\u00f4ng t\u00e1c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. C\u00e1c doanh nghi\u1ec7p bia nh\u1ecf, th\u1ecb ph\u1ea7n h\u1ea1n ch\u1ebf s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n h\u01a1n trong vi\u1ec7c c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p n\u00e0y ph\u1ea3i n\u1ed7 l\u1ef1c v\u01b0\u1ee3t b\u1eadc v\u00e0 kh\u00f4ng ng\u1eebng \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1ee5 v\u1eefng tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng. M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u0111\u1ea9y m\u1ea1nh xu\u1ea5t kh\u1ea9u ra th\u1ecb tr\u01b0\u1eddng khu v\u1ef1c v\u00e0 th\u1ebf gi\u1edbi.<\/p>\n

C\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc v\u00e0 n\u01b0\u1edbc ngo\u00e0i \u0111\u1ec1u mong mu\u1ed1n m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t \u0111\u1ec3 ngu\u1ed3n cung th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1ed3i d\u00e0o v\u00e0 phong ph\u00fa. Tuy nhi\u00ean, vi\u1ec7c m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ea3n th\u00e2n c\u00e1c doanh nghi\u1ec7p m\u00e0 do th\u1ecb tr\u01b0\u1eddng quy\u1ebft \u0111\u1ecbnh. M\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t m\u00e0 kh\u00f4ng ti\u00eau th\u1ee5 \u0111\u01b0\u1ee3c th\u00ec doanh nghi\u1ec7p s\u1ebd b\u1ecb thua l\u1ed7, th\u1eadm ch\u00ed ph\u00e1 s\u1ea3n. V\u00ec v\u1eady c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i c\u00e2n nh\u1eafc k\u1ef9 vi\u1ec7c m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t hay t\u1eadp trung c\u1ee7ng c\u1ed1, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. Khi x\u00e2y d\u1ef1ng quy ho\u1ea1ch, B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng \u0111\u00e3 d\u1ef1a tr\u00ean c\u00e1c c\u00e2n \u0111\u1ed1i cung c\u1ea7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau t\u1ed5ng qu\u00e1t v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n

C\u00e1c doanh nghi\u1ec7p mu\u1ed1n m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t ph\u1ea3i c\u00e2n nh\u1eafc \u0111\u1ebfn kh\u1ea3 n\u0103ng cung, c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00ean kh\u00f4ng m\u00e2u thu\u1eabn v\u1edbi quy ho\u1ea1ch c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng. M\u1eb7t kh\u00e1c, vi\u1ec7c B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng kh\u00f4ng khuy\u1ebfn kh\u00edch \u0111\u1ea7u t\u01b0 m\u1edbi c\u00e1c nh\u00e0 m\u00e1y quy m\u00f4 d\u01b0\u1edbi 50 tri\u1ec7u l\u00edt\/n\u0103m l\u00e0 h\u1ee3p l\u00fd v\u00ec xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea7u t\u01b0 s\u1ebd \u0111\u1ea7u t\u01b0 c\u00e1c nh\u00e0 m\u00e1y c\u00f3 c\u00f4ng su\u1ea5t l\u1edbn, thi\u1ebft b\u1ecb hi\u1ec7n \u0111\u1ea1i m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 kinh t\u1ebf v\u00e0 m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

VI\u1ec6C BAN H\u00c0NH C\u00c1C QUY \u0110\u1ecaNH \u0110\u1ed0I V\u1edaI NG\u00c0NH BIA C\u1ea6N H\u00c0I H\u00d2A V\u00c0 B\u1ea2O \u0110\u1ea2M 3 L\u1ee2I \u00cdCH<\/strong><\/p>\n

\"\"<\/p>\n

B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng l\u00e0 c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc \u0111\u1ed1i v\u1edbi ng\u00e0nh s\u1ea3n xu\u1ea5t, kinh doanh bia, r\u01b0\u1ee3u, n\u01b0\u1edbc gi\u1ea3i kh\u00e1t. B\u1ed9 Y t\u1ebf l\u00e0 c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c ch\u0103m s\u00f3c v\u00e0 b\u1ea3o v\u1ec7 s\u1ee9c kh\u1ecfe c\u1ee7a nh\u00e2n d\u00e2n. B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng v\u00e0 B\u1ed9 Y t\u1ebf \u0111\u1ec1u l\u00e0 c\u01a1 quan c\u1ee7a Ch\u00ednh ph\u1ee7, th\u1ef1c hi\u1ec7n ch\u1ee9c n\u0103ng, nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c Ch\u00ednh ph\u1ee7 giao n\u00ean c\u00e1c quy \u0111\u1ecbnh c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng v\u00e0 B\u1ed9 Y t\u1ebf \u0111\u1ec1u nh\u1eb1m th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c Ch\u00ednh ph\u1ee7 giao.<\/p>\n

