{"id":1341,"date":"2018-05-28T17:00:56","date_gmt":"2018-05-28T10:00:56","guid":{"rendered":"https:\/\/tapchidouong.com.vn\/?p=1341"},"modified":"2018-05-28T17:02:05","modified_gmt":"2018-05-28T10:02:05","slug":"tai-sao-dai-gia-bia-nuoc-ngoai-thao-chay-khoi-thi-truong-viet-nam","status":"publish","type":"post","link":"https:\/\/douongvietnam.net\/?p=1341","title":{"rendered":"T\u1ea0I SAO \u0110\u1ea0I GIA BIA N\u01af\u1edaC NGO\u00c0I TH\u00c1O CH\u1ea0Y KH\u1eceI TH\u1eca TR\u01af\u1edcNG VI\u1ec6T NAM"},"content":{"rendered":"<p><strong><em>LTT: Sau bu\u1ed5i h\u1ed9i th\u1ea3o<\/em><\/strong> <strong><em>Ng\u00e0nh \u0110\u1ed3 U\u1ed1ng Vi\u1ec7t Nam-C\u00f4ng Ngh\u1ec7 V\u00e0 Nguy\u00ean Li\u1ec7u M\u1edbi c\u1ee7a Hi\u1ec7p h\u1ed9i Bia-R\u01b0\u1ee3u-N\u01b0\u1edbc gi\u1ea3i kh\u00e1t Vi\u1ec7t Nam t\u1ed5 ch\u1ee9c t\u1ea1i h\u00f4\u0323i ch\u01a1\u0323 va\u0300 tri\u00ea\u0309n la\u0303m Food Ingredients vi\u00ea\u0323t nam 2018 (Fi Vietnam 2018), theo<\/em><\/strong> <strong><em>b\u00e1o Phap Luat TP.HCM v\u00e0 \u0111\u01b0\u1ee3c <a href=\"http:\/\/soha.vn\/dai-gia-bia-bai-tran-thao-chay-khoi-thi-truong-viet-20180523081305124.htm\" target=\"_blank\" rel=\"noopener\">Soha.vn<\/a> d\u1eabn l\u1ea1i, b\u00e0i vi\u1ebft kh\u00e1 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 vi\u1ec7c \u201ct\u1ea1i sao \u0111\u1ea1i gia Bia c\u00f3 ti\u1ebfng th\u00e1o ch\u1ea1y kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam\u201d.<\/em><\/strong><\/p>\n<p><strong><em>Tr\u00ean trang tin Soha d\u1eabn l\u1eddi <a href=\"http:\/\/plo.vn\/kinh-te\/quan-ly\/dai-gia-bia-bai-tran-thao-chay-khoi-thi-truong-viet-771887.html\" target=\"_blank\" rel=\"noopener\">b\u00e1o Phap Luat TP.HCM<\/a> nh\u01b0 sau:<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1343 aligncenter\" src=\"https:\/\/tapchidouong.com.vn\/tapchidouong\/uploads\/2018\/05\/TAP-CHI-DO-UONG-VIET-NAM.jpg\" alt=\"\" width=\"545\" height=\"340\" \/><\/p>\n<p><strong>NG\u01af\u1edcI VI\u1ec6T NAM CHI KHO\u1ea2NG 3,4 T\u1ec8 USD\/N\u0102M \u0110\u1ec2 MUA BIA C\u00c1C LO\u1ea0I.<\/strong><\/p>\n<p>Vi\u1ec7t Nam (VN) \u0111\u00e3 l\u1ecdt v\u00e0o t\u1ed1p 10 th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi x\u00e9t v\u1ec1 dung l\u01b0\u1ee3ng bia ti\u00eau th\u1ee5 . Theo s\u1ed1 li\u1ec7u c\u1ee7a Hi\u1ec7p h\u1ed9i Bia R\u01b0\u1ee3u N\u01b0\u1edbc gi\u1ea3i kh\u00e1t (VBA), l\u01b0\u1ee3ng ti\u00eau th\u1ee5 bia n\u0103m 2017 c\u1ee7a VN \u0111\u1ea1t h\u01a1n 4 t\u1ec9 l\u00edt , b\u00ecnh qu\u00e2n m\u1ed7i ng\u01b0\u1eddi Vi\u1ec7t u\u1ed1ng g\u1ea7n 45 l\u00edt bia trong n\u0103m.