{"id":1485,"date":"2018-07-26T15:07:42","date_gmt":"2018-07-26T08:07:42","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=1485"},"modified":"2018-07-26T15:13:05","modified_gmt":"2018-07-26T08:13:05","slug":"co-be-13-tuo%cc%89i-kho%cc%89i-nghie%cc%a3p-voi-nuoc-chanh-gia-truyen-tu-ba-ngoa%cc%a3i","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=1485","title":{"rendered":"C\u00d4 BE\u0301 13 TU\u00d4\u0309I KH\u01a0\u0309I NGHI\u00ca\u0323P V\u01a0\u0301I N\u01af\u01a0\u0301C CHANH GIA TRUY\u00ca\u0300N T\u01af\u0300 BA\u0300 NGOA\u0323I"},"content":{"rendered":"

Sa\u0309n ph\u00e2\u0309m n\u01b0\u01a1\u0301c chanh m\u00e2\u0323t ong Me & the Bees Lemonade la\u0300 m\u00f4\u0323t th\u01b0\u01a1ng hi\u00ea\u0323u n\u00f4\u0309i ti\u00ea\u0301ng v\u01a1\u0301i CEO chi\u0309 m\u01a1\u0301i 13 tu\u00f4\u0309i \u0111\u00e2\u0300y ta\u0300i n\u0103ng, Mikaila Ulmer \u0111\u01b0\u01a1\u0323c ghi nh\u00e2\u0323n la\u0300 m\u1ed9t trong nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p tr\u1ebb tu\u00f4\u0309i nh\u1ea5t ta\u0323i n\u01b0\u1edbc M\u1ef9.<\/strong><\/em><\/p>\n

\"\"<\/p>\n

C\u00f4 be\u0301 chia se\u0309: \u201cTh\u00e2\u0323t kh\u00f4ng d\u00ea\u0303 khi pha\u0309i la\u0300m nhi\u00ea\u0300u vi\u00ea\u0323c cu\u0300ng lu\u0301c. C\u00f3 l\u00fac em ph\u1ea3i ngh\u1ec9 h\u1ecdc \u0111\u1ec3 tham gia ph\u1ecfng v\u1ea5n hay ch\u01b0\u01a1ng tr\u00ecnh TV, v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, b\u1ecf l\u1ee1 m\u1ed9t bu\u1ed5i l\u00ean h\u00ecnh v\u00ec ca\u0301c k\u1ef3 thi tr\u00ean l\u1edbp”.<\/p>\n

T\u01b0\u0300 n\u0103m 2009 c\u00f4 \u0111a\u0303 b\u00f4\u0323c l\u00f4\u0323 ta\u0300i kinh doanh cu\u0309a mi\u0300nh qua vi\u00ea\u0323c ba\u0301n n\u01b0\u01a1\u0301c chanh phu\u0323 giu\u0301p gia \u0111i\u0300nh. N\u01a1i c\u00f4 ba\u0301n chi\u0309 \u0111\u01a1n gia\u0309n v\u01a1\u0301i chi\u00ea\u0301c ba\u0300n nho\u0309 \u0111\u00ea\u0309 ba\u0300y bi\u00ea\u0323n nh\u01b0\u0303ng chai n\u01b0\u01a1\u0301c chanh nha\u0300 la\u0300m. \u0110i\u00ea\u0309m \u0111\u0103\u0323c bi\u00ea\u0323t trong m\u00f4\u0303i chai n\u01b0\u01a1\u0301c chanh \u01a1\u0309 ch\u00f4\u0303 no\u0301 \u0111\u01b0\u01a1\u0323c pha ch\u00ea\u0301 theo c\u00f4ng th\u01b0\u0301c nh\u01b0\u0303ng n\u0103m 1940 t\u01b0\u0300 ba\u0300 ngoa\u0323i cu\u0309a Mikaila.<\/p>\n

”Gia \u0111\u00ecnh lu\u00f4n r\u00e8n luy\u1ec7n cho em t\u00ednh t\u1ef1 l\u1eadp v\u00e0 tr\u00e2n tr\u1ecdng gi\u00e1 tr\u1ecb lao \u0111\u1ed9ng. N\u1ebfu mu\u1ed1n mua \u0111\u1ed3 ch\u01a1i, em ph\u1ea3i t\u1ef1 ki\u1ebfm ti\u1ec1n b\u1eb1ng vi\u1ec7c b\u00e1n n\u01b0\u1edbc chanh hay l\u00e0m vi\u1ec7c nh\u00e0. \u0110\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 em c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty, khi ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng l\u00e0m nhi\u1ec1u vi\u1ec7c”, CEO 13 tu\u00f4\u0309i k\u1ec3.<\/p>\n

