{"id":1364,"date":"2018-06-12T09:26:55","date_gmt":"2018-06-12T02:26:55","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=1364"},"modified":"2018-06-12T09:26:55","modified_gmt":"2018-06-12T02:26:55","slug":"huong-di-nao-cho-nganh-bia-ruou-viet-nam-tap-trung-hang-cao-cap-va-xay-dung-thuong-hieu-manh","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=1364","title":{"rendered":"H\u01af\u1edaNG \u0110I N\u00c0O CHO NG\u00c0NH BIA \u2013 R\u01af\u1ee2U VI\u1ec6T NAM? T\u1eacP TRUNG H\u00c0NG CAO C\u1ea4P V\u00c0 X\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U M\u1ea0NH"},"content":{"rendered":"

\u201cTheo s\u1ed1 li\u1ec7u c\u1ee7a T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, n\u0103m 2017, s\u1ea3n l\u01b0\u1ee3ng bia ti\u00eau th\u1ee5 \u1edf Vi\u1ec7t Nam \u0111\u1ea1t 4 t\u1ef7 l\u00edt, m\u1ee9c ti\u00eau th\u1ee5 b\u00ecnh qu\u00e2n theo \u0111\u1ea7u ng\u01b0\u1eddi l\u00e0 tr\u00ean 40 l\u00edt\/ng\u01b0\u1eddi\/n\u0103m. \u0110\u00e2y ch\u01b0a ph\u1ea3i l\u00e0 m\u1ee9c cao, ch\u1ec9 \u1edf m\u1ee9c trung b\u00ecnh th\u1ea5p so v\u1edbi c\u00e1c n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi\u201d – \u00f4ng Nguy\u1ec5n V\u0103n Vi\u1ec7t, Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Bia – R\u01b0\u1ee3u – N\u01b0\u1edbc gi\u1ea3i kh\u00e1t Vi\u1ec7t Nam (VBA) \u0111\u00e3 chia s\u1ebb t\u1ea1i H\u1ed9i th\u1ea3o \u201cNg\u00e0nh \u0110\u1ed3 u\u1ed1ng Vi\u1ec7t Nam – C\u00f4ng ngh\u1ec7 v\u00e0 nguy\u00ean li\u1ec7u m\u1edbi\u201d \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u1eeba qua.<\/em><\/strong><\/p>\n

\"\"\u00d4ng Nguy\u1ec5n V\u0103n Vi\u1ec7t \u2013 Ch\u1ee7 t\u1ecbch VBA chia s\u1ebb th\u00f4ng tin t\u1ea1i H\u1ed9i th\u1ea3o<\/em><\/p>\n

TH\u1eca TR\u01af\u1edcNG C\u00d2N NHI\u1ec0U TI\u1ec0M N\u0102NG <\/strong><\/p>\n

\u00d4ng Nguy\u1ec5n V\u0103n Vi\u1ec7t cho bi\u1ebft, th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t Nam \u0111\u00e3 v\u00e0 \u0111ang thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trong n\u01b0\u1edbc v\u00e0 ngo\u00e0i n\u01b0\u1edbc. \u0110\u01a1n c\u1eed, v\u1eeba qua t\u1ef7 ph\u00fa Th\u00e1i \u0111\u00e3 mua c\u1ed5 ph\u1ea7n c\u1ee7a T\u1ed5ng c\u00f4ng ty C\u1ed5 ph\u1ea7n Bia – R\u01b0\u1ee3u – N\u01b0\u1edbc gi\u1ea3i kh\u00e1t S\u00e0i G\u00f2n (SABECO) thu h\u00fat s\u1ef1 quan t\u00e2m r\u1ea5t l\u1edbn c\u1ee7a gi\u1edbi truy\u1ec1n th\u00f4ng, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 trong n\u01b0\u1edbc v\u00e0 th\u1ebf gi\u1edbi.<\/p>\n

V\u1edbi 53,59% c\u1ed5 ph\u1ea7n t\u1ea1i SABECO \u0111\u00e3 v\u1ec1 tay T\u1eadp \u0111o\u00e0n Thai Beverage (ThaiBev) c\u1ee7a Th\u00e1i Lan, quy\u1ec1n \u0111i\u1ec1u h\u00e0nh \u0111\u00e3 thu\u1ed9c v\u1ec1 tay ng\u01b0\u1eddi Th\u00e1i. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y, th\u1ecb tr\u01b0\u1eddng bia Vi\u1ec7t \u0111ang thu h\u00fat s\u1ef1 \u0111\u1ea7u t\u01b0 m\u1ea1nh c\u1ee7a c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