<\/p>\n<p>\u0110\u00e1ng ch\u00fa \u00fd l\u01b0\u1ee3ng ti\u00eau th\u1ee5 r\u01b0\u1ee3u bia trung b\u00ecnh tr\u00ean th\u1ebf gi\u1edbi kh\u00f4ng t\u0103ng trong v\u00f2ng m\u1ed9t th\u1eadp ni\u00ean g\u1ea7n \u0111\u00e2y nh\u01b0ng \u1edf th\u1ecb tr\u01b0\u1eddng VN l\u1ea1i v\u1ecdt l\u00ean theo chi\u1ec1u \u201cth\u1eb3ng \u0111\u1ee9ng\u201d. Chi ph\u00ed cho ti\u00eau th\u1ee5 bia c\u1ee7a VN kho\u1ea3ng 3,4 t\u1ec9 USD\/n\u0103m, b\u00ecnh qu\u00e2n h\u01a1n 300 USD ng\u01b0\u1eddi\/n\u0103m.<\/p>\n<p><strong>B\u00c1N BIA V\u1ea4T V\u1ea2 L\u1eaeM<\/strong><\/p>\n<p>D\u00f9 th\u1ecb tr\u01b0\u1eddng bia VN h\u1ea5p d\u1eabn nh\u01b0 v\u1eady nh\u01b0ng nhi\u1ec1u \u201c\u00f4ng l\u1edbn\u201d c\u1ea3 trong n\u01b0\u1edbc l\u1eabn qu\u1ed1c t\u1ebf \u0111\u00e3 ng\u1eadm ng\u00f9i ra \u0111i sau khi \u0111\u1ed5 c\u1ea3 n\u00fai ti\u1ec1n v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u00e0u m\u1ee1 n\u00e0y. BGI, San Miguel, Foster\u2026 l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh.<\/p>\n<p>\u201cN\u1ebfu nh\u1eefng n\u0103m 2015-2016, c\u00e1c c\u00e2u l\u1ea1c b\u1ed9 bia m\u1ecdc nh\u01b0 n\u1ea5m sau m\u01b0a th\u00ec nay r\u1ea5t nhi\u1ec1u c\u1eeda h\u00e0ng \u0111\u00e3 \u0111\u00f3ng c\u1eeda. Trong c\u00e1c \u00f4ng l\u1edbn ng\u00e0nh bia, ch\u1ec9 Heineken, Sabeco l\u00e0m \u0103n ph\u00e1t \u0111\u1ea1t, s\u1ed1 c\u00f2n l\u1ea1i kinh doanh \u00e8o u\u1ed9t\u201d &#8211; \u00f4ng Nguy\u1ec5n V\u0103n Vi\u1ec7t, Ch\u1ee7 t\u1ecbch VBA, \u0111\u00e1nh gi\u00e1.<\/p>\n<p>Theo \u00f4ng Vi\u1ec7t, c\u00f3 nhi\u1ec1u nguy\u00ean nh\u00e2n khi\u1ebfn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bia ra \u0111i. Ch\u1eb3ng h\u1ea1n do c\u00f4ng ty m\u1eb9 t\u00e1i c\u01a1 c\u1ea5u, h\u1ecd th\u1ea5y v\u00e0o th\u1ecb tr\u01b0\u1eddng VN l\u1ee3i nhu\u1eadn kh\u00f4ng t\u1ed1t, kh\u00f4ng \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh. \u201cB\u00e1n bia v\u1ea5t v\u1ea3 l\u1eafm. Ai mu\u1ed1n t\u1ed3n t\u1ea1i ph\u1ea3i gi\u1ecfi, kinh doanh t\u1ed1t\u201d &#8211; \u00f4ng Vi\u1ec7t n\u00f3i.<\/p>\n<p>Ph\u00e2n t\u00edch s\u00e2u th\u00eam v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u V\u00f5 V\u0103n Quang, ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m t\u01b0 v\u1ea5n cho c\u00e1c h\u00e3ng bia n\u1ed5i ti\u1ebfng, cho r\u1eb1ng: L\u00fd do b\u1ea1i tr\u1eadn c\u1ee7a c\u00e1c h\u00e3ng bia ngo\u1ea1i th\u00ec c\u00f3 nhi\u1ec1u. C\u1ee5 th\u1ec3 nh\u1eefng n\u0103m 1995-1996, bia Foster v\u00e0o th\u1ecb tr\u01b0\u1eddng VN \u0111\u1ecbnh v\u1ecb ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 cao c\u1ea5p. H\u1ecd d\u00f9ng h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t c\u00f4 g\u00e1i Vi\u1ec7t nh\u1ea3y nh\u00f3t gi\u1eefa qu\u00e1n bar.