B\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng c\u1ee7a Me & The Bees Lemonade l\u00e0 v\u00e0o n\u0103m 2015, c\u00f4ng ty k\u00fd h\u1ee3p \u0111\u1ed3ng l\u00e0m \u0111\u1ed1i t\u00e1c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m v\u1edbi Whole Foods Market. L\u00fac na\u0300y Mikaila chi\u0309 m\u1edbi 9 tu\u1ed5i. Ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 Mikaila Ulmer – \u0111ang v\u01b0\u0300a ho\u0323c v\u01b0\u0300a la\u0300m, b\u00e2\u0323n r\u00f4\u0323n v\u01a1\u0301i ca\u0301c h\u00f4\u0323i tha\u0309o v\u00ea\u0300 kh\u01a1\u0309i nghi\u00ea\u0323p.<\/p>\n

S\u1ea3n ph\u1ea9m n\u01b0\u1edbc chanh m\u1eadt ong Me & the Bees Lemonade hi\u1ec7n \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1ea1i 500 c\u1eeda h\u00e0ng kh\u1eafp n\u01b0\u1edbc M\u1ef9. C\u00f4ng ty c\u1ee7a em \u0111\u1ea1t doanh s\u1ed1 360.000 chai n\u01b0\u1edbc chanh b\u00e1n ra m\u1ed7i n\u0103m, c\u00f3 m\u1eb7t t\u1ea1i nhi\u1ec1u chu\u1ed7i si\u00eau th\u1ecb l\u1edbn nh\u01b0 Whole Foods Market.<\/p>\n

\u0110a\u0323i di\u00ea\u0323n Whole Foods Market cho bi\u00ea\u0301t: ”Mikaila v\u00e0 c\u00f4ng ty c\u1ee7a c\u00f4 b\u00e9 l\u00e0m ch\u00fang t\u00f4i \u1ea5n t\u01b0\u1ee3ng. S\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00f3 h\u01b0\u01a1ng v\u1ecb ri\u00eang, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 \u0111am m\u00ea v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a c\u00f4 b\u00e9 CEO”.<\/p>\n

\"\"<\/p>\n

Nguy\u00ean li\u1ec7u pha ch\u1ebf n\u01b0\u1edbc chanh Me & the Bees Lemonade c\u00f3 ch\u1ee9a m\u1eadt ong, m\u00f4\u0323t trong nh\u01b0\u0303ng nguy\u00ean nh\u00e2n khi\u1ebfn Mikaila kh\u00f4ng \u00edt l\u1ea7n b\u1ecb ong \u0111\u1ed1t khi \u0111ang b\u00e1n h\u00e0ng. Ph\u1edbt l\u1edd l\u1eddi khuy\u00ean c\u1ee7a m\u1eb9 r\u1eb1ng h\u00e3y tr\u00e1nh xa \u0111\u00e0n ong, c\u00f4 b\u00e9 c\u00e0ng g\u1ea7n g\u0169i, t\u00ecm hi\u1ec3u k\u1ef9 v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m, vai tr\u00f2 c\u1ee7a lo\u00e0i v\u1eadt n\u00e0y. \u0110\u00f3 l\u00e0 l\u00fd do khi Bees Lemonade ph\u00e1t tri\u1ec3n, Mikaila lu\u00f4n tr\u00edch 10% l\u1ee3i nhu\u1eadn \u0111\u1ec3 \u0111\u00f3ng g\u00f3p cho c\u00e1c t\u1ed5 ch\u1ee9c b\u1ea3o v\u1ec7 lo\u00e0i ong.<\/p>\n