Theo \u00f4ng Vi\u1ec7t, v\u1edbi c\u01a1 ch\u1ebf th\u1ecb tr\u01b0\u1eddng nh\u01b0 hi\u1ec7n nay, h\u1ed9i nh\u1eadp l\u00e0 xu th\u1ebf kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. Ng\u01b0\u1eddi Th\u00e1i \u0111\u00e3 mua Bia S\u00e0i G\u00f2n v\u00e0 b\u00e2y gi\u1edd th\u1ecb tr\u01b0\u1eddng s\u1ebd kh\u00f4ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m bia l\u00e0 c\u1ee7a doanh nghi\u1ec7p trong n\u01b0\u1edbc hay doanh nghi\u1ec7p ngo\u00e0i n\u01b0\u1edbc n\u1eefa. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t t\u00ecm c\u00e1ch v\u01b0\u01a1n l\u00ean.<\/p>\n

C\u00f3 th\u1ec3 th\u1ea5y, trong nh\u1eefng n\u0103m qua SABECO \u0111\u00e3 c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u00e0 chi\u1ebfm l\u0129nh ph\u1ea7n l\u1edbn th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. S\u1ea3n l\u01b0\u1ee3ng \u0111\u1ea1t 1,7-1,8 t\u1ef7 l\u00edt bia\/n\u0103m, v\u1edbi nhi\u1ec1u nh\u00e3n hi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u01b0a th\u00edch.<\/p>\n

\"\"C\u00f4ng ty CP Bia S\u00e0i G\u00f2n \u2013 B\u00ecnh T\u00e2y kh\u1edfi c\u00f4ng x\u00e2y d\u1ef1ng Nh\u00e0 m\u00e1y Bia S\u00e0i G\u00f2n \u2013 Long Kh\u00e1nh<\/em><\/p>\n

Vi\u1ec7c b\u00e1n Bia S\u00e0i G\u00f2n \u0111\u01b0\u1ee3c 5 t\u1ef7 USD l\u00e0 m\u1ed9t c\u00fa \u0111\u1ed9t ph\u00e1 l\u1edbn cho ng\u00e0nh Bia \u2013 R\u01b0\u1ee3u Vi\u1ec7t Nam trong n\u0103m 2017 v\u00e0 m\u1edf ra m\u1ed9t h\u01b0\u1edbng \u0111i m\u1edbi cho SABECO hi\u1ec7n nay.<\/p>\n

Kh\u00f4ng ch\u1ec9 s\u1ef1 ki\u1ec7n ThaiBev mua c\u1ed5 ph\u1ea7n chi ph\u1ed1i SABECO m\u00e0 c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc c\u0169ng ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. T\u1eeb cu\u1ed1i n\u0103m 2016 v\u00e0 trong n\u0103m 2017, C\u00f4ng ty C\u1ed5 ph\u1ea7n Bia S\u00e0i G\u00f2n – B\u00ecnh T\u00e2y \u0111\u00e3 \u0111\u01b0a hai nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t bia th\u01b0\u01a1ng hi\u1ec7u Sagota l\u00e0 S\u00e0i G\u00f2n-\u00a0 \u0110\u1ed3ng Th\u00e1p v\u00e0 S\u00e0i G\u00f2n – Ninh Thu\u1eadn c\u00f4ng su\u1ea5t 100 tri\u1ec7u l\u00edt\/n\u0103m\/nh\u00e0 m\u00e1y v\u00e0o s\u1eed d\u1ee5ng. M\u1edbi \u0111\u00e2y, C\u00f4ng ty n\u00e0y l\u1ea1i ti\u1ebfp t\u1ee5c kh\u1edfi c\u00f4ng x\u00e2y d\u1ef1ng Nh\u00e0 m\u00e1y Bia S\u00e0i G\u00f2n – Long Kh\u00e1nh \u0111\u00e3 minh ch\u1ee9ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1eabn \u0111\u00e1nh gia cao ti\u1ec1m n\u0103ng sinh l\u1ee3i cho ng\u00e0nh n\u00e0y.<\/p>\n