<\/p>\n<figure id=\"attachment_1342\" aria-describedby=\"caption-attachment-1342\" style=\"width: 528px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1342\" src=\"https:\/\/tapchidouong.com.vn\/tapchidouong\/uploads\/2018\/05\/TAP-CHI-DO-UONG-VIET-NAM-1.jpg\" alt=\"\" width=\"528\" height=\"386\" \/><figcaption id=\"caption-attachment-1342\" class=\"wp-caption-text\"><em style=\"text-align: center; color: #2b2b2b; font-size: 16px;\">Th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 b\u00e9o b\u1edf, thu h\u00fat nhi\u1ec1u \u00f4ng l\u1edbn nh\u1ea3y v\u00e0o nh\u01b0ng kh\u00f4ng d\u1ec5 chinh ph\u1ee5c. \u1ea2nh: HTD<\/em><\/figcaption><\/figure>\n<p>\u201cNg\u01b0\u1eddi \u00dac v\u1ed1n vui t\u00ednh n\u00ean h\u1ecd qu\u1ea3ng c\u00e1o v\u1edbi slogan u\u1ed1ng bia ki\u1ec3u \u00dac, xe \u00f4m ki\u1ec3u \u00dac\u2026 C\u00f3 \u0111i\u1ec1u ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t kh\u00f4ng c\u1ea3m nh\u1eadn ki\u1ec3u \u00dac l\u00e0 g\u00ec, h\u1ecd ch\u1ec9 th\u00ec nh\u00ecn th\u1ea5y h\u00ecnh \u1ea3nh kangaroo. Th\u1ebf n\u00ean m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a Foster \u0111\u01b0\u1ee3c tr\u1ebb con c\u1ef1c k\u1ef3 m\u00ea, c\u00f2n ng\u01b0\u1eddi l\u1edbn kh\u00f4ng th\u00edch, th\u00e0nh ra h\u1ecfng\u201d &#8211; \u00f4ng Quang n\u00f3i.<\/p>\n<p>C\u00f9ng chung s\u1ed1 ph\u1eadn v\u1edbi Foster l\u00e0 San Miguel. Th\u01b0\u01a1ng hi\u1ec7u bia n\u00e0y c\u1ee7a Philippines. Sai l\u1ea7m c\u1ee7a San Miguel l\u00e0 qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh kh\u00f4ng \u0111\u1ec1u v\u00e0 n\u0103ng l\u1ef1c t\u00e0i ch\u00ednh ch\u01b0a \u0111\u1ee7 m\u1ea1nh. Ch\u1eb3ng h\u1ea1n, vi\u1ec7c qu\u1ea3ng c\u00e1o h\u00ecnh \u1ea3nh billboard tr\u00ean c\u1ea7u S\u00e0i G\u00f2n v\u1edbi m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u0111eo c\u1eb7p k\u00ednh Rayban r\u1ea5t m\u1ed1t, ph\u1ea3n chi\u1ebfu nh\u00e3n h\u00e0ng San Miguel. Nh\u01b0ng \u0111i\u1ec1u n\u00e0y khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi Vi\u1ec7t ngh\u0129 r\u1eb1ng \u201ckh\u00f4ng l\u1ebd \u0111\u00e0n \u00f4ng ch\u1ec9 bi\u1ebft \u0111\u1ebfn u\u1ed1ng bia th\u00f4i sao\u201d, v\u1eady l\u00e0 th\u1ea5t b\u1ea1i.<\/p>\n<p>Chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u V\u00f5 V\u0103n Quang nh\u1eadn x\u00e9t: \u201cNh\u00ecn chung c\u1ea3 T\u1eadp \u0111o\u00e0n San Miguel \u1edf VN l\u00e0 th\u00e0nh c\u00f4ng nh\u01b0ng ri\u00eang bia th\u00ec h\u1ecd l\u1ed7, c\u00f3 n\u0103m l\u1ed7 n\u1eeda tri\u1ec7u USD, c\u00f3 n\u0103m l\u1ed7 1,5 tri\u1ec7u USD. T\u00f3m l\u1ea1i bia ngo\u1ea1i thua l\u00e0 do kh\u00f4ng hi\u1ec3u t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng VN v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd\u201d.