Khi nh\u1eefng chai n\u01b0\u1edbc chanh do Mikaila b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng y\u00eau th\u00edch, c\u0169ng l\u00e0 l\u00fac c\u00f4 b\u00e9 h\u1ecfi b\u1ed1 m\u1eb9, v\u1ed1n l\u00e0 d\u00e2n kinh doanh v\u1ec1 c\u00e1ch th\u1ee9c l\u00e0m th\u01b0\u01a1ng hi\u1ec7u, logo, x\u00e2y d\u1ef1ng b\u1ed9 m\u00e1y s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m t\u1edbi c\u00e1c c\u1eeda h\u00e0ng. ”T\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp, c\u00f3 quy\u1ec1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh”, c\u00f4 cho bi\u1ebft.<\/p>\n

Cu\u1ed1i n\u0103m 2015, t\u00ean tu\u1ed5i Mikaila \u0111\u01b0\u1ee3c ph\u1ee7 s\u00f3ng r\u1ed9ng r\u00e3i v\u00e0 tr\u1edf th\u00e0nh ”hi\u1ec7n t\u01b0\u1ee3ng” \u1edf M\u1ef9 khi c\u00f4 b\u00e9 xu\u1ea5t hi\u1ec7n trong ch\u01b0\u01a1ng tr\u00ecnh Shark Tank. V\u01a1\u0301i m\u00e0n thuy\u1ebft tr\u00ecnh g\u1ecdi v\u1ed1n \u0111\u00e2\u0300y thuy\u1ebft ph\u1ee5c c\u1ee7a Mikaila c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, m\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3, l\u00e0 Daymond John. Ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u c\u00f4ng ty th\u1eddi trang FUBU \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 cho startup cu\u0309a c\u00f4 v\u1edbi s\u1ed1 ti\u1ec1n 60.000 USD.<\/p>\n

Chia s\u1ebb v\u1ec1 s\u1ef1 ki\u1ec7n n\u00e0y, Mikaila cho bi\u00ea\u0301t: ”Em nh\u1eadn th\u1ea5y vi\u1ec7c t\u00ecm \u0111\u01b0\u1ee3c ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh, m\u1ed9t c\u1ed1 v\u1ea5n r\u1ea5t quan tr\u1ecdng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty. Ngo\u00e0i ra, khi ch\u1ee9ng minh \u0111\u01b0\u1ee3c s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng t\u1edbi x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p, th\u00ec s\u1ea3n ph\u1ea9m s\u1ebd nhanh ch\u00f3ng \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng \u0111\u00f3n nh\u1eadn”.<\/p>\n

CEO 13 tu\u00f4\u0309i na\u0300y ti\u1ebfp t\u1ee5c gi\u00e0nh nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng v\u1ec1 kh\u1edfi nghi\u1ec7p tr\u1ebb. C\u00f4 b\u00e9 t\u1eebng nhi\u1ec1u l\u1ea7n vi\u1ebfng th\u0103m Nh\u00e0 Tr\u1eafng v\u00e0 \u0111\u01b0\u1ee3c c\u1ef1u t\u1ed5ng th\u1ed1ng Barack Obama d\u00e0nh l\u1eddi khen t\u1eb7ng.<\/p>\n

Mikaila chia s\u1ebb trong h\u1ed9i ngh\u1ecb kh\u1edfi nghi\u1ec7p cho ph\u1ee5 n\u1eef, \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u1edfi United Nations, v\u00e0o n\u0103m ngo\u00e1i: ”Em \u0111ang c\u00f3 r\u1ea5t nhi\u1ec1u d\u1ef1 \u0111\u1ecbnh, nh\u01b0ng nh\u01b0 cha v\u1eabn n\u00f3i, h\u00e3y \u0111i t\u1eebng b\u01b0\u1edbc v\u00e0 ho\u00e0n thi\u1ec7n nh\u1eefng m\u1ee5c ti\u00eau nh\u1ecf”.<\/p>\n

\u0110\u1ea7u n\u0103m 2017, Mikaila c\u00f2n s\u00e1ng l\u1eadp t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn Healthy Hive Foundation nh\u1eb1m b\u1ea3o t\u1ed3n lo\u00e0i ong m\u1eadt kh\u1ecfi nguy c\u01a1 tuy\u1ec7t ch\u1ee7ng.<\/p>\n