XU H\u01af\u1edaNG \u0110\u1ea6U T\u01af S\u1ea2N PH\u1ea8M CH\u1ea4T L\u01af\u1ee2NG CAO V\u00c0 C\u00d3 TH\u01af\u01a0NG\u00a0 HI\u1ec6U<\/strong><\/p>\n

Theo Quy ho\u1ea1ch ph\u00e1t tri\u1ec3n ng\u00e0nh bia, r\u01b0\u1ee3u, n\u01b0\u1edbc gi\u1ea3i kh\u00e1t c\u1ee7a Vi\u1ec7t Nam \u0111\u1ebfn n\u0103m 2025 v\u00e0 t\u1ea7m nh\u00ecn \u0111\u1ebfn 2035, ng\u00e0nh ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 tr\u1edf th\u00e0nh m\u1ed9t ng\u00e0nh c\u00f3 c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i, x\u1ee9ng \u0111\u00e1ng v\u1edbi v\u1ecb tr\u00ed, vai tr\u00f2 trong n\u1ec1n kinh t\u1ebf.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, ng\u00e0nh ph\u1ea3i c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m cao c\u1ea5p c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111a d\u1ea1ng v\u1ec1 ch\u1ee7ng lo\u1ea1i, m\u1eabu m\u00e3, \u0111\u1ea3m b\u1ea3o an to\u00e0n th\u1ef1c ph\u1ea9m v\u00e0 s\u1ee9c kho\u1ebb c\u1ed9ng \u0111\u1ed3ng. C\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y c\u0169ng ph\u1ea3i \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh t\u1ed1t trong qu\u00e1 tr\u00ecnh h\u1ed9i nh\u1eadp, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 xu\u1ea5t kh\u1ea9u.<\/p>\n

\u201cVi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc ph\u1ea3i \u0111\u1ea7u t\u01b0 thi\u1ebft b\u1ecb hi\u1ec7n \u0111\u1ea1i, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 cho ra \u0111\u1eddi c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t, h\u1ee3p v\u1edbi nhu c\u1ea7u ti\u00eau th\u1ee5 c\u1ee7a t\u1eebng th\u1ecb tr\u01b0\u1eddng\u201d – \u00f4ng Nguy\u1ec5n V\u0103n Vi\u1ec7t nh\u1eadn \u0111\u1ecbnh.<\/p>\n

Hi\u1ec7n nay, nhi\u1ec1u nh\u00e0 m\u00e1y trong n\u01b0\u1edbc c\u0169ng \u0111\u00e3 \u0111\u1ea7u t\u01b0 d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t hi\u1ec7n \u0111\u1ea1i v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 an to\u00e0n th\u1ef1c ph\u1ea9m. Nh\u1eefng d\u1ef1 \u00e1n m\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 g\u1ea7n \u0111\u00e2y c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh \u0111\u00e3 r\u1ea5t ch\u00fa tr\u1ecdng xu h\u01b0\u1edbng n\u00e0y, v\u1edbi vi\u1ec7c t\u1eadp trung nh\u1eadp kh\u1ea9u thi\u1ebft b\u1ecb ch\u00e2u \u00c2u c\u0169ng nh\u01b0 c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t ti\u00ean ti\u1ebfn nh\u1ea5t.<\/p>\n

\"\"Bia chai Sagota Lager c\u1ee7a Bia S\u00e0i G\u00f2n \u2013 B\u00ecnh T\u00e2y \u0111\u01b0\u1ee3c nh\u1eadn Gi\u1ea3i th\u01b0\u1edfng Bia ngon th\u1ebf gi\u1edbi n\u0103m 2017<\/em><\/p>\n