<\/p>\n<p>Ngo\u00e0i ra, th\u1ea5y th\u1ecb tr\u01b0\u1eddng bia c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n, n\u0103m 2005 Vinamilk c\u0169ng li\u00ean doanh v\u1edbi Sab Miller x\u00e2y Nh\u00e0 m\u00e1y bia Sabmiller \u0111\u1eb7t t\u1ea1i B\u00ecnh D\u01b0\u01a1ng v\u1edbi c\u00f4ng su\u1ea5t 100 tri\u1ec7u l\u00edt\/n\u0103m. C\u00f3 \u0111i\u1ec1u s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c m\u1ea5y ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn. Sau \u0111\u00f3 Vinamilk r\u00fat kh\u1ecfi li\u00ean doanh.<\/p>\n<p>T\u01b0\u01a1ng t\u1ef1, bia Laser c\u1ee7a T\u1eadp \u0111o\u00e0n T\u00e2n Hi\u1ec7p Ph\u00e1t \u0111\u1ea7u t\u01b0 20 tri\u1ec7u USD nh\u01b0ng t\u1ed3n t\u1ea1i trong v\u00f2ng hai n\u0103m. \u201cC\u00f4ng ty n\u00e0y g\u1eb7p m\u1ed9t s\u1ed1 sai l\u1ea7m \u1edf hai nh\u00f3m gi\u1ea3i ph\u00e1p marketing c\u01a1 b\u1ea3n l\u00e0 truy\u1ec1n th\u00f4ng v\u00e0 c\u1ea1nh tranh c\u1ee7a Laser \u1edf th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb kh\u00f3 kh\u0103n\u201d &#8211; \u00f4ng Quang th\u00f4ng tin.<\/p>\n<p><strong>\u201cCHI\u1ebeN TR\u01af\u1edcNG\u201d BIA S\u1ebc C\u00d2N KH\u1ed0C LI\u1ec6T<\/strong><\/p>\n<p>B\u00e1o c\u00e1o c\u1ee7a Euromonitor International v\u1ec1 th\u1ecb tr\u01b0\u1eddng bia khu v\u1ef1c ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng cho bi\u1ebft VN s\u1ebd tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng \u0111\u00e1ng ch\u00fa \u00fd. N\u0103m 2008, VN m\u1edbi \u0111\u1ee9ng th\u1ee9 t\u00e1m ch\u00e2u \u00c1 v\u1ec1 ti\u00eau th\u1ee5 bia nh\u01b0ng t\u00e1m n\u0103m sau \u0111\u00e3 tr\u1edf th\u00e0nh qu\u1ed1c gia ti\u00eau th\u1ee5 nhi\u1ec1u th\u1ee9 ba trong khu v\u1ef1c, ch\u1ec9 sau Nh\u1eadt v\u00e0 Trung Qu\u1ed1c.<\/p>\n<p>Ti\u1ec1m n\u0103ng l\u00e0 v\u1eady nh\u01b0ng \u0111\u01a1n v\u1ecb n\u00e0y g\u1ecdi VN l\u00e0 \u201cchi\u1ebfn tr\u01b0\u1eddng ti\u1ebfp theo c\u1ee7a nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t bia\u201d. L\u00fd do l\u00e0 ng\u01b0\u1eddi VN ti\u00eau d\u00f9ng c\u00f3 gu, kh\u00f4ng xu\u1ec1 x\u00f2a nh\u01b0 Th\u00e1i Lan. Tr\u00ean th\u1ebf gi\u1edbi n\u00e0y bia ngon \u0111\u1ec1u v\u00e0o VN nh\u01b0 bia cao c\u1ea5p, bia \u0111en, bia l\u1ea1t&#8230; nh\u01b0ng gu th\u01b0\u1edfng ngo\u1ea1n VN nh\u1ea5t nh\u00ec th\u1ebf gi\u1edbi, kh\u00f4ng d\u1ec5 t\u00ednh.