V\u1ea5n \u0111\u1ec1 c\u1ea7n quan t\u00e2m l\u00e0 c\u00e1c quy \u0111\u1ecbnh n\u00e0y ph\u1ea3i h\u00e0i h\u00f2a v\u00e0 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c c\u1ea3 3 l\u1ee3i \u00edch: L\u1ee3i \u00edch c\u1ee7a nh\u00e0 n\u01b0\u1edbc, l\u1ee3i \u00edch c\u1ee7a doanh nghi\u1ec7p v\u00e0 l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ebfu \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c 3 l\u1ee3i \u00edch n\u00e0y th\u00ec c\u00e1c quy \u0111\u1ecbnh s\u1ebd c\u00f3 t\u00ednh kh\u1ea3 thi v\u00e0 \u0111i v\u00e0o cu\u1ed9c s\u1ed1ng, Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu qu\u00e1 nh\u1ea5n m\u1ea1nh m\u1ed9t trong ba l\u1ee3i \u00edch n\u00e0y th\u00ec s\u1ebd kh\u00f3 kh\u1ea3 thi.<\/p>\n

M\u1ed9t trong nh\u1eefng ch\u1ee9c n\u0103ng, nhi\u1ec7m v\u1ee5 quan tr\u1ecdng c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng l\u00e0 x\u00e2y d\u1ef1ng, ban h\u00e0nh v\u00e0 ki\u1ec3m tra vi\u1ec7c th\u1ef1c hi\u1ec7n quy ho\u1ea1ch \u0111\u1ed1i v\u1edbi ng\u00e0nh, l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c ph\u00e2n c\u00f4ng. B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng l\u00e0 c\u01a1 quan ph\u00ea duy\u1ec7t v\u00e0 ki\u1ec3m tra vi\u1ec7c th\u1ef1c hi\u1ec7n Quy ho\u1ea1ch ph\u00e1t tri\u1ec3n ng\u00e0nh bia, r\u01b0\u1ee3u, n\u01b0\u1edbc gi\u1ea3i kh\u00e1t. Do \u0111\u00f3, B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong c\u00f4ng t\u00e1c quy ho\u1ea1ch, ki\u1ec3m tra quy ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n quy ho\u1ea1ch \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ec3 quy ho\u1ea1ch \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00e0 th\u1ef1c hi\u1ec7n nghi\u00eam t\u00fac c\u1ea7n c\u00f3 s\u1ef1 v\u00e0o cu\u1ed9c quy\u1ebft li\u1ec7t c\u1ee7a ch\u00ednh quy\u1ec1n c\u00e1c c\u1ea5p t\u1eeb Trung \u01b0\u01a1ng \u0111\u1ebfn \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 s\u1ef1 tu\u00e2n th\u1ee7 c\u1ee7a c\u00e1c doanh nghi\u1ec7p, trong \u0111\u00f3 c\u00f3 c\u00e1c doanh nghi\u1ec7p c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i.\/.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi gian v\u1eeba qua, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i \u0111\u00e3 mua m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u1ee7a Vi\u1ec7t Nam, trong \u0111\u00f3 c\u00f3 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u00e0nh Bia Vi\u1ec7t Nam. V\u1eady th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam v\u00e0 c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc s\u1ebd b\u1ecb t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o? D\u01b0\u1edbi \u0111\u00e2y […]<\/p>\n","protected":false},"author":4,"featured_media":1501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4,1,17],"tags":[77,91,30,12],"class_list":["post-1500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-do-uong-thuong-hieu","category-tin-noi-bat","tag-bo-cong-thuong","tag-hiep-hoi-bia-ruou-nuoc-giai-khat-viet-nam","tag-thi-truong-bia-viet-nam","tag-thuong-hieu-bia-viet"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1500"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1500\/revisions"}],"predecessor-version":[{"id":1503,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1500\/revisions\/1503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/1501"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}