M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ebf gi\u1edbi c\u00f4ng nh\u1eadn l\u00e0 bia ngon qu\u1ed1c t\u1ebf, nh\u01b0 d\u00f2ng bia chai Sagota Lager c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n Bia S\u00e0i G\u00f2n \u2013 B\u00ecnh T\u00e2y vinh d\u1ef1 nh\u1eadn \u0111\u01b0\u1ee3c gi\u1ea3i th\u01b0\u1edfng Vietnam Winner Larger German Style Pale t\u1ea1i s\u1ef1 ki\u1ec7n World Beer Awards 2017 \u2013 WBA (Gi\u1ea3i th\u01b0\u1edfng bia th\u1ebf gi\u1edbi n\u0103m 2017) \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c h\u00e0ng n\u0103m t\u1ea1i V\u01b0\u01a1ng Qu\u1ed1c Anh. C\u00f3 th\u1ec3 n\u00f3i gi\u1ea3i th\u01b0\u1edfng l\u00e0 m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t l\u1edbn cho th\u01b0\u01a1ng hi\u1ec7u Bia Sagota \u2013 Bia c\u1ee7a Du l\u1ecbch Vi\u1ec7t Nam, th\u00f4ng qua vi\u1ec7c \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi v\u00e0 \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n trong \u1ea5n ph\u1ea9m Beers h\u00e0ng n\u0103m c\u1ee7a Th\u1ebf gi\u1edbi.<\/p>\n

\u00d4ng Nguy\u1ec5n V\u0103n Vi\u1ec7t cho r\u1eb1ng, nh\u1eefng th\u00e0nh qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong n\u0103m 2017 s\u1ebd t\u1ea1o nhi\u1ec1u ti\u1ec1n \u0111\u1ec1 ph\u00e1t tri\u1ec3n cho ng\u00e0nh Bia \u2013 R\u01b0\u1ee3u Vi\u1ec7t Nam trong n\u0103m 2018. Theo \u00f4ng, Vi\u1ec7t Nam v\u1eabn \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba \u0111\u1ec3 ph\u00e1t tri\u1ec3n trong th\u1eddi gian t\u1edbi.<\/p>\n

\u201c\u0110\u1eb7c bi\u1ec7t, khi thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00e2n t\u0103ng l\u00ean \u0111\u00e3 k\u00e9o theo xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch t\u1eeb d\u00f2ng bia b\u00ecnh d\u00e2n sang cao c\u1ea5p. \u0110\u00e2y th\u1eadt s\u1ef1 l\u00e0 c\u01a1 h\u1ed9i v\u00e0 c\u0169ng l\u00e0 th\u00e1ch th\u1ee9c r\u1ea5t l\u1edbn cho c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t bia Vi\u1ec7t Nam tr\u01b0\u1edbc c\u00e1c \u201c\u0111\u1ea1i gia\u201d bia ngo\u1ea1i, vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i n\u1ed7 l\u1ef1c trong vi\u1ec7c \u0111\u1ea7u t\u01b0 s\u1ea3n xu\u1ea5t, nghi\u00ean c\u1ee9u\u201d – \u00f4ng Nguy\u1ec5n V\u0103n Vi\u1ec7t n\u00f3i.<\/p>\n

PH\u01af\u1edaC NG\u1eccC<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cTheo s\u1ed1 li\u1ec7u c\u1ee7a T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, n\u0103m 2017, s\u1ea3n l\u01b0\u1ee3ng bia ti\u00eau th\u1ee5 \u1edf Vi\u1ec7t Nam \u0111\u1ea1t 4 t\u1ef7 l\u00edt, m\u1ee9c ti\u00eau th\u1ee5 b\u00ecnh qu\u00e2n theo \u0111\u1ea7u ng\u01b0\u1eddi l\u00e0 tr\u00ean 40 l\u00edt\/ng\u01b0\u1eddi\/n\u0103m. \u0110\u00e2y ch\u01b0a ph\u1ea3i l\u00e0 m\u1ee9c cao, ch\u1ec9 \u1edf m\u1ee9c trung b\u00ecnh th\u1ea5p so v\u1edbi c\u00e1c n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi\u201d – \u00f4ng […]<\/p>\n","protected":false},"author":4,"featured_media":1367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4,18,16],"tags":[344,154,277,345],"class_list":["post-1364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-su-kien-van-de","category-tieu-diem","tag-bia-ruou-nuoc-giai-khat-sai-gon-sabeco","tag-hiep-hoi-bia-ruou-nuoc-giai-khat-viet-nam-vba","tag-nganh-bia-ruou-viet-nam","tag-nganh-do-uong-viet-nam"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1364"}],"version-history":[{"count":1,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1364\/revisions"}],"predecessor-version":[{"id":1368,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1364\/revisions\/1368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/1367"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}