<\/p>\n<p>\u201cBia l\u00e0 m\u1eb7t tr\u1eadn v\u0103n h\u00f3a, mu\u1ed1n th\u00e0nh c\u00f4ng th\u00ec ph\u1ea3i \u0111\u1ecbnh v\u1ecb, \u0111\u1ee7 l\u1ef1c v\u00e0 ki\u00ean tr\u00ec v\u1edbi n\u00f3, t\u00ecm \u0111\u00fang ph\u00e2n kh\u00fac. \u0110\u1ed3ng th\u1eddi ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c song song \u1edf k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 c\u1ea1nh tranh \u1edf qu\u00e1n \u0103n, qu\u00e1n nh\u1eadu. Th\u1ecb tr\u01b0\u1eddng bia t\u1eeb l\u00e2u kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c ch\u01a1i c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 c\u1ea1nh tranh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\u201d &#8211; chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u V\u00f5 V\u0103n Quang nh\u1ea5n m\u1ea1nh.<\/p>\n<p>V\u1edbi th\u1ecb ph\u1ea7n v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng \u0111\u1ea1t kho\u1ea3ng 40%, Sabeco hi\u1ec7n \u0111\u1ee9ng \u1edf v\u1ecb th\u1ebf s\u1ed1 m\u1ed9t t\u1ea1i th\u1ecb tr\u01b0\u1eddng VN. Nh\u01b0ng \u0111\u1ea1i di\u1ec7n Sabeco c\u0169ng nh\u1eadn \u0111\u1ecbnh th\u1ecb ph\u1ea7n bia \u1edf VN l\u00e0 cu\u1ed9c chi\u1ebfn kh\u1ed1c li\u1ec7t nh\u1ea5t. C\u00e1c c\u00f4ng ty ph\u1ea3i gi\u00e0nh gi\u1eadt nhau th\u1ecb ph\u1ea7n t\u1eebng th\u00e1ng, t\u1eebng qu\u00fd, t\u1eebng v\u00f9ng.<\/p>\n<p>\u0110\u00f3 l\u00e0 ch\u01b0a k\u1ec3 theo c\u00e1c chuy\u00ean gia, nh\u1eefng nh\u00e0 kinh doanh bia \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc th\u00e1ch th\u1ee9c c\u1ea1nh tranh khi ph\u1ea3i ch\u1ecbu r\u1ee7i ro t\u1eeb ch\u00ednh s\u00e1ch c\u1ee7a Nh\u00e0 n\u01b0\u1edbc \u0111\u1ed1i v\u1edbi ng\u00e0nh bia, r\u01b0\u1ee3u. V\u00ed d\u1ee5 vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh thu\u1ebf su\u1ea5t thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t t\u0103ng th\u00eam 5%, l\u00ean m\u1ee9c 60% t\u1eeb \u0111\u1ea7u n\u0103m 2017 (trong l\u1ed9 tr\u00ecnh t\u0103ng thu\u1ebf l\u00ean 65% \u0111\u1ebfn n\u0103m 2018) nh\u1eb1m h\u1ea1n ch\u1ebf ti\u00eau d\u00f9ng, l\u1ea1m d\u1ee5ng r\u01b0\u1ee3u bia.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u1ec1 s\u1ea3n ph\u1ea9m bia v\u00e0 vi\u1ec7c thay \u0111\u1ed5i th\u1ecb hi\u1ebfu ti\u00eau d\u00f9ng. \u0110\u1eb7c bi\u1ec7t ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng chi ti\u00eau nhi\u1ec1u h\u01a1n cho c\u00e1c ph\u00e2n kh\u00fac bia cao c\u1ea5p. B\u1edfi v\u1eady \u0111a d\u1ea1ng c\u00e1c s\u1ea3n ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p nh\u1eb1m b\u1eaft k\u1ecbp theo xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u kh\u00f4ng d\u1ec5 \u0103n v\u1edbi c\u00e1c nh\u00e0 kinh doanh bia.