\"\"<\/p>\n

Geoffrey Soares, ch\u1ee7 c\u1ee7a T\u1eadp \u0111o\u00e0n Summit Beverage, \u0111\u1ed3ng th\u1eddi l\u00e0 \u0111\u01a1n v\u1ecb cung c\u1ea5p chai \u0111\u00f3ng h\u1ed9p cho Me & The Bees Lemonade, cho r\u1eb1ng Mikaila l\u00e0 m\u1ed9t \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi. ”S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1t, nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb, th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng kh\u00f3 \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang bi\u1ebft t\u1edbi. \u0110\u00f3 l\u00e0 s\u1ef1 th\u1eadt trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u1ea7y c\u1ea1nh tranh n\u00e0y”, \u00f4ng nh\u1eadn \u0111\u1ecbnh.<\/p>\n

C\u00f4 chia s\u1ebb v\u1eabn \u0111ang \u1ea5p \u1ee7 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng kinh doanh. Mikaila: ”Em r\u1ea5t th\u00edch c\u1ea3m gi\u00e1c t\u1ef1 m\u00ecnh s\u00e1ng t\u1ea1o ra t\u00ean, logo m\u1edbi\u201d, nh\u01b0ng d\u1ef1 \u0111\u1ecbnh tr\u01b0\u1edbc m\u1eaft s\u1ebd v\u1eabn t\u1eadp trung cho vi\u1ec7c h\u1ecdc.<\/p>\n

Trong 5 t\u1edbi 10 n\u0103m t\u1edbi, Mikaila cho bi\u1ebft, c\u00f4 b\u00e9 mong mu\u1ed1n ra m\u1eaft th\u00eam nhi\u1ec1u s\u1ea3n ph\u1ea9m n\u01b0\u1edbc chanh v\u1edbi h\u01b0\u01a1ng v\u1ecb kh\u00e1c nhau, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n

N\u00f3i v\u1ec1 kh\u1edfi nghi\u1ec7p, CEO 13 tu\u1ed5i t\u00e2m s\u1ef1: ”Kh\u00f4ng bao gi\u1edd l\u00e0 qu\u00e1 v\u1ed9i \u0111\u1ec3 nu\u00f4i \u01b0\u1edbc m\u01a1 kh\u1edfi nghi\u1ec7p. Em b\u1eaft \u0111\u1ea7u b\u00e1n nh\u1eefng chai n\u01b0\u1edbc chanh \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m b\u1ed1n tu\u1ed5i \u0111\u1ec3 ph\u1ee5 gi\u00fap gia \u0111\u00ecnh. \u0110\u00f3 c\u0169ng l\u00e0 kinh doanh. Nh\u1eefng \u00fd t\u01b0\u1edfng s\u1ebd l\u1edbn d\u1ea7n t\u1eeb \u0111\u00f3”.<\/p>\n

(Theo startup.vnexpress.net)<\/p>\n","protected":false},"excerpt":{"rendered":"

Sa\u0309n ph\u00e2\u0309m n\u01b0\u01a1\u0301c chanh m\u00e2\u0323t ong Me & the Bees Lemonade la\u0300 m\u00f4\u0323t th\u01b0\u01a1ng hi\u00ea\u0323u n\u00f4\u0309i ti\u00ea\u0301ng v\u01a1\u0301i CEO chi\u0309 m\u01a1\u0301i 13 tu\u00f4\u0309i \u0111\u00e2\u0300y ta\u0300i n\u0103ng, Mikaila Ulmer \u0111\u01b0\u01a1\u0323c ghi nh\u00e2\u0323n la\u0300 m\u1ed9t trong nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p tr\u1ebb tu\u00f4\u0309i nh\u1ea5t ta\u0323i n\u01b0\u1edbc M\u1ef9. C\u00f4 be\u0301 chia se\u0309: \u201cTh\u00e2\u0323t kh\u00f4ng d\u00ea\u0303 khi pha\u0309i la\u0300m nhi\u00ea\u0300u […]<\/p>\n","protected":false},"author":4,"featured_media":1488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4,2,1,8,16],"tags":[412,413,410,411],"class_list":["post-1485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-do-uong-va-suc-khoe","category-do-uong-thuong-hieu","category-song","category-tieu-diem","tag-co-be-13-tuoi-khoi-nghiep","tag-khoi-nghiep","tag-nuoc-chanh","tag-nuoc-chanh-mat-ong"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1485"}],"version-history":[{"count":2,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1485\/revisions"}],"predecessor-version":[{"id":1490,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1485\/revisions\/1490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/1488"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}