<\/p>\n<p><strong>BA \u0110\u1ea0I GIA CHI\u1ebeM TH\u1eca PH\u1ea6N L\u1edaN V\u1ec0 BIA<\/strong><\/p>\n<p>S\u1ed1 li\u1ec7u t\u1eeb c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho th\u1ea5y hi\u1ec7n nay Sabeco chi\u1ebfm 40% th\u1ecb ph\u1ea7n. Ti\u1ebfp \u0111\u1ebfn Heineken chi\u1ebfm 28% th\u1ecb ph\u1ea7n v\u00e0 Habeco \u1edf v\u1ecb tr\u00ed th\u1ee9 ba v\u1edbi 18%.<\/p>\n<p>Sabeco \u0111ang c\u00f3 th\u1ebf m\u1ea1nh \u1edf ph\u00e2n kh\u00fac bia t\u1ea7m trung, b\u00ecnh d\u00e2n. Trong khi \u0111\u00f3, \u1edf ph\u00e2n kh\u00fac bia cao c\u1ea5p l\u1ea1i \u0111ang ch\u1ecbu s\u1ef1 chi ph\u1ed1i c\u1ee7a c\u00e1c t\u00ean tu\u1ed5i ngo\u1ea1i nh\u01b0 Heineken, Tiger v\u00e0 Sapporo. \u0110\u00e1ng ch\u00fa \u00fd th\u1ecb ph\u1ea7n c\u1ee7a Tiger gia t\u0103ng t\u1eeb vi\u1ec7c chi\u1ebfm th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c d\u00f2ng bia trung c\u1ea5p nh\u01b0 bia 333 v\u00e0 bia H\u00e0 N\u1ed9i.<\/p>\n<p>Theo quy ho\u1ea1ch ph\u00e1t tri\u1ec3n, \u0111\u1ebfn n\u0103m 2020 ng\u00e0nh bia s\u1ebd \u0111\u1ea1t s\u1ea3n l\u01b0\u1ee3ng kho\u1ea3ng 4,1 t\u1ec9 l\u00edt, \u0111\u1ebfn n\u0103m 2025 l\u00ean 4,6 t\u1ec9 l\u00edt v\u00e0 c\u00e1n m\u1ed1c 5,5 t\u1ec9 l\u00edt v\u00e0o n\u0103m 2035.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LTT: Sau bu\u1ed5i h\u1ed9i th\u1ea3o Ng\u00e0nh \u0110\u1ed3 U\u1ed1ng Vi\u1ec7t Nam-C\u00f4ng Ngh\u1ec7 V\u00e0 Nguy\u00ean Li\u1ec7u M\u1edbi c\u1ee7a Hi\u1ec7p h\u1ed9i Bia-R\u01b0\u1ee3u-N\u01b0\u1edbc gi\u1ea3i kh\u00e1t Vi\u1ec7t Nam t\u1ed5 ch\u1ee9c t\u1ea1i h\u00f4\u0323i ch\u01a1\u0323 va\u0300 tri\u00ea\u0309n la\u0303m Food Ingredients vi\u00ea\u0323t nam 2018 (Fi Vietnam 2018), theo b\u00e1o Phap Luat TP.HCM v\u00e0 \u0111\u01b0\u1ee3c Soha.vn d\u1eabn l\u1ea1i, b\u00e0i vi\u1ebft kh\u00e1 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[4,16],"tags":[331,329,330],"class_list":["post-1341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-thi-truong","category-tieu-diem","tag-bia-ruou-nuoc-giai-khat","tag-dai-gia-bia-nuoc-ngoai-thao-chay-khoi-thi-truong-viet-nam","tag-thi-truong-bia-viet"],"_links":{"self":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1341"}],"version-history":[{"count":2,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1341\/revisions"}],"predecessor-version":[{"id":1345,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/posts\/1341\/revisions\/1345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=\/wp\/v2\/media\/1342"}],"wp:attachment":[{"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/douongvietnam.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}